Buletin Psikologi
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Korelasi Inovasi dan Kinerja pada Industri Kecil dan Menengah: Kajian Meta-Analisis
Full text linkThe effect of innovation on performance of Small and Medium Industries (SMIs) draws a great ofattention from researchers and practitioners to study further. Based on empirical findings, it is foundout that the correlation between innovation and performance is dependent on context, that is theinnovation does not affect the performance of a company or indicated negative implication betweeninnovation and performance. Meanwhile, other researches reported positive effects of innovation andperformance. The review of researches on the correlation between innovation and SMIs performanceshows contradictory results.The meta-analytical study is aimed at investigating further thecorrelation between innovation and performance on SMI based on researches published between 2004and 2013 in 5 continents (Australia, Asia, Europe, Africa and America). The independent variablewas innovation and the dependent variable was performance, while the moderators variable consistedof the year of the research and the location of survei. The result of the meta-analytical study on thecorrelation between innovation and performance indicated a positive correlation with mean 0.459and the standard deviation 0.168 on 95% confidence interval
Consumer Behaviour at the Generic Level: Theoretical Perspectives
Full text linkSuppose you had unexpectedlyreceived some money, for instance a gift ora lottery prize. What would you like to dowith the money? Why the action you choseto do is of much importance to you? Whatwould you like to achieve by that action?This is a simple illustration of the genericlevel of consumer decision making,henceforth the generic level. It is importantto note that neither money nor unexpec-tedness defines the generic level. Althoughthere are plenty of examples of receiving awindfall, gifts and lottery prizes being twoof them, the generic level also concernssituations when expectations rule. Forexample, people may expect to receive abumper bonus, an extra profit, a taxreturn, gain excessive money from a pre-vious budget, or even to inherit somevaluable assets from their beloved parents.To a certain degree, people in suchsituations must ponder of the differentways to utilize the money. The definingfeatures of the generic level concern themental processes of decision making inwhich an individual is trying to allocate aconsumer resource into different cate-gories of activities (Van Veldhoven &Groenland, 1993)