JURNAL COMPUTECH & BISNIS
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Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy (Study On A Ritel Fashion Company in Bandung)
Full text linkThe progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches. This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture. This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company\u27s understanding of the needs and preferences of each customer category. This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques. This research aims to enhance the company\u27s performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation
Optimization Of Micro, Small and Medium Enterprise Financial Management Through Android-Based Zazan Mobile Application for Efficiency of Digital Economy Sustainability
Full text linkIn order to sustain and grow a firm, financial management is essential. This procedure is essential for obtaining profit and loss data, preventing employee and business partner fraud, and separating personal and business funds to determine the company\u27s financial situation accurately. Informal MSME actors multitask and operate as small business owners, entrepreneurs, and managers of all business issues. So, there is not enough time to document the financials of a corporation. Making financial records requires basic knowledge, which makes the work feel challenging, intricate, and time-consuming. One way to address this issue is making the Android mobile application "Zazan" to assist in managing the finances of medium-sized, tiny, and microbusinesses. A descriptive strategy was used to gather the data required for this investigation. An integrated application that could record business activity transactions, record business activity schedules, and connect with customers was required, as determined by the analysis and implementation findings.
Furthermore, clients can quickly learn more about business players by accessing location information. Interaction between customers and business transaction activities facilitates the automation of business activity recording, enabling the application to complete financial recording. Entrepreneurs will find it easier to manage their financial spending with the help of the company\u27s financial reports. Having employee and multi-store functionalities would be preferable because business actors occasionally have multiple business branches and employees.
The implications of this research extend beyond merely providing a tool for financial management; they highlight the necessity of accessible financial solutions for MSMEs. By bridging the gap in financial literacy and time constraints, the "Zazan" application not only empowers business owners to maintain accurate financial records but also fosters better decision-making and strategic planning. This can lead to enhanced business performance, improved relationships with stakeholders, and ultimately, sustainable growth in the competitive market landscape
The Role Of Electronic Word Of Mouth In Improving Product Purchase Decisions Which Social Media Activities, Easy Transactions, Product Quality, And Giveaway Promotions At The Kerinci Chic Shoes Store influence
Full text linkThis research aims to determine whether social media activities, ease of transactions, product quality, and giveaway promotion can influence purchasing decisions directly or indirectly mediated by electronic word of mouth (E-WOM). This research uses a quantitative approach with primary data collected with the help of an online questionnaire using Google Forms. The population of this research is Chic Shoes Shop customers, with a sample of 104 buyers. This research data was analyzed using the Structural Equation Model (SEM) using the SmartPLS 3.2.9 application. This research found that product quality directly positively and significantly affects purchasing decisions. Meanwhile, social media activities, ease of transactions, giveaway promotions, and word of mouth cannot influence purchasing decisions directly. This research also found that social media activities, product quality, and giveaway promotion positively and significantly affected E-WOM. In contrast, ease of transactions did not significantly affect purchasing decisions directly. This research also found that E-WOM cannot mediate the relationship between social media activities, product quality, ease of transactions, and giveaway promotion on purchasing decisions
Creating the Perfect Blend: Lifestyle, Ambiance, Product Variety, and Customer Experience Influencing Revisit Intention
Full text linkoai:ojs2.jurnal.stmik-mi.ac.id:article/1The rising global demand for coffee, including in Indonesia, has significantly contributed to the growth of the coffee shop industry, which has become an integral part of modern lifestyles. This study examines how lifestyle, café ambiance, product variety, and customer experience influence the intention to revisit Critasena Coffee Shop in Malang. The research was conducted across five districts in Malang City: Klojen, Lowokwaru, Blimbing, Kedungkandang, and Sukun. Using a quantitative approach and causal design, this study collected data from 180 respondents through online and offline questionnaires using a 5-point Likert scale. Participants were selected using purposive sampling method. Data analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.0.. The findings reveal that lifestyle, café atmosphere, and customer experience significantly and positively affect revisit intention, whereas product variety does not have a significant impact. This research provides practical contributions for coffee shop entrepreneurs in designing strategies to increase customer loyalty, as well as theoretical contributions in enriching the literature related to consumer behavior in the coffee shop industry
Design Of a Portal Website for One of The High Schools in Bandung
Full text linkThis study aims to create and construct a web gateway for a secondary school in Bandung. This website is anticipated to augment the engagement of students, parents, and school stakeholders in acquiring and disseminating information about school activities, student accomplishments, and diverse academic and extracurricular initiatives. The study technique encompasses user needs analysis, user interface (UI) design, and the development and execution of the website. The needs analysis approach entails interviews with school authorities, students, and parents to comprehend their expectations and prerequisites for the material that should be accessible on the portal. The outcome of this study is an online gateway that enables visitors to retrieve current information regarding class timetables, school notifications, event schedules, and students\u27 scholastic accomplishments. In addition, the portal offers communication options that facilitate discussions and engagement between the school, students, and parents. This research is anticipated to benefit from enhancing communication and involvement among the school, students, and parents. Moreover, using information technology in education can enhance the efficiency and efficacy of the learning process at a high school in Bandung
Information Systems Strategic Planning at one of the Vocational High Schools in Cimahi
Full text linkAbstract
A strategic plan is an organization\u27s detailed and extensive strategy to effectively manage its resources and achieve its goals within a specified period. Effective implementation of an information system necessitates strategic planning inside an organization to capitalize on the advantages of the information system implementation fully. This also applies to a Vocational High School in Cimahi. The school encounters many obstacles, including managing school data and performance assessments and requiring a unified system across departments to facilitate the school\u27s operational procedures. Strategic planning establishes specific objectives, such as integrating information systems in academic and non-academic operations, overseeing school data management, enhancing infrastructure management efficiency, and boosting competitiveness by developing a web-based school support system for information and promotional purposes. Aligning the information system\u27s strategies with the school\u27s business strategies will aid in accomplishing these objectives. Developing information system strategies necessitates alignment with the organization\u27s existing business strategies. This research examines the strategic information system planning process, specifically employing the Ward-Peppard technique. This approach facilitates a more comprehensive comprehension of the firm before developing a strategic plan. It involves doing a SWOT analysis, Value Chain analysis, Porter\u27s Five Forces analysis, and McFarlan\u27s strategic grid analysis as recommendations for the proposed information system strategies
The Influence of Product Class Knowledge and Environment Hostility to Relative Advantage with The Mediating Effect by Attitude Toward Change
Full text linkSmall and medium enterprises (SMEs) are one of the fastest growing industries in Indonesia. This study aims to explore the effect of Attitude Toward Change on Relative Advantage of SMEs. The sample of this study is entrepreneurs domiciled in East Java who have a role as decision-makers, especially entrepreneurs who make management changes with the adoption of technology, such as changes using Enterprise Resource Planning (ERP) or other simple software. Data collection in this study was done by distributing questionnaires online and offline via e-mail, telephone, WhatsApp, and SME exhibitions in Malang and Surabaya. The questionnaire data will be processed using Smart PLS version 4.0 for further analysis. The results of the study show that the existence of Product Class Knowledge is usually achieved because of the feeling of threat from other competitors in the business world, or commonly called Environment Hositility. This research also proves the importance of mediation of attitude towards change in achieving a relative advantage of SM
Inventory Application Using Reorder Point Method: Study On One Of The Knitted Textile Companies
Full text linkThe research findings indicate that the design of the Android-based Smart Tourism application at Dangiang Cibeger Nature Tourism, Garut Regency, aims to enhance the quality of tourism services by utilizing digital technology. In the contemporary digital age, mobile applications serve as a valuable means of disseminating information, promoting tourism, and facilitating the efficient and modern management of tourism locations.
The findings of this study demonstrate that the deployment of the Smart Tourism application offers substantial benefits for both travelers and tourism management. This program provides tourists with access to information, aids in travel planning, and enhances the overall tourism experience. Simultaneously, for tourism administrators, the application serves as a potent promotional tool, enhancing tourist attendance and providing data for assessment and future tourism development.
This research illustrates that the Smart Tourism application can serve as an innovative solution for technology-driven tourism management and development. With effective execution, this application can enhance the allure of Dangiang Cibeger, draw more tourists, and promote the sustainability of tourism in the Garut Regency. Consequently, the evolution and maintenance of this application must continue to align with technological advancements and the evolving needs of travelers
Cyberbullying and Child Protection in Cyberspace: Legal Perspectives and Practical Solutions
Full text linkCyberbullying has become a significant problem in the digital realm, particularly affecting children who are frequently susceptible to its detrimental consequences. This phenomenon presents significant hazards to the mental and physical health of victims, while also cultivating a perilous digital environment. This article aims to provide a comprehensive examination of cyberbullying from a legal perspective, analyzing its diverse impacts on individuals and society as a whole. It additionally examines efficacious ways for prevention and intervention. The research employs an interdisciplinary approach, drawing on insights from legislative frameworks, educational methods, and technological advancements to propose comprehensive solutions. The paper also analyzes real-life situations in Indonesia, including the incidents of "Audrey in Pontianak" and "Luluk Nuril," emphasizing the obstacles encountered and the prospects for protecting minors online. The essay concludes with practical recommendations, emphasizing the need for collaboration among governmental bodies, community organizations, and individuals to foster a digital environment that prioritizes safety and promotes children\u27s well-being. This research aims to contribute to the debate on cyberbullying and foster a safer digital future for young people
Exploring the Impact of Inquisitiveness on Technology Adoption and Creativity on Work Efficiency: Insights from the Fashion Creative Industry in Bandung, Indonesia
Full text linkTechnology plays a vital role in addressing key challenges in the fashion industry, including high personalization, environmental sustainability, and increased productivity. The aim of this study is to explore the impact of technological advancements on innovation in the fashion industry, particularly among SMEs in Indonesia. Additionally, this research will investigate Curiosity, technology readiness, creativity, and employee performance enhancement in the creative fashion industry. This research employs a survey approach in the creative fashion industry sector in Bandung City. Respondents consist of employees with a minimum of 1 year of experience in fashion companies in Bandung City, selected through simple random sampling. Out of 322 respondents, data is tested for the proposed research model. The validity and reliability of the instruments will be tested for the first-order and second-order models. Structural analysis and Structural Equation Modeling are utilized to generate a valid research model prediction.
The findings confirm that Curiosity significantly influences technology readiness and creativity in the Bandung fashion industry. The intrinsic drive to seek additional information stimulates innovation and employee performance. Individuals with a strong sense of curiosity tend to be more prepared to embrace technology, enhance creativity, and demonstrate superior task performance. The profound impact of Curiosity on Technology Readiness and Creativity towards task performance demonstrates a complex aspect of originality. Employee performance, involving behavior and actions in task completion, is closely linked to these factors. Curiosity encourages exploration of new technologies, innovative thinking, and creative approaches to tasks. Employees who exhibit curiosity, technology readiness, and creativity tend to excel in their work, bringing new perspectives, innovative solutions, and high engagement in the Bandung fashion industry. The limitations of this study include the need for further research to explore the long-term effects of Curiosity, technology readiness, and creativity on task performance. Future studies could investigate the role of other factors such as organizational support and individual motivation in shaping employee performance in the creative fashion industry. Subsequent research could deepen the understanding of specific industry contexts, delve further into leadership, or explore the intersection of individual and organizational factors on performance outcomes