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PENGARUH STRATEGI DIRECT MARKETING DAN ADVERTISING TERHADAP KEPUTUSAN MEMBELI DI PERUSAHAAN SHOPIE PARIS SAMARINDA
Get PDFBased on the formulation of the problem, the objectives obtained are as follows: a) To determine the effect of direct marketing has an influence or not on the decision to buy Shopie Paris in Samarinda. b) To determine the influence of advertising strategy has an influence or not on the decision to buy Shopie Paris in SamarindaThe problems contained in this are as follows: 1) Does the direct marketing strategy have an influence on buying decisions at Paris Shopie Companies in Samarinda? 2) Does the advertising strategy have an influence on buying decisions at Paris Shopie Companies in Samarinda? 3) Does the advertising and direct marketing strategy together have an influence on buying decisions at the Shopie Paris Company in Samarinda?The analytical tool used to analyze uses multiple linear regression analysis. The results of the analysis stated: a) The results of the t test showed that the Direct Marketing variable (X1) had a t count of 2,883> from the t table of 1.98498 with a significant level of 0.005 from t table of 1.98498 with a significant level of 0.000 <0.05 which means that the Advertising variable (X2) has a significant effect on the Buying Decision and the variable relationship can be known Advertising (X2) on Buying Decision (Y) is equal to 0.460
Analisis Kinerja Keuangan Koperasi Karyawan Bukopin Samarinda Pada Tahun 2014 - 2016
Get PDFTujuan penelitian adalah untuk mengetahui kinerja keuangan koperasi karyawan bukopin samarinda dengan menggunakan rasio likuiditas, rasio solvabilitas dan rasio rentabilitas berdasarkan Peraturan Menteri Negara Koperasi dan Usaha Kecil dan Menengah Republik Indonesia, Nomor 06/Per/M.KUKM/V/2006 tanggal 1 Mei 2006 tentang Pedoman Penilaian Koperasi Berprestasi/koperasi award.Berdasarkan hasil analisis rasio yang dilakukan dengan menggunakan rasio likuiditas pada tahun 2014-2016 berada dalam kriteria baik sekali dan cukup baik, rasio solvabilitas pada tahun 2014-2016 berada dalam kriteria tidak baik dan rasio rentabilitas pada tahun 2014-2016 berada dalam kriteria cukup baik dan baik sekali
Evaluasi Kinerja Keuangan Pada PT Timah Persero Tbk Periode 2013 Sampai 2018
Get PDFPT Timah is a producer and exporter of tin, and has an integrated tin mining business segment from mining exploration, processing to marketing.This researcher uses the calculation of the financial performance of PT Timah (persero) TBk in 2013-2018 in terms of the liquidity aspect ratio, namely the curren ratio and the cash ratio has decreased. Profitability ratio, that is, average return on asset and return on equity has decreased, solvability ratio ie average debt to the equity ratio and long term debt to equity ratio increased.The results of the financial performance assessment of PT Timah Persero TBK in 2013-2018 with a liquidity ratio using the carren ratio decreased due to trade receivables and cash equivalents decreased compared to higher current debt as well as Still below industry standard (200), cash ratio decreased due to pay obligation still takes time to sell part of other current assets and still under the industry standard (50). The profitability ratio using return on asset decreases due to gross profit, financial income, net income and prior tax profit resulting in decreased profit resulting still below the industry standard 30 and return on The profit equity after the resulting tax is a business income, gross profit, income before tax has decreased and is still under the industry standard 40. The ratio of solvency using debt to equity ratio increased due to the total debt of the company's short-term bank, post-employment benefit liabilities, bonds payable, and above industry standards (80) and long term debt to equity ratio increased because due to the long-term bank debt of bonds debt, post-employment benefits obligations increased and above the industry standard (10)
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KORAN KALTIM POST DI KOTA SAMARINDA
Get PDFThe purpose of this study was to determine the effect of products, prices, promotions, and distribution on purchasing decisions of Kaltim Post newspapers both partially and simultaneously. Broadly speaking the problem is formulated as follows, whether there is influence of product, price, promotion, distribution on purchasing decisions in the Kaltim Post newspaper.The theoretical basis of this research is marketing management that focuses on the marketing mix. The hypothesis proposed is that there are positive and significant influences on products, prices, promotions, distribution on purchasing decisions of the Kaltim Post newspaperThe analytical tool used is multiple linear regression with t test and F test. Primary data obtained from 30 people of Kaltim Post customers in Samarinda City were taken by Purposive sampling technique.The results showed that the purchasing decision of the Kaltim newspaper on product, price, promotion, and distribution was very high, which meant that the contribution of all variable effects on purchasing decisions, while others were influenced by factors other than product, price, promotion, and distribution. The results of the t test show that all marketing mix variables partially have a positive and significant effect on the purchasing decisions of the Kaltim Post newspaper. This means that the better the consumer's perception of the product, price, promotion and distribution, the higher the level of consumer decision to buy the Kaltim Post newspaper. The results of the F test analysis show that all marketing mix variables simultaneously have a significant effect on purchasing decisions of the Kaltim Post newspaper
ANALISIS REALISASI PENERIMAAN PAJAK KENDARAAN BERMOTOR (PKB) DAN BIAYA BALIK NAMA KENDARAAN BERMOTOR (BBNKB) PADA SAMSAT INDUK SAMARINDA
Get PDFTaxes in essence not only function as a source of state finance (Budgetfair) butalso have a broader function which means that the tax can be used as a tool to regulate and implement state policies in the economic and social fields. Nevertheless the main tax function is the source of state finance because in the budget and state revenues most of it is influenced and fulfilled from the tax sector, namely motor vehicle tax and the cost of returning the name of the motor vehicle. The purpose of this study is: to determine the level of effectiveness Motorized Vehicle Tax for 2012-2016 at Samarinda Parent Samsat, and to determine the level of effectiveness of Motor Vehicle Transfer Fee for 2012-2016 at Samarinda Parent Samsat. Knowing whether the level of effectiveness has decreased or increased from the data obtained in Samarinda Parent Samsat with research from 2012 to 2016. The research data uses the effectiveness level analysis method. Based on the results of data analysis using the effectiveness method, the PKB results in 2012 reached 99.74% and BBNKB 106%, in 2013 it reached PKB 108.70% and BBNKB 90.65%, then in 2014 PKB reached 105.86% and BBNKB 88.94%, in 2015 reached 103.69% PKB and 90.21% BBKB and 98.74% BBNKB and 104.90% BBNKB. The results of the hypothesis were rejected because the 2012-2016 CLA was said to be effective while the BBNKB results in 2012 to 2016 the results of the hypothesis were accepted because in 2014 BBNKB was said to be less effective
ANALISIS TINGKAT LIKUIDITAS PT. BAKRIE SUMATERA PLANTATIONS TBK PADA TAHUN 2012-2016
Get PDFABSTRACTAnalysis of the level of liquidity of PT. Bakrie Sumatera Plantations TBK in 2012-2016 (under the guidance of Mrs.Mardiana as supervisor I and Mr. Sarwo Eddy Wibowo as supervisor II). This study generally aims to determine the level of liquidity of PT. Bakrie Sumatera Plantations Tbk in 2012-2016. Specifically this study aims to find out and analyze the current financial ratio of PT. Bakrie Sumatera Plantations Tbk. In the period 2012-2016. To find out and analyze the financial cash ratio of PT. Bakrie Sumatera Plantations Tbk in the period 2012-2016. To find out and analyze the financial quick ratio of PT. Bakrie Sumatera Plantations Tbk in the period 2012-2016.Data analysis used by the writer in this final project report is quantitative descriptive method. The data used in this study were obtained from the Indonesia Stock Exchange (IDX) by downloading via the website www.idx.co.id for the 2012-2016 period and other sources related to this research. Calculation steps in the level of liquidity at PT. Bakrie Sumatera Plantations Tbk, carried out an analysis of the current ratio, cash ratio, and quick ratio in each period of 2012-2016, then searched for a mean value for 5 years.The results of the study revealed that the level of liquidity at PT. Bakrie Sumatera Plantations Tbk in the 2012-2016 period is still below the industry average liquidity standard of 200% for the current ratio, 50% for the cash ratio, and 150% for the quick ratio. And the results of this study are not in accordance with the hypothesis which states that PT. Bakrie Sumatra Plantations Tbk was able to achieve the industry average liquidity standard in the 2012-2016 period. The value of the current ratio in 2012 was 126.24%, in 2013 was 54.40%, in 2014 was 33.73%, in 2015 was 18.37%, in 2016 was 9.86%. The average current ratio for 5 years is 48.52%. The 2012 cash ratio is 4.02%, in 2013 it was 1.84%, in 2014 it was 0.72%, in 2015 it was 0.54%, in 2016 it was 0.59%. The average cash ratio for 5 years is 1.54%. The quick ratio value in 2012 was 118.22%, in 2013 it was 51.83%, in 2014 it was 31.98%, in 2015 was 16.54%, in 2016 it was 8.90%. The average quick ratio value for 5 years is 45.49%.The conclusion of this study is, the average industry standard of liquidity that is still below does not mean the company lacks capital in running its business, considering that in this study only use the three most commonly used financial ratios and do not use all liquidity ratios to analyze financial statements. PT. Bakrie Sumatera Plantations Tbk still has the opportunity to increase its liquidity in the years to come.
ANALISI KOMPARATIF KINERJA KEUANGAN ANTARA PT. INDOMARCO PRISMATAMA ( INDOMARET ) DENGAN PT. SIGMANTARA ALFINDO ( ALFAMART )
Get PDFThe purpose of this study is to find out and analyze financial performance from aspects of liquidity, profitability aspects, and solvability aspects in 2013 up to 2015 on the financial performance of PT. Indomarco Prismatama (Indomaret) with PT. Sigmanatara Alfindo (Alfamart).The analytical method used in this study is the liquidity aspect including current ratio, quick ratio, and cash ratio. Profitability aspects include gross profit margin, net profit margin, return of investment, and return on equity. Solvability aspects include debt to assets ratio, and debt to equity ratio.Result analysis and discussion show liquidity as measured by the current ratio, quick ratio and cash ratio shows the financial ability of PT. Indomarco Prismatama (Indomaret) is better than the financial ability of PT. Sigmantara Alfindo (Alfamart). financial performance from aspects of profitability as measured by gross profit margin ratio, net profit margin ratio, return on investment, return on equity indicates the ability of company PT. Indomarco Prismatama (Indomaret) in making better profits from PT. Sigmantara Alfindo (Alfamart), financial performance from the solvability aspects as measured by the debt to asset ratio and the dept to equity ratio shows that PT. Indomarco Prismatama (Indomaret) is always better than the ratio of PT. Sigamantara Alfindo (Alfamart), then the results of hypothesis analysis are accepted
ANALISIS PERHITUNGAN DAN PEMOTONGAN PPH 21 PADA PEGAWAI DINAS PERINDUSTRIAN DAN PERDAGANGAN KUTAI TIMUR 2016 MENURUT UNDANG-UNDANG NOMOR 36 TAHUN 2008 DAN PERATURAN MENTERI KEUANGAN NOMOR 101 /PMK.010/2016
Get PDFThis type of research is a case study. Data obtained by interviews and documentation. data collection techniques that is by determining the criteria those are 1) Civil servants who work on 1 (one) full year be it male or female sex. 2) .The civil servants that having Group III and IV 3) . The civil servant which already has Tax payer identification Number (NPWP). Data analysis techniques in this study comparing the calculation of data cutting research objects with calculation Undang-Undang no. 36 tahun 2008 dan PMK No. 101/PMK.010/ 2016. The conclusion from the result of data analysis that researchers have done there are 8 employees calculation and cutting Pph 21 is not in accordance with the Law Number 36 Year 2008 and Regulation of the Minister of Finance Number 101 / PMK.010/2016 which should the Department of Industry and Trade Kutai Timur Year 2016 only pay Rp. 2,272,736, - but due to errors Calculation and withholding by treasurer of Industry and Trade Office deposited Pph 21 of Rp. 4,534,550, -, resulting in overpayment of Rp. 2.261.814, -. That harms an overpaid employee so the hypothesis is accepted
ANALISIS KINERJA KEUANGAN SEBELUM DAN SESUDAH AKUISISI PADA PT.MODERNLAND REALITY Tbk
Get PDFThe purpose of this study was to determine the financial performance of the periode 2010 - 2012 before the acquisition and in the periode 2014 - 2016 after the acquisition at PT. Modernland Realty Tbk.The liquidity ratio (current ratio ) produced by PT Modernland Reality Tbk,after the 2014 - 2016 periode was greater than in the periode 2010 - 2012 before acquisition because all current assets compenents of PT. Modernland Reality Tbk in the 2014 - 2016 periode were more maximal in convering its shorts - term debt obligations or company management has been maximized in managing their finances to fulfiil all financial obligations for the periode of 2014 - 2016.The solvency ratio ( total debt to assets ) generated by PT.Modernland Reality Tbk,after the acquisition in the periode 2014 -2016 was greater than the periode of 2010 - 2012 before acquisition due to the total assets owned by PT.Modernland Reality Tbk in the periode of 2014 - 2016 is more maximally used in fulfilling all of its long – terliabilities or total debt if compared to 2010 - 2012.The profitability ratio ( return on investment ) produced by PT.Modernland Reality Tbk after the acquisition in the 2014 - 2016 periode was greater than in the 2010 - 2012 before the acquisition,because of the increase in profitability due to an increase in sales and an increase in the net profit of EAT PT.Modernland Reality business,so that the profits obtained are more maximal
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PENGAMBILAN KEPUTUSAN MASYARAKAT SAMARINDA UNTUK BELI PADA WARUNK UPNORMAL DI SAMARINDA
Get PDFThe advancement of information technology has influenced changes in marketing patterns and conventional consumer behavior to become more modern. Electronic Word Of Mouth or E-WOM is an easy and appropriate choice to promote in a company's business because it can be accessed anywhere and makes it easy for its users. This affects consumer behavior, one of which is the consumer's decision to buy. This study aims to determine the effect of electronic word of mouth on purchasing decisions at Warunk Upnormal branch Samarinda. The research method used in this research is quantitative descriptive, where the data obtained through questionnaires. The sampling technique used in this study is nonprobability sampling with accidental sampling method. The questionnaire was distributed to 60 respondents who were shopping at the Warunk Upnormal branch in Samarinda. Data analysis used in this study is multiple linear analysis. Based on data analysis, the results showed that: (1) the variables (intensity, valence of opinion, and content) of e-WOM had a positive and significant effect simultaneously on purchasing decisions of 12,436. (2) intensity variables have a positive and significant influence on purchasing decisions of 4,786. (3) variable valence of opinion has a positive and insignificant effect on purchasing decisions of 0.177. (4) Content variables have a positive and significant effect on purchasing decisions of 2,231