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Spectocurrency: War Spectacle in Social Media
Full text linkSocial media has been influential and important in people’s life as a place for socializing, finding entertainment and - nowadays- information. People share various images and videos – or spectacles- through the platforms, with Tik Tok and Instagram as two of the most popular platforms. This research highlights and analyzed war spectacles created by the President of Ukraine and a Ukrainian university student on those platforms that were aimed at raising people’s awareness and empathy to the sufferings of the country and hopefully support their fight against Russia’s invasion, using semiotics concept, and proves that spectacles do have power to move people and generate reaction that can eventually cause expected changes, or spectocurrency
Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities
Full text linkCryptocurrency as a digital decentralized currency has attracted many investors and obtained a lot of support from communities. Previous studies have concluded that there were indeed connections between community sentiment and cryptocurrency price movement. However, most of the research was conducted using sophisticated methods that are difficult to utilize by cryptocurrency investors. This research objective was to find practical ways to identify bullish sentiment during price upward trend especially during the Covid-19 omicron variant outbreak that started in the last quarter of 2021. Netnography method was used as a qualitative approach for this research to get insight from cryptocurrency communities. LunarCrush web application as a more user-friendly tool, was being used to analyze bullish sentiment and price data. During December 2021 until January 2022, 303 price upward trend data from 264 coins had been collected and analyzed. The result of this research revealed 5 categories of bullish sentiment messages from top influencers which are community booster, official information, project updates, achievement, and trading plan. However, it can be concluded that price movements were not always related to bullish sentiment. Thus, bullish sentiment should not be used as the sole factor to identify price upward trends. Furthermore, investors should join the cryptocurrency community to understand the characteristics of bullish sentiment and not just rely on data from monitoring tools. Interestingly, there were no Covid-19 related topics on bullish sentiment collected. Hence, it did not necessarily need to publish good news related to Covid-19 handling to create bullish sentiment among the investors
Elements of Digital Citizenship within Surabaya City Text in New Media
Full text linkThis article identifies digital citizenship texts on the web www.c2o-libarary.net. These texts are analyzed using the concept of digital citizenship which was conceptualized by Westheimer and Kahne (2004), namely “personally responsible citizens”, “participatory citizens”, and “justice-oriented citizens”. These digital citizenship texts are narratives about individual and community activism in cyberspace which are uploaded via www.c2o-libarary.net. Each subject of the author tries to construct activism as a form of critically disseminating information and knowledge to other communities but with a narrative that is easy to understand and digest. The writer's knowledge and interaction in the Surabaya space is a determining factor in the narratives that are published in the media. In the end, the published narrative becomes a collection of concepts and ideas that can guide the government and the people of Surabaya to move forward and better life
Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis
Full text linkToday, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary
Catcalling as Street Harassment: A Critical Discourse Analysis
Full text linkThis study aims to explain the issue of catcalling as a form of harassment against women on the street. This research applies descriptive qualitative method which tries to identify, describe and explain phenomena through linguistic data along with the social and cultural context. The data were collected according to the research goal namely to explain the issue of catcalling depicted in the news text. The data were gathered by retrieving news text on catcalling issue from wollipop.detik.com and analyzed it using Fairclough's CDA framework. The results of the analysis show that in terms of text descriptions, the news writer used a variety of non-standard languages, informal word choices and the involvement of sources to support the issue. In terms of text interpretation, this media concentrates its news presentation on women-related issues by presenting its news which involves several sources to strengthen its reporting objectives. On the explanatory side of the text, the practice of discourse is associated with the socio-cultural context. Wollipop.detik.com alignment with the victim in this report confirms indirectly that the act of catcalling is a form of harassment against women. Readers are led to the understanding that as subtle as catcalling is, it is still a form of violence against women. Readers are also led to raising awareness of their impact. Readers' opinions are directed to provide a positive image as an active media in providing useful information to women as well as to play an active role in voicing injustice and inequality that occurs in society
Describing Translation Techniques Used in the Translation of Culturally Bound Terms in West Java Calendar of Event 2020
Full text linkThis research aims at analyzing translation techniques used by the translator in translating the booklet "West Java Calendar of Event 2020" from Indonesian into English. This booklet is published by the Department of Tourism and Culture, West Java. Specifically, this research highlights the translation of culturally bound terms in the booklet. The researchers are interested in analyzing this topic because cultural-bound terms are considered challenging to translate; the translators must understand the cultural background of the languages they are translating. Moreover, it is not likely that translators can find one-to-one correspondence for each cultural term in the text. This study applies a descriptive qualitative method since the data are in the form of text and the researchers also play a role as the key instrument in collecting the data, in this case through document examination. In this research, total sampling technique is applied since the researchers take all of the culturally bound terms in the booklet. The research begins with collecting the cultural terms from the booklet, classifying them into cultural terms categories based on Newmark’s theory of cultural category, and determining the translation techniques based on Molina and Albir’s theory. The result shows that the translator mainly employs borrowing, amplification, description, and established equivalent techniques. There is a tendency that the translator prefers those techniques because it is hard for the translator to find one-to-one correspondence of the terms in the target language. Hopefully, this research will be beneficial for translators in deciding the proper translation techniques in translating cultural terms
Board Game Prototype About the Historical Period of Japanese Colonialism in Indonesia for Middle School Students
Full text linkThe teaching method used in history subjects usually needs a lot of memorizations, considered less interesting and less important compared to other subjects leading to difficulties to memorize the topic. The other reason the students think that history is not too important is because they are more interested in other countries' cultures. This prototype is made mainly for middle school students so that they are motivated and more interested to learn Indonesian history. This prototype uses qualitative research and uses 5W+1H data analysis. With the creation of the Koloni board game, we hope that the students can be more interested in learning and understanding Indonesian history
Starting from an Empty Plate: A Semiotic Study of Instant Noodle Advertisements during the Fasting Month of Ramadan in the Covid-19 Pandemic
Full text linkFrom the beginning of the Covid-19 pandemic in 2020 until 2022, Indomie has consistently issued advertisements during the fasting month of Ramadan. During this period, it is a challenge for food manufacturers to promote their products. In the case of Indomie’s advertisement, which started with an idea that visually displays an empty plate and is broadcast during the fasting month, is quite viral because it dares to advertise without displaying the products it sells. Interestingly, Indomie is still holding up empty plates for their advertisement in 2021. The continuity of the story that started with empty plates is what prompted me to continue the analysis of Indomie instant noodle ads that were aired during the fasting months of Ramadan during the pandemic in 2020, 2021, and 2022. The purpose of this research is to reveal the meaning and ideology of what is to be conveyed through these ads. Rolland Barthes' semiotic analysis method is considered suitable to analyze the mythology and ideology behind them. The presence of an empty plate shows the meaning of tolerance for fasting Muslims. Each advertisement describes this form of tolerance differently. Even though it is covered by religious, social, cultural, and economic discourses, the ideology of capitalism is still sensed in all the advertisements that are displayed
‘Not Too Hot, Not Too Cold, Just Right’: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic
Full text linkThis article is based on an exploratory study of YouTube videos related to the COVID-19 pandemic released by the official accounts of several big brands in Indonesia. By analyzing the videos released by these companies, a combination of key messages that are professionally conveyed to present the actions taken by the brands, in response to the pandemic, with an empathetic feel was found. While there is ample evidence to map out the creative processes behind these videos, our findings show that the brands aim to cover up the techniques they employ in achieving their goals, such as the sending of excessively sympathetic messages. The findings of this study provide initial empirical evidence of Indonesian companies’ tendency to assimilate the local culture of mutual assistance and the existence of branding activities that continue to be carried out during the pandemic. This article ends with a discussion of the communication processes carried out by commercial entities in challenging times
Accessibility to Education during the “Coup-Vid”: An Overview of Online Learning in Myanmar
Full text linkWhile the concept of online classes is not new to the rest of the world, this became a common mode of learning in Myanmar only when the COVID-19 challenges became a reality in 2020 as physical classrooms could no longer be used. When the coup d’etat was staged in 2021, education was further halted since many schools and their students did not have the resources to teach and learn online in addition to the political instability. However, online learning has been trending on social media for those who do have access to these resources. This paper will investigate the ways in which young people engage in education facing the “coup–vid” (coup + COVID-19), the motivation behind such engagement, and insights how they are benefiting from digital tools for learning