English Review: Journal of English Education
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PRESUPPOSITION ANALYSIS IN SOME SELECTED CONSUMER ADVERTISEMENT SLOGANS OF THE JAKARTA POST
Get PDFThis research investigates the presupposition in the slogans of consumer advertisement of the Jakarta Post newspaper on March 2016 edition. This research aimed at finding the types of presupposition and describing the functions of presupposition in advertisement found in consumer advertisement slogans of the Jakarta post newspaper. Yule’s theory and descriptive qualitative research method applied in this research. 20 slogans of consumer advertisement of the Jakarta Post newspaper on March 2016 edition selected to this research. The result of this research showed that the writer found 20 presuppositions. 11 existential presupposition or 55%, 4 factive presupposition or 20%, 3 lexical presupposition or 15%, and 2 non-factual presupposition or 10%. Regarding the function of presupposition in advertisement, the writer found 17 slogans advertisement contains implicit competition, and 11 slogans advertisement contains making the advertisement short and memorable. In conclusion, not all type of presupposition and function of presupposition in advertisement are found, it is influenced by various types and functions in advertisement causing different assumption and presupposition. The writer hopes that further researchers who are interested in observing presupposition to explore more about presupposition in other types of advertisement.Keywords: presupposition, consumer, advertisement, sloga
NIGERIANS UTILISATION OF CODE-MIXING AS COMMUNICATIVE DEVICES
Get PDFThe importance of communication as a central idea in language usage cannot be over-emphasised. This seems to inform how many Nigerian speakers make extensive use of the mixture of indigenous languages and the English language in one and the same breath. It seems to reveal a kind of perception of reality in two ways at the same time. They seem to go through the process of thinking in diverse ways at the same time. This study thus seeks to find out the extent to which the average Nigerian user of the English language makes intelligible contribution to discourses. How much sense is made to and by interlocutors in the course of their discussions? To what extent is reality to them influenced by their knowledge of the English language? The extent of the indigenisation process is also of interest to the study. The expectation is that such contact should be to the advantage of one or the other of the languages in contact. Real time linguistic data were collected and analysed, using linguistic levels as base to access the extent to which Nigerian indigenous languages have been able to influence the English language. The finding shows that codemixing is an important part of the Nigerian communication process and has enabled the vernacularisation of the English language to a very large extent. This has produced a new spatial identity that reveals the Nigerian’s domination of the colonial English language.Keywords: Code-mixing, Communication, Language usage, English vernacularisation, Nigerian indigenous languages, Spatial identit
A CASE STUDY OF PROSODIC PHRASAL GROUPING AND INTONATIONAL PROMINENCE IN LANGUAGE ACQUISITION
Get PDFIn language acquisition, children use prosody in their comprehension and production of utterances. In line with that, as a case study in this research, I analyze two particular aspects of prosody in a child’s language acquisition, i.e. prosodic phrasal grouping and intonational prominence. In the first aspect, I investigate whether the child uses prosodic phrases to group words together into interpretable units. In the second aspect, I analyze whether the child uses intonational prominence to focus marking prosody. The result indicates that both aspects are used by the child.Keywords: language acquisition, prosody, intonation, phonetic cues
WRITING ABOUT WHAT WE SEE: EKPHRASIS TODAY
Get PDFVisual media presents us with an opportunity to enter into the written scholarly discussions about an understanding of the paradox that what is seen and what is written are different representation. In this paper I investigate the importance of audience today; I discuss how global communications via new media challenges traditional views of the concept of an audience. I look at how communication is now from one to many, from many to many and from one to one, and how this challenges the term ‘audience’ with ‘users’. This paper enters into the scholarly debate about how interactivity in new media places singular interpretive actions by individuals at its center rather than as the more traditionally peripheral audience. In doing so it suggests that existing audience theory can and should be extended in regard to new media audiences, players or users. This paper also discusses how audience theory remains apposite when it adapts and changes.Keywords: visual media, audience, new media, audience theor
REQUESTIVE STRATEGIES PERFORMED BY PAPUAN STUDENTS IN SUNDANESE CULTURAL CONTEXT
Get PDFThis study investigated requestive strategies performed by Papuan students and the effect of interlocutor’s cultural background on the way of Papuan students in making request. There were 16 Papuan students studying in senior high school and vocational high school in Kuningan participated in this study. The data were collected by using Discourse Completion Test (DCT) and interview. The theory of requestive strategies proposed by Blum-Kulka, House and Kasper (1989) and the theory of request modification proposed by Blum-Kulka & Olshtain (1984) were used to analyze the data. The finding revealed that Papuan students used different strategy in making request to different interlocutor. Strategies mostly used by them while making request to Papuan was mood derivable. While making request to Sundanese, they tended to use query preparatory strategy. This finding also revealed that Papuan students tended to use more request modification when making request to Sundanese people. Those modifications involved (1) internal modifications, such as the use of interrogative, negation embedded if clause and negation, and (b) external modifications, such as the use of additional statements prior or after the head acts.Keywords: Requestive strategies, request modification, Papuan students, Sundanese
Critical Pedagogy Principles in Teaching EFL Reading
Get PDFThis study attempts to reveal how the use of critical pedagogy principles in teaching English as a Foreign Language (EFL) reading facilitates students to think critically. Additionally, it investigates and elaborates the benefits and challenges of using critical pedagogy principles in teaching EFL reading. The three critical pedagogy principles used in this study were dialogic education, democratic classroom, and reading the world and the word. Critical thinking skills and dispositions expected to be performed by the participants were analysis and evaluation skills, open-mindedness, and making reasoned decision. This is a case study design which was conducted in the form of teaching program. The teaching program which consisted of eight meetings was given to 59 EFL sophomores in the Reading in Professional Context class at a private teacher education in Bandung. Data in the form of classroom talks and activities and students‟ responses as well as their critical thinking skills self-assessment were collected by using video recordings, observation notes, interview guideline, students‟ learning journals, and questionnaires. It is revealed that the teaching program has facilitated students to think critically by providing four categories of activity. They are (1) offering problematic topics and reading materials that are linked to the students‟ lives, (2) encouraging students to read between the lines, (3) distributing classroom power, and (4) creating space for students‟ voices to be heard. Meanwhile, there are two benefits of the teaching program, namely (1) language development and (2) new knowledge as well as experience acquisition. However, there are three major challenges in conducting the teaching program that are (1) the lack of classroom-friendly authentic controversial reading materials, (2) the passive culture, and (3) the unpredictable classroom.Keywords: critical pedagogy principles, critical thinking skills, EFL reading clas
ENDORSING SENSE OF IDENTITY FOR COLLEGE STUDENTS’ ENGLISH LANGUAGE PERFORMANCE
Get PDFTriggered by the lack of students’ sense of identity in English regular class effects their language achievement, this research aimed at developing a kind of teaching mode for building students’ sense of identity with a series of teaching activities. Targeted at 55 non-English major students for one semester, the experiment was to explain the effectiveness of this kind of mode in endorsing student’s sense of identity. Here, the researcher used teaching observation and students’ feedback to collect the data. It revealed that the kind of mode can help improve students’ sense of identity, intrigue their interest, and improve their English learning efficiency.Keywords: sense of identity, college English, regular class, English class, teaching researc
SYMBOLIC AND PROPHETIC SYNTAGMAS IN CHINUA ACHEBE’S ANTHILLS OF THE SAVANNAH
Get PDFThis essay discusses Achebe’s delineation of characters, events and use of language in Anthills of the Savannah (AS) as symbolic and prophetic syntagmas which later manifested in some real life personalities and socio-political phenomena in Africa and Nigeria, the setting of the novel. The primary source of data is Anthills of the Savannah. Secondary source and the internet were also consulted for the theoretical background and literature review. Grammatical structures and literary features were extracted and analyzed to show their associative and symbolic links with real life events which occurred after 1987, the year AS was published. The symbolic and prophetic syntagmas identified and their manifestations are presented with annotations in tables. The essay established that Achebe uses syntagmas of utterances, events, settings and characters to symbolize and foreshadow imminent events in the novel and socio-political occurrences in Nigeria and Africa, a feat which stands him out as a novelist with great prophetic insight and clairvoyance.Keywords: Achebe, AS, syntagma, prophetic, symbolic. characte
AMBIGUITY IN AUTOBIGRAPHICAL NARRATIVES IN NIGERIA: VALORIZING SEXISM AND DISPLACEMENT IN OGONI COSMOLOGY
Get PDFThis paper focuses on the examination of ambiguity in autobiographical writings in Nigeria. It underscores the architectonic discourse, cultural alienation and ‘self-elevation’ in some selected autobiographies. Ambiguity in this instance visualizes that these male narratives hinge on something, which is what we now wish to excavate as an area of serious academic endeavour. And it also hinges on how Saro Wiwa’s autobiographies who happen to be male is inevitably sexist in orientation, this will, however, be shown when examining in particular the structuring (narratological devices) of the texts. This work valorizes the cardinal representations of self and male gender in enhancing identity for people of diverse perspectives without appreciating female voices which constitute an integral part of the literary history and ideologue. ‘Negating women in art is negating history because history is the main discipline through which we can understand gender’ (Brereton, 1998, p. 17). This paper encapsulates the motif of dominance and oppression of women because women were only made to be seen and not heard or even represented in such art. However, this situation is disheartening because while the ‘African feminist accommodates men and make them its central assurance, love and care’ (Chukwuma, 1990, p. 15), men who are fickle minded literary ideologues delight in over projecting self using the instrument of ‘I’ in autobiographies without recourse to women who hold some basis to their existence. This research work entails a close analysis of the question of gender and displacement originating from these autobiographical writings originating from Nigeria and the configuration of the motif of metaphor in male dominated gender in five autobiographical writings in line with narratology and Butler’s Theory of performativity. Keywords: autobiography, ambiguity, narratives, saro wiwa, butler, narratologyÂ
RAPE CASES: GENRE AND RHETORICAL ANALYSIS OF CONTROVERSIAL MALAYSIAN LEGAL JUDGEMENTS
Get PDFKachru and Smith (2008) emphasize that effectual communication in the context in which different varieties of world English are used, entails awareness of the varieties in use and their cultural, social, and ideational functions. Court reports by Malaysian Judges are part of legal documents, which may be considered as a genre. Investigating the linguistic details of these reports may be helpful in understanding the argumentative and persuasive strategies used in these judgments. The issue of rape and justice is an important concern in society. The aim of this study is to investigate Malaysian judgment reports in the English language on rape cases from a linguistic perspective. Specifically, the aim of the study is to identify court of appeal judgment reports of rape cases as a Genre and to identify the moves used in this genre. The moves within the genre were identified by studying two controversial reports which showed that the judgments might suffer from relying on pathos argumentation in one critical move.Keywords: language, law, legal, judgment, Malaysia and court