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THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY
Get PDFWith the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, military, economic, or diplomatic events. Thus, both consumer ethnocentrism and consumer animosity have become important constructs in marketing. The purpose of this study is to investigate whether consumer ethnocentrism and consumer animosity affect repurchase intent towards U.S. products and whether this impact is moderated by customer loyalty. The findings of the research indicate that consumer ethnocentrism increases consumer animosity for the sampling. The present study also denotes that both consumer ethnocentrism and animosity have a negative impact on repurchase intent toward U.S. products in Turkey. According to the results of regression analyses, customer loyalty may not be an important moderating factor between consumers’ animosity and repurchase intent toward U.S. products. However, customer loyalty moderated the relationship between consumer ethnocentrism and repurchase intent toward U.S. products. Further implications for Turkish consumers in supermarkets in the province of Nevşehir are discussed. The value of future research is also acknowledge
HUMAN CAPITAL HETEROGENEITY AND ORGANIZATIONAL PERFORMANCE ANALYSIS: AN EMPIRICAL STUDY ABOUT INTERNATIONAL HOTEL CHAINS IN TURKEY
Get PDFToday, workforce diversity is not only a legal requirement for organizations, but it is also a must to survive in a highly competitive business environment. The prime motive for this study is to investigate the relationship between workforce diversity and perception of discrimination. The basic hypothesis of the study is that as the workforce diversity increases, the perception of discrimination decreases. In order to test the hypothesis, a survey is carried out international hotel chains in Istanbul. There are 19 international hotel chains in Turkey. In this study research is designed to understand human capital heterogeneity pattern of international chains of hotel industry and how this contribute organizational culture strategically that help to manage organizational performance much more efficiently with cross sectional data. Globalization of markets, changing demographics in the labor market, new business strategies requiring team work and the shift from a manufacturing to a service economy are the prime reasons for human capital heterogeneity (HCH). HCH improves the organizational capabilities in terms of flexibility, creativity, problem solving and competitive advantage. Especially in the service sector, in order to gain competitive advantage, organizations need a diverse workforce for both understanding the diverse needs of customers and answering to these needs in a prompt and proper way
Business Excellence in Kazakh Higher Education Institutions
Get PDFThe aim of this paper is to deepen and to encourage further research for sustaining quality improvement in Kazakh Higher Education Institutions. This paper is explaining the Kazakh education system and is also trying to figure out whether if it fits to the European Foundation for Quality Management (EFQM) excellence model. The paper is based on literature concerning the Kazakh Higher Education system. The pros and cons are also mentioned in the paper. In accordance to this it is easier to find the strengths and weaknesses of the system and finally a list of factors are given in order to be a guide of excellence for the Kazakh Higher Education Institutes
LEARNING, ENTREPRENEURSHIP AND INNOVATION ORIENTATIONS IN TURKISH FAMILY-OWNED FIRMS
Get PDFGlobalization is forcing family-owned companies need to be more flexible and faster organization structures to respond effectively to the customers’ growing various types needs on the certain line of producing high quality goods and services these days. With the start of a new paradigm era in strategic management field, family- owned firms began to choose different tools to maximize their sustainable performance against rivals. These tools include special strategic orientations including learning, entrepreneurship and innovation implications. Our study tries to explore the effects of strategic orientations implications into firm performance and their effects on growth and financial performance in Turkish family-owned companies
ORGANIZATIONAL CHANGE FOR THE ENVIRONMENTALLY SUSTAINABLE AIRPORT MANAGEMENT
Get PDFAir transportation industry is a globally growing industry. As an inseparable part of this industry, airport management is also becoming more crucial issue to be dealt with. Airports offer economic and social benefits to the society, but also environmental impacts of airport operations are increasing due to high traffic growth. While airport capacity is increasing, airport operators are being responsible for mitigating environmental constraints. Today to implement airport environmental management system is seen as a critical way of solution. To ensure effective implementation of this system, an organizational change with definite roles, responsibilities and structure are needed. This study illustrates a way of organizational response to market forces and national regulations guiding the achievement of sustainable airports by determining the structure and the roles in an airport organization
Empirical Look at the Factors Affecting Perception of Business Ethics in Turkey
Get PDFThis study aims to explore the influence of gender, age, education, profession and sector choices towards factors affecting business ethics in Turkey. Self-administered questionnaire with scale of 1-5 was used to measure attitudes towards business ethics (1= "strongly agree" to 5="strongly disagree") with reasonable good score on Cronbach\u27s realibility test. With Cronbach alpha of .692 and KMO (Kaiser-Meyer-Olkin Meaure of Sampling Adequecy) .746 (which sould be greater than .5 for a satisfactor analysis) we proceeded to our analysis successfully. Choice job, sector, age and gender were significant determinants to factors affecting perception of business ethics but education level was not a significant determinant
Introducing ISO 9000 to the Kazakhstan Banking Industry:A Case Study
Get PDFoai:ojs.emaj.pitt.edu:article/2Banks in Kazakhstan have experienced a lengthy period of political stability and economic growth. Together with rational approach to banking and finance policy, this has helped to push Kazakhstan’s banking system to a higher level of development. It is now widely known that the Kazakh market is highly attractive to foreign investors. The scope for profits is growing, and country risk is comparatively low. As the Kazakh banks face a shortage of long-term funds and access to existing resources is influenced by political factors, capital drawn from the international markets will play a decisive role in their growth
GLOBAL CRISIS AND ITS EFFECTS IN THE DEVELOPED AND EMERGENT COUNTRIES - “THE BOTTOM OF THE PYRAMID” AS AN INNOVATION RESOURCE
Get PDFThe economists forecast that in the next 5 years the average annual growth of the global economy will be smaller than the average rate in the past 15 years. This reinforce more than ever the problem of the restricted resources management and discovery of the best possible ways to improve and increase the population welfare.It is raised the question: To serve 5 milliard people in the world (with less than 2$ per day) is: Moral responsability? High level of intelect? Business opportunity?Is it the time for companies to enter in the Bottom of the Pyramid markets? Is it the Bottom of the Pyramid the source of the innovation? Why are these markets attractive? Keywords: average annual growth, global economy, resources management, market
STRATEGIES FOR COMPETETIVE ADVANTAGE IN ELECTRONIC COMMERCE
Get PDFDespite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base to increasing revenue growth and profitability, they should reevaluate their current business strategies, if any, and develop strategies that provide a clear path to profitability. This study uses McCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internet companies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit
IMPACT OF THE GLOBAL CRISIS ON THE GOVERNANCE STRUCTURES OF INTERNATIONAL FINANCIAL INSTITUTIONS
Get PDFThe global financial crisis dragged many countries into recession, demonstrated that the internationalfinancial system has structural problems and started discussions about restructuring of the international financialinstitutions. The main objective of this paper is to investigate the impact of the global financial crisis on thegovernance structures of the international financial institutions. To this end, studies made at different internationalplatforms were evaluated. The debates and negotiations among the developed and developing countries aboutgovernance structures of the international financial institutions were analyzed. Developing countries’ demand toreform the decision-making mechanisms of the Bretton Woods institutions, the IMF and the World Bank anddeveloped countries’ reservations were investigated. It was concluded that the new shape of the internationalfinancial architecture and governance structures of international financial institutions will depend on internationalpolitics as well as the evolution of the global crisis and the economic dynamics