Journal of Business and Management
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Job Analysis in Improving Employee Performance of Siliwangi Harley Davidson
No full textAbstract. The employee of Siliwangi Harley Davidson feels demotivated about their work since they’re experiencing an overlapping work. They feel that they work more than they should with the same salary received. Therefore, the employee performance of Siliwangi Harley Davidson is also decreased. The purpose of this research is to analyse how are the current job description and what factor in the current job description in Siliwangi Harley Davidson, affecting the slow performance of its employees. Also, this researcher aims to redesign a suitable job description for Siliwangi Harley Davidson. The data was collected through interview both with the owner and the employee and analysed the current job description and organisational structure of Siliwangi Harley Davidson. The result shows that the company only had a job description that consists of what task the employee should do. Lack of coordination is also happened by not having a proper job description for all the employee. Therefore by implementing the job description and job specifications that made from job analysis it can help the company to regain the employee motivation to work again, places the employee in their best position, and a better workflow.Keywords: Demotivated, Employee performance, Job analysis, Siliwangi Harley Davidson, Standardisatio
Analyzing barista interpersonal communication in creating customer satisfaction (case study: brewang coffee bandung)
No full textAbstract. Brewang Coffee Bandung was founded by a group of young people who want to participate in the development and preservation of coffee, especially Indonesian coffee in the form of a medium business that focuses on quality in the process of making, serving and learning coffee. Seen from the relationship between customers and Brewang baristas that occur in the field, Brewang Coffee Bandung customers are satisfied with the style of communication carried out by Brewang baristas. To analyze and research this use qualitative approach research methodology is used in this research to gain information and identify the roles and style of barista communication style. The primary data gathered is from interviewing five baristas and supported by secondary data from interviewing ten loyal customers and one owner. For analysis technique, descriptive analysis is performed. The results of this study indicate that all aspects of communication effectiveness (openness, empathy, supportive attitude, equality) and all aspects of customer satisfaction (whole customer satisfaction, confirmation of hope, repurchase intention, willingness to recommend) are found in barista interpersonal communication in creating customer satisfaction in the Brewang Coffee Bandung. The recommendations for Brewang Coffee Bandung must be more assertive in communicating the rules to the customer even though there are no restrictions between baristas and customers, they should pay more attention to the quality and product variants to increase sales, and maintain all four aspects of communication effectiveness in creating customer satisfaction. Keywords: Interpersonal Communication, Barista, Coffee Shop, Communication Effectiveness, Customer Satisfactio
Consumers choice decision towards electric and conventional motorcycles
No full textAbstract. The disadvantages of conventional motorcycles usage towards the environment as well as the very high usage of the conventional motorcycle in Indonesia, it is important to encourage people to shift from gas-powered motorcycles to electric motorcycles. This research aims to evaluate the extentto which motorcycles attributes can make people shift from conventional to electric motorcycles. Also, identify the preferable motorcycles, and calculate the elasticity of each attribute. We use choice modeling analysis to estimate the probability of a person choosing motorcycles and what attributesthat influence their decision. The research surveyed 470 respondents with criteria of people aged above 17 years old, males or females, who live in Jakarta and intend to buy motorcycles. For data processing, this research uses factor analysis, multinomial logistic regression, and demand elasticities analysis. Based on this research result, the significant attributes that influence consumers' decisions in choosing electric motorcycles are the purchase price, charging times, driving range, and also attitudes. The purchase price, safety, and Attitude are significantly influencing consumers' choice decisions on conventional motorcycles. All of the attributes are inelastic, which indicates that a change in the attributes' value will not affect the respondents' decision. Most of the respondents are more preferred to choose electric motorcycle than the conventional ones. Keywords: Consumer choice decision, electric motorcycles, conventional motorcycle
Analysis of Human Resources Management Practices of Small and Medium Enterprises of Knowledge-based Industry in Bandung
No full textAbstract. Particularly for Small and Medium Enterprises (SMEs), which usually do not have a Human Resources Management department to rely on, HRM practices can be a challenge. They may be limited to one HR person or the CEO will still have the responsibility. SMEs owners need to consider the implementation and obstacles they face, however, so that they are prepared to address HR problems as their company and workforce expand. SMEs in Indonesia are currently taking advantage of a challenge into an attractive opportunity to encourage the growth of SMEs themselves. This research is to study SMEs in the knowledge based in Bandung in understanding what and how the HR practices in organizations, conducted in Bandung city by using the explanatory mixed method which consist of questionnaire for quantitative data and in-depth interviews for qualitative data collection. The respondents from questionnaire consist of 25 representative of SMEs knowledge-based industry, and the informants taken in the interview were 5 representative of SMEs knowledge-based industry who included from 25 respondents from questionnaire. When analyzing data, descriptive statistics are used for quantitative purposes and backed up by cross-case analysis to concentrate on comparing and integrating statements from each question provided to all interview informants when order to obtain athorough understanding of HRM implementation practices in knowledge-based SME industries. Based on this study, implementation of HRM practices by formal and informal institutions can change organizations, HRM activity activities significantly influence the results of business operations. Keywords: Human Resources Management Practices, Small and Medium Enterprises (SMEs), knowledge-based industry
Food hubs for the sustainable short food supply chain in west java
No full textAbstract: This study aims to propose a feasible concept of Food Hubs that can be implemented in West Java for the sustainable short food supply chain and to determine significant differences of value chain of food hub and the existing value chain that implemented in West Java. After analyzing the value chain and mapping the value chain on the existing conditions of the food supply chain in West Java and the supply chain for food hubs, the result is that there is a significant difference between the two chains and the role of food hubs can increase the value of the existing food supply chain in West Java which can assessed by the quality, locality, and sustainability of the supply chain.Keywords: agriculture, food hubs, value chain management, short food supply chain
Determinants of Islamic Banking Profitability in Indonesia
No full textAny economic growth and stability mostly depend on its banking sector. However, the ROA of conventional banks in Indonesia always higher than Islamic banks in the previous 5 years period. This research focuses on finding the internal-bank factors that may affect the profitability of Islamic banks in Indonesia. Internal-bank factors as independent variables that tested in this research are bank size (SIZE), Capital Adequacy Ratio (CAR), Liquidity of Assets (LIQ), Operational Efficiency (BOPO), Gearing Ratio (GR), Non-Performing Financing (NPF), and Financing to Deposit Ratio (FDR). Return on Asset (ROA) used as dependent variable which represent profitability of banks. The data samples have passed the classical assumption test and continued with multiple linear regression. The result shows that partially SIZE and BOPO give a negative significant effect on ROA. CAR, LIQ, GR gives a positive significant influence on ROA. NPF and FDR have no effect on profitability of Islamic banks in Indonesia. The simultaneously significant effect is given by SIZE, CAR, LIQ, BOPO, GR, NPF, and FDR on the ROA of Islamic banks in Indonesia. Keywords: Bank size, Capital Adequacy Ratio, Liquidity of Assets, Operational Efficiency, Gearing Ratio, Non-Performing Financing, Financing to Deposit Ratio, Return on Asset
Proposed Design of Practical Approach in Implementation of Operations Focus, Case Study in PT. X
No full textIn 2020, Indonesia had experience in increasing the number of internet users up to 73,7% of the total population, which had been increased 25.5 million users from the previous years. This phenomenon, coupled with the current pandemic situation, has become one of the key factors from the rapid growth of the e-commerce industry. PT. X is one of the e-commerce based in Indonesia which provides a platform to connect farmers and producers by distributing food products to customers. Currently, PT. X has not yet implemented the Malcolm Baldrige National Quality Award in managing its product quality. Therefore, it needs to be explored the capabilities to manage quality on production processes. This research is presented a qualitative method in which in processing data collection, this research using an interview process with the COO of PT. X. The questions asked are based on the 2021-2022 Baldrige Excellence Builder, which focuses only on criteria number 6, operations focus. The answer was assessed using the Baldrige Scoring Guideline. Based on the results of interviews, data interpretation, and data assessment using the MBNQA framework, it is founded that PT. X\u27s current operation performance is still low. The score gain is 46,75 points out of 85 points. As consequence, several improvements are needed so the company can improve its performance and increase the score to become World Class Company based on the Malcolm Baldrige National Quality Award, including designing and implementing an effective and systematic approach that is fully responsive to its multiple company requirements for the work process and operational effectiveness, the method used in future should address the work process and operational effectiveness with the company\u27s operating environment that is well integrated with the current and future organizational needs, and improve the evaluation and improvement systems and the organizational learning through fact-based innovation.Keywords: performance management, Malcolm Baldrige National Quality Award, e-commerc
An Analysis of the Online Learning Experience and Its Effect on Stress in Management Students of SBM ITB Batch 2021
No full textThe Covid-19 pandemic has spread across the globe and is one of the reasons for limiting human activities, one of which is schooling. One of the nations impacted by the Covid-19 pandemic is Indonesia. The Indonesian Ministry of Education and Culture published a policy addressing teaching and learning activities for all levels of education, starting with early childhood education and ending with universities, which must take out online teaching and learning activities by March 2020. The use of online learning activities is definitely not simple since it is something new, and, of course, there are benefits and drawbacks as well as difficulties that emerge in its implementation. This research will look at the experiences of SBM ITB management students from the class of 2021 and how they affect student stress. The findings of this research were obtained via a qualitative method. Gadzella\u27s Student-Life Stress Inventory was used in this study. In conclusion, there are three degrees of stress: mild, moderate, and severe. Mild stress is the most frequent. This study found that students only experienced mild to moderate stress. Interactions (frustration), academic load (pressure), the environment (changes) and infrastructure (frustration) are all stressors. Students\u27 physiological and emotional reactions to stress are distinct. They experience backaches, aches, and tired eyes. They are lonely, mentally tired, bored, and depressed. The data analysis presented showed both positive and negative aspects of online learning. It reduces physical fatigue, improves understanding of the material, is more flexible, and costs less. Online learning has a negative psychological and physical effect on students. Keywords: Online Learning, Stress, Stresso
The Effectivity of Transmedia Brand Storytelling on Harry Potter Towards Brand Loyalty in Indonesia
No full textTransmedia brand storytelling is one of the new creative strategies to control brand message in an engaging way across technology platforms. However, there are limited studies that explain how this method affects brand loyalty. Harry Potter is one of the brand that successfully gained massive success in their world using transmedia storytelling. The fact that after six years of vacuum from producing, Harry Potter still have high excitement from its customer. The objective of this research is to know the effectivity of transmedia awareness to customer engagement and to know the influence of customer engagement in brand loyalty. The research was conducted through an online questionnaire as a tool to collect data with the result total sample of 374 respondents. The author uses path analysis, which has a purpose of explaining the relationship between variables. Based on the calculation, the author found that transmedia awareness gives a significant influence on customer engagement as well as customer engagement brings significant positive influence on building brand loyalty.Moreover, there is a new finding which this research has quasi mediating effect mediation, which means transmedia awareness is already effectively used in Harry Potter. The finding of this research is expected to enhance knowledge about transmedia brand storytelling. The author also creates some recommendation for future research and business owner that will help them to improve their banding strategies
The general overview and marketing strategy in xyz real estate agent after the organization restructuring
No full textAbstract- This study examines the general overview of XYZ Real Estate Agent, as well as external conditions that could affect real estate market, in order to develop a marketing strategy to overcome the decrease of sales due to declining number of marketing agent problem. This organization formerly known as Century21 for 7 years before the owner decided to stop the franchise and built his own business, XYZ Real Estate Agent on 2015. As a service based business, a real estate agency heavily relied on its marketing strategy and its marketing agents. However, XYZ Real Estate Agent has been facing an issue regarding a significant decrease of sales performance. The primary data were obtained through observations and interviews. While the secondary data were collected through books, journals, and articles on the internet. This study used SWOT and TOWS methodology by conducting internal and external analysis beforehand.It was discovered that the XYZ Real Estate Agent could implement several strategies by maximizing its strengths and minimizing its weaknesses through utilization of digital marketing, actively looking for information as AREBI member, collaborate with competitor’s marketing staff. In addition, it is important for a marketing staff to build and maintain social networks and trust.Keywords: Bandung Property, Marketing Strategy, Real Estate Agent, Restructurin