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    研究ノート

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    We measured pH values of seawater collected at coast of Wakayama prefecture in the present study. By referring to these pH values of seawater, pH behaviors at brackish-water regions of Wakagawa River and Kinokawa River were investigated. As a result, it becomes clear that pH values of brackish-water are mostly controlled by tide

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    Message from the Director, Center for Tourism Research, Wakayama University

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    Service innovation as a form of Omotenashi at tourism destinations : A case study of Shirahama, Wakayama prefecture

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    Service innovation has supported the development of the tourism industry for decades. Recently, an increasing number of destinations have applied smart technology to enhance tourists’ travel experiences. This study focuses on how service innovation can be a form of Omotenashi at a tourist destination using Shirahama as a case study. The findings indicate that tourists’ willingness to use such innovations is essential to the success of these initiatives and that the empathy provided by human employees can increase customer satisfaction with the robots used in service. This study offers a broad understanding of the proper use of new technologies at tourist destinations

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    規則等・奥付

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    和歌山大学観光学会規則, 和歌山大学観光学会学会誌編集委員会規程, 『観光学』編集・投稿規程, 『観光学』執筆要領, 『観光学』「退任記念特集」に関する規

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