IJEBD (International Journal Of Entrepreneurship And Business Development)
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Implementation of Digital Marketing Learning to Develop Capabilities in Making Video Content Marketing
Full text linkPurpose: The aim of this research is to prepare digital marketing teaching materials and test the effectiveness of digital marketing learning to develop the ability to create content marketing videos.
Methodology: The method used in the research is experimental and ex-post facto which is explanatory. The experimental method is used to test the effectiveness of digital marketing learning in experimental classes in management study programs. An ex-post facto method to test the effectiveness of digital marketing learning through assessing content marketing videos created by student working groups.
Findings: The results of most students' video content marketing assessments are classified as very good. The content marketing video produced by the student working group is in accordance with the learning objectives. The application of digital marketing learning can grow students' ability to create content marketing videos.
Implications: Applying digital marketing strategies and learning methods through project-based learning methods can improve students' abilities in creating content marketing videos.
Practical implications: The ability to create marketing content videos can be applied through project-based digital marketing learning.
Originality/value: The resulting product can be used as a reference for digital marketing learning to grow students' abilities in making content marketing videos, so that learning outcomes are obtained that are in line with the objectives of MBKM.
Paper type: Research pape
THE EFFECT OF SPEED AND AGE ON ACCIDENT RATES
No full textKecelakaan merupakan salah satu parameter yang menunjukan baik atau tidaknya kondisi keselamatan jalan. Di Indonesia, jumlah kecelakaan jalan masih tergolong tinggi, sehingga diperlukan penanganan yang serius terkait hal tersebut. Ada banyak faktor yang mempengaruhi kecelakaan jalan, namun di dalam penelitian ini hanya akan melibatkan dua faktor saja yaitu usia dan kecepatan. Kecelakaan di dalam penelitian ini dibedakan menjadi dua yaitu kecelakaan ringan dan kecelakaan berat. Metode yang digunakan di dalam penelitian ini adalah multinomial logit model dengan menggunakan pendekatan dua skenario pemodelan. Hasil penelitian menunjukkan bahwa variabel usia cenderung akan meningkatkan resiko kecelakaan ringan dibandingkan kecelakaan berat. Hal ini menunjukkan bahwa semakin tua usia seseorang akan meningkatkan resiko kecelakaan ringan. Namun variabel kecepatan justru sebaliknya, cenderung meningkatkan resiko kecelakaan berat jika dibanding dengan kecelakaan ringan. Ini menunjukkan bahwa semakin sering seoseorang berkendara dengan kecepatan yang tinggi cenderung akan meingkatkan resiko terjadinya kecelakan berat yang menimbulkan kematian. Kedua variabel secara bersama-sama memberikan sumbangan yang signifikan terhadap peningkatan resiko terjadinya kecelakaan.
Kata kunci: usia, kecelakaan, multinomial logit, kecelakaan ringan, kecelakaan berat
The Role of BRIspot Application in Improving Performance in Achieving Credit Targets with Process Speed as a Mediator at BRI Mojokerto
Full text linkThis study aims to examine the role of the BRISpot application in improving the performance of achieving credit targets at the BRI Mojokerto Branch, with process speed as a mediator. This research examines the influence of debtor data accuracy, ease of use of BRISpot, and BRISpot accessibility on the speed of the credit disbursement process and the performance of achieving credit targets. The analysis method uses descriptive and inferential statistics, as well as Structural Equation Modeling - Partial Least Squares (SEM-PLS) to examine the relationships between variables. The hypothesis testing results show that the speed of the credit disbursement process through BRISpot has a significant effect on the performance of achieving credit targets. Debtor data accuracy and BRISpot accessibility also have a significant effect on the speed of the process and the performance of achieving credit targets, while the ease of use of BRISpot only significantly affects the speed of the process. Based on these findings, it is recommended that companies improve debtor data accuracy, enhance the ease of use and accessibility of BRISpot, and pay attention to the speed of the credit disbursement process to improve the performance of achieving credit targets. Subsequent research could consider additional variables and delve into the factors influencing the ease of use of the BRISpot application and its impact on customer satisfaction and overall banking performance
The Influence of Work Environment and Workload On The Employee Performance of Surabaya Regional Health Laboratory With Work Motivation As An Intervening Variable
Full text linkPurpose: This study aims to examine and analyze the influence of the work environment and workload on employee performance, with work motivation as an intervening variable.
Design/methodology/approach: The research utilized a Saturated Sampling method, distributing questionnaires to all 44 employees of the Surabaya Regional Health Laboratory. Data were processed using the SEM-PLS application.
Findings: The findings reveal that the work environment does not significantly affect employee performance, while workload has a significant impact on performance. The work environment significantly influences work motivation, as does workload. Moreover, work motivation significantly affects employee performance. However, neither the work environment nor workload has a significant effect on employee performance through work motivation as an intervening variable at the Surabaya Regional Health Laboratory.
Originality/value: This study contributes to understanding the factors influencing employee performance at the Surabaya Regional Health Laboratory. It confirms that while workload directly impacts performance, the work environment, although positive, does not significantly enhance performance. Furthermore, work motivation plays a crucial role in directly boosting employee performance, though it does not serve as a significant intervening variable between the work environment or workload and performance.
Paper type: Research pape
THE INFLUENCE OF HUMAN RESOURCES COMPETENCIES ON WORK PRODUCTIVITY AT PT. INTIDRAGON SURYATAMA MOJOKERTO
Full text linkPurpose: This research aims to examine the impact of human resource competency on work productivity within the footwear industry, which is characterized by its labor-intensive nature and the necessity for skilled employees to enhance both effectiveness and efficiency in production.
Design/Methodology/Approach: The study employs a quantitative approach, gathering questionnaire data from a diverse group of respondents to assess the influence of competency on work productivity. Regression analysis is utilized to quantify the level of impact that employee competency has on productivity, allowing for a detailed exploration of this relationship.
Practical Implications: The findings reveal a positive influence of employee competency on productivity enhancement, underscoring the critical importance for industries, particularly those that are labor-intensive like the footwear sector, to invest in the development of worker competencies. By doing so, these industries can improve their competitive edge and operational efficiency, leading to better overall performance and sustainability in the market
Analysis of Arabica Coffee Characteristics and Drying Method on Arabica Coffee Flavor Using Analysis of Variance
Full text linkPurpose: This study investigated the effect of the coffee drying process using a coffee drying house on the moisture content, acidity, caffeine value, and flavor of arabica coffee.
Design/methodology/approach: An experimental method with a two-factor analysis of variance was used to evaluate significant differences between three different drying processes: Before Drying Process, Sun Drying Process, and Drying Process with Coffee Drying House
Findings: The results showed that sun-drying coffee with a coffee drying house produced coffee with lower moisture content, acidity, and caffeine value compared to the other drying processes
Research limitations/implications: The research location was Karot Village, Langke Rembong Subdistrict, Manggarai Regency. The object of research was the drying process of arabica coffee beans and the measurement of moisture content, acidity content and caffeine content of arabica coffee. The method used was analysis of variance with a fixed model (one-way anava design, block subsampling anava and two-factor anava). The data obtained were the acidity value, caffeine value, moisture content and coffee flavour.
Practical implications: The results of the research were successful and improved the quality of coffee exports in Karot Village, Langke Rembong District, Manggarai Regency.
Originality/value: The research carried out by the researcher states that this research is the result of his work and is the first time at Karot Village, Langke Rembong District, Manggarai Regency with the title of the research being researched, except for quotations from several summaries, all of which the researcher has explained the source.
Paper type: Research Pape
Optimization of Local Original Revenue (PAD) through Regional Tax Revenue of North Kalimantan Province
Full text linkPurpose: to analyze the effect of local tax revenue targets, regional tax intensification and intensification costs and management of regional tax receivables on the optimization of regional revenues of the North Kalimantan Provincial Government
Design/methodology/approach: quantitative research by taking the object of research at the Regional Revenue Agency of North Kalimantan Province in Tanjung Selor City. The analysis techniques used use multiple linear regression analysis, t-test and determination coefficient analysis
Findings: the variable target of regional tax revenue has a positive and significant influence on the optimization of local original revenue of North Kalimantan Province in 2015-2022. The variable costs of intensification and extensification do not have a significant influence on the optimization of local native income of North Kalimantan Province in 2015-2022. The variable of regional tax receivables management has a negative and significant influence on the optimization of local original revenue of North Kalimantan Province in 2015-2022.
Practical implications: Intensifying local tax revenue targets, local tax intensification and intensification costs and managing regional tax receivables towards optimizing local revenues of the North Kalimantan Provincial Government.
Originality/value: This paper is original
Paper type: research pape
Formation Capital Character Reason Critical on Subjects Pancasila in Schools Base Post Gen Z Based
Full text linkPurpose: This research aims to explore the capital for building critical reasoning character in post-Gen Z generation students through learning Pancasila subjects in elementary schools. The main focus is to understand how Pancasila values can be integrated and understood in the context of the lives of today's students who tend to be influenced by technology and social media.
Design/methodology/approach: The research methods used include literature studies and analysis of the development of the characteristics of the post-Gen Z generation, as well as effective learning strategies in increasing their understanding of moral, ethical and democratic values.
Findings: It is hoped that the results of this research can contribute to designing a relevant and effective curriculum to shape students' critical reasoning character in this digital era.
Paper type: Research paper
Evaluation of Financial Distress Prediction in the Telecommunications Industry Using the Ohlson and Taffler Model
Full text linkThe company's large debt caused the company's operating income at PT Bakrie Telecom Tbk in 2020 - 2022 to decline because the company was unable to pay off its obligations and always had a negative net profit over several years, so the company had the potential to experience financial distress. The aim of this research is to determine and analyze the potential for financial distress at the company PT Bakrie Telecom Tbk using the Ohlson and Taffler model. This research uses quantitative methods with library research techniques, namely collecting data related to the problem to be researched to obtain secondary data. The analysis tool uses the Ohlson and Taffler model. The research results show that the Ohlson model predicts that PT Bakrie Telecom Tbk will experience bankruptcy with an O-Score value > 0.38 for the period 2020 to 2022. The Taffler model predicts PT Bakrie Telecom Tbk will be unhealthy with a T-Score value < 0.2 for the period 2020 to 2022 Based on the research results, it can be concluded that the Ohlson and Taffler model predicts that the company PT Bakrie Telecom will experience financial distress for the period 2020 - 2022
