Ekonika : Jurnal ekonomi universitas kadiri
Not a member yet
204 research outputs found
Sort by
Pengaruh Percieved Quality terhadap Percieved Usefulness dan Perceived Ease Of Use serta dampaknya pada Satisfaction pada konsumen Shopee Indonesia
No full textTujuan penelitian ini untuk menguji pengaruh kualitas sistem, kualitas informasi, kualitas layanan terhadap persepsi kegunaan dan persepsi kemudahan penggunaan, serta untuk mengetahui pengaruh persepsi kegunaan dan persepsi kemudahan penggunaan terhadap kepuasan konsumen Shopee Indonesia. Pendekatan penelitian ini menggunakan kuantitatif dan pengumpulan data dengan metode survei. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling yang merupakan bagian dari nonprobability sampling. Sampel penelitian ini adalah konsumen yang memiliki akun di Shopee dan telah melakukan transaksi di Shopee maksimal enam bulan yang lalu, dengan usia minimal 17 tahun sebanyak 200 sampel. Teknik analisis yang digunakan adalah SEM AMOS. Hasil penelitian menunjukkan bahwa kualitas sistem dalam penelitian ini terbukti tidak berpengaruh terhadap persepsi kegunaan dan persepsi kemudahan penggunaan. Sedangkan kualitas informasi dan kualitas layanan terbukti berpengaruh signifikan terhadap persepsi kegunaan dan persepsi kemudahan penggunaan. Kemudian persepsi kegunaan dan persepsi kemudahan penggunaan berpengaruh signifikan terhadap kepuasan pelanggan shopee. Dengan hasil tersebut, Shopee akan semakin meningkatkan kualitas informasi dan kualitas layanan bagi pelanggannya karena terbukti berdampak pada kenyamanan dan kemudahan pelanggan dalam menggunakan aplikasi Shopee
Efektivitas Dan Pengaruh Pajak Hiburan, Pajak Restoran Dan Retribusi Daerah Terhadap Pendapatan Asli Daerah Kabupaten Madiun
Full text linkTujuan penelitian ini adalah untuk mengetahui dan menganalisis tingkat efektivitas penerimaan pajak hiburan, pajak restoran, dan retribusi daerah serta pengaruhnya terhadap Pendapatan Asli Daerah di Kabupaten Madiun. Menggunakan metode regresi linear berganda dan analisis efektivitas. Berdasarkan hasil pembahasan yaitu menunjukkan bahwa variabel pajak hiburan memiliki hubungan negatif dan tidak berpengaruh terhadap pendapatan asli daerah maka hipotesis pertama tidak terbukti atau tidak diterima. Pajak restoran secara parsial berpengaruh positif terhadap pendapatan asli daerah. Jadi untuk hipotesis kedua terbukti atau diterima. Retribusi daerah secara parsial tidak berpengaruh terhadap pendapatan asli daerah. Jadi untuk hipotesis ketiga tidak terbukti atau tidak diterima. Sedangkan tingkat efektivitas analisis efektivitas diketahui bahwa tingkat efektivitas untuk pajak hiburan dikategorikan Efektif, untuk pajak restoran dikategorikan Sangat Efektif, sedangkan retribusi daerah dikategorikan Efektif. Jadi untuk hipotesis keempat tidak diterim
Digital Marketing: Stimulus Ekonomi Pasca Pandemi Bagi UMKM
Full text linkThe Covid-19 pandemic has caused a decline in the economy and activity in various sectors and regions in Indonesia. Although the economic shock caused by the Covid-19 pandemic has gradually subsided as the domestic financial market is stable and several economic sectors are booming.. This study aims to determine the recovery strategy implemented by MSMEs after the Covid-19 pandemic in Blitar Regency. The research method used is qualitative research with data collection techniques through observation and interviews. The results of this study indicate that the business recovery strategy carried out by MSMEs in Blitar Regency after the Covid-19 pandemic includes strengthening resources in terms of services and strengthening resources in the form of technology-based marketing or digital marketing. With this strategy, MSMEs are able to restore their businesses in terms of income, although they have not fully recovered
Pengaruh Brand Ambassador, Brand Image, dan Promosi di Media Instagram Terhadap Keputusan Pembelian Pada Beauty Produk Skincare Bening’s Di Kota Surabaya
Full text linkThis study aims to determine the effect of brand ambassadors, brand image, and promotion partially and simultaneously on consumer purchasing decisions on Bening\u27s beauty skincare products in Surabaya. The effect that we want to know is the direct or indirect effect. This study used a sample of 100 respondents. Sampling using the accidental sampling method with the characteristics of a minimum age of 17 years and followers of the Instagram account @beningclinic_surabaya. The test tools used are data analysis test and hypothesis testing. From this research test, it can be concluded that partially the brand ambassador variable, promotion has a positive and significant effect, and brand image has a positive and insignificant effect on consumer purchasing decisions on Bening\u27s beauty skincare products in Suarabaya City. And simultaneously the variables of brand ambassador, brand image, and promotion simultaneously have a positive and significant effect on consumer purchasing decisions on Bening\u27s beauty skincare products in the city of Surabay
Pengaruh Pengangguran, Ipm, Dan Bantuan Sosial Terhadap Kemiskinan Di Provinsi Jawa Timur
Full text linkThe purpose of this study was to determine the effect of the unemployment rate, human development index, and social assistance on poverty in 38 Regencies/Cities of East Java Province in 2018 to 2020. The data analysis used in this research is panel data. The data time series used are from 2018 to 2020 and the data cross section used are 38 regencies/cities in East Java Province. The model chosen in this study is the Fixed Effect Model (FEM). In this study it was found that unemployment and HDI had an effect on poverty in East Java Province, while social assistance had no effect on poverty in East Java Province. Â
Pengaruh Kompetensi Teknis, Sikap, Serta Motivasi Kerja Terhadap Kinerja Karyawan Bagian Produksi CV. Gudange Tahu Takwa Kediri
Full text linkThis dissect aims to settle the carry out of industrial capacity on wage-earner personate, attitudes bias wage-earner affectation, and take thrust on the undertaking of employees working in the production division of CV. Especially, this criticize resolve-power focussing on employees\u27 attitudes towards Hand deed. Gudange Tahu Takwa Kediri. The try approximate absorb was perfectly experience, and the develop into of samples down far 42 employees in the production division. The non-probability trial help was hand-me-down for the variant of power to sample. Questionnaires will be sent to aggregate text, and the get-at-able of study old is alleged partial least square (PLS). According to the chip wisdom, Complex Ability has a favorable and beefy impact of employee performance. The be verified reveals cruise compare with has a undiluted and whacking big effect on employee performance. Employee performance tochis be assuredly and in the long run affected by work motivatio
Peluang Investasi, Pendanaan Perusahaan, dan Kebijakan Dividen
Full text linkThis study aims to analyze the effect of investment opportunities and corporate financing on dividend policy. The data used in this study are companies that are included in the LQ-45 index listed in Indonesia`s Stock Exchange in 2012 - 2018 with a total of 224 observations obtained from the annual financial reports of each company with access to the website www.idx.com. The analytical method used is Ordinary Least Square (OLS) and as a robustness test using Maximum Likelihood Estimation (MLE). The results found contrary to previous studies, that investment opportunities have a positive effect on dividend policy. Corporate Financing has a negative effect on dividend policy. This research can be used as a consideration for investors in expecting dividends when investing on LQ-45 companies in Indonesia`s Stock Exchange
Pengaruh Kecerdasan Intelektual (Iq) Dan Religiusitas Terhadap Perilaku Etis Auditor Dengan Love Of Money Sebagai Variabel Intervening
No full textABSTRACTThis study aims to determine how much influence intellectual intelligence (IQ) and religiosity have on the ethical behavior of auditors in the study of the Inspectorate of Bojonegoro Regency and the Inspectorate of Tuban Regency, and then how the love of money variable affects the second variable on the ethical behavior of auditors. The of data collection was done by using a questionnaire which was distributed to APIP and JFA Inspectorate The sample used in this study were 50 respondents with saturated sampling technique. The data obtained were processed with SPSS version 28. Based on the results of the study, it was concluded that partially intellectual intelligence and religiosity had a positive and significant effect on the ethical behaviour of auditors. Path analysis test results show that intellectual intelligence has no effect on ethical behavior through love of money as intervening variable and relgiosity variable affect auditor ethical behavior through love of money as an intervening variable. Â
Analisis Efisiensi Saluran Pemasaran Buah Jeruk Di Desa Lau Riman Kabupaten Tanah Karo
Full text linkLau Riman Village is a citrus fruit plantation area in Tanah Karo Regency. Oranges are the leading commodity in this village, so the marketing aspect is an important part of selling and earning profits. This study aimed to identify an efficient and profitable distribution channel pattern for citrus fruit farmers in Lau Riman Village, Tanah Karo Regency. This research is quantitative descriptive research. The number of respondents in this study were eighty-eight citrus farmers in Lau Riman Village. Analysis of the data used is the farmer share approach, marketing margin, and market efficiency. The results of this study there are three marketing channels, hereinafter referred to as channels I, II, III. Efficient farmer share only exists in channel I, which only involves retailers as marketing institutions. The highest margin is in marketing channel III where marketing agencies reach out to markets outside North Sumatra, and the efficiency of marketing channels shows that the three channels used by citrus fruit farmers are less efficien