Institutional Repository of the General Jonas Zemaitis Military Academy of Lithuania
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Integracija vrijednosti za kupce i odnosa s kupcima u urbanim središtima i na periferiji: implikacije istraživanja za poslovnu praksu i poslovne studije.
No full textThe purpose of this study is to investigate the role of customer values in building customer relationships with regard to the urban factor. This paper seeks to empirically explain how the urban factor affects customer preferences as the differences between customers from urban centres and those from the peripheries are still notable despite globalization and cultural levelling. The article presents a theoretical framework explaining the role of customer value in building customer relationship. In this sense, customer value follows the general rules stipulating the business-customer relationship and includes steps such as trust building, commitment, satisfaction and loyalty. After grounding the theoretical construct, it is tested using a data set of 364 customers across Lithuania. Exhaustive CHAID (Chi-squared Automatic Interaction Detector) is used for model testing and re-classification. The results from this study report that there are statistically significant differences between customers’ preferences in urban centres and in the periphery. The decision made by the customer to stay loyal to a business has a certain logical dependency. For customers in urban centres, functional value needs to be supplemented by emotional value. Only such a composition of values encourages them to remain loyal to the business. On the other hand, customer loyalty in the periphery is determined by high trust in business, customer commitment and perceived social value. The value of this paper lies in its original theoretical construct where customer value and customer relationship have an effect on customer loyalty, as well as in testing this construct in relation to the urban factor. Additionally, research implications suggest that the findings may be important for business practice and business studies
The Role of Leadership in Creating Innovation-friendly Environment at the Defence Staff of the Lithuanian Armed Forces.
No full textIn order to ensure constant innovation installation in Lithuania, strategies are created to encourage the modernization, special attention is given to organizations of public sector, which are especially needed for the modernization. The everchanging geopolitical situation in the world promotes constant technological advancement of Lithuanian military, which is not possible without a strong ruling apparatus, which is why modernization of the military cannot be separated from contribution of leaders in creating innovation-friendly environment for the innovations. Work problem. The lack of analysis of leadership roles in statutory organizations, also uncertainty of leadership positions in creating favorable environment for the innovations. Question: what role does leader have in creating conditions for innovations? Work object. The role of leadership in creating favorable environment for the innovations in Defense staff of Lithuanian military. Research purpose. To analyze role of leadership in creating favorable environment for the innovations. Objectives: 1. To discuss concept of leadership and innovations. 2. To reveal leadership role in creating favorable environment for the innovations. 3. To examine legal regulations of leadership and innovation-friendly environment in Lithuanian Armed forces, which is related to it. 4. To examine the style applicable by Defence staff of Lithuanian armed forces, which motivates innovation-friendly environment. Methods. In order to reveal leadership role in creating favorable environment for the innovations in context of public sector organizations. Analysis of documents and semi-structured interview allowed analyze a connection between innoavtions and leadership in creation of favorable environment for the innovations in context of public sector organizations
NATO's Nuclear Policy Change in the Context of Global Strategic Stability.
No full textIn the NATO framework, the Republic of Lithuania participates in shaping Alliance’s defense and deterrence policy. LT military and political community have limited level of ambition concerning NATO Nuclear Policy, nevertheless deeper understanding and exploitation of NNP is valuable to better understand and to assess better state’s security situation. Properly structured national and Alliance’s defense and deterrence policy guidelines would allow making adequate response to key challenges arising in security architecture. Timely national strategies and knowledge of critical areas allows LT to prepare future strategies that are more successful and inconvenient for the potential adversary. After the Cold War main issues with NATO Nuclear policy is Alliance’s deterrence strategy adaptation to changing internal and external factors; which evolution determines global the status of strategic stability in perspective of security, is not an exception. The aim of the study. To evaluate changes in NATO Nuclear Policy, and the internal and external factors that had influence to it after the Cold War. Hypothesis. NPP shifts depending on external factors and the decisions in US nuclear policy. It can be stated, that after the analysis, hypothesis is validated. Because it was proved, that NATO Nuclear Policy shifts due to the external and internal factors. One of them is NATO strategic documents that reflects US nuclear policy. After the analysis of LT involvement into NATO Nuclear Policy courses of action, findings suggest that LT has to contribute actively to NPP at political and military levels. Skeptical attitude dominates in LT academic and military communities concerning LT active involvement in NATO Nuclear Policy, these positions are supported with qualitative / quantitative economic and military capability. LT has to be not only the receiving party of NATO Nuclear Policy, but in a way, also become security provider, capable (in-) directly contribute to the development and maintaining of this capability. To explain factors that contribute to changes in NPP combined qualitative and quantitative methods were used. This study seeks to evaluate current perspectives of NPP, its status and dynamics, and in addition to examine LT position and interests. This study will contribute to NATO defense and deterrence studies and evaluation of theirs’s development
Changes in Lithuanian Defense Identity after Accession to NATO and the EU.
No full textThe object of research in this work is the Lithuanian defence identity and Changes in Lithuanian Defence Identity after Accession to NATO and the EU. It also defines the period since Lithuania becomes a member of NATO and the EU. from 2004 to 2019. And for several roads, such a goal is to examine the change in Lithuania's defence identity from the beginning of NATO and EU membership until 2019. The research identifies main tasks: based on the theory of social constructivism, to define the concept of defence identity, distinguishing its essential elements and identify the main factors that allowed the formation and change of Lithuania's defence identity since accession to NATO and the EU. In the study was found that defence identity is constructed from elements of strategic culture, the country’s foreign policy, and military culture that act differently at the entire defence identity. It has also been found that although there is some self-defence identity but, the main identity of Lithuania's defence is the collective identity. During the study period, the changes in Lithuania's defence identity were mostly influenced by the 2014 Russian aggression and the annexation of Crimea. The analysis of military culture has shown that territorial defence and civil resistance are an integral part of Lithuania's defence identity, but the integration of civil resistance into the Lithuanian defence system is insufficient and problematic. New research could be done to clarify this problem
Globalizacija, Europos integracija, žiniomis grindžiamos visuomenės kūrimas: šiuolaikinės saugumo stiprinimo ir vadybos bei valdymo tobulinimo aplinkybės /
No full textDerived Hyperstructures from Hyperconics /
No full textIn this paper, we introduce generalized quadratic forms and hyperconics over quotient hyperfields as a generalization of the notion of conics on fields. Conic curves utilized in cryptosystems; in fact the public key cryptosystem is based on the digital signature schemes (DLP) in conic curve groups. We associate some hyperoperations to hyperconics and investigate their properties. At the end, a collection of canonical hypergroups connected to hyperconics is proposed