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Advanced mechanics : from Euler's determinism to Arnold's chaos / S.G. Rajeev, Department of Physics and Astronomy, Department of Mathematics, University of Rochester, Rochester, NY 14627.
No full textengineering bookfair2015Includes bibliographical references (page 159) and index.xiii, 163 pages
Advanced organic chemistry
No full textpharmacy bookfair2016Includes bibliographical references (pages 1569-1604) and indexes.xxv, 2047 pages
THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FIRM’S FINANCIAL PERFORMANCE
No full textThe objective of this research is to investigate the relationship between thecorporate social responsibility and the firm’s financial performance. This relationship has been a very important issue and topic of great interest for researchers since from the origin of business entities. Therefore the aim of this study is to explore the nature of relationship between CSR and financial performance in the context of Egypt using a sample of 30 firms (firms listed on EGX 30) from 2007 to 2010. The sample was from a range of industrial sectors. We measured the corporate social responsibility by the S&P/EGX ESG Index, which is the only single source that offers published data regarding social corporate responsibility. The Corporate financial performance is measured by ROA and EPS. We find a positive and significant relation between corporate financial performance and the CSR. This result actually motivates organizations to think broadly about their obligations towards the society in which they operate rather than just maximizing their wealth
Mobile marketing : an hour a day / Rachel Pasqua, Noah Elkin.
No full textIncludes bibliographical references and index.xxvii, 354 p. :A step–by–step guide to successful mobile marketing strategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do–it–yourself, Hour A Day series, this new book is full of advice, practical tips, and step–by–step tactics you can put to use right away. Start leveraging location–based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
Take action now and mobile–loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.
Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
Pares down a complex process into approachable, bite–sized tasks you can tackle in an hour a day
Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
Gets you up to speed on location–based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting
Mobile Marketing: An Hour A Day is a must–have resource for marketers and advertisers who want a compelling mobile presence
Clinical immunology : principles and practice / edited by Robert Rich ... [et al.]
No full textPrevious ed.: Edinburgh: Mosby, 2008.Includes bibliographical references and index.xxvii, 1295 p. :Helps you offer your patients best possible care. This title provides answers from internationally renowned leaders in field that equip you with advice and global best practices to enhance your diagnosis and management of a full range of immunologic problem
Knowledge Cube – Architectural heritage as a Source of Inspiration for generative Design
No full textArchitectural identity, as an evolutionary chain of creative tradition, can only be sustained and revived from within, starting with a strengthening of these very internal processes and not by imposing external forms. Usually talking about architectural heritage it is just about the one preserved for touristic events. To overcome this shortage we are going to deal with depends on knowledge or expertise and also on effective application of requisite processing operations to relevant knowledge. The prototyping, testing, evaluation and evolution all use the formidable power of the computer, but the initial spark come from human creativity. The aim of this paper is to resolve the missing integrative vision of culture as a phenomena concept within the existing ontologies. One common criticism of visualization research is that it presents techniques that are technically interesting but that do not provide solutions to real problems. This is a classic problem in research tool and system designs, where technologists have a vision, based on what is computationally possible, but lack an understanding of what is really needed to solve the problems of their generative systems to become a source of inspiration for architectural design process. The new relations between digital form and digital processes are contributing today to the emergence of new conceptual vocabulary, and domain knowledge. Ontologies are known as artifacts designed to model domains of knowledge in a machine understandable manner. In order to exploit machine power in historical data processing it would be necessary to achieve machine interpretable knowledge which is tied with knowledge representation and ontologies. Creative thought potential users. The solution to this problems are the imaginative use which means using the computer like the genii in the bottle to compress evolutionary space and time so that complexity and emergent architectural forms are also a source of inspiration
Biomaterials science : an introduction to materials in medicine / edited by Buddy D. Ratner ... [et al.]
No full textIncludes bibliographical references and index.liii, 1519 p. :The revised edition of this renowned and bestselling title is the most comprehensive single text on all aspects of biomaterials science. It provides a balanced, insightful approach to both the learning of the science and technology of biomaterials and acts as the key reference for practitioners who are involved in the applications of materials in medicine
Energy, environment, and sustainable development
No full textPrevious ed.: 2007.engineering bookfair2015Includes bibliographical references (p. 525-535) and index.xvii, 552 p. :This book deals with exergy and its applications to various energy systems and applications as a potential tool for design, analysis and optimization, and its role in minimizing and/or eliminating environmental impacts and providing sustainable development. In this regard, several key topics ranging from the basics of the thermodynamic concepts to advanced exergy analysis techniques in a wide range of applications are covered as outlined in the contents. Offers comprehensive coverage of exergy and its applications, along with the most up-to-date information in the area with recent developments. Connects exergy with three essential areas in terms of energy, environment and sustainable development. Provides a number of illustrative examples, practical applications, and case studies
The sociolinguistics of writing / Theresa Lillis.
No full textIncludes bibliographical references (p. [179]-195) and index.xv, 200 p. :"This book puts writing at the centre of sociolinguistic inquiry drawing on a range of academic fields including New Literacy Studies, semiotics, genre studies, stylistics and new rhetoric. The key question the book explores is- what do we mean by 'writing' in the 21 century? Using examples from across a range of contexts the book argues that writing, involving both old and new technologies, is a pervasive and complex communicative feature of contemporary life. The book is organised around the following areas: the multimodal nature of writing, the verbal dimension to writing, writing as everyday practice, writing as a differentiated semiotic and social resource, writing as the inscription of identity. A range of analytic tools for analysing writing as text and practice are illustrated including genre, register, discourse and metaphor, as well as notions which emphasise the mobile potential of writing such as genre chains, networks, literacy brokers and text trajectories. This book seeks to redress the neglect of writing in the field of sociolinguistics by introducing readers to the nature and consequences of what it means to do writing in a globalised world." -- Publisher's description
Urban master plannning handbook.
No full textIncludes bibliographical references (p. [282]-283) and index.287 p.