Repository of Josip Juraj Strossmayer University of Osijek
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International product mix creation (Cedevita on the Austrian market) : Final paper
No full textZavršni rad „Kreiranje proizvod mix-a za međunarodno tržište“ opisuje i pojašnjava pojmove
relevantne proizvod mix-u i nastupu na međunarodnom tržištu. Rad se temelji na teorijskom
dijelu i praktičnom primjeru Cedevite. Opis svojstva proizvoda, istraživanje sličnosti i razlika
u kreiranju proizvod mix-a i strategije koje Cedevita koristi na domećem tržištu i tržištu Austrije
su neke od glavnih tema o kojima će se govoriti u samom radu.
Nastup poduzeća na inozemno tržište je iznimno riskantan potez i treba biti vrlo oprezan kod
samog provođenja. Kako bi se rizik umanjio potrebno je provesti detaljne analize tržišta i
njegovih potrošača. Odnosno jedan od najvažnijih koraka u prilagodbi proizvoda
međunarodnom tržištu je razumijevanje kulture, navika i vrijednosti ciljane skupine potrošača.
Potrebno je analizirati njihove preferencije, trendove, zakonske regulative i sociokulturne
faktore kako bi se prilagodio proizvod i marketinške strategije. Austrija je gospodarski jaka i
stabilna zemlja sa visokim standardom života, sukladno tome potrebno je prilagođavanje i
analiza potrošača kako bi se u potpunosti prilagodila marketinška strategija i iskoristio puni
potencijal tog tržišta. Cedevitu je moguće kupiti na 90% austrijskog tržišta što znači da je
proizvod dostupan i koristi ga velika većina potrošača.
Cedevita je popularni brend instant napitka bogat vitaminima i širokim izborom okusa. Brend
u Hrvatskoj zauzima poziciju tržišnog lidera, a potražnja za proizvodima je konstantna odnosno
možemo reći kako su proizvodi u fazi zrelosti. Cedevitin prepoznatljivi format i osvježavajući
karakter je upravo čine neizostavnim dijelom svakog kućanstva u Hrvatskoj pa i šire.The final paper "Creating a product mix for the international market" describes and clarifies
terms relevant to the product mix and performance on the international market. The paper is
based on the theoretical part and the practical example of Cedevita. The description of product
properties, the research of similarities and differences in the creation of product mix and the
strategies that Cedevita uses on the domestic and Austrian markets are some of the main topics
that will be discussed in the paper itself.
The entry of a company into a foreign market is an extremely risky move and one should be
very careful when implementing it. In order to reduce the risk, it is necessary to carry out
detailed analyzes of the market and its consumers. In other words, one of the most important
steps in adapting products to the international market is understanding the culture, habits and
values of the target group of consumers. It is necessary to analyze their preferences, trends,
legal regulations and socio-cultural factors in order to adapt the product and marketing
strategies. Austria is an economically strong and stable country with a high standard of living,
accordingly, adaptation and analysis of consumers is necessary in order to fully adapt the
marketing strategy and use the full potential of that market. Cedevita can be purchased in 90%
of the Austrian market, which means that the product is available and used by the vast majority
of consumers.
Cedevita is a popular brand of instant drinks rich in vitamins and a wide variety of flavors. The
brand in Croatia occupies the position of the market leader, and the demand for products is
constant, and we can say that the products are in the maturity stage. Cedevita's recognizable
format and refreshing character make it an indispensable part of every household in Croatia and
beyond
Margareth Thatcher and women legacy
No full textMargareth Thatcher je bila prva žena premijerka Velike Bitanije. Bila je premijerka s najdužim stažom, te je donijela kroz svoja 3 mandata političke odluke koje su i dandanas na vlasti. Njezin najveći doprinos bio je u pojmu neoliberalizam, jer je zagovarala uglavnom za masovnu privatizaciju, odvikavanje građana od ovisnosti o državi i slobodno tržište. Njezino razdoblje je popraćeno trendom feminizma koji još uvijek nije došao do svojega cilja, a to je ravnopravnost muškaraca i žena. Veliki broj ženskih pristaša je očekivao kako će sada kada je na vlasti žena, dobiti mnogo bolje uvjete i prava, ali to nije bio slučaj. Thatcher je svoju poziciju koristila većinski za političke odluke, a ne feminističke. Utjecaji na ženska prava su bili mali, ali sa svojom osobnošću drugim ženama bila je veliki uzor, najviše zbog njenih snažnih uvjerenja, jake političke volje i samoodgovornosti. Margareth Thatcher je u 21. stoljeću postavila ekonomsku i ideološku osnovu koja će ostati zapamćena.Margaret Thatcher was the first female Prime Minister of Great Britain. She held the office for the longest duration, and through her three terms, she made political decisions that still influence policies today. Her greatest contribution was in the concept of neoliberalism, advocating mainly for mass privatization, weaning citizens off dependence on the state, and promoting free markets. Her era coincided with the trend of feminism, which had not yet achieved its goal of gender equality. Many female supporters expected that with a woman in power, they would receive better conditions and rights, but this was not the case. Thatcher used her position primarily for political decisions rather than feminist ones. While her impact on women's rights was minimal, her personality served as a significant role model for other women, primarily due to her strong convictions, political will, and self-reliance. Margaret Thatcher set the economic and ideological foundation in the 21st century that will be remembered
The Impact of Major Maritime Accidents on the Development of Maritime Law
No full textPredmet ovog rada su velike pomorske nesreće i utjecaj koje su ostvarile na razvitak pomorskog prava. Navedene velike pomorske nesreće pretpostavljaju niz nesreća koje su uzrokovali tankeri za prijevoz nafte od sredine dvadesetog stoljeća, pa nadalje, i koje su u konačnici dovele do ekoloških katastrofa golemih razmjera. U radu se analiziraju odredbe glavnih konvencija donesenih nakon takvih velikih pomorskih nesreća, uglavnom sa stajališta odgovornosti za štetu zbog onečišćenja mora uljem, te ujedno, i isključenja te iste odgovornosti. U tom kontekstu, primjereno je naglasiti važnost usvajanja Međunarodne konvencije o građanskoj odgovornosti za štetu zbog onečišćenja mora uljem iz 1969., te njene sljednice Međunarodne konvencije o osnivanju Međunarodnog Fonda za naknadu štete zbog onečišćenja mora uljem iz 1971., koje su svojedobno utrle put ka daljnjoj međunarodnopravnoj regulaciji u svezi onečišćenja mora s brodova uljem. To najbolje ilustrira odgovor međunarodne zajednice na velike nesreće tankera i njihove posljedice kroz djelovanje Međunarodne pomorske organizacije i njenih drugih međuvladinih i nevladinih organizacija. Osim toga, sve konvencije razvijene u radu razmatraju se sa stajališta sličnosti i suprotnosti u odnosu na institut odgovornosti vlasnika broda i brodara, ali i trećih osoba odgovornih za štetu zbog onečišćenja mora uljem, te institut povlastice njihovog ograničenja odgovornosti. Naposljetku, u svjetlu svih obrađenih konvencijskih rješenja razvijenih u vezi s predmetnom problematikom, daje se osvrt i na Pomorski zakonik Republike Hrvatske, čije odredbe potpuno odgovaraju odrebama ovih konvencija.The subject matter of this thesis are major maritime accidents and their impact on the development of maritime law. These major maritime accidents entail series of accidents caused by oil tankers from the mid-twentieth century onward, ultimately causing huge environmental disasters. The paper analyses the determinants of the most important conventions adopted after such major maritime accidents, primarily from the aspect of liability for damage caused by oil pollution of the sea, as well as the exclusion of this same liability. In that regard, it is particularly important to emphasize the importance of the adoption of the International Convention on Civil Liability for Oil Pollution Damage of 1969, and its successor, the International Convention on the Establishment of an International Fund for Compensation for Oil Pollution Damage of 1971, that together paved the way for further international regulation of marine oil pollution from ships. This was best outlined by the international community's response to the major tankers accidents and their consequences through the work of the International Maritime Organization and its other intergovernmental and non-governmental organizations. Moreover, all the elaborate conventions in the thesis are viewed through similarities and contrasts with regard to the institute of ship-owner and seafarer liability, but also of third parties responsible for damage due to oil pollution of the sea, and the institute of the privilege of their limitation of liability. Finally, in the light of all processed convention solutions considered in connection with the subject-matter in question, the provisions of the Maritime Code of the Republic of Croatia, which closely follow the provisions of those Conventions, are also taken into account
Relationship between citizens of administration with an enphasis on e-administration
No full textTema ovoga završnoga rada pokriva područje državne uprave koje se odnosi na građane i njihov odnos sa državnom upravom. Razrađuje se povijest državne uprave u Republici Hrvatskoj, odnos građana i uprave, položaj građana kao i nastala poboljšanja u vidu novih usluga koje se pružaju. Fokus rada je na digitalizaciji uprave kao budućnosti te prednostima i nedostacima koje ono donosi. Pozornost se usmjerava na potrebe građane i nove izazove s kojima se uprava susreće, a koje su rezultat razvoja i raznih promjena kojima kao društvo svjedočimo. Javna uprava i građani interakcijom stvaraju vrijednosti koje su više od obične provedbe politike. Postavlja se pitanje jača li transparentnost povjerenje građana u upravu, ali i ostale institucije prava? Rad također obuhvaća i načela kojima bi rad uprave doveo do jačanja povjerenja. Ulaskom Republike Hrvatske u Europsku uniju unose se nove promjene i mogućnosti napredovanja uprave, ali i boljeg provođenja i ostvarivanja prava građana kao i bolje međusobne povezanosti. Donose se reforme koje jačaju kvalitetu uprave. Digitalizacijom sve usluge postaju brže, jeftinije, jednostavnije i efikasnije, a ono što je za građane izuzetno bitno – dostupnije. Upravo takve promjene u upravi dovode do prevladavanja određenih problema s kojima se uprava dosada susretala. Daljnjim razvojem uprave je moguće zaključiti da će svaka promjena dovesti do napretka usluga i svega onoga što uprava kao takva nudi. Fokus ovoga rada se stavlja i na ljudske resurse, odnosno, službenike koji predstavljaju izuzetno važnu vezu između građana i uprave. Ljudski su resursi ključni u cijelom procesu interakcije, a upravo o njima ovisi izgradnja kvalitetne uprave i poticanja rasta i razvoja gospodarstva i ostalih važnih aspekata države.The topic of this final thesis covers the area of state administration that refers to citizens and their relationship with state administration. The history of state administration in the Republic of Croatia, the relationship between citizens and the administration, the position of citizens, as well as the resulting improvements in the form of new services provided, are elaborated. The focus of the paper is on the digitization of administration as the future and the advantages and disadvantages it brings. Attention is focused on the needs of the citizens and the new challenges that the administration faces, which are the result of development and various changes that we are witnessing as a society. Through interaction, public administration and citizens create values that are more than simple policy implementation. The question arises whether transparency strengthens citizens' trust in the administration, but also in other legal institutions? The work also includes the principles by which the management's work would lead to a strengthening of trust. The accession of the Republic of Croatia to the European Union brings new changes and opportunities for the advancement of the administration, but also for better implementation and realization of citizens' rights, as well as better mutual connections. Reforms are being enacted that strengthen the quality of administration. Digitization makes all services faster, cheaper, simpler, and more efficient, and what is extremely important for citizens - more accessible. It is precisely such changes in the administration that lead to the overcoming of certain problems that the administration has faced so far. With the further development of the administration, it is possible to conclude that any change will lead to the improvement of services and everything that the administration offers as such. The focus of this paper is also on human resources that is, officials who represent an extremely important link between citizens and the administration. Human resources are key in the entire process of interaction, and it is precisely on them that the construction of quality administration and the stimulation of economic growth and development and other important aspects of the state depend
Socially responsible business practices of drugstore retail chains : Graduate paper
No full textDruštveno odgovorno poslovanje označava poslovanje koje ne šteti društvu i okolišu te
obuhvaća etičku, filantropsku i financijsku odgovornost kao i odgovornost prema okolišu.
Usvajanje standarda društveno odgovornog poslovanja jača povjerenje potrošača i zaposlenika
te ima izravan utjecaj na prepoznavanje kvalitete brenda i postizanje konkurentske prednosti.
Ovakvim poslovanjem smanjuju se mogućnosti za diskriminaciju zaposlenika, čuvaju se
prirodni resursi i izbjegavaju se aktivnosti koje mogu rezultirati tužbama i sudskim sporovima.
Aktivnosti društveno odgovornog poslovanja generiraju pozitivne reakcije potrošača, a time i
osiguravaju njihovu veću lojalnost. Na društveno odgovorno poslovanje utječu faktori poput
konkurencije te percepcije menadžmenta, ali i kupaca o važnosti ovakvog načina poslovanja.
Implementiranjem društvene odgovornosti u poslovanje daje poduzeću veće šanse za
ostvarivanje svojih ciljeva jer ono utječe na produktivnost zaposlenika i zadovoljstvo ostalih
internih i eksternih dionika. Kada se govori o kozmetičkoj industriji, društveno odgovorno
poslovanje obuhvaća korištenje prirodnih sastojaka u proizvodnji te poštivanje zakonskih
regulativa s ciljem očuvanja okoliša, zdravlja i kvalitete života zajednice. Cilj rada je prikazati
društveno odgovorno poslovanje maloprodajnih drogerijskih lanaca te ispitati percepciju
javnosti o važnosti integracije društvene odgovornosti u poslovanje maloprodajnih drogerijskih
lanaca.Socially responsible entrepreneurship means doing business in a way that has no negative
impact on society and the environment and includes ethical, philanthropic, financial and
environmental responsibility. It is a strategy most commonly used by large companies and retail
chains, and the responsibility for the activities of this type of business increases as the
company's performance increases. Doing business according to the standards of socially
responsible corporate governance strengthens the trust of consumers and employees and
directly contributes to the recognition of the quality of the brand and the achievement of a
competitive advantage. It helps companies reduce the risk of employee discrimination, conserve
natural resources and avoid activities that can lead to lawsuits and legal disputes. CSR activities
influence the emergence of positive consumer responses, which largely depend on the extent to
which they understand the importance of integrating these activities into the company's
operations. Determinants of socially responsible action include competition, management
perception and stakeholder influence leading to the achievement of specific benefits such as
financial performance and shareholder value. Improving the company's internal performance
can be achieved through these activities as they impact employee productivity and the external
results of the company's management. All companies have a responsibility to their stakeholders,
which include suppliers, consumers, employees, shareholders and the local community. In the
cosmetics industry, socially responsible behavior includes the use of natural ingredients in
production and compliance with legal regulations with the aim of preserving the environment,
health and quality of life of the community. The aim of the paper is to highlight the socially
responsible operations of drugstore chains and to examine how the public perceives the
importance of incorporating social responsibility into the operations of drugstore chains
Reconstruction of brain MRI images using the fastMRI
No full textsažetak (hrvatski): Ovaj se rad bavi rekonstrukcijom slika magnetske rezonance mozga primjenom
metoda dubokog učenja implementiranih u fastMRI biblioteku. Magnetska rezonanca je ključna metoda
za di- jagnostiku u medicini. Cilj ovog rada je istražti primjene tehnike prijenosa učenja na unaprijed
istreniranim U-Net i End-to-End VarNet modelima kako bi se poboljšala kvaliteta rekonstrukcije slika uz
poduzorkovane podatke. Korišteni su fastMRI i Calgary-Campinas skupovi podataka, a podatci su
pripremljeni uz primjenu različitih maski poduzorkovanja ekvidistantnih, slučajnih ekvidistantnih i maski
s Gaussovim šumom. Modeli su trenirani i evaluirani pomoću SSIM i PSNR metrika. Rezultati pokazuju da
prijenosom učenja možemo poboljšati kvalitetu rekons- trukcije, pogotovo na End-to-End VarNet
modelu. Kvaliteta rekonstrukcija još uvijek ne doseže razinu potrebnu za kliničku upotrebu.This paper addresses the reconstruction of magnetic resonance images using deep learning
met- hods implemented in fastMRI library. Magnetic resonance is a key diagnostic tool in medicine. The
aim of this paper is to research uses of transfer learning techniques on pre-trained U-Net and End-to-
End VarNet models to improve the quality of image reconstruction from undersam- pled data. fastMRI
and Calgary-Campinas datasets were used, and data was prepared using multiple undersampling masks:
equispaced, random equispaced and masks with Gaussian no- ise. The models were trained and
evaluated using SSIM and PSNR metrics. Results show that transfer learning can enhance reconstruction
quality, particularly for the End-to-End VarNet model. However, the quality of reconstructions still falls
short of the level required for clinical use
Financing of New Business Activities : Graduate paper
No full textNovi poslovni pothvati mogu imati značajnu ulogu u budućem ekonomskom rastu i poticanju
gospodarstva. Njima se kroz financiranje stvaraju nova radna mjesta i pridonosi se razvoju
gospodarstva. Glavni cilj ovog diplomskog rada jest donošenje odluke o adekvatnim opcijama
financiranja nove poslovne aktivnosti. Izabrana poslovna aktivnost bit će pogon za izradu
proizvoda i proizvodnih dijelova pomoću 3D ispisa. Svrha rada je pružiti pregled dostupnih
izvora financiranja te omogućiti poduzeću donošenje informirane odluke o najboljoj
financijskoj strategiji. Metodologija rada se temelji na analitičkom pristupu i upotrebi metoda
analize troškova i koristi, studije slučaja i statističkih podataka. Proučavanje mogućnosti
financiranja poduzeća može pomoći u stvaranju boljih uvjeta za njihov razvoj. Sukladno tome,
u ovom radu analizirana je ponuda dostupnih financijskih proizvoda na tržištu Republike
Hrvatske. Istraživačka pitanja koja postavljaju temelje za analizu u vezi novog poslovnog
pothvata su: Koje su mogućnosti financiranja novih poslovnih djelatnosti dostupne na tržištu?
te Udovoljava li promatrano poduzeće kriterijima odabranog izvora financiranja? Rezultati
istraživanja pokazuju da je optimalno financiranje novog poslovnog pothvata moguće kroz
kombinaciju vlastitih sredstava i petogodišnjeg bankovnog kredita, uz adekvatne instrumente
osiguranja. Ova kombinacija pruža čvrstu osnovu za optimizaciju kapitala i minimiziranje
financijskih rizika, što tvrtki omogućuje stabilan rast i ostvarivanje poslovnih ciljeva. Projekt
je procijenjen kao profitabilan i likvidan s dovoljno generiranog novčanog toka za povrat
investicije i pravodobno servisiranje obveza. Zaključci ukazuju da je pravovremena analiza
financijskih mogućnosti ključna za uspješno upravljanje poslovnim rizicima, a rad može biti
koristan vlasnicima malih i srednjih poduzeća, kao i financijskim savjetnicima u industriji 3D
ispisa.New business ventures can play a significant role in driving future economic growth and stimulating the economy. By securing financing, they create new jobs and contribute to overall economic development. The main goal of this thesis is to determine the most appropriate financing options for a new business initiative. The chosen business activity is the establishment of a facility for manufacturing products and parts using 3D printing. The purpose of this paper is to provide an overview of available funding sources and enable the company to make an informed decision on the best financial strategy. The methodology is based on an analytical approach, incorporating cost-benefit analysis, case studies, and statistical data.
Exploring financing options for businesses can help create better conditions for their growth. In line with this, the thesis examines the range of financial products available on the Croatian market. The key research questions that form the basis of the analysis for this new business venture are: What financing options are available on the market for new business activities? and Does the company meet the criteria for the selected financing source? The research results indicate that the optimal way to finance the new business venture is through a combination of the company's own funds and a five-year bank loan, secured by appropriate financial instruments. This combination provides a solid foundation for optimizing capital and minimizing financial risks, allowing the company to grow steadily and achieve its business objectives. The project has been evaluated as profitable and liquid, generating enough cash flow to repay the investment and meet obligations on time. The conclusions suggest that timely analysis of financial options is crucial for successfully managing business risks. This thesis could be valuable to owners of small and medium-sized enterprises, as well as financial advisors working in the 3D printing industry
Strategic planning in culture in the 21st century: Case studies of the kino Šiška, the Fortress of Culture and the Autonomous Cultural Center Attack
No full textOvaj rad istražuje ulogu kulture u suvremenom društvu s naglaskom na njezinu prilagodbu
tržišnom kapitalizmu i načine na koje kulturne institucije odgovaraju izazovima 21. stoljeća.
U fokusu je ovog rada odnos između kulture, umjetnosti i kulturnih institucija te zahtjeva koje
pred njih postavljaju kulturne i kreativne industrije. Analiziraju se temeljne i posebne
funkcije menadžmenta u kulturi, važnost strateškog planiranja i utjecaj novih trendova, poput
inicijative Europske unije - "Novi europski Bauhaus." U radu se detaljno analizira i
proučava način djelovanje značajnih institucija na ovim područjima: Kino Šiška, Slovenija;
Tvrđave Kulture Šibenik, Hrvatska; Autonomni kulturni centar Attack, Zagreb, Hrvatska.
Kroz intervjue s predstavnicima institucija dobiva se uvid u njihovu praksu, modele
upravljanja i izazove s kojima se suočavaju. Na temelju tih analiza, rad istražuje načine na
koje kultura može opstati i zadržati autentičnost unutar tržišno orijentiranog svijeta.
Zaključci ističu potrebu za inovacijama, održivošću i većim uključivanjem kreativnih sektora
u kulturne politike i strategije
Violence against women
No full textNasilje je danas izraženi društveni problem. Ključni razlog tome je činjenica što se nasilje više ne promatra kao privatni, nego kao dio javnog problema. Nasilje predstavlja neželjeni čin ponašanja prema žrtvi nasilja pri čemu je u ovom radu naglasak na nasilju nad ženama. Upravo su žene one koje su najčešće žrtve nasilja. Riječ je o nasilju koje uključuje bilo koji čin rodno uvjetovanog nasilja, a javlja se u različitim oblicima. Nasilje nad ženama vrlo često prolazi nezamijećeno i jednako tako nedokumentirano s obzirom da se vrlo mali broj žena odlučuje prijaviti nasilnika. Prepoznavanje nasilja nad ženama predstavlja vrlo važan kako osobni, tako i obiteljski te javnozdravstveni problem, odnosno problem cjelokupnog društva. U suočavanju s problemom nasilja nad ženama posebno je potrebno usmjeriti podršku i pomoć prema ženama koje doživljavaju zlostavljanje. Upravo pružanje podrške i pomoći predstavljaju posebnu moralnu obvezu stručnjaka i jednako tako cjelokupne zajednice. Cilj ovog rada je prikazati problem, pravni okvir, ulogu socijalnog rada i primjere dobre prakse u kontekstu borbe protiv nasilja nad ženama.Violence is a pronounced social problem today. The key reason for this is the fact that violence is no longer viewed as a private, but as part of a public problem. Violence represents an unwanted act of behavior towards a victim of violence, and in this paper the emphasis is on violence against women. It is precisely women who are the most frequent victims of violence. It is about violence that includes any act of gender-based violence, and it occurs in different forms. Violence against women very often goes unnoticed and equally undocumented, given that very few women decide to report the abuser. Recognizing violence against women is a very important personal, family and public health problem, that is, a problem for society as a whole. In dealing with the problem of violence against women, it is especially necessary to direct support and help to women who experience abuse. It is the provision of support and assistance that represents a special moral obligation of professionals and equally of the entire community. The aim of this paper is to present the problem, the legal framework, the role of social work and examples of good practice in the context of the fight against violence against women
Marijuana consumption as a risk factor for severe addiction in young people
No full textU ovom radu istražuje se konzumacija marihuane kao čimbenik rizika za sve teže ovisnosti kod mladih. Marihuana je treća najčešće korištena kontrolirana tvar u svijetu, a njezina konzumacija i legalizacija postaje sve češća i prihvatljivija. Rad sadrži detaljan opis biljke kanabis, odnosno marihuane, povijesni pregled uporabe marihuane s biološkim, psihološkim i socijalnim aspektima konzumacije marihuane. Na kraju, tu je i analiza postojećih istraživanja koja potvrđuju problem koji se u okviru istraživanja ispituje, a to je "gateway" teorija i povezanost konzumacije marihuane i konzumacije težih droga. Fokus metode je bio na analizi postojećih istraživanja, stručnih članaka, web platformi i drugih relevantnih podataka potrebnih za detaljan pristup ovoj problematici. Zaključci rada sugeriraju da rano uzimanje marihuane može značajno povećati rizik od prelaska na teže droge, naglašavajući potrebu za preventivnim mjerama i obrazovanjem mladih kako bi se smanjio ovaj rizik.This paper examines the consumption of marijuana as a risk factor for increasingly serious addictions among young people. Marijuana is the third most commonly used controlled substance in the world, and its consumption and legalization is becoming more common and acceptable. The paper contains a detailed description of the cannabis plant, i.e. marijuana, a historical overview of the use of marijuana with biological, psychological and social aspects of marijuana consumption. Finally, there is an analysis of existing research that confirms the problem that is examined in the framework of the research, which is the "gateway" theory and the connection between the consumption of marijuana and the consumption of harder drugs. The focus of the method was on the analysis of existing research, expert articles, web platforms and other relevant data needed for a detailed approach to this issue. The paper's conclusions suggest that early use of marijuana can significantly increase the risk of switching to harder drugs, emphasizing the need for preventive measures and youth education to reduce this risk