JMM17: Jurnal Ilmu Ekonomi dan Manajemen
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Pengaruh Moral Ekonomi dan Kewirausahaan Nelayan Terhadap Perilaku Ekonomi Rumah Tangga Nelayan di Pantai Kenjeran Surabaya Jawa Timur
Get PDFKenjeran Beach in Surabaya is one of the areas that has potential in the sector offishery is large enough. Fisheries on the coast of Kenjeran Surabaya include marinefisheries, public waters. Therefore the utilization of fish resources optimized rationally soas to improve the welfare for the fishermen's income. This study talks about the Effect of Economic Morale and Degree of Entrepreneurshipon Fisherman Household Economic Behavior at Kenjeran Beach Surabaya East Java.The population of this research is 624 fishermen in Kenjeran SurabayaThe determination of the number of samples based on a simple random method with Slovinformula with dispersion of 5% resulted in a total sample of 244 peopleFrom the results of model testing in this study, with estimation of Generalized Least SquareEstimation (GLS), structural equation model analysis (SEM), proportional randomsampling method and software assistance Amos 22, on 244 respondents. The resultsshowed that: 1). Economic morals affect the degree of entrepreneurship of fishermen inKenjeran Surabaya. 2). Economic morals affect the behavior of fishermen economy inKenjeran Surabaya. 3). The fisherman entrepreneurship significantly influences thebehavior of fishermen economy in Kenjeran Surabaya. 4). Economic morals have anindirect effect on economic behavior through fishing entrepreneurship in KenjeranSurabaya.Key words: Moral economy of fisherman, entrepreneurship of fisherman, economic behavio
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pakan Ternak Ayam Pedaging di Kabupaten Jombang Jawa Timur
Get PDFLivestock activity is one of the sub activities in agriculture, where with the increase ofthe welfare of the community, the activities in the field of livestock are also increasing as aconsequence of the increase of people's income. Meat as one source of protein is needed bythe community, while chicken meat is still a prima donna community in meeting the needsof meat because in addition to the relatively cheap price, good taste, also from the aspectof relative health does not contain lots of cholesterol, therefore Animal feed company, iscurrently racing to market its production. Marketing mix as attribute inherent to a product that is used as consumer appeal, sothat marketing mix must be communicated well to consumer through various media ofinformation to influence consumer. The impact for consumer marketing mix informationwill be a stimulus in making the decision to buy. From the results of the test of the model in this study, using random sampling,structural equation model (SEM) analysis, and software assistance Amos Version 22, in201 respondents, able to explain the relationship between marketing mix (product, price,promotion and distribution) Purchase of livestock feed, in the area of Jombang regency.In this study, obtained value of Coefficient of Determination (R2) of 0.816, this indicatesthat, by executing the marketing mix well, it will push upthe decision of livestock feedpurchase of 81.6%. Another thing to be gained from is: that the promotion factor of the marketing mixbecomes the most dominant factor influence on purchasing decisions, amounting to 44.8%.Keywords: marketing mix, purchase decisio
Pengaruh Lingkungan dan Kapasitas Manajerial Terhadap Keputusan Pendanaan Bagi Usaha Kecil Kerajinan 1 di Jawa Timur
Get PDFThis research talks about the environment of craftsmen, Managerial Capacity andFunding Decision for Small Scale Enterprises in East Java. The population of the studywas 3,711 craftsmen in East Java. Using Slovin formula with a tolerance of 5%, the samplesize was 392 respondents. Test model with Generalized Least Square Estimation (GLS), structural equationmodel (SEM) analysis, proportional random sampling method and Amos 22 software aid,in 392 respondents. The test results show the model (fit) seen from the value of GFI, AGFI,TLI, CFI, RMSEA and CMIN / DF, each of 0.927, 0.914, 0.965, 0.968, 0.072 and 1.284 areall within the expected range of values so that the model can be accepted. The results showed that: 1). There is a direct influence of the craftsman's Environmenton the managerial capacity of the craftsmen by 0.720. 2). There is a direct influence of thecraftsman's Environment on the craftsman's financing decision of 0.679. 3). There is adirect influence of the managerial capacity of the craftsmen on the craftsman's financingdecision of 0.324. 4). There is an indirect influence of the craftsman's Environment on thefinancing decision of the craftsman through the managerial capacity of 0.233. Major indirect linkage between environmental variables of craftsmen and financingvariables of small craft businesses through managerial capacity variables. This indicatesthat the managerial capacity of small craft business will increase, with the management ofthe business environment of the good craftsmen in East Java Province. Keywords: Environment, managerial capacity, funding decision, small business craftsme
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pakan Ternak Ayam Pedaging di Kabupaten Jombang Jawa Timur
Get PDFLivestock activity is one of the sub activities in agriculture, where with the increase ofthe welfare of the community, the activities in the field of livestock are also increasing as aconsequence of the increase of people's income. Meat as one source of protein is needed bythe community, while chicken meat is still a prima donna community in meeting the needsof meat because in addition to the relatively cheap price, good taste, also from the aspectof relative health does not contain lots of cholesterol, therefore Animal feed company, iscurrently racing to market its production. Marketing mix as attribute inherent to a product that is used as consumer appeal, sothat marketing mix must be communicated well to consumer through various media ofinformation to influence consumer. The impact for consumer marketing mix informationwill be a stimulus in making the decision to buy. From the results of the test of the model in this study, using random sampling,structural equation model (SEM) analysis, and software assistance Amos Version 22, in201 respondents, able to explain the relationship between marketing mix (product, price,promotion and distribution) Purchase of livestock feed, in the area of Jombang regency.In this study, obtained value of Coefficient of Determination (R2) of 0.816, this indicatesthat, by executing the marketing mix well, it will push upthe decision of livestock feedpurchase of 81.6%. Another thing to be gained from is: that the promotion factor of the marketing mixbecomes the most dominant factor influence on purchasing decisions, amounting to 44.8%.Keywords: marketing mix, purchase decisio
Analisis Kesejahteraan Ekonomi Rumah Tangga Nelayan dan Perilaku Ekonomi Rumah Tangga Nelayan Melalui Moral Ekonomi dan Derajat Kewirausahaan Nelayan Kabupaten Sampang Jawa Timur
Get PDFSmall fishermen only able to utilize the resources in coastal area with the catch products that tend to decline continually, due to the competition with large ships and the decline of coast resources qualities. Catch products also easy to damage thus weaken their bargain position in sales transaction. In addition to the fish resources the sea zone of Sampang Regency also contains various kinds of resources, both renewal and non-renewal resources, and environmental services, both in the sea and in its coastal area. Sea zone of Sampang Regency is one of zones with the biological diverse and rich of mine and mineral materials and it potential for the development of industrial, tourism, fishery, settlement activities and so forth. Because of the potentials then it needed the presence of economic empowerment for the community in Sampang Regency, through the economic moral and the entrepreneurship level. Population in this research was the 171 fishermen in Sampang Regency of Madura, consisted of 49 fishermen of PEMP members and a number of 122 fishermen of self-fund fishermen. From the testing result on the model in this research, by the Maximum Likelihood Estimation (MLE), the structural equation model (SEM) analysis, the proportional random sampling method and the assistance of software Amos 22, on 140 respondents. The research result indicated that: 1) Economic moral has significant effect on economic behavior. 2) Entrepreneurship level has significant effect on economic behavior. 3) Economic moral has significant effect on fishermen household economic welfare. 4) Entrepreneurship level has significant effect on fishermen household economic welfare. 5) Fishermen economic behavior has significant effect on fishermen household economic welfare. Of the three variables hypothesized as influential on fishermen household economic welfare in this research, whose value largest is the direct relevance between the fishermen entrepreneurship and the fishermen household economic welfare. This case affirms that the fishermen entrepreneurship level is very dominant to influence the fishermen household economic welfare in Sampang Regency of Madura. Key words:     economic moral, entrepreneurship level, economic behavior, fishermen economic welfar
Pengaruh Kualitas Layanan Dan Relationship Marketing Terhadap Loyalitas Nasabah Pada Bank Jatim Cabang Perak Surabaya
Get PDFThis research talked about client loyalty in the East Java Bank of Perak Branch,Surabaya. This research was focused on the enhancement of client loyalty based on theservice quality, and relationship marketing. From the testing results on the model in thisresearch, by using random sampling, structural equation model (SEM) analysis, and theassistance of software Amos 20, on 100 respondents, it able to explain the correlationbetween service quality and relationship marketing on the client loyalty in the East JavaBank of Perak Branch, Surabaya. Results of research showed that 1) Service qualitysignificantly affects the Relationship Marketing. 2) Service quality significantly affects theclient loyalty. 3) Relationship Marketing of the East Java Bank of Perak Branch, Surabaya,significantly affects the client loyalty. 4) Service quality significantly affects the clientloyalty, indirectly through the relationship marketing of the East Java Bank of PerakBranch, Surabaya.In this research, it was found the Determination Coefficient (R²) of 0.591, this case showsthat, with the maximal service, and the good relationship marketing between the bank andthe clients will encourage the client loyalty increase of 59.1%.Key words: Service Quality, Relationship Marketing, and Loyalty
Strategi Pemasaran Produk Indosat M3 di Kota Kediri Berdasarkan Analisis SWOT
Get PDFThe business world of telecommunications is now a full decade with the changes thatare filled with newcomers in the business world of telecommunications. The changes andupheavals are not just fast, unpredictable and complex, but also contradictory and couldlead to a crisis (Pierce & Robinson, 1994). To respond to these changes companies need tofundamentally rethink their strategy, structure, performance in order to have the ability tocompete in the increasingly fierce competition conditions. The company is required tocontinuously adjust its strategic planning related to the company business environment sothat the chosen strategy is always appropriate.In order to find the appropriate marketing strategy formulation then it is needed efforts toidentify the strengths, weaknesses, opportunities and threats faced by the company. Forthose reasons, this study was held which focused on the determination efforts of themarketing strategy that appropriate with the company condition in the middle ofcompetition. Research conducted in Indosat M3 in particular on its Smart product used aqualitative method by using respondent of employees who have an understanding of themarket conditions that amounted to 15 people. Data collection tool used was a structuredquestionnaire with closed-type questions. The results of this study indicated that thestrategy formulation suggested for Indosat M3 Smart is an investment strategy byemphasizing on distribution and pricing strata such as make empowering potential outlets,cooperate with Bank Mandiri and BCA, as well as the incentives system for the interestingchanneling. Thus, Indosat M3 Smart products can feature their competitive advantage ifcompared to other similar competitors.Keywords: IM3, Telecommunications, Marketing Strategy, SWOT Analysis
Membangun Karakter Mahasiswa Melalui Pelatihan ESQ Guna Meningkatkan Kompetensi Mahasiswa Untag Surabaya
Get PDFSymptoms of dishonesty among students and the community, which marked the modeled mass assignments and exams, plagiarism cases of scientific work at several universities, indiscipline in the lecture, and corruption increased. Indicator character of the nation, especially students who began to decline becomes an important issue to study, to overcome the problems of the characters needed models that synergize all intelligence training, not only intellectual but also emotional and spiritual intelligence. The ESQ training models in an effort to build positive character of the student so that the student is not getting the moral decline. Through training, in the long run will result in increased student competence, as a potential future leader of the nation. Human Resources is able to compete, adapt, intelligent and moral, culture of corruption so lost. The population in this research is student of the faculty of economic in 2012 in Untag Surabaya.with the total number of 600 student.From the test result, analsysis of Smart PLS, random sampling method by software SmartPls 2.0,on 30 respondents,  the study states that the ESQ training is the right model to build student character FE UNTAG Surabaya force in 2012 and build the character of students is the right model for enhancing student competence UNTAG Surabaya. ESQ training but do not directly improve the competence of students, through build character first. Key words: ESQ training, build character, competenc
Dampak Pengelolaan Sumberdaya Manusia Terhadap Semangat Kerja Karyawan PT Bukit Jaya Abadi Surabaya
Get PDFThis research aims to know and analyze the impact human resource management insimultan and partial that influence toward employees morale of PT Bukit Jaya AbadiSurabayya. And find out the most dominan variable that influenced.The population of thisresearch is the permanent employes which has about 95 personal there.method samplingused stastitied random sampling technical with 75 sample.Variable of this research includethe variable of human resource management (X), consisting variable of selection (X),Development (X2), compensation (X3), maintance (X), with significant (α) 5%. Analysismodel, which is used is Multiple Regression Analysis that F-tes and t-test.Based on theresearch results shows the F-test that human resource management (X), including ofSelection (X1), Development (X2), Compensation (X903)4, Maintance (X) variable in simultanthat influenced toward employees morale (Y). It is proven F-count 6,148 > F-table 2,5 .while F-test, that influence the employees morale (Y) it is prove t-count -3.258 > t- tabel 1.6669with significant 0,000.Based on the research results shows the t-test that Selection (X41) and Maintance (X)variable in partial that influenced toward employees morale (Y). It is proven, that Selection(X) t-count 3,258 > t-table-1,666 with significant 0,002, wile It is proven, that Maintance(X14) variable t-count -2,786 > t-table-1,6669 with significant 0,007. Selection (X) is themost dominan variable that influenced toward employees morale (Y). Which contribute thewhole variable on the variation employees morale is 26,01%, that is R2=0,2601. While therest of a big 73,99% that influenced variable other that don’t exist in this research.Keywords: Human, Resource, Management, Employees, Moral
Model Pemberdayaan Masyarakat Melalui Penerapan Teknologi Tepat Guna di Kota Mojokerto
Get PDF       Tujuan pemberdayaan "masyarakat" miskin yang menggunakan "Teknologi Tepat Guna", adalah: 1). Mempercepat pemulihan ekonomi, meningkatkan dan mengembangkan kegiatan usaha ekonomi produktif "masyarakat", memperluas lapangan kerja, lapangan usaha, meningkatkan produktivitas dan mutu produksi. 2). Menunjang pengembangan wilayah melalui peningkatan kualitas sumber daya manusia dan pemanfaatan sumber daya alam secara bertanggung jawab menuju keunggulan kompetitif dalam persaingan lokal, regional dan global. 3). Mendorong tumbuhnya inovasi di bidang "teknologi". Model tipe kajian dalam penelitian ini  adalah deskriptif kualitatif, berusaha untuk menggambarkan fakta dan fenomena yang terkait dengan model pemberdayaan masyarakat melalui penerapan teknologi tepat guna. Populasi penelitian adalah semua lembaga pemberdayaan masyarakat yang berbasis penerapan teknologi tepat guna di Kota Mojokerto dan masyarakat yang mendapatkan hibah/bantuan penerapan teknologi tepat guna. Sampel diambil secara random di masing-masing Kecamatan. Teknik sampel menggunakan teknik insidental dan purposive random sample, dan analisis data menggunakan analisis Kualitatif pada 100 responden. Simpulan penelitian: 1). Memberdayakan masyarakat adalah memampukan dan memandirikan masyarakat hingga muncul perubahan yang efektif dan efisien. 2). Dalam meningkatkan kapasitas dan kemampuan perekonomian sangat diperlukan dukungan teknologi tepat guna yang relevan dan sesuai kebutuhan masyarakat. 3).  Implementasi pemberdayaan masyarakat melalui teknologi tepat guna cenderung mencari jalan "termudah" dalam menentukan sasaran atau penerima /calon adaptor teknologi tepat guna. 4).  Terjadi masalah ke "Tepat gunaan" teknologi karena ketidak sesuaiannya antara  teknologi tepat guna yang di implementasikan dengan kondisi lokasi. 5).  Keberlanjutan usaha agar UMKM mandiri, perlu pendampingan teknis dan non teknis. 6).  Peran Pemerintah adalah hal yang mutlak harus ada dalam pemberdayaan masyarakat melalui penerapan teknologi tepat gunaKeys word: Pemberdayaan masyarakat, teknologi tepat guna,Â