E-Journal UPN "Veteran" Jatim
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Pengelolaan Keuangan Keluarga Pedagang Etnis Cina
Full text linkChinese of through Kya-Kya Kembang Jepun, not only have been able to realize an area which intern for its community, but have also been utilized by as public space of wide society. As New Comer, their role as merchant in boga and non-boga by taking a small area corner of town Surabaya, namely Kembang Jepun and label by the name of Kya-Kya having that meaning is Jalan-Jalan. This ethnical have proved that their arrival in this country, not only merely freeload, but they also show in the field of commerce. As merchant, practically always more uppermost from all economics perpetrator which have background from different ethnical. Those who more preeminent in commerce area, inviting big question mark why and how them can create the excellence, in the middle of middle as minority ethnical.This research aim to know about the ethnical merchant of Chinese in Kya-Kya manage the finance so that earn more pre-eminent in the field of commerce. Where method used to dig and explain the this family management research method qualitative.This research that ethnical of Chinese in Kya-Kya all family member in planning management, commissioned to though make the finance note of most is wife, but husband dominant in make decision an everything related to family finance. They develop the behavior from original culture they hold the firmness. From research found the fact that cultural facet, belief, experience and even religion of background of character forming have all ethnical merchant of Chinese in Kya-Kya Kembang Jepun in managing family finance.Keywords: Ethnical, Chinese, Tradition, Finance, Famil
Penerapan Experiential Marketing
Full text linkIn doing experiential marketing, bread boutique "Bread Talk" involves customer emotion in order to feel pleasure during they buy bread. With involving customer emotion in doing bread buying, so customer will get interesting experience during they buy product of Bread Talk. Interesting experience obtained by customer stimulate customer to be loyal. Purpose of this research to analyze influence experiential marketing against customer loyalty on bread boutique "Bread Talk" in Plaza Surabaya.Data used in this research is primary data obtained from respondent answer which come through questionnaire with interval measurement scale. The Respondents are buyers which buy bread in Bread Talk Plaza Surabaya more than 1 times. Sampling technique use incidental sampling with the number of respondent about 200 customers. Analytical technique use SEM which will better to see the causality which will be tested.Based on result of data processing, obtained that experiential marketing have positive effect toward customer loyalty in bread boutique Bread Talk. This thing mean if sense, feel, act and think from customer of bread boutique Bread Talk go up, so customer loyalty of Bread Talk go up too.Keywords: Experiential Marketing, Customer Loyalt