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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN NASI KUNING MELATI PINRANG DI SAMARINDA
Get PDFThe objectives of this research are: 1). To find out and analyze the effect of the product on the purchasing decision of yellow rice. 2). To find out and analyze the effect of price on purchasing decisions of yellow rice. 3). To find out and analyze the influence of location on the purchasing decision of yellow rice. 4). To find out and analyze the effect of promotion on the purchasing decision of yellow rice. 5). To find out and analyze the effect of product, price, location, promotion together on yellow rice purchasing decisions.This research was conducted in Samarinda. Samples were taken as many as 100 respondents with the Non Probability Sampling technique Incidental Sampling Collecting data by distributing questionnaires with a Likert scale to measure each indicator. The analysis tool in this study uses multiple linear regression analysis using SPSS program tools.The results showed that 1). Product variables has no significant effect on purchasing decisions, 2). The price variable has no significant effect on purchasing decisions, 3). Location variable has no significant effect on purchasing decisions, 4). The promotion variable has a significant significant effect on purchasing decisions. 5). Product, price, location, promotion variables together have a significant effect on purchasing decision
ANALISIS KINERJA KEUANGAN PADA PT. TELEKOMUNIKASI INDONESIA (PERSERO) TBK PERIODE TAHUN 2016 - 2020
Get PDFThe results of the research on the financial performance of PT. Telekomunikasi Indonesia (Persero) Tbk in 2016-2020 in terms of liquidity Current Ratio. Decreased, due to a decrease in the company's current assets and an increase in the company's short-term debt. Financial performance of PT. Telekomunikasi Indonesia (Persero) Tbk in 2016-2020 in terms of liquidity Quick Ratio. Decreased, due to a decrease in the company's current assets and an increase in short-term debt. Financial performance of PT. Telekomunikasi Indonesia (Persero) Tbk in 2016-2020 in terms of Profitability Net Profit Margin fluctuated due to a decrease in profit for the year and sales. Financial performance of PT. Telekomunikasi Indonesia (Persero) Tbk in 2016-2020 in terms of Profitability Return on Assets fluctuated due to income tax expense, profit for the year decreased. Financial performance of PT. Telekomunikasi Indonesia (Persero) Tbk in 2016-2020 in terms of the Solvency Ratio Debt to Asset Ratio fluctuated due to an increase in total debt while total assets decreased. Financial performance of PT. Telekomunikasi Indonesia (Persero) Tbk in 2016-2020 in terms of the Solvency Ratio Debt to Total Equity fluctuated due to an increase in total debt. total equity decreas
ANALISIS RETURN ON INVESTMENT (ROI) DAN RESIDUAL INCOME (RI) GUNA MENILAI KINERJA KEUANGAN PT. SURYA CITRA MEDIA, TBK PERIODE 2014-2020
Get PDF.This research aims to find out the company's performance reviewed from Return On Investment (ROI) from 2014 to 2020, to find out the company's performance is reviewed from Residual Income (RI) from 2014 to 2020.The analytical tools used by researchers are Return On Investment (ROI) and Residual Income (RI). The data needed is 7 years, namely in 2014 to 2020 data obtained from the Indonesia Stock Exchange.The results showed that: 1) Return on Investment (ROI) decreased in 2014-2015, decreased in 2016-2019, and increased in 2020. 2) Residual Income (RI) increased in 2014-2015, decreased in 2016, increased in 2017, decreased in 2018, and increased in 2019-2020.The results of the analysis showed that the company's condition was unstable. The correlation between Return On Investment (ROI) and capital costs indicates that a company's Return On Investment (ROI) was below the cost of capital over seven periods. It can be concluded that residual income (RI) analysis of the company's performance has not been good enough. Negative residual income (RI) over seven periods indicates that the company has not invested its capital effectively. The company can reevaluate the investment policy that has been done so that it produces efficient capital costs so that the residual income value is positive and needs to balance between the increase in sales and the increase in company profit
ANALISIS PERPUTARAN AKTIVA DAN MODAL KERJA PADA SEKTOR FARMASI SEBELUM DAN SAAT PANDEMI COVID-19 MENGGUNAKAN RASIO AKTIVITAS
Get PDFThis study aims to determine and analyze whether asset turnover and working capital turnover in the pharmaceutical sector have increased during the pandemic compared to before the Covid-19 pandemic.The analytical tool used is the total asset turnover ratio and the working capital turnover ratio, which will then be compared whether there is an increase or decrease in each ratio.The results showed that there was an increase in the total asset turnover ratio of pharmaceutical sector companies on the Indonesia Stock Exchange during the Covid-19 pandemic compared to before the Covid-19 pandemic. The current pandemic condition requires people to pay more attention to their health aspects, so that the demand for pharmaceutical products is higher than before the Covid-19 pandemic. The pharmaceutical sector in general is more efficient in the use of overall assets in generating sales during the Covid-19 pandemic so that it can contribute to the company's operational activities in order to increase company revenues. There was an increase in the working capital turnover ratio during the Covid-19 pandemic compared to before the Covid-19 pandemic, which indicates that the pharmaceutical sector experienced a positive financial impact during the Covid-19 pandemic, in the sense that the pandemic conditions that occur require the public to pay more attention to health aspects, so that the demand for medical-related products is higher than before the Covid-19 pandemic. The pharmaceutical sector in general is able to manage its working capital during the Covid-19 pandemic so that it can contribute to the company's operational activities in order to increase sales and company revenu
Analisis Peramalan Penjualan Produk Sandal Dan Sepatu Di PT. Ramayana Lestari Sentosa Tbk, Cabang Samarinda Central Plaza
Get PDFPT. Ramayana Lestari Sentosa, Tbk is one of the companies engaged in the retail store chain business in Indonesia. To meet market needs, the company must know how much sales forecast (forecasting) so that the company can market the goods in accordance with the sales that have been predicted. The purpose of this study is to analyze and find out the increase in sales of sandals and shoes at PT. Ramayana Lestari Sentosa Tbk. Samarinda Central Plaza branch in 2021.The theoretical basis of this research consists of financial management, sales and forecasting. The data collection technique was carried out using secondary data taken from data on sales of sandals and shoes at PT. Ramayana Lestari Sentosa Tbk, Samarinda Central Plaza Branch. The analytical tool of this research uses regression analysis using the Least Square method (least square).The results of the research conducted by the author for 2016 sales of sandals and shoes amounted to Rp. 22,006,749,068. In 2017 sales of sandals and shoes decreased by Rp. 13,106,370,978. For 2018 sales of sandals and shoes increased from the previous year, which was Rp. 17,074,030,876. However, in 2019 and 2020 sales of sandals and shoes decreased, namely in 2019 by Rp. 16,936,107,605 and in 2020 it is Rp. 8,398,017,640. Meanwhile, in 2021, the forecast for sales of sandals and shoes at the Ramayana Department Store Samarinda Central Plaza branch will increase compared to the previous year, which was Rp. 8,487,937,343.7 because the Ramayana Department Store continues to improve sales promotions such as Warehouse Wash, Back To School, Lebaran Assault, and Surprise Prices on social media such as Facebook, Instagram, WhatsApp, YouTube and on shopping sites such as Lazada, Shopee, Bukalapak, Tokopedia, Zalora and Ramayana Member Card
ANALISIS RASIO LIKUIDITAS DAN RASIO AKTIVITAS PADA PT. PELAYARAN JADI BERLIAN SAMUDRA TAHUN 2018-2019
Get PDFVERA, Faculty of Economics, University of 17 August 1945 Samarinda. Analysis of Liquidity Ratio and Activity Ratio at PT. Pelayaran Jadi Berlian Samudra in Samarinda. The First Advisor, Prof. Dr. H.Eddy Soegiarto K,S.E.,M.M and the Second Advisor is Mr. Daury Rahadian Sriandanda, S.E., M.Si. The purpose of this study was to determine and analyze the finances of PT. Pelayaran Jadi Berlian Samudra in 2018-2019 which is reviewed with the current ratio and cash ratio, working capital turnover and fixed asset turnover.The theory of this research is management accounting which focuses on the analysis of financial statements, using two ratios, namely the liquidity ratio and the activity ratio. The analytical tool used is the current ratio and cash ratio for liquidity ratios, working capital turnover and fixed asset turnover for activity ratios. The research data needed is 2018 – 2019. The results show that the current ratio has increased by 71% and the cash ratio (Cash Ratio) is 27%, working capital turnover has increased by 3 times and fixed asset turnover is 10. Time Based on the analysis, it can be concluded that this study shows that the liquidity ratio in terms of the current ratio and cash ratio can meet or pay off short-term debt, because both the current ratio and the cash ratio have increased. The activity ratio in terms of working capital turnover and fixed asset turnover increased, this increased the company's ability to utilize its source of funds
ANALISIS PENGARUH CURRENT RATIO DAN DEBT TO EQUITY RATIO TERHADAP RETURN ON EQUITY PADA PERUSAHAAN SUB SEKTOR AGRICULTURE DI BURSA EFEK INDONESIA PERIODE TAHUN 2014-2018
Get PDFAzmi Catur Septiawan: Analysis of the Effect of Current Ratio and Debt To Equity Ratio on Return On Equity in Agriculture Sub Sector Companies in the Indonesia Stock Exchange Period of 2014-2018. Under the guidance of Mrs. Titin Ruliana as supervisor 1 and Mr. Heriyanto as supervisor II.The purpose of this study was to determine and analyze the effect of the current ratio and debt to equity ratio on return on equity in the Agriculture sub-sector companies in the Indonesia stock exchange in the period 2014-2018.The theory used in this research is financial management, financial ratios (current ratio and debt to equity ratio) and return on equity. This research was conducted at the Agriculture sub-sector company in the Indonesian stock exchange and a sample of 18 companies was obtained with a non-probability sampling method and using a purposive sampling technique. The analytical tool used in this study is multiple linear regression. The result of the study states that the current ratio does not significantly influence the return on equity, the debt to equity ratio has a significant effect on the return on equity in agriculture companies registered in the 2014-2018 period. Furthermore, the simultaneous (current) ratio and the debt to equity ratio have a significant effect on return on equity in agriculture companies listed on the Indonesia Stock Exchange in the 2014-2018 period
ANALISIS PENERIMAAN RETRIBUSI DAERAH PADA KANTOR UPTD PENGELOLAAN KOMPLEK STADION UTAMA DAN MADYA PADA PENDAPATAN ASLI DAERAH PROVINSI KALIMANTAN TIMUR
Get PDFTujuan penulisan ini adalah untuk menganalisis efektivitas penerimaan retribusi daerah dan kontribusi retribusi daerah UPTD Pengelolaan Komplek Stadion Utama dan Madya terhadap Pendapatan Asli Daerah Provinsi Kalimantan Timur. Penelitian ini dilakukan di UPTD Pengelolaan Komplek Stadion Utama dan Madya Dispora Prov. Kaltim. Peneliti ini berfokuskan pada efektivitas dan kontribusi penerimaan retribusi daerah periode 2016-2018. Alat analisis yang digunakan adalah Efektivitas Retribusi Daerah dan Kontribusi Retribusi Daerah terhadap Pendapatan Asli Daerah (PAD). Hasil penelitian pada tahun 2016 dan 2018 UPTD Pengelolaan Komplek Stadion Utama dan Madya sangat efektif karena melebihi 100% dari target yang telah ditetapkan. Tetapi pada tahun 2017 bahwa UPTD Pengelolaan Komplek Stadion Utama dan Madya tidak efektif, hal ini disebabkan karena target retribusi daerah yang ditetapkan lebih tinggi dari tahun sebelumnya dan tahun 2017 mengalami defisit anggaran yang berpengaruh kepada seluruh SKPD di lingkungan Pemerintah Provinsi Kalimantan Timur. Tingkat kontribusi penerimaan retribusi daerah pada UPTD Pengelolaan Komplek Stadion Utama dan Madya terhadap pendapatan asli daerah Provinsi Kalimantan Timur dikategorikan dalam kriteria sangat kurang, karena sumber pendapatan asli daerah itu sendiri bukan hanya dari penerimaan retribusi daerah melainkan terdiri dari pajak daerah, hasil pengelolaan kekayaan daerah dan penerimaan lain-lain yang dianggap sa
PENGARUH KINERJA KEUANGAN BERBASIS PENCIPTAAN NILAI TERHADAP RETURN SAHAM PADA PERUSAHAAN ASURANSI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2014-2019
Get PDFFaculty of Economics, University of August 17, 1945 Samarinda, Analysis of Current Ratio, Return On Equity, Price Earning Ratio Against Stock Returns in Basic Industry and Chemical Sectors Listed on the Stock Exchange in 2014- 2019.The research objective to be achieved is to determine the effect of financial performance based on value creation as seen from the Return On Equity (ROE) of Insurance Companies Listed on the Indonesia Stock Exchange (BEI) 2014-2019, The Effect of Earning Per Share (EPS) on stock returns. In Insurance Companies Listed on the Indonesia Stock Exchange (IDX) 2014- 2019, the influence of Q-Tobin on stock returns in Insurance Companies Listed on the Indonesia Stock Exchange (IDX) in 2014- 2019, the effect of inflation on stock returns in Insurance Companies Listed on the Indonesia Stock Exchange (IDX) in 2014- 2019.Based on the research : 1) The results of Return On Equity are not significant to the Return on Stock in insurance companies listed on the Indonesia Stock Exchange (BEI) in 2014-2019. 2) Earning Per Share does not have a significant effect on Stock Returns in insurance companies listed on the Indonesia Stock Exchange (IDX) in 2014-2019. 3) Q-Tobin does not have a significant effect on stock returns. Shares in insurance companies listed on the Indonesia Stock Exchange (IDX) in 2014-2019. 4) Inflation does have a significant effect on stock returns in insurance companies listed on the Indonesia Stock Exchange (IDX) in 2014-2019. Return On Equity, Earning Per Share, Q Tobin and Inflation have a significant effect simultaneously on stock returns in insurance companies listed on the Indonesia Stock Exchange(BEI) in 2014-2019
EVALUASI PERENCANAAN DAN PENGENDALIAN PERSEDIAAN PRODUK MESIN MEREK MAKITA PADA PT. ANEKA TEKNIK PERKAKAS SAMARINDA
Get PDFPerencanaan dan pengendalian persediaan produk Mesin Merek Makita di PT. Aneka Teknik Perkakas Samarinda perlu diterapkan dengan harapan agar perencanaan pengendalian dapat optimal. Sehingga perolehan keuntungan penjualan produk mesin merek Makita yang laku terjual di pasaran. Mekanisme penjualan disebabkan oleh kurangnya perencanaan yang matang dalam menetapkan persediaan, karena perusahaan melakukan pemesanan berdasarkan perkiraan tanpa metode yang rinci hanya mengacu pada sisa stok barang yang tersedia. Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui dan mengevaluasi perencanaan dan pengendalian persediaan produk mesin merek Makita pada PT. Aneka Teknik Perkakas Samarinda apakah sudah optimal atau belum. Dasar teori yang digunakan adalah Manajemen Keuangan dengan alat analisis data menggunakan perhitungan Economic Order Quantity (EOQ), persediaan pengaman, titik pemesanan kembali, dan optimal pemesanan. Hasil penelitian menunjukkan bahwa evaluasi perencanaan persediaan produk mesin merek Makita pada PT. Aneka Teknik Perkakas Samarinda terjadi kenaikan dan penurunan sisa persediaan yang disebabkan karena PT. Aneka Teknik Perkakas Samarinda kurang menganalisis dan melakukan evaluasi dalam pengelolaan persediaan, dan hasil penelitian dari pengendalian persediaan produk mesin merek Makita pada PT. Aneka Teknik Perkakas Samarinda di lihat dari perhitungan Economic Order Quantity (EOQ), persediaan pengaman, titik pemesanan kembali, dan Q optimal menunjukkan bahwa hasil naik turun setiap tahunnya, sehingga dikatakan belum optimal