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Packaging Consumption: Stylistic Devices and Persuasive Functions of American and Indonesian Advertising Slogans
Get PDFThis study discusses the significance of style in creating indelible and iconic slogans that endures time. In this study, by using qualitative content analysis, I examine the stylistic devices of the ten American and Indonesian food and beverages slogans in order to find out their persuasive functions. In my analysis, I utilize three levels of stylistic analysis: phonological, lexical, and grammatical. My findings show that the most significantly used devices are the devices at the lexical level, then followed by those at grammatical and phonological level. My findings also show five recurring usages of the stylistic devices that help invoke the buying motives within the customers, namely idioms and proverbs, personification, humor, emotional appeal, and imagery. The usages serve a persuasive function by aided in influencing customers into purchasing the goods offered by the brand
The Phonological Errors by Dutch Exchange Students in Reading Indonesian Texts
Get PDFIn this study, the five non-existing Indonesian sounds in Dutch sound system was observed because these sounds cause a problem. Moreover, the writers analyzed the phonological errors produced by the Dutch exchange students. The theories were from Moeliono and Darwowidjojo (2003) for the Indonesian consonants and from Mennen, Levelt and Gerrits (2006) for the Dutch consonants. The findings show that there were five Indonesian sounds that do not exist in Dutch sound system. Furthermore, the Dutch exchange students produced phonological errors in initial, medial and final positions. Also, from the observed sounds, thirteen deviations occurred. In conclusion, the phonological errors in five observed sounds produced by the Dutch exchange students happened because of the L1 transfer and the lack of knowledge of Indonesian consonants
Settings Transposition of the Scientific Elements in Hiroshi Teshigahara’s Adaptation of Kobo Abe’s the Face of Another
No full textThis article focuses on Hiroshi Teshigahara’s film adaptation of the famous Kobo Abe’s The Face of Another with special attention on the transposition of the scientific elements of the novel in the film. This article observes how Teshigahara, through cinematic techniques, transposes Abe’s scientific language into visual forms. Abe himself involved in the film adaptation by writing the screenplay, in which he prioritized the literary aspects over the filmic aspect. This makes the adaptation become more interesting because Teshigahara is known as a stylish filmmaker. Another noteworthy aspect is the internal dialogues domination within the novel narration. It is written in an epistolary-like narration, placing the protagonist as a single narrator which consequently raises subjectivity. The way Teshigahara externalizes the stream-of-consciousness narration-like into the medium of film is another significant topic of this essay.
Keywords: transposition, scientific element, adaptation, The Face of Anothe
Post-traumatic people in Paul Auster's The Book of Illusions from Cathy Caruth's and Michelle Balaev's perspectives
Get PDFIn his novel The Book of Illusions, Paul Auster displays his knowledge not only as a writer, but also as a talented critic of cinema, painting and world literature. Opening up the question of identity after the loss, Auster presents the reader with the traumatic form of grief over the dead ones. The trauma which is portrayed in The Book of Illusions is the direct experience with death, with those who are left behind and for those who find death as the only solution for being forgiven. Strangely enough, while the main theme is death, Auster portrays the ways of resistance and the power of love to shape the process of post-traumatic identification. Precisely the aim here is to analyze Auster’s novel with the help of new theories that are introduced recently into the realm of literary criticism and trauma studies by Cathy Caruth and Michelle Balaev. By studying different opinions about loss and trauma and applying new perspectives, this research scrutinizes Austerian characters. Therefore there is a survey, a study of trauma from vantage points of traditional model theoreticians like Caruth and also pluralistic model argument represented by Balaev. Keywords: Paul Auster; The Book of Illusions; Trauma Theory; Cathy Caruth; Michelle Balae
Semiotics for Interpreting Quilt’s Cultural Values from the U.S. and Indonesia
Get PDFHistorically, quilt making has been recorded in the United States (U.S.) since the 18th century not only for its function but for the social expression of its people to their environment. The different colors and symbols used in designing and making quilts give knowledge to what quilt creators want to express. By use of library research and semiotics for an analytical-descriptive discussion, the socio-cultural and historical perspectives of U.S. quilts are found to explain how designs have evolved from the 18th to the 21st century of the U.S. The semiotics method has also shown how through an American Studies transnational process of cross bordering countries, the U.S. quilt has influenced its neighboring countries, like Indonesia. This article shares how a number of U.S. quilt patterns, colors and cultural values are found in Indonesian quilt. Among the cultural values found are the maintenance of loyalty and obedience. Interestingly, while the U.S. cultural value of individualism is respected, the Indonesian collectivism is preferred more in quilt making
Destruction of Bekisar Merah: Antoine Berman’s Deforming Tendencies in The Red Bekisar
Get PDFBekisar Merah, a novel by prominent Indonesian writer Ahmad Tohari, had been translated into its English version The Red Bekisar. Being a literary work thick with Javanese culture with all its depth and uniqueness to the global literary world, the original work is compared to the translated work and furthermore analyzed using Antoine Berman’s ‘negative analysis.’ Berman suggested that in translating a foreign text, foreign elements should be kept and not destroyed by familiarizing them to the receiving culture. Using the ‘deforming tendencies’ in his concept, three foreign deforming tendencies can be found in The Red Bekisar : the destruction of underlying network signification, the destruction of the linguistic patterns, and the destruction of vernacular patterns or their exoticization. Through the samples taken and the analysis, it is found that the three deforming tendencies are making drastic changes and even loss to many elements in the novel, such as their meanings, unity, rhythm, degree, coherence in the line of thoughts, and the richness in the foreign elements
"More than kin and less than kind": Hamlet and his (linguistic) problems
Get PDFT.S. Eliot's "Hamlet and His Problems" (1921) seems to be a pretext to add another erudite concept to the lexis of literary criticism. He charged both Hamlet and Hamlet of lacking "objective correlative." Eliot's own problem with the play, however, seems to arise from his particular epistemological perspective, his formalism, and even his implicit structuralism, and moreover, from his traditional, classic Cartesian modernity that suffers him to hold the notion of subject-object dichotomy in his literary speculations. Hamlet's problem, however, surpasses T. S. Eliot's structuralist view and anticipates the poststructuralist linguistic enigma. Hamlet and Hamlet's problems are, together with the other characters that are caught in the maze of language, linguistic. Hamlet's epistemological/ontological quest for the meaning or the truth are checked, patterned, done and ultimately undone by the language. He cannot find any "objective correlative" for his "particular emotion," for, in the signifying system of the language, all he can think or feel is restrained by "words". He cannot escape from the symbolic order of the language until his death, and "the rest is silence"
The Role of Girls as Mothers in Harry Potter Series
Get PDFThis study focuses on the role of the female characters in Harry Potter series. It aims to find out the ways the female characters, Hermione Granger, Ginny Weasley, and Luna Lovegood take a mother role for Harry, whereas they are in their teenage years. Using Barthes’ theory on myths, this study identifies that there are two myths that are in operation, the myth that girls are supposed to be mothers and the myth that mothers are supposed to protect, nurture, and educate. As the agents of the myths,the three teenage girls willingly take their role as mothers role that are assigned to them. These three female characters take their roles as mothers to Harry in how they protect, nurture, and educate Harry. In response to this, Harry also succumbs to the position of being protected, nurtured and educated by these three girls. Despite Rowling’s claims on her being a feminist when she said that “I’ve always considered myself as a feminist” (Rowling, 2011), she cannot escape the myths on girls and women. Rowling sees that being a mother is the most powerful role for girls and wome
People and Nature in Asian Stories: Reading and Writing Materials for Eco Education
Get PDFThe purpose of this article is to make parents/teachers/writers of children literature aware of eco education through stories about people and nature. Written through the eyes of a child, many conservation stories not only empower the young minds, but they also help adults change their attitude to respect environment. The first part of this article examines such environmental stories as fables, folklores, short stories from Asia, while the second part is a project report on writing eco education materials, i.e. a serial of 3 environmental stories for young adults. Using Ecocriticism and Postcolonial perspectives to analyze the stories, the study shows that the narrative strands found in the stories include (1) depletion of the earth and natural resources, (2) people’s greediness, and (3) preservation of the traditional wisdom. Some stories are still anthropocentric so as to provide no space to explore fully the human-nature relationship in a balanced way. Although animal stories dominate the narratives, it is the specific and philosophic depiction of place and nature that give the stories Asian characteristics in their shared campaign to save our planet. This study concludes that the call for environmental protection can be done through young adult literature in a non-condescending manner instead of the usual patronizing-colonizing metho
Oral Corrective Feedback in an Intermediate EFL Conversation Class
Get PDFThis study was done to find out: (1) the types of oral corrective feedback (CF) strategies used by the teacher of an intermediate EFL conversation class and (2) the pedagogical focus of the oral CF in the intermediate EFL conversation class. This study was limited to oral CF given for grammatical and lexical errors found in the conversation class. The theory used as a guideline in this study was the eight major types of oral CF strategies by Sheen and Ellis (2011), supported by Sheen (2011). This study used descriptive qualitative approach. Video recording and semi-structured interview were used in this study. The writer found seven out of eight major types of oral CF strategies in the conversation class in which Didactic Recast was the strategy used the most. The teacher used the oral CF to correct both grammatical and lexical errors in the class; the emphasis, however, was on grammar. Thus, the pedagogical focus of the lesson is grammatical accuracy despite the fact that it is a conversation class because the teacher provided more oral CF strategies aiming at the learners’ grammatical accuracy compared to lexical error