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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Faber Castell Di Samarinda
Get PDFThis study aims to determine and analyze the effect of the marketing mix consisting of product, price, location, promotion on consumer purchasing decisions of Faber Castell on CV Prega Lestari Samarinda, either partially or simultaneously.The analytical tools used in this study consisted of a research instrument test consisting of a validity test and an instrument reliability test, multiple linear regression analysis, determinant coefficient analysis, t test, and F test.The results showed that partially, the product has a positive and significant effect on purchasing decisions, and the price has a negative and insignificant effect on purchasing decisions, while location and promotion respectively have a positive and insignificant effect on purchasing decisions (Y) of Faber Castell products at CV. Prega Lestari Samarinda.This shows that the preferences of consumers who are respondents in this study in choosing Faber Castell products at CV Prega Lestari Samarinda are due to the quality of the product itself, where the Faber Castell brand is widely liked by the public, and is the main choice in the use of stationery products. There is a negative effect of price on purchasing decisions, indicating that there is an inverse relationship in the sense that if there is an increase in price it will affect the decline in consumer purchasing decisions, and vice versa if there is a price reduction it will be followed by an increase in consumer purchasing decisions. A positive but insignificant relationship between location and purchasing decisions indicates the possibility that consumers do have the desire to buy Faber Castell products without considering other products or other stationery distributors. The existence of a positive but insignificant relationship between promotions and purchasing decisions indicates the strength of the Faber Castell brand itself, where even without a massive promotion, consumer preferences and perceptions in choosing stationery are focused on products with the Faber Castell bran
PERAN PERANGKAT DESA DALAM AKUNTABILITAS PENGELOLAAN DANA DESA (Studi Pada Kantor Desa Badak Mekar Kecamatan Muara Badak Kabupaten Kutai Kartanegara)
Get PDFThe purpose of this study is to find out the role of village officials to play a role in the accountability of the Village Fund management in the village of Badak Mekar, Muara Badak Subdistrict of the Year 2020. According to permendagri No 113 of 2020 reviewed from Planning, Implementation,administration, reportin, accountability.The analytical tool used is Permendagri No 113 of 2014 in Sujarweni (2015: 18-20) calculating using Dean J. Champion Formula.Based on the results of the analysis and discussion on the research, the conclusions obtained are as follows. The role of the village officials in terms of planning was 83.33%, implementation was 73.91%, administration was 81.67%, reporting was 83.33%, accountability was 76.67% that is meant it had played a good role according on permendagri no 113 of 201
ANALISIS PENERAPAN PENYUSUNAN LAPORAN KEUANGAN PADA USAHA MIKRO, KECIL, DAN MENENGAH BERBASIS STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO, KECIL, DAN MENENGAH PADA CV ANUGRAH JAYA
Get PDFMicro, small and medium enterprises have an important role in the national economy and business competition in the business world. The food industry sector is an industry that has a relatively stable income with the needs of most people, therefore the application of financial statements is very helpful in running business finances.The formulation of this research problem is whether The financial statement Items Compiled at CV Anugrah Jaya as appropriate the Financial Accounting Standards of Micro, Small, and Medium Enterprises At CV Anugrah Jaya (SAK EMKM) Year 2018. The purpose of this study was to determine and evaluate the suitability of Financial Statement items compiled at CV Anugrah Jaya with Entity Micro, Small, and Medium Enterprises of Financial Accounting (SAK EMKM) Year 2018. The analysis tool used is using comparative research methods, namely the comparison of theories according to the Financial Accounting Standards of Micro, Small, and Medium Enterprises (SAK EMKM) year 2018 with the technique of calculating comparative checklists using the champions method formula. The results of this study is of year 2017 Financial Position Report is categorized according to 70% that the hypothesis is rejected , and in 2018 it is not yet 50% consisten that the hypothesis is accepted, the 2017 Income Statement and year 2018 are categorized to be very 100% that the hypothesis is accepted according to the criteria and percentage value of the Champion method
AUDIT MANAJEMEN FUNGSI PENJUALAN DAN PELAYANAN KONSUMEN PADA TOKO BAHAN BANGUNAN (STUDI KASUS TOKO GIRALDO DESA KOTA BANGUN IV)
Get PDFMellindha, 2022, Faculty of Economics and Business, University of 17 August 1945 Samarinda, East Kalimantan, Audit Management of Sales and Consumer Service Functions at a Building Materials Store (Case Study at Giraldo Store Desa Kota Bangun IV) under the guidance of Mrs. Eka Yudhyani as supervisor I and Mrs. Camelia Verahastuti as supervisor II.This research was conducted to determine the level of efficiency of the sales and customer service functions that are carried out at the Giraldo Store, Desa Kota Bangun IV at this time. The purpose of this study is to carry out a management audit of the sales and customer service function and provide advice or recommendations at the Giraldo Store, Desa Kota Bangun IV.The data collection technique was carried out by observing and interviewing the management of the Giraldo Store. The analytical tool used was using a checklist on the management audit work paper of the marketing function audit program using a qualitative descriptive method.The audit results show that the implementation of the management audit of the marketing function audit program with the scope of the sales and customer service functions assessed from an efficient level has been running quite efficiently with a percentage of 64%.The conclusion from the research is that there are still some weaknesses that must be improved by Giraldo Stores, namely, making written employee assignments, implementing a computerized system, structuring products to tidy up, planning sales targets and making websites to do wider marketing.
PENGARUH KURS, SUKU BUNGA, DAN HARGA MINYAK DUNIA TERHADAP INDEKS HARGA SAHAM GABUNGAN (IHSG) DI BURSA EFEK INDONESIA SELAMA PANDEMI COVID-19
Get PDFThis study aims to determine and analyze World Exchange Rates, Interest Rates, and Oil Prices Against the Composite Stock Price Index during the Covid-19 Pandemic.The theoretical basis used in this research is financial management, especially in macro and micro economics, there are exchange rates, interest rates, world oil prices and the composite stock price index. The analytical tool used in this research is multiple linear regression.The results showed that the exchange rate had no significant negative effect on the composite stock price index so that the first hypothesis was rejected. Interest rates have a significant positive effect on the composite stock price index so that the second hypothesis is accepted. World oil prices have a significant positive effect on the composite stock price index so that the third hypothesis is accepted. Simultaneously exchange rates, interest rates, stock prices have a significant effect on the composite stock price index
EFEKTIVITAS DAN KONTRIBUSI PENERIMAAN NEGARA BUKAN PAJAK (PNBP) PADA LEMBAGA PEMASYARAKATAN NARKOTIKA SAMARINDA
Get PDFPenelitian ini Tujuan dari penelitian ini adalah Untuk meneliti dan menganalisis efektivitas penerimaan negara bukan pajak pada Lembaga Permasyarakatan Narkotika Samarinda pada tahun 2018-2020. Teori yang digunakan dalam penelitian ini adalah akuntansi perpajakan. Penelitian ini dilakukan pada lembaga permasyarakatan narkotika Samarinda, Alat analisis yang digunakan dalam penelitian ini adalah analisis kuntitatif. Analisis kuantitatif adalah analisis data dengan melakukan perbandingan terhadap anggaran dan realisasi hasil analisis efektivitas dan kontribusi.Hasil penelitaian ini adalah Efektivitas penerimaan negara bukan pajak pada lembaga permasyarakatan narkotika Samarinda tahun 2018-2020 diaman dengan presentase realisasi pada tahun 2018 sebesar 78%, tahun 2019 sebesar 88% dan tahun 2020 sebesar 91% dengan kriteria belum efektif. Kontribusi penerimaan negara bukan pajak pada lembaga permasyarakatan narkotika Samarinda tahun 2018-2020 dimana tahun 2018 dimana potong rambut memberikan kontribusi terbesar dengan 18% dan jasa pekerja koperasi memberikan kontribusi 17%, pada tahun 2019 potong rambut dengan cuci baju sama-sama menberikan kontribusi sebesar 16% dan jasa koperasi memberikan kontribusi sebesar 15%, dan tahun 2020 agribisnis memberikan kontribusi terbesar sebesar 18% di lanjur dengan potong rambut 17% dan cuci baju sebesar 16%
PENGARUH NILAI KURS RUPIAH : KURS JUAL DAN KURS BELI TERHADAP INDEKS HARGA SAHAM GABUNGAN SELAMA PANDEMI COVID-19
Get PDFThe purpose of this study is to determine and analyze the effect of the rupiah exchange rate: selling rate and buying rate simultaneously on the Composite Stock Price Index during the Covid-19 pandemic and to determine and analyze the effect of the rupiah exchange rate: selling rate and buying rate partially on the index. Joint Stock Price during the Covid-19 pandemic. The theoretical basis used in financial management is all company activities related to how to obtain funds, use funds, and manage assets according to company goals. The research hypothesis is that the rupiah exchange rate simultaneously has a significant effect on the JCI during the Covid-19 pandemic and the selling and buying exchange rates partially have a positive and significant effect on the JCI during the Covid-19 pandemic. This type of research is quantitative with collection techniques in the form of secondary data, namely documentation in the form of rupiah exchange rates and the JCI. The population is monthly data on the rupiah exchange rate and the JCI since the Covid-19 pandemic entered Indonesia from March 2019 to July 2021, totaling 29 data. Data analysis used multiple linear regression analysis. Based on the results of the research on the value of the rupiah exchange rate: the selling rate and the buying rate simultaneously affect the JCI during the Covid-19 pandemic (Fcount > Ftable or 30.392 > 3.350). Partially, the selling rate had a negative and significant effect on the JCI during the Covid-19 pandemic (significance value 0.000 t table 2.051). Likewise, the buying rate has a negative and significant effect on the JCI during the Covid-19 pandemic (significance value 0.000 t table 2.051)
ANALISIS KINERJA KEUANGAN PT. Global Mediacom Tbk
Get PDFThis study aims to determine and analyze: Comparison of the financial performance of PT. Global Mediacom Tbk in terms of liquidity as measured by the Current Ratio in 2017/2016, 2018/2017, 2019/2018. Comparison of the financial performance of PT. Global Mediacom Tbk in terms of liquidity as measured by the Quick Ratio in 2017/2016, 2018/2017, 2019/2018. Comparison of the financial performance of PT. Global Mediacom Tbk in terms of liquidity as measured by the Cash Ratio in 2017/2016, 2018/2017, 2019/2018. Comparison of the financial performance of PT. Global Mediacom Tbk in terms of Profitability as measured by Gross Profit Margin in 2017/2016, 2018/2017, 2019/2018. Comparison of the financial performance of PT. Global Mediacom Tbk in terms of Profitability as measured by Net Profit Margin in 2017/2016, 2018/2017, 2019/2018. Comparison of the financial performance of PT. Global Mediacom Tbk in terms of Profitability as measured by Return on Investment in 2017/2016, 2018/2017, 2019/2018. Comparison of the financial performance of PT. Global Mediacom Tbk in terms of Profitability as measured by Return on Investment in 2017/2016, 2018/2017, 2019/2018.The results of the research on the financial performance of PT. Global Mediacom Tbk Liquidity Ratio in 2017/2016 increased and 2018/2017, 2019/2018 decreased and Profitability in 2017/2016, 2018/2017, 2019/2018 and 2017/2016 decreased so that the hypothesis is accepted.parti
Analisis Perlakuan Akuntansi Penyusutan Aset Tetap Pada PT Jakarta Intiland Samarinda Square Menurut PSAK No.16
Get PDFSELVI PUTRI WULANDARI, Faculty of Economics, University of August 17, 1945, Samarinda. Analysis of depreciation accounting treatment of fixed assets at PT Jakarta Intiland Samarinda Square, under the guidance of Dr. Nazaruddin Imam Latif as the first mentor and Mrs. Nurfitri as the second mentor.The purpose of this research is to determine and analyze the suitability of depreciation of fixed assets at PT Jakarta Intiland according to PSAK No.16. The theoretical basis used is a theoretical basis concerning financial accounting, fixed assets, deprections of fixed assets and PSAK No.16. The analytical tool used in this study is to compare PSAK No.16 with PT Jakarta Intiland Samarinda Square regarding the depreciation of fixed assets using the straight line depreciation method and calculating the percentage comparison with the champion method.The results of the analysis of this study can be concluded that the hypothesis testing in the analysis og the depreciation of fixed assets at PT Jakarta Intiland Samarinda Square is rejected because the measurement after the recognition of fixed assets of company is applied based on the measuring instrument PSAK No.16 regarding fixed assets in accordance with PSAK No.16
Analisis Efisiensi Perputaran Modal Kerja Pada PT. Nippon Indosari Corpindo Tbk. Periode 2018-2020.
Get PDFThis study aims to determine and analyze the level of efficiency of working capital turnover at Nippon Indosari Corpindo Ltd Plc. 2018-2020 period. The benefits of this research are as an information material for the company that can be used as consideration in making short-term and long-term decisions for the continuation of company operations in terms of working capital turnover and as a referencefor researchers who take financial management courses or for similar research.Theoretical basis used in this research is financial management, financial statement and working capital. The type of research used is qualitative research. The research method used in data collection is library research to obtain secondary data obtained from the financial report data of Nippon Indosari Corpindo Ltd Plc.Analytical tool used in this research is the working capital turnover ratio andstandard measurement table of working capital efficiency of industrial companiesto measure the level of efficiency.The results showed that: The working capital turnover rate in 2018 was 2.04 times, it increased in 2019 by 4.34 times but again decreased in 2020 by 2.80 times. As the total turnover generated by the company in 2018 to 2020 has not reached the standard ratio, it is then stated that the working capital turnover has not been efficient, therefore the hypothesis of this research is accepted