York St John University

Research at York St. John (RaY)
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    The relationship between dimensions of corporate social responsibility and consumer’s buying intentions in a cross-cultural context

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    This study investigates the cross-cultural relationships of corporate social responsibility (CSR) factors, culture dimensions, and consumer’s buying intentions in China and Pakistan. Moreover, this study also reveals the moderating effect of national culture values on these relationships. Data from 239 respondents from each sample group were collected through a questionnaire survey. Structural equation modeling was used to test the hypothesis. The results from the Chinese sample group showed that ethical CSR and philanthropic CSR has a significant impact on buying intention, while economic CSR and legal CSR have an insignificant impact on buying intention. Moreover, data from Pakistan found that legal, ethical and philanthropic CSR have a significant impact, while economic CSR has an insignificant impact on buying intentions of consumers. Significant moderation impact of national cultural values is observed on the relationship of economic CSR and buying intention, however, the insignificant impact of national culture values proved on the relationship of legal, ethical, and philanthropic CSR and buying intention. This study provides substantial insights for the industry that strong improvement and appropriate communication of philanthropic and ethical CSR stimulates the consumers’ motivation to alter their buying intentions and help them to retain loyalty

    Demonic education: rethinking education through a political theology lens

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    As we move towards an ever-increasing authoritarian, neoliberal, and populist education it is noticeable how elements of religious thought are embedded into our language and practices. This article uses the lens of political theology, drawing on Carl Schmitt’s work which explores how the secular is often based on theological concepts such as sovereignty, obedience, good and evil. Political theology will be used to problematise the self-legitimising education system in England, the apparent necessity for populist behaviour in advocating for such a system, and finally the demonising of children. This essay is deliberately provocative in using political theology to question the state of education as it is now

    Exploring a chemical input free advanced oxidation process based on nanobubble technology to treat organic micropollutants

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    Advanced oxidation processes (AOPs) are increasingly applied in water and wastewater treatment, but their energy consumption and chemical use may hinder their further implementation in a changing world. This study investigated the feasibility and mechanisms involved in a chemical-free nanobubble-based AOP for treating organic micropollutants in both synthetic and real water matrices. The removal efficiency of the model micropollutant Rhodamine B (RhB) by oxygen nanobubble AOP (98%) was significantly higher than for air (73%) and nitrogen nanobubbles (69%). The treatment performance was not significantly affected by pH (3–10) and the presence of ions (Ca2+, Mg2+, HCO3 −, and Cl−). Although a higher initial concentration of RhB (10 mg/L) led to a slower treatment process when compared to lower initial concentrations (0.1 and 1 mg/L), the final removal performance reached a similar level (∼98%) between 100 and 500 min. The coexistence of organic matter (humic acid, HA) resulted in a much lower reduction (70%) in the RhB removal rate. Both qualitative and quantitative analysis of reactive oxygen species (ROSs) using fluorescent probe, electron spin resonance, and quenching experiments demonstrated that the contributions of ROSs in RhB degradation followed the order: hydroxyl radical (•OH) > superoxide radical (•O2 −) > singlet oxygen (1O2). The cascade degradation reactions for RhB were identified which involve N-de-ethylation, hydroxylation, chromophore cleavage, opening-ring and final mineralisation processes. Moreover, the treatment of real water samples spiked with RhB, including natural lake water and secondary effluent from a sewage works, still showed considerable removals of the dye (75.3%–90.8%), supporting its practical feasibility. Overall, the results benefit future research and application of chemical free nanobubble-based AOP for water and wastewater treatment

    Insights and Challenges of Working with Perfectionism in Sport

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    Perfectionism is complex and ambiguous. However, there is little known about the experiences of sport psychology practitioners when working with perfectionistic athletes. This article presents a commentary on my personal insights when working with perfectionism and the challenges that I have faced. Here, I also draw on the literature from my work and from others to help illustrate these challenges. Recommendations for sport psychology practitioners in conducting these specific challenges are then presented. The article ends by outlining a personal reflection of working with perfectionistic athletes, followed by recommendations for good practice. Keywords: Sport Psychology; considerations; guidanc

    Lessons Learnt From Conducting an Instrumental Ethno-Case Study in a Mainstream Secondary School

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    The aim of this paper is to provide an insight into the lessons learnt as the primary researcher during an instrumental ethno-case study research project that took place in a mainstream secondary academy that set out to examine the physical education (PE) experiences of adolescent, white, pupils in a ‘typical’ working-class secondary school (Ayrefield Community School – ACS). With the term instrumental ethno-case study used to reflect the non-continuous nature of the 34 days spent in the school over a 16-month period, the structure and content of the paper aims to provide a greater theoretical and practical understanding of this relatively nuanced and contemporary approach to qualitative research in education. Determined that the study design remained based in ethnography, consideration is also given to the impact of professional and personal time constraints on an ability to engage in a truly immersive ethnographical study. In this regard, the paper also aims to provide additional guidance on the design and implementation of the study and the recording and interpretation of the data for any researcher with similar aims and/or time constraints. In addition, the paper also utilises Norbert Elias’ sociological concept of involvement and detachment as the lens through which the juxtaposition between objective researcher and experienced mainstream secondary school teacher was explored and managed throughout the duration of the study. Overall, therefore, the paper aims to provide a theoretical justification for the use of the term instrumental ethno-case study design, additional guidance and lessons learnt on the design and implementation of this approach, and further detail on the extent to which the potential conflict between objective researcher and former school teacher was acknowledged and managed. The project itself primarily set out to examine the physical education (PE) experiences of adolescent, white, pupils in a ‘typical’ mainstream working-class secondary school (Ayrefield Community School – ACS) and in doing so also sought to explore the attitudes of the pupils in relation to their views on qualifications and education generally, how they spent their leisure time, and more specifically, how their own actions and relationships with their male PE staff came to influence the content and delivery of their PE provision. Therefore, reflecting on the use of the traditional case study methodologies of covert and overt observations, informal guided conversations, and focus group interviews with male pupils and school staff, the paper highlights and examines the practicalities and considerations associated with the selection of, and access to, a ‘typical’ white, working-class school, how care was taken to encourage ‘natural’ behaviour during covert and overt observations, the specific nature of informal guided conversations with pupils and staff, and the techniques utilised in order to facilitate focus group interviews with these male adolescent pupils

    Forgotten globalizing actors: towards an understanding of the range of individuals involved in global norm formation in multinational companies

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    While there is substantial literature on global mobility, roles in the global integration of multinationals are not limited to internationally mobile staff. We focus on ‘globalizing actors’, defined as those within multinationals who are involved in global norm-making. Using interview-based qualitative data, we categorize individuals’ involvement in global norm-making according to the function within norm formation in which they are involved, their source of influence, and their geographical and organizational reach. We identify nine distinct types of globalizing actors. We demonstrate that many individuals play important roles in global norm-making without having formal hierarchical authority or being globally mobile. Our approach draws attention to the ways in which many globalizing actors use ‘social skill’ to further their aims. Our categorization of such ‘forgotten globalizing actors’ facilitates future research by allowing a fuller understanding of the ways in which individuals across multinationals contribute to global integration

    Revolutionizing Electronics E-Commerce: Harnessing The Power Of Artificial Intelligence In E-Marketing Strategies

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    AI-based marketing refers to the use of artificial intelligence (AI) technologies and techniques in various aspects of the marketing process to enhance efficiency, effectiveness, and personalization. AI-based marketing can be applied across multiple channels, including digital advertising, content creation, customer segmentation, personalized recommendations, and customer experience management. This study aims to explore the demographic profile of ecommerce electronics products industry workers, evaluate the relationship between demographic traits and their influence on E-Marketing, and pinpoint the key performance metrics that influence Artificial Intelligence in ecommerce's E-Marketing. This study was designed using the descriptive technique. The study only included participants who were familiar with E-Marketing and Artificial Intelligence as they related to the electronic product based ecommerce industries, either as working professionals or as students. Five main variables were used to build the structured questionnaire with regard to E-Marketing, including respondents' beliefs, the use of Artificial Intelligence (AI) as a powerful tool, AI implementation, a focus on content generation, and deal closure by the marketing team. An online survey that was converted into a Google form by emailing the URL was used to collect data. To collect the data, a judgmental sampling strategy was employed. Link was sent to more than 350 people and followed them continuously for getting the response. Data collection process was stopped after reaching the 175 responses. Around 14 responses were removed due to poor and incomplete responses and finally 161 responses were chosen for the purpose of data analysis. Statistical analysis was carried out using the SPSS software package, version 22. To achieve the goals of this investigation, a variety of statistical analyses, including regression analysis, chi-square analysis, ANOVA, and frequency analysis, were recommended. The study's conclusions have significant ramifications for enhancing Artificial Intelligence integration and marketing strategy adjustment in order to preserve competitive advantage in the erratic digital market

    The meaning of autistic movements

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    Movement of the body is an essential way to characterise autism, according to diagnostic criteria. However, qualifying descriptions of what autistic movements are, their functions, and personal value, are missing from academic literature and clinical guidance. We systematically searched for autistic adults’ descriptions of their body and its movement within autobiographical narratives in blog data. Descriptions from 23 autistic authors formed a qualitative dataset. The search strategy identified descriptions of movements and meanings without a priori definitions, such as being stereotyped or ritualistic, which were submitted to a thematic analysis. Authors described stigmatisation of some of their movements, causing censorship. However, movement provided personal benefits, including enhanced thinking and focus, routine, sensory regulation, release of energy, increased body connection and awareness, regulated emotion and time without self-restraint. Examples included stimming or self-stimulating behaviour, dancing and physical exercise. Movement was accompanied by qualifying descriptions of being natural and harmless. Moving freely, expressively, and sometimes repetitively, strengthened self-identity. In conclusion, body movements have both stigmatised and non-stigmatised appearances for autistic adults, but these cannot be distinguished by the function of the movement. Expressive, regulating and repetitive movements can be a wellbeing resource for autistic people. Implications for practice are discussed

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