University of Pittsburgh

EMAJ: Emerging Markets Journal
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    192 research outputs found

    Business Innovation and Competitive Advantage in Nigerian Manufacturing Sector

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    The study examined the impact of business innovation on competitive advantage in the Nigerian Manufacturing Sector.  The study was anchored on the theory of the resource-based theory and the dynamic capabilities theory. The descriptive survey design was employed. The population for the study comprised 496 staff of Nestle Nigeria Plc, Ogun State. A sample size of 217 respondents was selected through stratified sampling and a simple random sampling procedure. The questionnaire was administered to the respondents, out of which 207 were retrieved and subjected to further analysis. The stated hypotheses were tested using ordinal regression. The results showed that business innovation has a significant effect on the cost of the product (R2=0.729, F=11.237; p<.05), the sales of the product (R2=0.643, F=3.408; p<.05) and the quality of the product (R=0.845, R2=0.714, F=10.903; p<.05). The study recommended that multinational companies should pay more attention to customer satisfaction by increasing product quality. Emphasis should also be placed on innovation in order to cut a competitive edge.

    Measuring Intellectual Capital of Turkish Banks Listed on Borsa Istanbul Banking Index (BIST XBANK) with the Market Value / Book Value Method and Value Added Intellectual Coefficient (VAIC) Model

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    Intellectual capital is a critical concept to realize and reflect the real value of organizations. This study took advantage of Market Value (MV)  /  Book Value (BV) method and Value Added Intellectual Coefficient (VAIC) model to measure and compare intellectual capital of Turkish banks listed on Borsa Istanbul Banking Index (BIST XBANK). Also, financial indicators such as Return on Assets (ROA), Return on Equity (ROE), Leverage, (LEV), Capital Adequacy Ratio (CAR) and intellectual capital performance indicators such as MV/BV ratio, Human Capital Efficiency (HCE), Structural Capital Efficiency (SCE), Capital Employed Efficiency (CEE) and VAIC of banks were compared. Research also ran a Pearson Correlations Test to investigate the relationship between these indicators and to test the hypothesis. Data were gathered from Istanbul Stock Exchange -  ISE (Borsa Istanbul), Public Disclosure Platform (KAP), Banks Association of Turkey – TBB (Türkiye Bankalar Birliği), Banking Regulation and Supervision Agency (BRSA), Fortune Turkey, Anadolu Agency and Hurriyet

    Volatility Model Choice for Sub-Saharan Frontier Equity Markets - A Markov Regime Switching Bayesian Approach

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    We adopt a granular approach to estimating the risk of equity returns in sub-Saharan African frontier equity markets under the assumption that, returns are influenced by developments in the underlying economy. Four countries were studied – Botswana, Ghana, Kenya and Nigeria. We found heterogeneity in the evolution of volatility across these markets and also that two-regime switching volatility models describe better the heteroscedastic returns generating processes in these markets using the deviance information criteria. We backtest the results to assess whether the models are a good fit for the data. We concluded that, the selected models are the most suitable for predicting the volatility of future returns in the markets studied.

    Evaluation of Relationship between Oil Revenues and Government Budget in Iraq: 2006-2016 Period

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    The primary purpose of this study was to examine the relationship between oil revenues and government budget in Iraq for 2006-2016. The study found that, Iraq’s oil production curve in recent years has remarkably specified the positions, even if not mainly at the levels estimated earlier, as more positive forecasts. Iraq has developed to be the world’s fourth-largest oil exporter. This study confirmed that, the critical element for Iraq’s economy is that, the country depends on oil and 97% of the government revenues are from its oil exports. While challenges continue to achieve the aims of increased oil production, opportunity for Iraq’s resources to produce revenue and pay for broad-based economic development still exists

    Spirituality: The Power of Entrepreneurship

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    Spirituality is considered to be an essential nature of human being that strengthens their purpose and mental power to do something for the betterment of many people. Spirituality is considered as a part of theology or other divine disciplines. Spirituality is becoming an important topic in Management and Economics, particularly in entrepreneurship. It is an animating force and vital principle that motivates entrepreneurs to run a business which is not merely for making profit but, enabling them to better serve people. A real spiritual entrepreneur is not just looking for their own benefit, but for the betterment of others. Any business which is beneficial and helpful to others will grow better and enjoy economic benefits. Spirituality is in line with the core principle of entrepreneurs, which is doing business to meet customers’ need. One characteristic of spirituality is seeking to transcend the ego or their own self-centered interests. That is why spirituality is very important for entrepreneurs. It can be considered as a capital that has a number of core elements such as being driven by deep values, having a clear sense of purpose, and involving applied ethics in service

    The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

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    Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas with other users, produce content and influence the masses. Brands also create various social media marketing applications by turning these opportunities in their favor. In this study, it was aimed to measure the effect of consumer perception on marketing applications of brands on Instagram pages and their impact on brand loyalty as well as purchase intention. In this context, the research model developed was tested on Beykent University students. Data obtained by the survey method were analyzed using SPSS and Amos package programs. According to research findings, the functional value, hedonic value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected the purchase intention, whereas the social value and co-creation perceptions did not have a significant effect on purchase intention. The functional value, social value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected brand loyalty, whereas the hedonic value and co-creation value perceptions were found to be unrelated to brand loyalty. Furthermore, it was observed that brand loyalty mediates the whole effect of the functional value and co-creation perceptions towards the Instagram page of the brand in question on purchase intention

    The Mediating Role of Environmental Attitude on the Impact of Environmental Concern on Green Product Purchasing Intention

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    Environmental pollution, increasing damages in the nature and deformation of ecosytem have started to worry consumers and the environemental concern has formed in time. Consumers who have environmental concern and wish to lend a healthy and clean environment to next generations, then started to consider the damages of their products to the nature in a higher degree. Thus, consumers with environmental concern have placed more importance to green products, which do not pollute the nature, use natural resources less, enable recycling, but are environmental friendly. The aim of this study is to investigate the impact of environmental concern on green product purchase intention, and to also investigate the mediating role of environmental attitude on the mentioned impact. Research data were gathered from 410 individuals residing in İzmir city using the face-to-face questionnaire method. Then, the data were tested with Crobach Alpha Method, Test of Normality, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Modeling and Sobel test. Based on research findings, it is observed that environmental attitude has a mediating role on the impact of environmental concern on green product purchasing intention. It is also determined that, environmental concern has a meaningful impact on environmental attitude and green product purchasing intention, and environmental attitude has a meaningful impact on green product purchasing intention

    The Hype of Big Data Analytics and Auditors

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    In the era of fast-tracking digitization and unconventional big data analytics, business models are being reshaped and they impact auditing amongst auditors. This viewpoint paper takes into account the procedures underlying on big data and its analytics in driving the evolution of business and identifies some of the unresolved issues and concerns on auditors, especially in the context of cognitive tasks. The paper continues to focus on the current spate of discussions on big data and auditing profession. It explains the nature of big data and its characteristics as well as the output types. This paper also tries to find answers for what is new in it, how it assists the auditors along with some unresolved  issues and concerns. Since big data analytics is the future, auditors need to reshape themselves in terms of skills and competencies to meet the emerging technological challenges.

    Structure and Strategies of Multinational Enterprises in Nigeria

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    This study sought to examine the effect of organization structure on organization strategy. Survey research design was employed through the administration of structured questionnaire to staff of Nestle Nigeria PLC, Unilever Nigeria PLC and PZ (Cussons) PLC. The findings revealed that, organization structure positively and significantly affects  strategy implementation  (F stat 107.52* 0.000) and that organization structure account for 53% (Adjusted R2= 0.5312) variation in organization strategy. It can therefore be concluded that, organization structure plays a significant role in strategy formulation and implementation in Nigeria multinational enterprises. It could be seen that, global matrix structure and product division structure are the most critical elements of organization structure driving strategy implementation in a multinational firm. It is therefore recommended that, multinational firms in Nigeria should employ matrix structure towards the enhancement of their organization strategy. This is because matrix structure has the highest effect on organization strategy

    Information Level Representation of Small and Medium Enterprises (SME) Managers about Securities

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    This research was carried out with private company owners and shareholders-managers in Yalova. These managers were asked about the general approach for the most commonly used securities in the financial system. They were asked to express the level of knowledge they felt. The interviews were conducted face to face with the managers. The level of knowledge expressed by the managers was evaluated on a triple scale. It was examined with various cross tables. Percentages were taken. According to the findings, most owners and shareholders - managers accept that they do not have enough knowledge about the securities used in the financial markets. The lowest level of knowledge is expressed for the derivative products. The highest level of knowledge is expressed for the stock types. As a first step, this study is important in terms of raising awareness on this issue. This research and its results can be used for the development of training and programs for businessman. Also, they can be used in the chambers of commerce and universities

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    EMAJ: Emerging Markets Journal
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