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Community Media Narrowcasting In Uganda: An Assessment of Community Audio Towers
Get PDFThis PhD Thesis shows that individuals depend more on CATs than other available mainstream channels. The thesis interrogates the level of individual (i.e. villager) dependency on CATs in Ugandan rural and semi-urban communities alongside the other three available platforms in Uganda: radio, television and newspapers.This thesis is about Community Audio Towers (CATs). CATs are small media platforms that use horn speakers hoisted on a long dry pole, an amplifier and a microphone to communicate daily village events. This study shows that individuals depend more on CATs than other available mainstream channels. The thesis interrogates the level of individual (i.e. villager) dependency on CATs in Ugandan rural and semi-urban communities alongside the other three available platforms in Uganda: radio, television and newspapers. There is a gap in existing literature to explain dependencies in small (alternative) media like CATs. Therefore, the study uses the
Media System Dependency (MSD) theory (Ball-Rokeach and DeFleur, 1976), a relevant media theory that explains dependencies on a communication platform similar to this case study.
However, since CATs are a community media, they are also theorised in this study within the framework of development communication, which helps the study to argue that CATs are small media platforms that provide local information. However, due to the need to investigate
dependencies in CATs, the study‘s main research questions are raised using the MSD theory.
The study employs both quantitative and qualitative methods. To investigate the level of individual dependency on CATs, a survey was done among 100 respondents from two districts in
Uganda (50 respondents from each district). Data was collected in the rural Masaka district and in the semi-urban Mukono district. Additionally, to understand how CATs are sustained, how they attract the community members, and their position in the national communication infrastructure, ten key informant interviews were conducted with various CATs stakeholders like: the State Minister for ICT, technical experts at Uganda Communications Commission,
District information and Development officers, local council chairmen and CATs announcers.
The study found that the level of individual dependency on CATs is higher than the individual dependency on any other mass communication platform accessed by the sample communities.
CATs appear to attract the audience through localising the processes of information gathering, processing and dissemination. These processes are affordable and done by the locals themselves, something that increases attention whenever the community requires a channel to communicate an issue. The challenges include noise, lack of a licence or regulation, and weather variations that disturb sound waves. The thesis concludes by introducing Small Media System Dependency
(SMSD) relations to explain dependency relations in small/alternative media platforms
Enagwata china chelelo?
Get PDFThis book is telling a story of a young girl who has failed to make a decision over what clothes to put on.This book is telling a story of a young girl who has failed to make a decision over what clothes to put on because she has many in her wardrob
Evaluation of a demand-creation intervention for couples’ HIV testing services among married or cohabiting individuals in Rakai, Uganda: a cluster-randomized intervention trial
Get PDFThis article reports the effect of a demand-creation intervention trial on couples’ HCT uptake among married or cohabiting individuals who had never received couples’ HCT.Background: Uptake of couples’ HIV counseling and testing (couples’ HCT) services remains largely low in most settings. We report the effect of a demand-creation intervention trial on couples’ HCT uptake among married or cohabiting individuals who had never received couples’ HCT.
Methods: This was a cluster-randomized intervention trial implemented in three study regions with differing HIV prevalence levels (range: 9–43 %) in Rakai district, southwestern Uganda, between February and September 2014. We randomly assigned six clusters (1:1) to receive the intervention or serve as the comparison arm using computer-generated random numbers. In the intervention clusters, individuals attended small group, couple and male-focused interactive sessions, reinforced with testimonies from ‘expert couples’, and received invitation coupons to test together with their partners at designated health facilities. In the comparison clusters, participants attended general adult health education sessions but received no invitation coupons. The primary outcome was couples’ HCT uptake, measured 12 months post-baseline. Baseline data were collected between November 2013 and February 2014nwhile follow-up data were collected between March and April 2015. We conducted intention-to-treat analysis using a mixed effects Poisson regression model to assess for differences in couples’ HCT uptake between the intervention and comparison clusters. Data analysis was conducted using STATA statistical software, version 14.1.
Results: Of 2135 married or cohabiting individuals interviewed at baseline, 42 % (n = 846) had ever received couples’ HCT. Of those who had never received couples’ HCT (n = 1,174), 697 were interviewed in the intervention clusters while 477 were interviewed in the comparison clusters. 73.6 % (n = 513) of those interviewed in the intervention and 82.6 % (n = 394) of those interviewed in the comparison cluster were interviewed at follow-up. Of those interviewed, 72.3 % (n = 371) in the intervention and 65.2 % (n = 257) in the comparison clusters received HCT. Couples’ HCT uptake was higher in the intervention than in the comparison clusters (20.3 % versus 13.7 %; adjusted prevalence ratio (aPR) = 1.43, 95 % CI: 1.02, 2.01, P = 0.04).
Conclusion: Our findings show that a small group, couple and male-focused, demand-creation intervention reinforced with testimonies from ‘expert couples’, improved uptake of couples’ HCT in this rural setting.
Trial registration: ClinicalTrials.gov, NCT02492061. Date of registration: June 14, 2015
Dhaada Omukazi,wakaima Ne Endovu
Get PDFThis is a children's story book.This is a children's story narrated about one of the Grand mother with animals that is; Hare and Elephant in the society and how she used to live and cooperate with these animals
Employee Engagement, Antecedents and Turnover Intent in Selected Firms in Uganda
Get PDFThis paper was presented in the Annual SME Conference hosted by Uganda Christian University, Faculty of Business and Administration; October 2016.The study was to find out the relationship between employee engagement, its antecedents and turnover intent in selected firms in Uganda.Purpose of the study was to find the relationship between employee engagement, its antecedents and turnover intent in selected firms in Uganda. Cross-sectional survey design was employed to examine the relationship between nine HR practices (antecedents), employee engagement and turnover intent using self-administered questionnaires on 1,773 employees from four purposively sampled firms in Kampala, Mukono, and Buikwe districts. Hypotheses were tested using correlation and hierarchical regression analysis. All the nine antecedent variables studied were significantly positively correlated with employee engagement and employee engagement was significantly negatively correlated with turnover intent. The hierarchical regression results shows that only five of the nine antecedents were significant predictors of turnover intent - employee development, compensation fairness, perceived social support, reward/recognition and collaboration. The study found that employee engagement is not a partial mediator between the antecedents and turnover intent because the hierarchical regression analysis shows that after controlling for the antecedents, employee engagement did not contribute unique variance to turnover intent (∆R2 = .003, p = .17). This study is unique in that studies in other contexts found employee engagement to mediate the relationship between the antecedents and turnover intent. It is recommended that even if engagement was not found to be a significant predictor of turnover intent, collaboration, reward & recognition, perceived organizational support, compensation fairness, and development are significant predictors and should be deliberately promoted
Indigenous Language Media and Freedom of Expression in Uganda
Get PDFBook chapter published in Indigenous Language Media, Language Politics and Democracy in Africa. Edited by: Abiodun Salawu Monica B. Chibita and Sarantakos.
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This book deals with the often-neglected link between indigenous languages, media and democracy in Africa. It recognizes that the media plays an amplifying role that is vital to modern-day expression, public participation and democracy but that without the agency to harness media potential, many Africans will be excluded from public discourse.Since the liberation of Uganda’s broadcast media sector two decades ago, the sector has seen considerable growth. The number of channels has multiplied and the programming menu has taken on a more global and commercial(ized) character as local media houses have had to compete for audiences with regional and global media. At the same time, there has been significant growth in the volume of programming in the indigenous languages across the broadcast spectrum as most media owners acknowledge the need to be relevant to local audiences. Information and Communication Technologies (ICTs), and particularly the mobile phone, have flourished, notwithstanding persistent urban-rural disparities in access. In this context, it is pertinent to evaluate the performance of the electronic media in enhancing freedom of expression
Introducing Community Audio Towers as an alternative to community radio in Uganda
Get PDFThis article presents two communities in Uganda that use Community Audio Towers (CATs) as an alternative to community radio, and examines why the communities prefer the use of CATs to ‘mainstream’ community radio.Community radio started as an alternative to commercial media. The need for an alternative was clear, with many societal voices unrepresented, indicating the domination of the means of mental production by a few. This article presents two communities in Uganda that use Community Audio Towers (CATs) as an alternative to community radio, and examines why the communities prefer the use of CATs to ‘mainstream’ community radio. Using data collected through observation at two sites in Uganda and 10 key informant interviews from major communication stakeholders, including Uganda’s
Minister of Information and Communication Technology, the article presents findings indicating that CATs are self-sustaining, with no NGO influence, and they redefine news to mean local emergencies and occurrences, while having no structures (horizontal/vertical rhetoric) as they are started and run by one community member. The challenges of the new alternative media are also discussed
Integrated sustainable process design framework for cassava biobased packaging materials: critical review of current challenges, emerging trends and prospects
No full textThis is research article on Cassava represents a reasonable share in biobased material development globally.Background: Cassava represents a reasonable share in biobased material development globally. The production of its biopolymer derivatives using conventional techniques/methods is accompanied by significant wastes with potential negative environmental impact. Among the biopolymer derivatives, starch dominates as lone additive in cast matrices with packaging limitations, requiring other biopolymer derivatives, and/or external-source modifiers for matrix improvement. exploiting integrated sustainable engineering process design of all biopolymer derivatives, is a novel approch in deaigning efficient system of cassava biobased materials for food and non-food applications.
Scope and approach: A critical review on the current and emerging techniques and methodologies to address cassava wastes and challenges of cassava research for application on biobased packaging are provided. The potential of integrated sustainable engineering process design framework for packaging system is discussed, and prospects for improvement suggested.
Key findings and conclusions: Challenges of significant waste generated during conventional processing and on the application process aiming at tailoring materials to industrial needs are reported. These materials should be improved using a holistic approach reflecting the target products, variable environment, minimising production costs and energy. Use of novel material resources, eliminating waste, and employing a standardised methodology via desirability optimisation, present a promising process integration tool for development of sustainable cassava biobased systems
Kumutambo Kwekhufa Kucheniya Hupapa
Get PDFThis book story tells a bout a man who lived a lonely life and used to do everything by himself.This book story tells a bout a man who lived a lonely life and used to do everything by himself
Inzaala ye Nyanza
Get PDFAparna. Inzaala ye Nyanza. Pratham Books, 2016This book is story telling the life near the lake and also leaving at the Beach how it is good and precious