Al-Buhuts (e-Journal)
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Analisis Determinan Penggunaan e-Filling pada Wajib Pajak Orang Pribadi di KPP Pratama Lubuk Pakam
Get PDFThis study aims to explore and analyze the factors that influence the use of e-Filling on individual taxpayers at KPP Pratama Lubuk Pakam. The type of research in this research is quantitative using a descriptive research approach with associative research. The population of this study is individual taxpayers who are registered at KPP Pratama Lubuk Pakam. The sampling method uses the Slovin formula, the number of samples used is 100 sample data. Methods of data analysis using multiple linear regression. The results showed that perceptions of security and confidentiality had a positive effect on the use of e-Filling by obtaining a t value of Security and Confidentiality of 9,301 > 2,628 with a significant level of 0.000 <0.05 then H1 was accepted and Security and Confidentiality had a positive and significant effect on the use of e-Filling, perceived convenience had a positive effect on the use of e-Filling with the obtained t value of Perceived Convenience was 8,360 > 2,628 with a significant level of 0. 000 <0.05 then H2 is accepted and Perceived Ease has a positive and significant effect on the use of e-Filling, and perceived user satisfaction has a positive effect on the use of e-Filling with the obtained t-count User Satisfaction is 4,562 > 2,629 with a significant level of 0,000 < 0.05, then H3 is accepted and user satisfaction has a positive and significant effect on the use of e-Filling.This study aims to explore and analyze the factors that influence the use of e-Filling on individual taxpayers at KPP Pratama Lubuk Pakam. The type of research in this research is quantitative using a descriptive research approach with associative research. The population of this study is individual taxpayers who are registered at KPP Pratama Lubuk Pakam. The sampling method uses the Slovin formula, the number of samples used is 100 sample data. Methods of data analysis using multiple linear regression. The results showed that perceptions of security and confidentiality had a positive effect on the use of e-Filling by obtaining a t value of Security and Confidentiality of 9,301 > 2,628 with a significant level of 0.000 <0.05 then H1 was accepted and Security and Confidentiality had a positive and significant effect on the use of e-Filling, perceived convenience had a positive effect on the use of e-Filling with the obtained t value of Perceived Convenience was 8,360 > 2,628 with a significant level of 0. 000 <0.05 then H2 is accepted and Perceived Ease has a positive and significant effect on the use of e-Filling, and perceived user satisfaction has a positive effect on the use of e-Filling with the obtained t-count User Satisfaction is 4,562 > 2,629 with a significant level of 0,000 < 0.05, then H3 is accepted and user satisfaction has a positive and significant effect on the use of e-Filling
Determinan Penanaman Modal Asing Langsung di Indonesia Periode Tahun 2016-2020
Get PDFThis study aims to examine the effect of gross domestic product, infrastructure, exports, and corruption perception index on foreign direct investment in Indonesia. The data used is time series data over a period of 25 years, namely from 2016-2021. The type of data is secondary data obtained from the Central Bureau of Statistics and Transparency International. The data is processed using multiple regression analysis method with the help of SPSS software version 26. The results of this study indicate that together the variables of Gross Domestic Product, Corrosion Perception Index, Exports, and Infrastructure have a significant effect on Foreign Direct Investment in Indonesia. Then partially, the gross domestic product variable and the corruption perception index have a positive and significant effect on foreign direct investment. Likewise, the export variable has a positive but not significant effect on foreign direct investment in Indonesia. Meanwhile, infrastructure has a negative and significant effect on foreign direct investment in Indonesia
 
Implementation of Information Technology in Human Resource Management
Get PDFThis research aims to discuss the implementation of information technology in HR management by adopting the theory of Technology Acceptance Model and Diffusion of Innovation. This research is qualitative in nature by reviewing relevant literature. Data collection techniques included listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The results of this study show that the use of information technology can provide various benefits for HR management, such as increasing efficiency, accelerating the decision-making process, and reducing operational costs. The results of this study are also expected to provide added value in decision making for companies in managing their HR.
 
Pengaruh Marketing Mix terhadap Keputusan Nasabah dengan Kepercayaan Sebagai Variabel Intervening
Get PDFABSTRACT
This research begins with the question whether the marketing mix has an impact on customer decisions to use Indonesian Sharia Banks in Palembang City. The purpose of this study is to determine and assess the extent to which the marketing mix influences consumer choices. It then seeks to determine whether trust can mediate the effects of the marketing mix and sharia compliance on consumer choice. The main method of data collection is through distributing questionnaires with a Likert scale. an approach to data analysis that combines quantitative analysis with path analysis. The IBM SPSS 21 program is used by the analysis tool. The results of the study show that: 1) The marketing mix simultaneously influences customer decisions to use the services of Bank Syariah Indonesia in Palembang City, with an f count of 47.252 > 2.07 and a significance level of 0.000 0.05. Only four indicators—price, marketing, people, and physical evidence—have any real effect. 2) The marketing mix simultaneously influences trust, with a calculated f value of 58.753 > 2.07 and a significance level of 0.000 0.05. Only three variables—place, promotion, and people—have any influence. 3) The result of the t-test statistical test which has a significance value of 0.909 > 0.05 indicates that trust has no significant effect on customer decisions. 4) Marketing mix cannot be mediated by trust.
ABSTRAK
Penelitian ini diawali dengan pertanyaan apakah marketing mix berdampak pada keptusan nasabah untuk menggunakan Bank Syariah Indonesia di Kota Palembang. Tujuan dari penelitian ini adalah untuk menentukan dan menilai sejauh mana bauran pemasaran mempengaruhi pilihan konsumen. Kemudian berusaha untuk menentukan apakah kepercayaan dapat memediasi efek bauran pemasaran dan kepatuhan syariah pada pilihan konsumen. Metode utama pengumpulan data adalah melalui penyebaran kuesioner dengan skala Likert. pendekatan untuk analisis data yang menggabungkan analisis kuantitatif dengan analisis jalur. Program IBM SPSS 21 digunakan oleh alat analisis. Hasil penelitian menunjukkan bahwa : 1) Marketing mix secara simultan berpengaruh terhadap keputusan nasabah untuk menggunakan jasa Bank Syariah Indonesia di Kota Palembang, dengan nilai f hitung 47,252 > 2,07 dan tingkat signifikansi 0,000 0,05. Hanya empat indikator—harga, pemasaran, orang, dan bukti fisik—yang memiliki pengaruh nyata. 2) Marketing mix secara simultan berpengaruh terhadap kepercayaan, dengan nilai f hitung 58,753 > 2,07 dan tingkat signifikansi 0,000 0,05. Hanya tiga variabel—tempat, promosi, dan orang—yang memiliki pengaruh. 3) Hasil uji statistik t-test yang memiliki nilai signifikansi 0,909 > 0,05 menunjukkan bahwa kepercayaan tidak berpengaruh nyata terhadap keputusan nasabah. 4) Marketing mix tidak dapat dimediasi oleh kepercayaan.
Kata Kunci : Marketing Mix, Keputusan Nasabah, Kepercayaa
Percepatan Pemulihan Ekonomi Pasca Pandemi Covid-19 Melalui Investasi Pasar Modal Syariah
Get PDFThe purpose of this research is to explore and examine the strategies being pursued to achieve economic recovery after the Covid-19 pandemic through the Islamic Capital Market Investment sector. The qualitative research method used in this study through a descriptive approach. While the analysis was used by conducting a deeper discussion based on the information obtained. The research results obtained are aimed at accelerating economic recovery after the Covid-19 pandemic by strengthening the Islamic economic and capital market system, strengthening public literacy regarding investment, increasing public trust in Islamic capital market products, and strengthening regulations on Islamic capital markets.The purpose of this research is to explore and examine the strategies being pursued to achieve economic recovery after the Covid-19 pandemic through the Islamic Capital Market Investment sector. The qualitative research method used in this study through a descriptive approach. While the analysis was used by conducting a deeper discussion based on the information obtained. The research results obtained are aimed at accelerating economic recovery after the Covid-19 pandemic by strengthening the Islamic economic and capital market system, strengthening public literacy regarding investment, increasing public trust in Islamic capital market products, and strengthening regulations on Islamic capital markets
Efek Kualitas Layanan, Kualitas Produk, Diskon dan Lokasi pada Kepuasan Pelanggan
Get PDFThe purpose of this study was to study the consequences of service quality on customer satisfaction at Domino\u27s Pizza Makassar; consequences of product quality on customer satisfaction Domino\u27s Pizza Makassar; the effect of the discount strategy on customer satisfaction at Domino\u27s Pizza Makassar; the effect of location on customer satisfaction Domino\u27s Pizza Makassar. This research method is a quantitative research method on positivism philosophy. The population sample for this study is consumers who shop at Domino\u27s Pizza Boulevard Makassar outlets using the non-probability sampling method. The research sampling method provides a small opportunity for one population group to be sampled. The sampling technique uses a purposive sampling technique based on certain aspects in determining the sample. Selection of a group of subjects based on previously known population characteristics, and certain criteria set based on the objectives or core problems of this study. The total sample taken in this study was 50 people with the assumption that the sample represented a large number of samples that were considered appropriate in this study. The results of this study indicate that service quality, product quality, discount strategy, and business location have a positive and significant effect on customer satisfaction.
 
Perspektif Ekonomi Islam Terhadap Minat Beli Melalui Online Shop
Get PDFThe purpose of this study is to examine how Muslim buyer behavior in online shopping. The type of research used in this research is descriptive qualitative research with a literature study approach. The literature study approach is an approach by reviewing various journals and books related to the perspective of Islamic economics on buying interest through online shops as a reference source. Buying interest in this online shop is influenced by several factors including the existence of timely reviews, quantity reviews, and valence reviews that make buyers very interested in making online buying and selling transactions. This study assumes that various findings from past research in Muslim-majority countries, such as Saudi Arabia and Malaysia, show a mismatch between online buying and selling with sharia. Muslim shoppers are supposed to behave in moderation where they do not overconsume leading to tabdhir (wastefulness) as well as israf (excess) or shortage leading to bukhl (miserliness) as cited in the Quran and As-Sunnah.Perkembangan teknologi telah menyebabkan perubahan perilaku konsumen dalam memanfaatkannya inovasi untuk pertukaran. Perkembangan toko online dan pusat komersial di website sudah menjadi salah satu pilihan gaya hidup masyarakat masa kini untuk berbelanja secara praktis dan efisien. Meski begitu, dalam melakukan pembelian, hendaklah seorang muslim tetap mengedepankan nilai-nilai syariah. Tujuan dari penelitian ini adalah untuk mengkaji bagaimana perilaku pembeli muslim dalam belanja online. Jenis penelitian yang digunakan pada penelitian ini merupakan penelitian deskriptif kualitatif dengan pendekatan menggunakan studi kepustakaan. Pendekatan studi kepustakaan merupakan pendekatan dengan menelaah berbagai jurnal dan buku yang berkaitan dengan perspektif ekonomi islam terhadap minat beli melalui online shop sebagai sumber referensi. Minat beli pada online shop ini dipengaruhi oleh beberapa faktor antara lain adanya ulasan yang tepat waktu, ulasan kuantitas, dan ulasan valensi yang membuat pembeli sangat tertarik melakukan transaksi jual beli online. Studi ini berasumsi bahwa berbagai penemuan dari penelitian masa lalu di negara-negara mayoritas Muslim, misalnya Arab Saudi dan Malaysia, menunjukkan ketidaksesuaian antara jual beli online dengan syariah. Seharusnya pembeli muslim berperilaku secukupnya dimana mereka tidak melakukan konsumsi berlebihan yang berujung pada tabdhir (pemborosan) dan juga israf (berlebihan) atau kekurangan sehingga mengarah pada bukhl (kikir) sebagaimana dikutip Al-Quran dan AsSunnah
Analisis Penerapan Strategi Digital Marketing dalam Upaya Meningkatkan Usaha Mikro Kecil Menengah di Kota Tangerang Selatan
Get PDFThis research discusses the analysis of the implementation of digital marketing strategies in an effort to improve UMKM in the city of South Tangerang. The opportunities presented by increasing market demand and business digitalization can improve UMKM. The objectives of this research are 1) Identifying factors that need to be considered in a digital marketing strategy, 2) Making an Internal and External Analysis of the Company, 3) Formulating an appropriate digital marketing formulation, 4) Formulating a Company Operational Strategy. This research method is a combination of two methods, namely qualitative and quantitative with a survey method. The research instrument is a questionnaire with a Likert measurement scale of 1-9. The data collection technique uses company literature studies, interviews and questionnaires to find out the right marketing strategy, SWOT and AHP analysis are used. The result of this research is a score from the SWOT calculation on internal factors of 5.046 which is in the average category. Meanwhile, the internal score obtained from the analysis results was 5,206. The maximum score is a strategic location of 2.586. Weaknesses are shown in the minimum score of 0.296, namely the low level of technology adoption. The main strength that needs to be considered in implementing digital marketing strategies in improving UMKM in South Tangerang is the strategic location. The weakness that UMKM can overcome is the low level of technology adoption. Opportunities that can be exploited by UMKM are increasing market demand and digitalization of business. The threats that UMKM face are increasing production costs and online competition. However, with digital marketing through social media it does not become a significant obstacle in developing marketing
Pengaruh Harga dan Promosi di Media Sosial terhadap Keputusan Konsumen Membeli MH Whitening Skin di Makassar
Get PDFThis research aims to determine the influence of price and promotions on social media on purchasing decisions for MH Whitening Skin. This research uses primary data and also secondary data. The research method used was incidental sampling with a sample size of 100 people. The data analysis techniques used are validity testing, reliability testing. Testing the analytical model in this research uses multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it was found that price had a significant influence on purchasing decisions for MH Whitening Skin, as well as promotions on social media had a significant influence on purchasing decisions for MH Whitening Skin in Makassar. F test results: Price and promotion via social media simultaneously have a significant influence on purchasing decisions for MH Whitening Skin, where promotions on social media are the most dominant factors influencing purchasing decisions for MH Whitening Skin in Makassar
Pengaruh Pemberian Kompensasi Terhadap Prestasi Karyawan: (Studi pada PT Telekomunikasi Indonesia.Tbk. Cabang Langkat)
Get PDFCompetence of human resources in this study through communication and group collaboration factors that affect the effectiveness of employees at PT. Telkom Indonesia Regional I Sumatra. The data analysis technique used is descriptive and quantitative analysis. The results showed that the Communication and Group Cooperation which had an influence on Employee Work Effectiveness by 77.0% were categorized as very strong. So it can be denied that in measuring the competence of human resources through communication and group factors has a positive and significant influence in supporting the work strength of employees in the company