The Indonesian Journal Of Communication Studies
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Marketing Communication Strategies for IM3 Card in Seeking Teenager as Target of Market in Yogyakarta
No full textTen operator telecommunication industries in Indonesia fight in competition to get subscribers. These are Telkom, Telkomsel, Indosat, Excelmindo, Hutchison, Sinar Mas, Sampoerna, Bakrie, Telecom, Mobile-8 and Cell Phones Natrindo. They try to grasp market share of subscribers in telecommunication industries. Many still believe that market potential was still opened especially the growth the teenagers as subscriber. Therefore, we can observe that competition to grasp market potential of teenagers was tight position one another. They was racing to qualify their own products so consumers and customers can think, perceive and make decision to purchase their needs in related to telecommunication products. Indosat as one important of player within industries always tries to improve the sales volume of the product including the IM3 Card. Therefore, at this point, this research was to know how marketing communication strategies do segment IM3Card for the teenagers as the potential market in Yogyakarta. Data was obtained by interviews, observation and document analysis. The result show us that many strategies of creative that was developed based on research and trends of teenagers lifestyle
The Face of Law Supremacy: A Media Content Analysis on Artalyta’s Luxurious Prison Case on The Jakarta Globe Newspaper
No full textThis research looks at the potrayal of the Indonesian government, particularly the law en- forcement institution that was responsible for the luxurious prison case of Artalyta and some other wealthy inmates. This issue came to surface when a sudden inspection was conducted by a newly established Judicial Mafia Eradication Task Force on Sunday, 10 January 2010 at Pondok Bambu Penitentiary. The discovery of the inspection was actually no big sudden as it has become a public secret. However, it still disgraced the image of the government since the media blew this issue up and eventually gained public’s attention. This research used a quantitative media content analysis method. This method used numbers as the basis of data interpretation and elaboration to the rel- evant theories. Precisely 53% of the total articles written contained unfavorable impressions of the Indonesian government. Government’s dishonest and corrupt were impressions appeared in the news. Nonetheless, some articles appeared favorable toward the Ministry of Justice and Human Rights as a result of strict action taken against corrupted officials
Democratis Values Require New Strategies
No full textFor more than 30 years Indonesians were ruled under “Demokrasi Pancasila” favored by the Suharto administration. In-spite of the fact that Indonesia enjoyed economic stability, freedom of expression voicing an opinion not to the administration’s best interest was not tolerated. The nation knew only general elections where participating politicians were nominated by one of the three politicalparties. Publicexecutiveswereappointedbytherulingparty. Demonstrationswererepressed through various security regulations, if not by means of force. Being part of Angkatan Bersenjata Republik Indonesia (ABRI, Armed Forces of the Republic of Indonesia), the police depended heavilyonthemilitary’ssupportinrestoringpublicsecurity. One-waycommunicationwastheorder of the day. It was an easy life indeed for the public sector. Obviously, the monetary crisis which hit the country in mid 1997 brought revolutionary changes into the life of Indonesians too hard for the public sector to believe, never mind to accept. All of the sudden they saw political reform that introducedrealdemocracy. Theimplementationofregionaldecentralizationbroughtalotofconfusion and frustration. As public security became the sole responsibility of the police, the military’s duty shouldbehandlingdefensemattersandprovidingassistanceinemergencysituationsonly. Presidential electionwashelddirectly. Everythingissubjecttomassprotestand demonstrationstagedthroughout the country. Suddenly, the public sector had to adopt new values. They were simply not prepared for the new realities. Wanting to do things the easy way, top managements of the public sector realized that it needed to address the new challenge accordingly. Thus, empowering the internal stakeholders became their priority before communicating with any external stakeholder. How? Tentara Nasional Indonesia (TNI), Kabupaten Kebumen (a level II Administration) in Central Java, and Garuda (a State-owned airline) had their experiences for us to share
The Construction of Beauty among University Students
No full textThis study investigates the meaning construction of beauty among university students. Woman boy has turned into valuable commodity. Capital owners have taken advantages of this condition. Through media, they construct and define the new meaning of beauty. Instead of rejecting this situation, some women, especially adolescence, tend to follow what has been offered by the media and beauty industries and fall into what is called \u27fetishism. Through symbolic interaction and social construction theories, this study attempted to analyse how university students construct the meaning of beauty and to what extent the fetishism had occurred. Keywords: beauty, meaning construction, fetishism
The Performance of the Indonesian Press in the Era of Decentralization: Moving Beyond its Imperative Function
Get PDFIn this study I took a normative approach to examine the performance of the Indonesian Press in the era of decentralization. My approach included intensive observations on the Indonesia press system and survey among 330 Indonesian journalists and 55 head regencies and 55 regency’s secretaries. My analysis of the data and their context revealed the professionalism of Indonesian journalists. In their own opinion, the Indonesian journalists had a high level of professionalism. However, the bureaucrats questioned their self-assurance. Therefore, it was difficult to determine the actual level of professionalism of the Indonesian Journalists throughout the many regions in Indonesia. Fortunately, the Indonesian journalists were free to report news according to the values in which they believed. Based on this condition, the Indonesia press owners no longer had to fulfill the political and commercial imperative functions of the press. The Indonesian press did not limit itself to report political news, but also cultural news to improve of life of Indonesian citizens. In conclusion, I consider that the Indonesian press has moved beyond its imperative function.
An Analysis of The Impact of Abundant Circulation of Porn VCD
No full textThe research was entitled: Analysis to the Impact of Abundant Circulation of Porn VCD (A descriptive Study among Adolescents in Sub-province of Banyumas). This research was backgrounded on the existing problem that circulation of porn VCD could not be blocked. This condition was supported by the progress of communication technologies, such as internet and sophisticated cellular phones. Method used in this research was a descriptive qualitative with purposive sampling technique. The informants consisted of children that became victims of sexual crimes, adolescents who committed sexual crimes, distributors, tradesmen of porn VCDs, Binamitra NGO and Head of Crimes Division of Polres Banyumas, Head of Sub-section Prosecuting Attorney and her staffs. Research result indicates that (1) looking on porn VCD became a choice that was refreshing; (2) many sexual crimes had been conducted by mature damage of the nation (3) the circulation of porn VCD gave contribution to morality damage of the nation (4) inconsistence of the regulation executions were caused by business factors (5) raid by the police was not intensive and (6) such crime sanctions were still on light conditions, therefore the sexual crime actors do not discourage as well. Keywords: circulation, porn VCD, sexual crim
Politicaltainment in the Compartment Politic of Republika
No full textIndustrial era of mass media is signed by the change of the climate of information freedom, soon after the ruin of \u27New Era\u27; mass media underwent a lot of changing. The most significant influence for mass media industrial change is the change of the format and contain of the political news. Through the Politicaltainment research, the researcher wants to examine how the political information does is served pragmatically. This research is being used setting agenda strategy to examine the main issues which are constructed by political compartment of Republika daily newspaper. Qualitative approach is used to examine the reflection of press work deeply through political compartment of Republika daily newspaper. The climate of the industry, actually, creates the format of the news as the part of the changing rate of rupiah value, takes place comodification practice of political news in this kind of situation. Basically, politic news is an effort to build powerful social realization and political knowledge. Keywords: comodification,agendasetting,politicalcompartment.
How Indonesian Newspapers Covering Political Parties
No full textUsing a critical discourse analysis method, this research aims to find out pattern and background of 10 newspaper national wide covering 9 political parties in 1999 General Election Campaign. There is a similar way to construct the parties as a music group rather than a broker of the clearinghouse of ideas. They represent the political actors as famous celebrities. For the media, they have different interests with one another in the news making for each political parties, such as ideological, idealism, political, and economic or market factors
Trends and Challenges in Communication Research: Searching for the Fresh Insights to Understand the Vibrant of Communication Phenomenon
No full textThis paper examines the research development in communication as social science. It is done through the analysis of three trends. They include trends of society as context for the development of communication studies; trends for the developing theory of communication studies; and trends in methodology issues. The meanings of \u27communication\u27 are complex and vary with the field it is being used, whether this is media and communication studies, cybernetics, information technology studies, or psychology, and so any definition is merely a beginning of the process of understanding the term. Along with intertwine of communication studies with other social sciences; the development of research in communication studies faces an interesting dynamic, trends and challenges. Keywords: communication, theory and methodology
Measuring the Roles and Communication Patterns of School Committees in Improving School Quality on Basic Education Level in Yogyakarta
No full textThe study deals with measuring the role and communication pattern of school committee in improving school quality on basic education level in Yogyakarta. School committee is an independent organization as a way for society to increase quality and efficiency of school management. It is an effort to realize school management based on society. Thus, the success of education is not merely the responsibility of central government, but also provincial government, school\u27s bureaucracy, parents as well as society. Although the existence of school committee can motivate society to participate in education management, but due to relatively new, some distortions still occur. Therefore, the role of school committee is highly expected for society to participate in school management optimally. This phenomenon has been happened in many SD (primary schools in Yogyakarta city). This Research used qualitative methods with descriptive-qualitative approach. Non-participant observation and in-depth interview were used to collect the data. The study indicates that the school committees played roles as advisory, supporting, controlling, and mediating agencies at SDN Serayu, SDN Pujokusuman I, SDN Percobaan I and SD Muhammadiyah Sukonandi in Yogyakarta city. Nonetheless, the roles were still not optimized. It means that the role of school committee at these schools were still equal to BP3 model. The role of school committees were more focussed on the development of school. This condition is contrast to other school committees developed in SD Ungaran I and SD Muhammadiyah Sapen whose role and communication had run effectively. Keywords: school committee, school management, role and communication patterns