The Indonesian Journal Of Communication Studies
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Generative AIs in Detecting Mpox Related Misinformation: ChatGPT and Gemini
Full text linkThis study investigates the performance of two generative AI systems, ChatGPT and Gemini, in detecting Mpox-related misinformation. As the Mpox outbreak in recent times led to widespread dissemination of both accurate and false information, particularly on social media platforms, the potential of AI in combating health misinformation has gained attention. The research presented ten commonly circulated pieces of Mpox misinformation to both AI systems, evaluating their responses against fact-checks and public health databases. Results demonstrated that both ChatGPT and Gemini performed admirably in identifying false information and providing accurate data about Mpox. Their responses aligned closely with authoritative sources such as the World Health Organization and Centers for Disease Control and Prevention. The study\u27s findings suggest that these AI tools could be valuable assets in combating the spread of misinformation during disease outbreaks. However, the researchers emphasize that AI systems should not be considered infallible and should be used in conjunction with human expertise and authoritative sources. The performance of ChatGPT and Gemini in this context aligns with broader trends of generative AI platforms showing potential across various fields, including science and medicine. While promising, the study calls for further research to fully realize the potential of AI chatbots in addressing health misinformation, including investigations into practical applications such as integrating AI systems into public health communication strategies or developing AI-assisted fact-checking tools for social media platforms
Evaluation of Drug and Food Education Information Communication Strategy in Special Schools in the Special Region of Yogyakarta
No full textBBPOM in Yogyakarta took the initiative expanding the scope of communication, information, and education (KIE) for Drugs and Food by implementing KIE in special schools (SLB). The purpose of this study is toensure that educational messages can be delivered in a way that is appropriate and effective for the SLB community. With this evaluation, the effectiveness of communication strategies can be assessed, obstacles identified, influences analyzed, and perceptions of the SLB community regarding the IEC program that has been implemented can be explored.The research is in the form of an evaluation (Evaluation Research), using quantitative methods with surveys via questionnaires and document studies, based onbased on the IEC dimensions in Decree Number 104 of 2022 concerning Guidelines for Information and Education Communication Strategies, namely target group strategy, creative, message, media amplification, activity program, and implementation of IEC. The survey was conducted on 7 SLBs that had received IEC during 2023 to April 2024. The respondents numbered 135 consisting of students, principals, teachers, employees, and canteen managers. The strategies implemented received good assessments from respondents, namely target group strategy 86.1%, creative 85.1%, message 82.4%, media amplification 85.0%, activity program 84.2%, and implementation of IEC 84.7%, there was input for IEC to be implemented periodically and it was necessary to exemplify the review of food in schools. The IEC strategy for Drugs and Food in SLB by BBPOM in Yogyakarta is good and appropriate. The implementation of IEC for SLB in DIY can be accelerated with a tiered method, namely providing training to representatives of each SLB first. Constraints related to limited student abilities can be overcome by developing more creative, interesting, and specific educational materials according to the needs of the SLB community
Endorser Strategies in Efforts to Increase Audience Purchase Interest in Social Commerce: A Systematic Literature Review
Full text linkSocial media has evolved into an advertising platform due to the active engagement of audiences, brands, and endorsers, giving rise to the new term \u27social commerce,\u27 which refers to trade activities involving social interaction. This research aims to compile studies on endorsers in social commerce and analyze the strategies employed to enhance the purchasing interest of the audience. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support endorser and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of \u27likes\u27 and \u27comments,\u27 avoiding hashtag usage, and informing about preannouncement discounts. This systematic literature review can be revisited to ascertain if there have been changes or additions to endorser strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from endorsers, brands, and relevant stakeholders
Performance of Generative AIs in Detecting Dengue-Related Misinformation: ChatGPT and Google Bard
Full text linkDengue outbreaks have become a common occurrence in South Asian countries, including Bangladesh. It has caused widespread concern among people from all walks of life. Various misinformation about dengue proliferates among people, mainly through social media platforms. The project was designed to investigate the performance of generative AIs in detecting dengue-related disinformation. In this study, two famous generative AIs were chosen to explore the performance of generative AI in detecting dengue-related misinformation: ChatGPT and Google Bard. These AI platforms were given widely distributed misinformation about dengue and asked to determine whether it was accurate or untrue. False information was identified through content analysis of various stories about the dengue outbreak, particularly those circulating on social media platforms. After getting responses from generative AIs, the answers were cross-checked using fact-checkers and public health databases such as WHO and CDC to determine whether the answers were correct or not. This study examined the performance of three AI systems (ChatGPT and Google Bard) in reacting to ten regularly disseminated misconceptions about dengue, particularly on social networking sites. Based on public health database statements (e.g., WHO, CDC) and fact-checker comments, ChatGPT and Google BARD demonstrated promising outcomes in detecting disinformation and presenting factual information. Dengue outbreaks have become common in developing nations such as Bangladesh, and spreading dengue-related misinformation has become commonplace. While it is known that generative AI systems have inherent limitations and may not always excel at dealing with complex real-world circumstances, they have shown promise in terms of consistent answers and performance in the public health sector. More studies in this field are needed to realize the full promise of AI chatbots in these sectors
Analysis of Audience Receptions of Jusuf Hamka\u27s Simple Style in Denny Sumargo\u27s Podcast "Toll Conglomerate ⁉ I Want To Be a Really Rich Person, Not Just To Look Rich ‼"
Full text linkThis research analyzes the public\u27s reception of Jusuf Hamka\u27s simple style in the podcast "Toll Conglomerate ⁉ I Want to Become a Real Rich Person, Not Just Look Rich ‼" by Denny Sumargo. The research method uses a qualitative approach with content analysis techniques to understand the audience\u27s responses, perceptions, and interpretations of the content presented. Hopefully, this Research will provide deeper insight into how Jusuf Hamka\u27s simple style in the context of a podcast is understood and absorbed by the audience. These findings can provide an important contribution to understanding public communication, especially in the context of digital media such as podcasts, and provide new insights regarding people\u27s aspirations and perceptions of the financial security theme presented in the podcast. The author uses a reception analysis method with a qualitative approach; researchers here use several research concepts, namely, new media, communication style, reception, audience, and simple style. The research results indicate that all informants have a uniform view, creating a dominant hegemony in the reception of Jusuf Hamka\u27s simple style. The implications of these findings can be used as a basis for content creators and media to understand audience preferences and improve the quality of communication in delivering straightforward, everyday content
Festival Communication: A Critical Analysis of Ukwuani People of Delta State
Full text linkBeyond their abilities to facilitate social gatherings, festivals have been identified as a platform for communicating and transferring social values. This study investigated the role of festivals as a medium of communication among the Ukwuani ethnic nationality of Delta State. It further evaluated the challenges associated with using festivals as a communication tool. This quantitative study administered a questionnaire to purposively selected respondents from the three local government councils of Delta State, led by the Ukwuani ethnic group. The study relied on symbolic interactionism and ritual theories as theoretical frameworks. The study findings confirmed festivals as a means of communication among Ukwuani people and a platform for intergenerational transfer of values and social norms such as gifting to older adults. Notwithstanding, modernization, especially information and communication technology, impacts festival celebrations in many ways. Nonetheless, the most profound impact of modernization and ICT is reducing the youth\u27s interest in festivals among the Ukwuani people. Recommendations to reverse this trend include deliberate efforts to explore the tourist potential of these festivals and more publicity to encourage corporate institutions\u27 and marketers\u27 involvement in festivals
Press Coverage of the 2023 Presidential Election Petition Tribunal: A Content Analysis of Three Selected Newspapers (The Punch, Daily Trust and Vanguard Newspapers)
Full text linkThe conduct of the 2023 presidential election in Nigeria has no doubt generated furor through issues that characterized the poll as captured by the media, forming the basis of a perception of many observers at home and abroad. After the poll, the wave of media frenzy that trailed the conduct of the general election shifted to the electoral tribunal. To identify how the media faired in the post-election period, particularly when attention shifted to the election tribunal, requires empirical interrogation, forming the thrust of this study. Situated within the assumptions of framing theory, the study adopted content analysis as a method; it sampled 279 copies of the three selected newspapers (The Punch, Daily Trust, and Vanguard) between August 6 and November 6, 2023. Findings showed that the Punch newspaper gave the election petition tribunal the highest prominence, with 33 stories appearing on its front page. News was the highest editorial material deployed for the coverage of the tribunal by all the selected newspapers. Three major dominant themes in the coverage were legal argument, alleged certificate forgery, and alleged attempt to compromise the justices of the tribunal. The study recommended, among others, that newspapers should continue to maintain political neutrality in Nigeria for better credibility and improved social justice
The adoption of minimalist lifestyle through Instagram (a study about the influence of motives, attitudes, subjective norms, and perceived behavioral control on behavior through behavioral intention on Instagram followers @lyfewithless)
Full text linkThe Lyfe With Less community on Instagram is an educational platform providing insights into the significance of adopting a minimalist lifestyle tailored to its followers\u27 motives for accessing the media. The minimalist lifestyle is characterized by exercising self-control and prioritizing essential elements. Moreover, behavioral intentions play a crucial role as a direct determinant of behavior; when individuals possess the intention to act, their behavior aligns accordingly. This study investigates how motives and planned behavior, including attitudes, subjective norms, and perceived behavioral control, influence the adoption of a minimalist lifestyle among Instagram followers @lyfewithless, with behavioral intention acting as an intervening variable. The research methodology employed is descriptive quantitative, path analysis, and Sobel test, utilizing a sample of 100 Instagram followers @lyfewithless. The study draws upon the theories of uses and gratification and the theory of planned behavior to guide its analysis. The findings reveal that attitudes, subjective norms, and behavioral intentions directly impact behavior. However, motives and perceived behavioral control do not directly affect behavior. Interestingly, the behavioral intention variable mediates the relationship between motives and perceived behavioral control on behavior. Nonetheless, behavioral intention does not mediate the effect of attitudes and subjective norms on behavior
PT. Laju Banyu Semesta digital marketing communication strategy of Sidat
Full text linkDue to the lack of education and literacy, the public has yet to consume the Sidat (Anguilla sp) commodity widely. One company that is active in introducing Sidat is PT. Laju Banyu Semesta (Sidat Labas). This study aimed to determine the digital marketing communication strategy carried out by Sidat Labas. This research method is descriptive qualitative with an interpretive paradigm. Researchers conducted observations, documentation, and interviews with the general manager and marketing manager of Sidat Labas as well as several followers of Labas social media, which were determined by purposive sampling technique. This study uses the Computer-Mediated Communication (CMC) theory and SOSTAC Analysis from PR Smith. This research results show that PT. Laju Banyu Semesta implemented a digital marketing communication strategy targeting all groups. Message delivery is age-appropriate and spread across different social media platforms. Digital marketing communication messages are packaged in graphic designs and videos; some are delivered during ES Talk activities. In addition to conveying information, the message conveyed is a form of multi-dimensional communication to guide public perceptions about Sidat. The popularity of Sidat is still very low, and policies and collaboration with related agencies that still need to be comprehensive are obstacles in delivering messages. PT. Laju Banyu Semesta has done four of the ten tactics that PR Smith did
The Role of fact-checking sites during the Israel-Palestine conflict
Full text link As a result of the information explosion, a great amount of data has been created, including stuff that is deceptive, ethically problematic, tolerant, and hateful. The rapid and extensive circulation of false news, on the other hand, appears to show that many people either do not comprehend the concept of "fake news" or, if they do, share it nonetheless. False news has increased in Palestine in concert with the expansion of social media, maybe more than in other countries due to the ongoing Israeli occupation and the broader Arab-Israeli conflict. This research studied 147 news items from three important fact-checking websites—AP Fact Check, Reuters Fact Check, and AFP Fact Check—to detect trends in misinformation on the Israeli-Palestinian conflict. The results are going to help in understanding the influence of media coverage on peace initiatives and conflict settlement, and they have significant implications for the study of interpersonal disputes, past recollections, and political inaccuracies.