Lampung University

opac.unila.ac.id
Not a member yet
    30732 research outputs found

    Bauran promosi produk Logam Mulia pada PT.Pengadaian (Persero) cabang Tanjung Karang Timur Bandar-Lampung [ CD-Tugas Akhir ] / Oni Susilowati

    No full text
    MANAJEMEN PROMOSI658.82 sus b c.

    No full text

    Measuring Sales Promotion Effectiveness

    No full text
    Sales promotions are an important marketing tool for both manufacturers andretailers. They include, for example, temporary price reductions, coupons, features,displays, sampling, and premiums. The bad news about promotions is thatmany of them are not profitable. The good news is that promotion effectivenesscan be measured so that managers can identify the promotions which generate aprofit and eliminate the ones that do not. This chapter presents data and modelsthat can be used for this purpose. It focuses on panel data which is available at theaggregate (i.e., store) level and at the disaggregate (i.e., consumer) level. Whileaggregate data is more readily available and easier to analyze, disaggregate dataallows for more detailed analyses. Several examples illustrate how models buildon these data to measure promotion effectiveness. Since panel data has itslimitations, it is often useful to complement it with surveys and/or experiments

    0

    full texts

    30,732

    metadata records
    Updated in last 30 days.
    opac.unila.ac.id
    Access Repository Dashboard
    Do you manage Open Research Online? Become a CORE Member to access insider analytics, issue reports and manage access to outputs from your repository in the CORE Repository Dashboard! 👇