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Larger than life: Linguistic aspects as a strategy for provoking hedonism in car slogans
Full text linkAdvertisements sell fantasy rather than just products, with their slogans creating lasting impressions of fantasy in the minds of target consumers. This research aims to explore how English slogans in Indonesian car advertisements provoke hedonism through specific syntactic forms and illocutionary forces. Through a qualitative analysis of syntactic and pragmatic aspects, the proportion of syntactic forms, illocutionary forces, and contextual ideas in 87 slogans from nine automotive brands sold in Indonesia: Toyota, Suzuki, Mitsubishi, Daihatsu, Honda, BMW, Mercedes Benz, Hyundai, and KIA were analyzed. It was discovered that low-priced car slogans are shorter, typically in phrase form, while expensive car slogans are longer and often in clause form. Despite the syntactic differences, both categories share similar illocutionary acts, predominantly representative acts aimed at informing consumers, building rapport, and enhancing the brands reputation. While directive acts are more persuasive, they can also be perceived as forceful, potentially creating a negative impression. The study highlights the importance of examining car slogans from a syntactic perspective, in addition to sociolinguistic and psycholinguistic angles. Additionally, the study explored how fantasy and hedonism are conveyed in slogans. Low-priced car slogans evoke close-to-reality fantasies with minimal use of adjective phrases and a weaker provocation of hedonism, whereas expensive car slogans offer symbolic fantasies, strongly provoking hedonism and encouraging indulgence in luxury, comfort, and independence, using both phrases and clauses with representative and directive acts. These findings suggest that car slogans make use of linguistic strategies that are conformed to fit the target market of a car
Student challenges in English Medium Instruction (EMI) courses: Insights from an International Student Mobility Program
Full text linkThis study examines the language-related challenges faced by Indonesian students enrolled in short-term English Medium Instruction (EMI) courses abroad, facilitated by the Indonesian International Student Mobility Awards (IISMA). Using a mixed-methods approach, we analyzed survey responses from fifty-four students and conducted three focus group interviews to gain a comprehensive understanding of their experiences. The research instrument, based on Evans and Morrison (2011) and modified by Kamasak et al. (2021), was employed to quantify these challenges. Our analysis revealed significant challenges in writing and speaking. These difficulties were prevalent regardless of the students backgrounds, suggesting that current preparatory measures may be insufficient. Specifically, writing emerged as the most formidable challenge, with many students struggling to express their ideas clearly and coherently in English. These findings underscore the critical need for comprehensive preparatory frameworks that go beyond basic linguistic competence. We advocate for the integration of robust academic preparation programs within mobility initiatives to better equip students for the linguistic demands of EMI courses. Such enhancements are essential for improving the overall academic experience and success of students in international educational contexts. The implications of this study extend to policymakers and educators involved in designing and implementing EMI programs, emphasizing the importance of targeted support to address language-related challenges
Critical reading and engagement matters: Integrating the flipped 5E inquiry instruction with Socratic seminars
Full text linkDespite the breadth of research on EFL reading comprehension, limited attention has been given to teacher support for critical reading and learner engagement in the Thai higher education context. This study applied Barrettes taxonomy as its analytical framework to explore whether tertiary students critical reading and engagement can be enhanced through an innovative blend of 5E inquiry-based instruction and Socratic seminars in a flipped classroom. The research employed a quasi-experimental one-group pretest-post-test design, focusing on 33 second-year English students, whose placement test results identified them as having low critical reading skills. The instruments used included 12-week lesson plans, critical reading pre- and post-tests, and self-reflective questionnaires. The findings demonstrated significant improvements in the participants critical reading comprehension, achieving a p-value of 0.001 at the 0.05 significance level (t = 8.586). During the reading activities, the students exhibited a moderate level of engagement in both the affective domain (M = 3.85, SD = 0.716) and the cognitive domain (M = 3.71, SD = 0.773. In addition, they demonstrated a high level of engagement in the behavioural domain (M = 4.35, SD = 0.651). These results contribute to the academic discourse concerning effective English teaching methodologies and offer practical implications for related EFL contexts. The study concludes with a discussion of its limitations and recommendations for future research, emphasizing the need for broader application and validation of these instructional strategies across diverse EFL learning environments
Exploring Vocabulary Characteristics Across Nine Music Genres: A Corpus-Based Study for Vocabulary Learning
Full text linkThe use of music for vocabulary learning has been extensively researched, yet there remains a gap in studies focusing on vocabulary across different music genres. This study aims to examine the vocabulary characteristics of nine music genres. Data were collected from Billboard and YouTube songs between 2014 and 2023, categorising the songs into nine genres, forming a corpus of 671,051 tokens. The study analysed five aspects of vocabulary. The findings are as follows: 1) Lexical profiling: Jazz covers the highest percentage of words from the GSL (91.33%), while hip-hop has the lowest (78.88%). Hip-hop also includes the highest percentage of OWL words (20.52%). 2) Lexical Level: Country and folk, jazz, and alternative have the highest use of high-frequency words (K1-K3) at 95.20%, 94.74%, and 94.23%, respectively, while hip-hop has the lowest (87.01%) but employs the most mid-frequency (K4-K9) and low-frequency words (K10-K25) at 4.06% and 8.93%, respectively. 3) CEFR: Beginners (A1-A2) should listen to country and folk, jazz, alternative, and rock. Intermediate learners (B1-B2) are best suited to RB/soul, children, pop, and electronic. Advanced learners (C1-C2) should choose hip-hop. 4) Lexical variation: Jazz (43.44%) and children (39.73%) exhibit the highest vocabulary variation. 5) Lexical density: Hip-hop has the highest lexical density at 52.88%, followed by children (51.80%) and RB/soul (50.25%). These findings provide guidance for selecting music genres to enhance vocabulary learning at different proficiency levels, both in and out of the classroom
Still another look at EFL grammar learning strategies: Frequency, semester differences, gender dynamics, and rationale
Full text linkGrammar learning strategies (GLS) play a crucial role in successful language acquisition; however, this area remains understudied in the Asian English as a foreign language context. To address this gap, this mixed-methods study explored the English GLS employed by Asian (Indonesian) undergraduate participants (N = 194), examining differences in frequency of use (most and least used), as well as gender, semester, and the rationale for implementation. Participants completed the Grammar Learning Strategies Inventory (GLSI), a 70-item, closed-ended, five-point Likert scale questionnaire, followed by semi-structured interviews. The results indicated that participants were high users of social strategies, followed by metacognitive, cognitive, and affective strategies. The exploration also identified various rationales for the high use of strategies, including understanding and avoiding grammar mistakes, correcting errors, improving grammar usage, sharing knowledge, and enhancing comprehension. In contrast, rationales for the low use of affective strategies included stress hindering focus, lack of motivation, insufficient practice, low confidence, fear of making mistakes, neglect of self-rewards, limited feedback, failure to maintain a learning diary, and infrequent self-reflection. The article concludes by discussing the studys limitations and offering suggestions for further research. These findings enhance the understanding of the social strategies used by English language learners and, consequently, inform pedagogical practices while contributing to the scholarly literature
Ecological Metaphors in the Lontar manuscript of the Megantaka folklore: An ecolinguistics analysis
Full text linkThis study investigates the ecological metaphors used in the lontar manuscript of the Megantaka folklore of the Sasak tribe in Indonesia. Using an ecolinguistic approach and referring to Halleys ecological metaphor categories, the data were collected from the Lontar manuscript and analysed using the Metaphor Identification Method (MIP). The findings revealed that the metaphors belong to several categories: 1) the being category used in Tembang Sinom and Tembang Dandang, 2) the cosmos category appearing in Tembang Durma, Tembang Pangkur, and Tembang Dandang, 3) the energy category in Tembang Asmaradana, Tembang Durma, and Tembang Pangkur, 4) the substance category in Tembang Durma, 5) the terrestrial category in Tembang Durma, Tembang Pangkur, and Tembang Dandang, 6) the object category in Tembang Sinom, Tembang Asmaradana, Tembang Pangkur, and Tembang Dandang, 7) the living category in Tembang Durma, Tembang Pangkur, and Tembang Dandang, and 8) the animate category in Tembang Durma, Tembang Pangkur, and Tembang Dandang. This study is essential for preserving local wisdom, providing an overview of social and cultural life in the past, and serving as material for community reflection in strengthening the national character. This study reflects the ecological conditions of language users and provides insights into the social and cultural lives of the Sasak people
Gauging the reception of Arab translators to the subtitles of taboo language in Hollywood movies
Full text linkThis investigation analyzes the appropriateness of Arabic equivalences of English taboo words according to the perceptions of the Arab translators. It also detects if there is a difference in the perceptions of the male and female translators in the subtitle of such taboo words according to the strategy used in the subtitling of taboos. The study asked translators to suggest their translations to the unacceptable sentences. A self-prepared scale of 16 sentences containing taboos was demonstrated with Arab translators. Sixty translators responded to the scale. The results showed that Arab translators moderately (M= 3.38) accept the translation of the taboo language. Results also showed that males (M=3.41) accept the rendering of taboos higher than females (M=3.31), however, the difference was not significant (Sig. =.831). Male translators prefer omission, cultural substation and reformation higher than female while female translators prefer direct translation over men. Findings also showed that translators provide some translations depending on using cultural substation to the taboo expression, followed by reformation. Omission was also preferred by some translations especially where direct subtitling was adopted. This study concludes that subtitling taboo expressions poses difficulties to translators which may not be easily worked on. This study recommends subtitling companies to balance between euphemising the offensive of taboo expressions and preserving the intended meaning provided
Linguistic Relationship and Dialect Variation of Banten Javanese and Sundanese in Indonesia
Full text linkoai:jurnal.usk.ac.id:article/45734Banten people in Indonesia speak two different local languages: Banten Javanese and Banten Sundanese. In reality, it demonstrates that both languages share similarities in phonological and morphological patterns. The purpose of this study is to investigate the language kinship and dialect variations that occur within these local languages. This research employed a case study that involved eight native speakers of Banten Javanese from Serang, as well as eight native speakers of Banten Sundanese from Pandeglang and Lebak. In this study, non-participant observation was used to investigate the dialect variation used among the respondents. Then, semi-structured interviews and documentation were used to analyze the language kinship and separation time between Banten Javanese and Sundanese. The data were analyzed using Miles et al.s model in combination with Swadeshs lexicostatistical technique. The results revealed that (1) 51 pairs of identical words share both morphemic and phonemic similarities; (2) glottochronological estimates suggest that the separation of these local languages from the proto-language occurred between 1171 and 311 BC; and (3) regional dialects are the primary influence on the dialectal variation of these languages. Since these local languages are widely spoken in Banten, the findings reveal important linguistic relationships among local languages, emphasize the role of regional factors, and determine the value of glottochronology in tracing language development and variatio
Sundanese Cultural Values in Paribasa as a Guide to Language Politeness: An Ethnopragmapedagogy Approach
Full text linkThis research aims to identify and analyze the values contained in Sundanese paribasa and explore their application in learning language politeness in pragmatics courses using an ethnopragmappedagogy approach. Through a content analysis method with a qualitative approach, this research succeeded in finding nine indicators of language politeness contained in paribasa, namely: friendly, clear, correct, honest, wise, respectful, sensitive, true to promises, and quality. Friendly indicators emphasize the importance of being open and polite in communication, while clear indicators show the importance of conveying messages that are easy to understand. The correct and honest indicator underlines the importance of honesty and accuracy in every utterance, while the wise indicator emphasizes the ability to consider the impact of each word before conveying it. Respect and sensitivity indicators emphasize that language politeness must pay attention to the feelings and dignity of the interlocutor. Accurate promises underline the importance of consistency in fulfilling commitments that have been made, while quality indicators refer to the importance of speaking with quality that provides benefits and value to the listener. These nine indicators show that Sundanese paribasa can be used as a practical guide in learning language politeness in pragmatics courses through ethnopragmapedagogy. This research concludes that Sundanese paribasa is relevant as teaching material in learning language politeness in pragmatics courses to strengthen ethical awareness in communicatio