ASEAN Marketing Journal
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Reputation Life Cycle of The SM Foundation and Customers’ Support
No full textReputation is a key construct in organizational sciences since reputation signals its past behavior and its prospect in the future. The purpose of this paper is to explore the development and influence of both personal and organizational reputation and its impact to customer support. The organiza-tion life cycle theory is applied to the “SM” foundation, one of Indonesian largest Islamic social enterprise which experienced fast growth and decline due to the decline of its leader reputation. The case shows that personal reputation of leader is very important in the start-up and early development phase of the organization but it may threaten the organizational sustainability at a later stage when the leader’s personal reputation is conveyed into the organization reputation. Keywords: personal reputation, organizational reputation, customers’ support, organizational life cycle. 
Determinants of Female Labor Force Participation
No full textThere are many factors related to female entering the labor market. For example, household income, household expenditure, education and status of the head of the household (male/ female). The degree of correlation between each variable and female labor force participation rate varies throughout the country. This study focused on the factors due to which women enter in labor market. Tobit model is used for this analysis. It is concluded that education and household expenditures have positive but insignificant impact on the female LF, whereas household income and head of the household has negative impact on FLF. It is suggested that in order to improve the working condition of female labor force government should take necessary action, for example women education etc.Keywords: Female labor force participation, labor market
The Influence of Attitude And Subjective Norms On Student’s (Future) Intention and Future Decision Of Higher Level Studies: A Case Study of Five Universities with BHMN Status in Indonesia
No full textSince government regulation (PP) Nu 61/1999 came into effect, competitions were heating up among state-owned universities (PTN) in attracting high school graduates. This research aims to understand students’ attitudes toward tertiary education institutions, their promotion activities and other external factors such as family, and the impact of those attitudes in choosing tertiary education institution if they were to take further study and in recommending certain tertiary education institution to other people. The sample chosen was approximately 500 first-year tertiary students from UI, ITB, IPB, UGM dan Unair.The result of this study found that students are strongly influenced by their positive attitude toward tertiary education institution, being shaped mainly by the perception on lecturers’ quality and education facility, as well as external influence that motivates them to acquire similar characteristics with that of a certain reference group exists in the respective tertiary education institution.Keywords: attitudes, subjective norms, promotion activities, tertiary education institutio
Stakeholder Analysis on Boycott Movement: A Preliminary Study Using Media Contexts
No full textJust like the celebrities, social movement depends, to an extent, on media in communicating its activities to the public. The relationship between social movement and media is transactional. On the one hand, social movement needs media to disseminate its activities. On the other hand, media needs social movement as the news source. Scant (beyond very few notable exceptions) empirical research is not available on boycott product as a social movement and stakeholder analysis in Indonesia. The objective of this study is to perform stakeholder analysis on boycott product as a social movement. To do so, the study attempts to answer some questions: (i) what are the trigger and root cause of boycott movement?; (ii) what are the interest and influence of each stakeholder on boycott movement?; (iii) how is the existing relationship among stakeholders?; and (iv) among the stakeholders, which group does get priority? The news about boycott was collected from national media. The news was then analyzed by content analysis. The results show that in the case of boycott, many parties are involved. However, firms’ management has to give priority to consumers, special interest groups, and the gov-ernment. Attention can be manifested in a continuous and sustainable dialogue with them.Keywords: Boycott movement, media, content analysis, agenda setting, stakeholder theory
The Motivation of Poor Community in Using Mobile Phone: An Effort to Improve Quality of Life
No full textThe general objective of this research is to determine the primary motivation of the poor in the use of mobile telephone. The data collection was conducted by selecting 300 respondents which have income below minimum regional wage (or Upah Minimum Regional/UMR), living in Jakarta, Bogor, Depok, Tangerang,or Bekasi, and have at least one person as dependants.This study found that in general, the impact of mobile phone use on overall life quality is affected by perception of mobile phone impact on social life, love life, and financial life.There are different impact of mobile phone use, affected by perception of benefits and costs of mobile phone use in social life, leisure life, family life, health and safety life, love life, work life, and financial life.Keywords: Poor community, Mobile phone, Life Dimensions, Quality of Lif