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Intangible aspects of tourism in Istria: Event and Festival Destinations Assessed by the ―Millennials‖
No full textIn the last years, events and festivals have been having more and more influence when it comes
to the tourism development of Istria. Growth in interest of events and festival destinations can be
explained by an adaptation to trends and the demands of Millennia’s. Since there is a lack of
research done on the intangible aspects of tourism in Istria, this paper is focused on Millennials’
expectations and motivations to attend tourist events and festivals. By focusing on the
expectations of the Millennia’s, this paper will show if those have been met.
The paper questionnaire was delivered to a specific targeted group of Millennia’s who
have already experienced some of the events and festivals in Istria to provide an accurate
estimate of their reactions and expectations with regard to those tourism offerings. Furthermore,
the questionnaire measured all the key issues concerning those events and festivals. The results
of this paper suggested that there are some minor issues that need to be improved. On the other
hand, most of the results are positive and are suggesting that events and festivals offered in Istria
are generally good, but there is still an area of improvement in order to meet the expectations of
this specific generation
Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
No full textThis paper investigated what were the categories of influencers that existed as well as what were the connections of certain characteristics with the number of followers and different types of content posted. Finally, the paper recommended types of influencers that were appealing for brands to work with.
This paper found out that number of followers was not crucial when it comes to reliability and influence levels of influencers. On the other hand, things that were measured like integrity and different types of content, were connected to reliability and influence levels.
Moreover, this paper investigated the spread of influencers online, especially on Instagram.
Keywords: Instagram, influencers, influence, reliability, reach, integrity, brands
CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK
No full textThe purpose of this paper was to define different strategies in marketing in order to better
understand the factors that influence customers to make decisions about the choice of a certain
restaurant.
The paper focused on the comparison between American vs. Croatian-based Millennials.
A 5-point Likert scale questionnaire was distributed in an attempt to define various factors
that influenced their decisions when choosing a restaurant.
The research results revealed that even though Dubrovnik Millennials do not have the
same eating habits as American Millennials nor do they attribute the same level of importance
when it comes to their eating habits, a common factor was the similarity in their use of social
media when researching a restaurant
Factors affecting students’ motivation to consider hospitality as their career choice
No full textThe purpose of this research was to measure self
efficacy, career outcomes and talent
management and their relationship with students` motivation to pursue a career in hospitality.
Research was conducte d through online form questionnaires. The results showed high level of
students’ confidence toward hospitality career and positive perception of the hospitality
industry and its career outcomes. However, talent management practices were not positively
rela ted with motivation in pursuing hospitality career, meaning that HR and hospitality
companies should improve and implement those practices accordingly. Hospitality industry is
perceived by students as a prosperous industry with the consideration of improvi ng talent
management practices in attracting this segment of workforce
Seasonal workforce and their intention to return
No full textThe purpose of this study was to investigate hotels’ seasonal workforce perceptions about the following variables; supervisor support, affective commitment, work engagement and their intention to return to the same seasonal job. Due to chronic shortage of seasonal workforce the question of retention in hospitality industry is becoming highly important. This research was aimed at understanding whether the above-mentioned items are positively related to each other in one’s consideration and acceptance of the same seasonal hotel job. This study is based on data collected from participants that were seasonally employed in Croatian hotels in 2019. The most important findings indicate that the three mentioned variables; supervisor support, affective commitment and work engagement are in positive correlation with seasonal employees’ intention to return. These positive correlations are of high significance for hospitality organizations working on understanding and increasing the rate of returning seasonal workers
Running head: The New ActivismThe New Activism and Sustainable Consumption: Not About ‘I or We’, Nor about ‘Left orRigh
No full textThis paper reexamines the impact of political orientation, activism and moral attitudes on
sustainable consumption preferences in Montenegro. Questionnaire was administered in three
different Montenegrin cities, and 66 responses were collected. The results show that people who
are more liberal in their political attitudes do seem to engage in more sustainable behavior but
only of moderate form, such as socially oriented consumption that includes fair trade, boycotting
and similar activities. Additionally, a relationship between political activism and sustainable
consumption was detected. This paper suggests that activism no longer seems to be connected to
the left-right polarization of political spectrum, nor to the liberal vs. the traditional values. New
activists come from all spectrums, and they are the ones practicing sustainable consumption, at
least as far as Montenegro is concerned
Experience Economy and Shift in Provision of Taxi Service in Dubrovnik
No full textThis research study was focused on how far or close Dubrovnik Taxies are from becoming Taxi
Ambassadors and therefore enter experience economy with their service provision. Participants of
the questionnaire were RIT Croatia Alumni who at least once used Taxi service in Dubrovnik.
Research study showed that there is ongoing change happening with Dubrovnik Taxi service
provisioning. In addition, this paper tried to explain on how can Dubrovnik Taxi can attain level of
experience economy and improve quality of service. Mostly, attitudes were positive and participants
have realized that change is happening
Guerilla Marketing in Restaurant Business Is it applicable in Dubrovnik?
No full textGuerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Guerrilla marketing is different than other traditional marketing methods, since this method often relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns (Kenton, 2018)
Artificial Intelligence in Hiring Process
No full textArtificial intelligence and machine learning have recently made its way into human resources management. In this context, humans can train machines to identify a job candidate that would be a good match for the company among thousands of candidates, at least this the intention of this approach. While we can anticipate benefits of implementing such solutions there are many controversies surrounding this technology. In this research we are probing some key questions and principles that will shape the HR practice in the near future and how the workforce interacts with companies. Future workforce can expect being screened, interviewed and evaluated by a machine. Can such an approach be an honest sign that companies are trying to gain a better insight, reduce risk and even deliver valuable propositions of individuals themselves? Our research is showing that this process ought to be used with care and ethically so that the trust, and perception of fairness between job candidates and companies using this technology is not compromised. As this hiring practice is gaining ground, we found that there is a high level of caution and distrust toward such technology
1 Good Food Festival and its influence on restaurants’ offer in Dubrovnik
No full textFood and tourism are closely connected, and food festivals are becoming popular ways to promote
and improve destinations. The purpose of this research was to explore the influence of Good Food
Festival on restaurants’ offer in Dubrovnik and question if and to what extent the offer was upgraded.
A questionnaire was distributed to 50 restaurants and the results showed that significant upgrades
were made in the last few years, since the start of the festival. However, further statistical analysis
showed no evidence that these upgrades were associated with the participation of restaurateurs in the
Good Food Festival