Agriekonomika
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PROSPEK PENGEMBANGAN PROGRAM KEMITRAAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN USAHATANI BENIH BUNCIS PADAPROGAM KEMITRAAN (CONTRACTFARMING)PT. BENIH CITRA ASIA
No full textABSTRACTBeans (Phaseolusvulgaris .L.)have been known as an important vegetable for a long time. Although the use ofgreen beans as daily consumptiontendsto decline, the demandas rawmaterial in agribusinessindustryandotherstendsto increase. This situation open the opportunity for PT. Benih CitraAsia (BCA),a horticulture breeding company, to collaborate with farmers producingseeds including green beans seedthrough contract farming arrangement. This research aims to identify opportunities andbenefits of involving in a contractfarming arrangement for farmers, factorsaffecting income,income’s value and farm management cost efficiency. This research was conducted in Wuluhan Sub District, Jember Regency. The data was analyzedby using SWOTanalysis, the multiplier linear regression model, income analysis andR/Cratio. Resultsshowed that: (1) contract-farming arrangement located in SWOT whitearea(ideal). It also indicated that there was strongopportunityandbenefit for both parties involved. (2) Seed cost (X2), fertilizer costs(X3), labor costs(X5) andtotalproduction(X6) were found as factors influencing farmers’ income with significant level of 95%. (3) The average income per hectare of beans farming in Wuluhan Sub District Jember Regency was Rp.5.248.213,10. (4) R/C ratio of this farm management was more than one (1,43),it indicated that the using of cost in green beans farm management was efficient. Keywords: contractfarming, incomefactors, cost efficiency, income
POTENSI USAHATANI MELATI RATOH EBUH SEBAGAI KOMODITI UNGGULAN DAERAH DI JAWA TIMUR
No full textABSTRACTBangkalan’s jasmine is popularas ‘Ratoh Ebuhjasmine had been promoted as prime commodity and most produced in Burneh district with 50 acres harvest area and the productivity is 0,34 kg/m2. The increasing of population in Indonesia, become a great market of jasmine commodity, beside that, an export opportunity is also opened for this flower. But the farmer of jasmine cannot supply the market need. The aim of this study is to show the cash flow analysis and financial feasibility study of ‘Ratoh Ebuh’ jasmine’s farm enterprises to influence the farmer to invest in this farming enterprises, that able to rise the benefit of the jasmine farmers. Based on research, the total cost of jasmine farm enterprise is Rp.173.705.525 per acre for 4 years . The total net benefit that able to reach by the farmer is Rp. 241.207.140. This farm enterprise need 1 year, 2 months and 2 weeks to returns the total of capitals. Based on the evaluation of the feasibility level, the project is feasible to operated. The NPV value is Rp. 155.075.617 with the value of OCC is 12%. The IRR value is 77% and the ratio of net B/C is 4,4.Key Words: Jasmine, feasibility, net benefit, NPV, IRR, net B/C Ratio
PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA
No full textABSTRACTThis study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint methods. The analysis showed that the attributes that a consumer preference in buying apple imports in order are the price, color, texture, size and packaging.Keywords : ConsumerPreference, Attributes, Conjoin
STRATEGI PENGEMBANGAN AGROINDUSTRI KERUPUK TERASI(Studi Kasus Di Desa Plosobuden, Deket, Lamongan)
No full textABSTRACTThis study aims to identify the internal and external environment of agro-shrimp crackers and formulate strategies to develop these agro-industry inPlosobuden Village, Deket District, Lamongan Regency.The basic method used in this research is descriptive qualitative method and carried out with a case study. The analysis used was the marketing environment analysis, the SWOT analysis to identify internal and external factors forthestrengths, weaknesses, opportunitiesandthreats, the IFE and EFE Matrix and the SWOT matrix to formulate an alternative strategy in business development. Based on research result shows that the main internal strengths which is owned by agro-shrimp crackers entrepreneur is selling at an affordable price. While its main weaknesses is the lack of promotion. The main opportunities in the agro-shrimp cracker development is still has an extensive market share. While the main threats is unfavorable weather in the shrimp cracker business. Alternative strategies can be applied in developing agro-industry is raising the shrimp crackers production to take the opportunities of technological advancement for food security standards, promoting to attract potential customers in anticipating the new competitors to improve the image of the product, making business licenses and increasing the products diversification through products and services policy dealing with new competitors.Key words: Agro-shrimp crackers, SWOT analysis, development strateg
KAJIAN PEMASARAN RUMPUT LAUT (Eucheuma Cottoni) (Studi Kasus Desa Tanjung, Pademawu, Pamekasan)
No full textABSTRACTPamekasan, have great potential for the development of seaweed farming. The aims of this study are to know: marketing channels and marketing margins. The method of sampling was done by using incidental sampling and snowball sampling. Mean while, the methods of collecting data through observations, distributing questionnaires, interviews, library research and documentation.Data analysis using analysis of R/C ratio to determine the feasibility of the business and margin analysis to determine the efficiency of marketing. The results showed that a). seaweed farming are viable with R/C ratio 1.151 for the wet sales and 1.77 for the dry sales. B) there are two seaweed marketing channels, first: farmers – middlemen – plant collectors – factories, second: farmers – plant collectors – factories. The analysis of marketing margins, showed that marketing channels of wet seaweed was inefficient, while marketing channels of dried seaweed was efficient.Keywords: seaweed, marketing
STRATEGI KOMUNIKASI PEMASARAN USAHA SKALA MIKRO (MICRO ENTERPRISE) KUB BAJRAH GUNAH KLAMPIS BANGKALAN PADA PRODUK TERASI, PETIS DAN KERUPUK IKAN
No full textPotensi lestari sumber daya ikan (SDI) laut Indonesia sekitar 6,4 juta ton per tahun. Seiring dengan hal tersebut, potensi bahan baku perikanan yang sedemikian besar mendorong tumbuhnya usaha-usaha pengolahan makanan berbahan dasar ikan terutama usaha skala mikro kecil menengah, khususnya di wilayah-wilayah sentra penghasil perikanan seperti di kecamatan Klampis. Salah satu Kelompok Usaha Bersama (KUB) skala mikro yang mengusahakan produk berbasis hasil perikanan adalah KUB “Bajrah Gunah” yang berlokasi di Kecamatan Klampis Kabupaten Bangkalan yang memproduksi petis, terasi dan kerupuk ikan. Namun demikian,usaha skala mikro (micro enterprise) seringkali terkendala berbagai permasalahan terutama dibidang pemasaran, apalagi dalam kondisi harus bersaing dengan perusahaan skala menengah ataupun industri skala besar lainnya. Komunikasi pemasaran merupakan kata kunci strategis untuk memainkan peran produk lokal agar bisa berkembang oleh karena itu penelitian ini dilakukan untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh usaha skala mikro KUB Bajrah Gunah. Metode analisis yang digunakan adalah SWOT analysis yang datanya diperoleh hasil Focus Group Discussion. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang harus dilakukan adalah perbaikan label sebagai sarana komunikasi dan promosi terhadap pelanggan, Perluasan jejaring, model serta saluran komunikasi pemasaran untuk membidik target konsumen yang lebih luas melalui penambahan media komunikasi pemasaran selain handphone, seperti web dan blog, serta pembuatan sarana promosi lainnya seperti leaflet, banner serta ikut serta dalam jejaring pameran yang lebih luas, branding yang kuat dengan label yang lebih marketable, perbaikan kemasan yang sesuai bagi seluruh produk yang ada, pelatihan secara kontinu serta berjenjang dari pihak terkait serta plang papan nama KUB di dekat jalan utama untuk menginformasikan keberadaaan KUB Bajrah Gunah