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698 Cah pPekerjaan finishing dingding, lantai, plafond, dan kusen pintu & jendela pada pembangunan gedung D proyek pembangunan Kantor Mapolda Lampung [ CD-Laporan Kerja Praktik ] / Aidil Tri Cahyadi
Bauran promosi produk Logam Mulia pada PT.Pengadaian (Persero) cabang Tanjung Karang Timur Bandar-Lampung [ CD-Tugas Akhir ] / Oni Susilowati
MANAJEMEN PROMOSI658.82 sus b c.
Prosedur penyusunan Dokumen Rancangan Pelaksanaan Anggaran Satuan Kerja Perangkat Daerah (DPA-SKPD) pada Dinas Kependudukan Dan Pencatatan Sipil Kota Bandar Lampung [ CD-Laporan Akhir ] /Ahmad Ramanda Julian Kesuma
ANGGARAN ADMINISTRASI NEGARA 352.48 Kes
Prosedur klaim asuransi kecelakaan diri pada PT Asuransi Jiwasraya (Persero) Cabang Bandar Lampung [ CD-Laporan Akhir ] /Tanti Novia Putri
KLAIM ASURANSI 368.014 Put
Pelaksanaan pemberian pembiayaan pensiun pada Bank Syariah mandiri Kantor Cabang Bandar Lampung [ CD-Laporan Akhir ] /Ridwan Desta Rinaldi
PENSIUN 331.2 Rin
Measuring Sales Promotion Effectiveness
Sales promotions are an important marketing tool for both manufacturers andretailers. They include, for example, temporary price reductions, coupons, features,displays, sampling, and premiums. The bad news about promotions is thatmany of them are not profitable. The good news is that promotion effectivenesscan be measured so that managers can identify the promotions which generate aprofit and eliminate the ones that do not. This chapter presents data and modelsthat can be used for this purpose. It focuses on panel data which is available at theaggregate (i.e., store) level and at the disaggregate (i.e., consumer) level. Whileaggregate data is more readily available and easier to analyze, disaggregate dataallows for more detailed analyses. Several examples illustrate how models buildon these data to measure promotion effectiveness. Since panel data has itslimitations, it is often useful to complement it with surveys and/or experiments