Jurnal Nasional Pariwisata
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KUALITAS PELAYANAN GADRI RESTO YOGYAKARTA (Respon Konsumen sebagai Pendekatan Penelitian)
Get PDFThis research is aimed at describing the characteristic model of quality service at Gadri Resto Yogyakarta by asking consumers as this research approach. The research sample is Gadri Resto consumers who are coming to the restaurant for the first time. There are 101 consumers visiting the restaurant. This research employs statistic descriptive method. The variable of this research is measured by tangible, reliability, responsiveness, assurance and emphaty. The data of this research were analyzed by comparing the conclusion based on the consumers’ answer with the result of the interview toward service and management. Besides that, the parameter discussion of knowledge and skill in the assurance variable will be done on the analisis of reliability and responsiveness variables. This is because the knowledge and skill parameters are united meaning that knowledge is the fundamental of skill which is owned by the waiters or waitress. The result of this research shows that the overall of service quality at Gadri Resto has been considered good bt the consumers with the scale 4. In another word, it is also found that consumers felt dissappointed since the service time is taking too long. Whereas, the advantage of basic knowledge parameter (assurance variable) and appearance waiters or waitress (reliability variable) can cover the lackness so the consumers are satified.
DAYA TARIK PACU JAWI SEBAGAI ATRAKSI WISATA BUDAYA DI KABUPATEN TANAH DATAR
Get PDFPacu Jawi (cow racing) is traditional attraction which is village children (games entertain and convey the noble values by the village children) after rice harvest, in the form of a pair of cows in the fields spur watery and muddy. This activity has become a community tradition that survives in four districts namely Sungai Tarab sub district, Pariangan, Five People, and propagation in Tanah Datar. This tradition since 2009 won several photo contests nationally and internationally so that tourists. The study aims to explain the essence of tourist attraction Pacu Jawi. The method used is qualitative research methodology. Data was collected with a literature study, observation and interviews. Studies conducted with collecting information relating to tourist attraction and Runway Jawi. Interview done face to face, telephone, and social media networking internet (chat). The results show the attractiveness Pacu Jawi is the passion and spirit of excitement that looks at the jockey, the owner of the cow, the public, government and tourists. Panorama of nature, the spirit of excitement to attract Pacu Jawi in photography. Pacu Jawi uniqueness lies in the location of implementation, in the form of rice field terraces, muddy and watery. Pacu Jawi implemented to move from one village to another village.
Kapasitas Pengelolaan Desa Wisata Religius Bongo Kabupaten Gorontalo
Get PDFThe study was conducted by using descriptive qualitative method, by focus on the questions; “How are the individual and organizational capacities level of managers in managing tourism village?” The data obtained through interview, observation, and documentation techniques to identify and describe the capacity of managers both the advantages and the shortcomings that could hinder the tourism village management. The results showed that mostly of local managers are less of ability to show a high capacity in managing tourism. At the individual level there are sufficient capacities both in the aspect of awareness for pioneering the development of tourism potential and ability to grow the business souvenirs. But in the aspects of knowledge and understanding the concept of religious tourism, attraction management, and service towards tourists were lack and need to be improved. At organizational level, the managers have been able to establish a local non-governmental organization named PKBM Yotama that aimed to train and assist people in entrepreneurial and tourism activities. Unfortunately, these institutions have so many weaknesses in coordination system and showed a dominant leadership model by the founder of the institution in making variety rules and policies related to the management of tourism village. In the external partnerships aspect there were good ability of managers although there were still less amount of partners they have. Last, in promotional efforts, the managers were already able to promote their village through printed text, electronic and internet. Unfortunately they weren’t able to expand the market to domestic and foreign tourists.
ANALISIS SEGMENTASI PASAR PENGGUNA BUS WISATA WERKUDARA SURAKARTA
Get PDFMarket segmentation is the process of sorting out a market into groups group which contains similar consumers and selecting groups and individuals the right to be served. Determination tour bus segmentation Werkudoro based on demographic and psychographic needs to be done to prepare development management Werkudoro tour bus for tourists. This research is a descriptive study using survey. Object of this study is that consumers Werkudoro tour bus. Research this market segmentation is done in the city of Surakarta. in doing this study, the author uses descriptive analysis analyzer, cross tabulation and chi square. Based on the test frequency, demographic segment Werkudara tour bus market is women, as many as 68 people, or approximately 70.8%, educated as many as 85 people or 88.5%, to work as a private employee / self-employed up to 38 people, or approximately 39.6%, aged 20-40 year (early adulthood) which reached 55 people, or approximately 59.4%, and income per month more than 3 million who reached 50 people or 52.1%. Based on the test interval, it psychographic market segment Werkudoro tourist bus has a social class with an average score of 3,598 or relatively high/good, lifestyles with an average score of 3.427 or quite good, personality with an average score of 3,029 or relatively well. User perception of the management of the tour bus Werkudara is most respondents have a good perception, on the management of service (66.67%), both in the management of facilities (54.17%), both in the management of comfort (47.92%), both in management rate (46.88%), and a good perception on promotion management (51.04%).
PERSEPSI WISATAWAN MANCANEGARA TERHADAP FASILITAS DAN PELAYAAN DI CANDI PRAMBANAN
Get PDFCandi Prambanan is the largest Hindu temple complex in Yogyakarta and became an icon of tourism, has been recognized by UNESCO as a cultural site. The study aims to analyze and describe the perception of foreign tourists before the visit to the quality of amenities and services at Prambanan. The method used is qualitative by linking the three variables, namely the perception before the visit, expectations and perceptions of the quality of an object. Data collection techniques using interviews. The process of data analysis data collection (interviews, observation, documents) and performed data reduction, encoding in accordance with the parameters and indicators and interpretation. The validity of the test is done by using triangulation. The results showed that the perception of tourists before been stated that the Prambanan temple is beautiful, has a unique architecture, and has an interesting history. The motivation is the need curiosity. The expectation is hoping to see the splendor of the temple, can learn the difference Hindu and Buddhist architecture, hoping temple which will be seen to be greater than imagined, and can see a large temple complex. While the perception after the visit is to have a very high historical value, has an interesting legend, the temple complex of Prambanan temple has great though many temples were missing but did not detract from the beauty, has a very unique architecture and interesting, Prambanan temple complex is well organized. Prambanan Temple is also safe, comfortable, clean, and beautiful as a city park. Thus, comparison of perceptions and expectations of tourists before and after berkunjunga is appropriate or even exceed expectations
PENGARUH KUALITAS PELAYANAN PEMANDU WISATA TERHADAP KEPUASAN WISATAWAN DI CANDI PRAMBANAN Tinjauan Khusus pada Kemampuan Berbahasa Verbal
Get PDFPenelitian ini bertujuan mengeksplorasi tingkat kepuasan wisatawan terhadap kualitas pelayanan pemandu wisata, khususnya pada kemampuan berbahasa verbal sehingga mempunyai keinginan untuk menjadi repeat visitor. Metode yang digunakan adalah rasionalistik dengan analisis data kualitatif. Penelitian ini mengaitkan dan mengeksplor tiga variabel yaitu kemampuan berbahasa verbal, kepuasan wisatawan, dan motivasi untuk berkunjung kembali. Teknik pengambilan data pada kemampuan berbahasa verbal dilakukan dengan cara observasi dan in-depth interview, sedangkan pada kepuasan wisatawan dan motivasi untuk berkunjung kembali dilakukan dengan cara wawancara terstruktur. Hasil penelitian menunjukkan bahwa kemampuan berbahasa verbal pemandu wisata di Candi Prambanan mempunyai pengaruh yang kuat terhadap kepuasan wisatawan. Ujaran (representatif, direktif, komisif, ekspresif, deklarasi, penggunaan bahasa baku dan tidak baku, penggunaan logat jawa yang kental, gaya atau style pemanduan), wacana (monolog dan dialog), ekspresi air muka, dan bahasa tubuh merupakan aspek-aspek yang mempengaruhi kepuasan wisatawan. Wisatawan merasa puas dengan pelayanan pemandu wisata dan terpengaruh untuk datang kembali ke Candi Prambanan.
BAURAN PROMOSI DI TAMAN WISATA RATU BOKO
Get PDFTingkat kunjungan wisatawan di kawasan Ratu Boko belum mengalami peningkatan yang signifikan. Hal ini terbukti berdasarkan jumlah tingkat kunjungan pada tahun 2010 yang hanya mencapai 4035 wisatawan nusantara dan 87 wisatawan mancanegara pada libur akhir tahun dibandingkan dengan jumlah kunjungan tahun 2009 yaitu sebesar 5896 wisatawan nusantara dan 106 wisatawan mancanegara. Hasil analisis matriks SWOT, model bauran promosi Obyek Wisata Candi Ratu Boko adalah menggunakan metode promosi secara bersama-sama. Segmen wisnus dapat menggunakan strategi personal selling dan public relation. Segmen wisman dan wisnus yang tertarik pada cultural heritage dengan mengutamakan strategi iklan dan exebition. Strategi promosi melalui personal selling dan kerjasama dengan segmen pasar potensial, lokal seperti: pihak sekolah, universitas. Strategi promosi melalui advertising: brosur, leaflet, guidebook, turism map, internet untuk mengekspose keunikan lokal yang dimiliki Obyek Wisata Ratu Boko.
SHOWROOM BATIK DI KAMPOENG BATIK LAWEAN: RESPON MASYARAKAT TERHADAP PENGEMBANGAN PARIWISATA DI KAWASAN CAGAR BUDAYA
Get PDFKampoeng Batik Laweyan adalah satu kawasan cagar budaya di kota Surakarta yang memiliki kekayaan pusaka budaya baik yang tangible (bendawi) maupun intangible (non bendawi). Kekuatiran akan hilangnya pusaka budaya telah mendorong sejumlah tokoh masyarakat setempat mengupayakan tindakan pelestarian. Akan tetapi tindakan pelestarian tidak akan berhasil tanpa peran serta masyarakat. Oleh karena itu diambillah suatu tindakan untuk mengembangkan kampoeng Laweyan menjadi tujuan wisata. Hal ini didasarkan pada pemikiran bahwa pengembangan pariwisata mampu meningkatkan perekonomian masyarakat dan menjadikan pusaka budaya sebagai aset pariwisata. Dengan demikian akan tercapai tujuan pelestarian sekaligus meningkatkan pendapatan masyarakat lokal. Penelitian ini bertujuan untuk melihat tindakan masyarakat di kawasan cagar budaya dalam merespon pengembangan pariwisata dengan membuka showroom batik. Metode etnografi digunakan dalam penelitian ini.Pengumpulan data dilakukan dengan kepustakaan, wawancara, pengamatan dan dokumentasi. Data yang diperoleh dipaparkan secara deskriptif analitis dengan cara direduksi, diklasifikasikan, verifikasi untuk kemudian ditarik menjadi kesimpulan. Hasil penelitian ini menunjukkan bahwa masyarakat Laweyan membuka showroom sebagai respon terhadap pengembangan pariwisata sebagai upaya pelestarian kawasan cagar budaya. Showroom menjadi tempat untuk memajang batik dan hasil kerajinan masyarakat setempat dengan memanfaatkan rumah tinggal atau membangun baru. Showroom sebagai atraksi wisata di kampoeng batik Laweyan terbagi menjadi showroom kecil, sedang dan besar. Beberapa di antaranya memadukan showroom dengan karya seni sehingga menjadi galeri batik. Ancaman terhadap pelestarian terjadi karena pewarisan, pendatang baru dan investor.
POLA KEMITRAAN PARIWISATA DALAM MANAJEMEN ATRAKSI DESA WISATA PAMPANG KOTA SAMARINDA
Get PDFDesa Wisata Pampang merupakan satu-satunya obyek wisata berbasis budaya di Kota Samarinda. Pengelolaannya seharusnya didukung secara penuh, namun tidak terdapat perkembangan signifikan setelah 20 tahun. Penelitian ini mengidentifikasi karakteristik pola kemitraan dalam manajemen atraksi di Desa Wisata Pampang, serta merumuskan perbaikan yang seharusnya diterapkan. Jenis metode yang digunakan adalah grounded research dengan pendekatan kualitatif. Analisis yang dilakukan meliputi analisis domain, taksonomi, komponensial, tema, dan triangulasi. Hasil penelitian didapatkan model kemitraan tergolong dalam kemitraan semu dan gabungan subordinatif. Pola kemitraan didominasi pola yang bersifat bantuan, meliputi Bantuan Dana Hibah baik fisik maupun program PNPM Mandiri Pariwisata, Investasi Swasta, CSR, Bantuan Pinjaman Dana Bergulir (KUD), Subkontrak dan Dagang Umum. Manajemen atraksi wisata kurang memberi ruang pengembangan SDM, terlalu membatasi aktivitas pariwisata dengan sosial budaya masyarakat, kurang memanfaatkan teknologi dan minim pengorganisasian komunitas. Oleh sebab itu dirumuskan perbaikan meliputi penggiatan Investasi Swasta, pewadahan agen pembaharu, akademisi, perluasan peran komunitas, pemberian bantuan tabungan dan pinjaman, serta pengaktifan KUD sebagai pemersatu aktivitas
STRATEGI PEMASARAN ATRAKSI WISATA TEATER CALONARANG TETEKAN DI TABANAN BALI
Get PDFKajian strategi pemasaran atraksi wisata Teater Calonarang Tetekan (TCT) di Puri Agung Kerambitan, Tabanan, Bali bertujuan mengidentifikasi dan menganalisis kekuatan, kelemahan, peluang dan ancaman yang dihadapi Pengelola Puri Agung Wisata. Penelitian yang dilaksanakan juga untuk mengevaluasi dan merumuskan implementasi strategi pemasaran yang tepat dan sesuai dengan kondisi Pengelola Puri Agung Wisata untuk menghadapi persaingan dan perubahan lingkungan dalam industri pariwisata, khususnya penyelenggaraan atraksi wisata. Penelitian dilakukan sejak 1 Oktober 2009 hingga 30 Juli 2012 di Kerambitan, Tabanan, Bali.Evaluasi strategi pemasaran Atraksi Wisata teater Calonarang tetekan di Puri Agung Kerambitan, Tabanan dilakukan dengan metode deskriptif analisis. Metode pengumpulan data dilakukan dengan observasi, wawancara, kuesioner, dan studi pustaka. Uji reliabilitas dan validitas dilakukan untuk menentukan kevalidan data dan reliabilitasnya. Metode analisis data menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, dan Threats). Hasil analisis kemudian digambarkan dalam kuadran SWOT dan diinterpretasikan pada matriks SWOT sehingga dapat diperlihatkan posisi dan arah perkembangan perusahaan dan alternatif strategi yang dapat diperasionalkan.Hasil penelitian menunjukkan bahwa Puri Agung Wisata selaku pengelola atraksi wisata Calonarang tetekan di Puri Agung Kerambitan harus menerapkan strategi pemasaran yang agresif (growth oriented strategy) atau berada pada Kuadran I A, sehingga dapat tetap mempertahankan persaingan dalam industri pariwisata sejenis di Tabanan, dan wilayah Bali pada umumnya