38934 research outputs found
Sort by
How do storytelling strategies influence consumer perceptions of value and loyalty toward luxury brands?
No full textEste trabajo de investigación investiga el papel del storytelling como herramienta de comunicación, la cual es utilizada por diversas marcas de lujo para fortalecer la percepción de valor y fomentar la lealtad del consumidor. Mostrando así diferentes aspectos de imagen de marca frente a los consumidores. Mediante una revisión narrativa de literatura y un estudio bibliométrico en base en artículos encontrados en la base de datos Scopus, con esta información se analizó el cómo las marcas emplean narrativas emocionales y simbólicas para generar vínculos profundos con sus consumidores. Los resultados evidencian que el storytelling no solo cumple una función de narración o de comunicación, sino que construye realidades representativas de estilos de vida, la cual refuerza el estatus social asociado al lujo y moldea una idea sobre la identidad del consumidor. Siendo así, que se pone en evidencia que esta estrategia, aunque eficaz puede convertirse en una forma sofisticada de manipulación. La narración emocional, al estar profundamente integrada en las dinámicas digitales y refuerza estructuras de exclusión. Donde las marcas de lujo deben equilibrar su búsqueda de diferenciación con una narrativa más consciente, auténtica y culturalmente responsable, mientras que los consumidores deben desarrollar herramientas de interpretación crítica frente a las historias que consumen y comparten.This research project explores the strategic role of storytelling as a communication tool used by luxury brands to enhance perceived value and foster consumer loyalty. Through a narrative literature review and a bibliometric study based on articles retrieved from the Scopus database, the analysis examines how brands use emotional and symbolic narratives to establish deep connections with their target audiences. The findings reveal that storytelling fulfills not only an aesthetic or communicative function, but also constructs symbolic realities, reinforces the social status associated with luxury, and shapes consumer identity. On the other hand, the study shows that while effective, this strategy can become a sophisticated form of manipulation. Emotional storytelling, being deeply integrated into digital dynamics, tends to reinforce structures of exclusion and aspiration that may create tension for the consumer. Luxury brands must therefore balance their pursuit of differentiation with a more conscious, authentic, and culturally responsible narrative, while consumers must develop critical interpretation skills concerning the stories they consume and share
The occupational structure of Latin American Countries and worker exposure to COVID
No full textThe COVID has spread in Latin America at a later stage of industrialized countries. Even if such states had a better understanding and more available information on how to face the virus, the sanitary infrastructure was less prepared in comparison to the industrialized countries. Latin American Countries (LAC) have a health system with inadequate coverage and an infrastructure deficit. These facts have made social distancing measures the most effective solution to contain the terrible effects of the pandemic
Lo divino y el acto religioso en la filosofía de Scheler
No full textPara la conciencia religiosa lo divino posee esencialmente la modalidad de valor de lo santo, con todas las cualidades de valor que le corresponden
PAAV
No full textEste proyecto consiste en el diseño de un modelo de gestión piloto para el primer año del Programa de autogestión para artistas visuales (PAAV), programa de educación no formal con la intención de cualificar a artistas en materias sobre gestión y emprendimiento para que puedan gestionar su obra artística.This project designs a management model pilot for the first operation year of the Self-Management Program for Visual Artists, a non-formal education program designed to train artists in management and entrepreneurship so they can manage their artistic work
Electrochemical and Optical Carbon Dots and Glassy Carbon Biosensors: A Review on Their Development and Applications in Early Cancer Detection
No full textCancer remains one of the leading causes of mortality worldwide, making early detection a critical factor in improving patient outcomes and survival rates. Developing advanced biosensors is essential for achieving early detection and accurate cancer diagnosis. This review offers a comprehensive overview of the development and application of carbon dots (CDs) and glassy carbon (GC) biosensors for early cancer detection. It covers the synthesis of CDs and GC, electrode fabrication methods, and electrochemical and optical transduction principles. This review explores various biosensors, including enzymatic and non-enzymatic, and discusses key biomarkers relevant to cancer detection. It also examines characterization techniques for electrochemical and optical biosensors, such as electrochemical impedance spectroscopy, cyclic voltammetry, UV–VIS, and confocal microscopy. The findings highlight the advancements in biosensor performance, emphasizing improvements in sensitivity, selectivity, and stability, as well as underscoring the potential of integrating different transduction methods and characterization approaches to enhance early cancer detection
Comunicación científica en nuestros idiomas: un desafío colectivo
No full textPara el Ministerio de Asuntos Exteriores, Unión Europea y Cooperación de España, ha sido muy satisfactorio haber participado, a través de la Secretaría de Estado para Iberoamérica y el Caribe y el Español en el Mundo, y su Dirección General del Español en el Mundo, en el desarrollo del XI Foro Internacional de Edición Universitaria y Académica, celebrado en paralelo al programa ordinario de actividades de la Feria Internacional del Libro (fil) de Guadalajara en diciembre de 2024, en la que España era el país invitado, y que culminó exitosamente con la firma del Acuerdo de Guadalajara.For the Spanish Ministry of Foreign Affairs, European Union and Cooperation, it has been very satisfying to have participated, through the Secretariat of State for Ibero-America and the Caribbean and Spanish in the World, and its General Directorate of Spanish in the World, in the development of the XI International Forum on University and Academic Publishing, held in parallel to the regular program of activities of the Guadalajara International Book Fair (fil) in December 2024, in which Spain was the guest country, and which culminated successfully with the signing of the Guadalajara Agreement
Applied business project Tres Valientes Restaurant
No full textEn un mundo consciente por la salud y el bienestar, los hábitos alimenticios han venido experimentado una transformación en busca de un equilibrio (Mayo Clinic, 2023) y volviendo a las raíces con alimentos cultivados artesanalmente (Rodale Institute, s.f.). La demanda por opciones culinarias más saludables y sostenibles ha impulsado un cambio en la industria a nivel global. Ahora bien, respecto a los beneficios para la salud humana, importancia y tendencia de un restaurante típico de comida orgánica, los alimentos de este tipo son más nutritivos, reducen el uso de pesticidas y contribuyen a la conservación del medio ambiente, y son uno de los segmentos a los cuales están migrando los consumidores (Maldonado, 2023). Vale la pena entonces señalar que el interés del consumidor por adquirir productos orgánicos a pesar de los cambios en la economía, está estrechamente relacionado con un concepto de vida saludable y sostenible, (…)La industria de los alimentos orgánicos ha experimentado un crecimiento sin precedentes en los últimos años, según el informe anual de la Asociación de Comercio Orgánico (OTA).(…) en este mismo artículo se expresa que; (…) A pesar de la inflación de los alimentos, los consumidores continúan comprando productos orgánicos debido a su interés en la sostenibilidad y los beneficios para la salud (…). (Diana Sofía Maldonado, 2023). Según la Universidad de Columbia, la industria ha promovido los alimentos orgánicos por sus beneficios de sostenibilidad, resaltando que estos utilizan un 45% menos de energía y emiten un 40% menos de carbono en comparación con los alimentos no orgánicos (Diana Sofia Maldonado, 2023.). El cambio en la mentalidad de los consumidores no solo se ha dirigido hacía el uso de herramientas amables con el medio ambiente que brinden bienestar a su vida, sino también a la preservación del planeta adquiriendo alimentos que compartan esta intensión. Los consumidores, cada vez más conscientes del medio ambiente, consideran la sostenibilidad al tomar decisiones de compra de alimentos. Según una encuesta realizada por Kearney, el 42% de los consumidores afirma que siempre o casi siempre tienen en cuenta la sostenibilidad (Diana Sofia Maldonado, 2023.) Así las cosas para contribuir a este propósito, “Tres Valientes” nace como una propuesta en la gastronomía típica quindiana, sin sacrificar el sabor y la tradición, poniendo en la mesa de propios y extraños, una opción que pueda generar conciencia hacia la alimentación orgánica.In a world conscious of health and well-being, eating habits have been undergoing a transformation in search of balance (Mayo Clinic, 2023) and returning to the roots with artisanally grown foods (Rodale Institute, n.d.). The demand for healthier and more sustainable culinary options has driven a change in the industry globally. Now, regarding the benefits to human health, importance and trend of a typical organic food restaurant, foods of this type are more nutritious, reduce the use of pesticides and contribute to the conservation of the environment, and are one of the segments to which consumers are migrating (Maldonado, 2023). It is worth noting then that consumer interest in purchasing organic products despite changes in the economy, is closely related to a concept of healthy and sustainable living, (…) The organic food industry has experienced unprecedented growth in recent years, according to the annual report of the Organic Trade Association (OTA). (…) in this same article it is expressed that; (…) Despite food inflation, consumers continue to purchase organic products due to their interest in sustainability and health benefits (…). (Diana Sofia Maldonado, 2023). According to Columbia University, the industry has promoted organic foods for their sustainability benefits, highlighting that they use 45% less energy and emit 40% less carbon compared to non-organic foods (Diana Sofia Maldonado, 2023.). The change in consumer mentality has not only been directed towards the use of environmentally friendly tools that bring well-being to their lives, but also towards the preservation of the planet by acquiring foods that share this intention. Consumers, increasingly aware of the environment, consider sustainability when making food purchasing decisions. According to a survey conducted by Kearney, 42% of consumers say they always or almost always take sustainability into account (Diana Sofia Maldonado, 2023.) Thus, to contribute to this purpose, “Tres Valientes” was born as a proposal in typical Quindian gastronomy, without sacrificing flavor and tradition, putting on the table of locals and strangers, an option that can generate awareness towards organic food
Impact of Blastocystis carriage and colonization intensity on gut microbiota composition in a non-westernized rural population from Colombia
No full textBlastocystis is a common intestinal protist found in humans and animals, but its role in health and disease remains unclear. Some studies suggest that Blastocystis colonization is associated with healthier lifestyles and diverse gut microbiota, yet little is known about how its colonization and intensity influence bacterial and eukaryotic gut communities. This study analyzed 88 samples from a rural community in southwest Colombia to explore these associations. Using DNA sequencing, we compared bacterial and eukaryotic microbiota between Blastocystis-positive and -negative individuals and across varying colonization intensities. Blastocystis-positive individuals exhibited distinct bacterial profiles, characterized by higher abundances of Faecalibacterium, Alistipes, and Prevotella. Higher colonization intensity was associated with Lachnospira and Alistipes, while lower intensities correlated with Akkermansia, a bacterium linked to gut health. Among eukaryotes, Blastocystis-positive individuals showed distinct profiles, including Entamoeba coli, while Blastocystis-negative individuals had higher levels of fungi, such as Candida albicans. These findings suggest that Blastocystis plays a role in shaping gut microbiota, potentially contributing to microbial balance. By uncovering these relationships, this study provides new insights into the ecological and health implications of Blastocystis, particularly in rural populations where its prevalence is significant
Metabolic insights into hypoxia adaptation in adolescent athletes at different altitudes: a cross-sectional study
No full textAthletes use hypoxic training methods to enhance their performance under altitude conditions. Comparative studies involving populations from low (500–2,000 m) and moderate (2,000–3,000 m) altitudes offer an opportunity to understand the mechanisms behind adaptations to hypoxia. The present study combined data from metabolomics analysis based on gas- and liquidchromatography mass spectrometry (GC-MS and LC-MS) to compare plasma profiles from 80 adolescent athletes at moderate- or low altitudes. 161 metabolites were identified, including 84 elevated and 77 decreased in moderate-altitude adolescents compared to their low-altitude counterparts. Pathway analysis revealed that metabolites related to carbohydrates, amino acids, and lipid metabolism differed between groups. Lipid metabolism was significantly altered in moderate-altitude athletes, including pathways such as linolenic and linoleic acid, sphingolipid, and arachidonic acid, as well as processes involving the transfer of acetyl groups into mitochondria and fatty acid biosynthesis. Biomarker analysis looking for signatures of chronic adaptation to moderate altitude identified glycerol and 5-oxoproline metabolites amongst the variables with the strongest sensitivity and specificity. This study demonstrates differences in metabolic profiles between moderate- and lowaltitude populations and highlights the potential of these differential metabolites and associated metabolic pathways to provide new insights into the mechanisms of adaptation to moderate altitude
Editorial - edición especial (abril 2025)
No full textEste año, la Feria Internacional del Libro de Bogotá tendrá como invitado de honor a España. Invitado que nos permitirá dialogar entre todos los países que compartimos lenguas comunes, tradiciones literarias, espacios culturales e historia. Como en cualquier intercambio, cada nación aporta sus vivencias,
sus imaginarios y su memoria, ofreciendo perspectivas diferentes desde cada lugar. En este intercambio, los libros, la edición y la academia son nuestros aliados y compañeros. Nos ayudan a enfrentar los desafíos del mundo, a comprender lo que sucede, a acercarnos a las experiencias de otros, a construir redes y a imaginar desafíos y soluciones.This year, the Bogota International Book Fair will have Spain as its guest of honor. This guest will allow us to dialogue among all the countries that share common languages, literary traditions, cultural spaces and history. As in any exchange, each nation brings its experiences,
its imaginary and its memory, offering different perspectives from each place. In this exchange, books, publishing and academia are our allies and partners. They help us to face the challenges of the world, to understand what is happening, to approach the experiences of others, to build networks and to imagine challenges and solutions