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A Comparative Study on the Evaluation of International Brand Major in Chinaʼs Higher Vocational Electronic Commerce Based on Text Analysis ： Perspectives from Enterprises, Students, and Teachers
Get PDFFollowing paper explores and compare evaluation of higher vocational electronic commerce brand Chinese majors in content of enterprises, students, and teachers perspectives, and differences between each of them. This study collected textual data from these three groups through an online survey, and utilizes KH Coder to conduct word frequency, co-occurrence network, and thematic analysis. It was found that enterprises and students share a similar viewpoint regarding the evaluation of International Brand Major in Higher Vocational Electronic Commerce, particularly in its alignment with societal and enterprises needs. This concurrence is evident in the emphasis on developing skilled professionals through industry-academic collaborations or practical operations. In contrast, teachersʼ evaluations focus more on the importance of nationalized teaching teams and high-quality educational resources for nurturing skilled talent.論文1departmental bulletin pape
