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Community pharmacists' engagement with young people aged 13-19 [Poster]
Focal points: to explore community pharmacists’ engagement and confidence in responding to young people's health concerns; there was significant engagement with young people in terms of dispensing prescriptions and providing enhanced services, but very little MUR activity; there are missed opportunities to engage young people and their families in adherence support and medicines optimisation activities in pharmacies
Perception of psychopathy and the Uncanny Valley in virtual characters
► We examine viewer perception of psychopathic traits and the uncanny in characters. ► Characters that showed a lack of a startle response were rated as most uncanny. ► Personality traits associated with psychopathy did predict reported uncanniness.Virtual characters with a realistic, human-like appearance are increasingly being used in video games and animation. However, increased realism does not necessarily imply increased acceptance and factors such as aberrant facial expression may evoke the Uncanny Valley phenomenon. In humans, personality traits such as anger, callousness, coldness, dominance, being unconcerned, and untrustworthiness are associated with psychopathy; a visual facial marker of this condition being a lack of visible response in the eye region to emotive situations. As such, the present study investigated if inadequate upper facial animation in human-like virtual characters evoked the uncanny due to a perception of psychopathic traits within a character. The results revealed that virtual characters that showed a lack of a startle response to a scream sound were regarded as most uncanny and perceptions of personality traits associated with psychopathy were a strong predictor of reported uncanniness but, that other negative personality traits not associated with psychopathy were not. The study presents possible psychological drivers of uncanniness to inform designers why a lack of detail in a character’s upper face when portraying a startle response may evoke perception of specific negative personality traits in a character, to help control the uncanny in character design
Synthetic biology: applying engineering to life sciences to develop rationally designed biological parts, devices, and systems
A book review on - Synthetic biology: tools and applications by Huimin Zhao, Academic Press/Elsevier, 1st Edition, 2013, 352 pages. ISBN: 978-0-12-394430-
Searching questions: issues surrounding trade mark use on the Internet
The CJEU judgements in both the adwords cases and those of on-line marketplace hosts have prompted an examination of trade mark use on the internet in relation to Articles 5 and 7 of Directive 2008/95 concerning trade mark use, liability for use and jurisdiction, plus Article 14 of Directive 2000/31
All-in wrestling in inter-war Britain: science and spectacle in Mass Observation’s ‘Worktown’
All-in wrestling was established as a spectator sport in the 1930s and appealed primarily to a working-class audience. All-in was controversial because of its excessive violence and its blend of the spectacular and dramatic with sport, which led to accusations that it was not really a sport. Nevertheless, it retained many characteristics of sport, and audiences consumed it as such. All-in wrestling was an outcome of the evolution of a traditional ancient sport into a commercial entertainment and represented an extreme conflation of sport and drama. Using records of All-in wrestling in the Mass Observation Archive, this paper explores the ways in which audiences negotiated the tensions between sport and spectacle
Poetry in action [research]. An innovative means to a reflective learner in higher education (HE)
"Are you going to put some statistics in there?" The challenges of a being qualitative researcher in a quantitative world, and how to politely say no!
Some disciplines remain firmly loyal to their historical roots, for example construction management research steadfastly remains a ‘science’. Grounded in realist ontology and positivist epistemology, the majority of construction management research is empirical and quantitative. For technical and scientific aspects of construction management this is not an issue, however concern is raised when this theoretical approach is applied to the social aspects of construction, specifically to people in construction. People are critical to construction; projects are carried out in social settings and through highly complex social interactions, yet to examine them as if they were a steel beam is highly limiting. It has been argued that alternative approaches, as found in the social sciences, must be employed to further the understanding of those who work and manage people in construction. Yet research forays from such interpretive, qualitative and constructionist perspectives are often met with criticism; that they are ’anti-scientific’ and, even worse, ‘bad research’. This paper presents an ethnographical tale; how the author negotiated these choppy waters, how she nearly capsized, and how she was eventually able to navigate safely home. This lived experience is supported by examination of the wider philosophical debates within the field, which are stripped back to their ontological roots and an enduring love for Sir Isaac Newton. Methodological critique as part of the research journey is also discussed, and arguments developed to help support researchers seeking to set out on a qualitative quest within a hostile and unfriendly quantitative world