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Inherent and handled perceived risks in sharing economy and collaborative consumption and innovative digital technologies as risk reduction strategies.
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Using Augmented Reality within Cue Exposure Therapy for alcohol usage disorder treatment and prevention.
No full textDeconstructing representation in Text-to-Video Generative-AI.
No full textPast two years, significant rise in text-to-video Gen-AI software which warrants unexplored implications to Media Studies and Production (Caramiaux et al.). Jones et al. posit Gen-AI as a “cultural technology” where the combination of its outreach, access, distribution, user-engagement via machine cocreation, and diversity of outputs is significant and distinctive in the context of the history of media technology (19). Novel form of technology that juxtaposes cost saving advantages and artistic/creative innovation and quality. Crucial problems that may arise here is how audiovisual Gen-AI can be (un)intentionally misused, leading to the perpetuation and instillment of racial and social biases through visual representation (Bianchi et al.); the non-consensual use of existing media work leading to an infringement on intellectual property (Appel et al.); and its destructive impact on the environment (Hogan)
Service quality or customer experience: what drives cultural heritage satisfaction and loyalty?
No full textPrevious research suggests that in today’s experience economy, service is no longer the key determinant and that customer experience has taken over. However, few studies compare the relative impact of service quality and customer experiences on outcomes. The aim of this quantitative study is to examine the separate effects of service quality and customer experience on satisfaction, revisit intentions and word-of-mouth communication. Contrary to expectations, service quality has a larger effect on outcomes than customer experience. The mediation analysis shows very small indirect effect sizes, suggesting that that customer experience hardly mediates the relationship between service quality and the three outcomes. The conclusion is that measuring service quality remains essential to explaining consumer behaviour in the experience economy.</p