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The tourist offer and possibilities of improving the tourist offer of the town of Bjelovar
No full textU ovom radu bit će riječi o trenutnoj turističkoj ponudi grada Bjelovara, smještajnim kapacitetima, dolascima i noćenjima turista te o mogućem daljnjem razvoju turizma na području grada. Na kraju rada nalazi se anketa o mišljenju stanovnika Bjelovara o turističkoj ponudi grada Bjelovara te u kojim segmentima bi se ona mogla razvijati. Svrha ovog rada bila je prikazati Bjelovar kao turističku destinaciju te objasniti u kojim se pogledima može dalje razvijati. U radu su korištene teorijska i empirijska metoda istraživanja kako bi se kroz teoriju upoznao grad Bjelovar i sva njegova obilježja, a empirijskom metodom je odrađena anketa. Za pisanje rada korištene su knjige, znanstveni radovi te internetske stranice te su kao takve označene u radu. Uvidom u dobivene rezultate istraživanja utvrđeno je kako se turizam Bjelovara zasniva na jedinstvenoj kulturno-povijesnoj baštini i na cjelogodišnjem održavanju manifestacija.This paper will discuss the current tourist offer of the town of Bjelovar, the accommodation facilities, tourist arrivals and overnight stays and the possible further development of tourism in the town. At the end of the paper, a survey was conducted about the opinion of the inhabitants of Bjelovar about the tourist offer in the town of Bjelovar and in which segments it could develop. The purpose of this paper was to present Bjelovar as a tourist destination and to explain in what respects it could be developed further. The paper used theoretical and empirical research methods in order to get to know the town of Bjelovar and all its features through theory, and an empirical method was used to conduct the survey. Books, scientific papers and websites were used to write the paper and are marked as such in the paper. The insight into the obtained research results established that the tourism of Bjelovar is based on a unique cultural and historical heritage and year-round events
Analysis of impact of COVID-19 on the budget of the City of Dubrovnik with emphasis on attracting digital nomads
No full textTema diplomskog rada vezana je uz pojavu zarazne respiratorne bolesti COVID-19 koja je imala velik utjecaj na gospodarstvene promjene u svijetu. Sve to utjecalo je i na gospodarstvo Hrvatske, a jedna od najpogođenijih djelatnosti svakako je turizam. Bolest uzrokovana koronavirusom izravno utječe na daljnji razvoj turizma, a u radu se posebno želi utvrditi direktna povezanost novonastale pandemije s proračunom grada Dubrovnika koji je analiziran tijekom razdoblja od 2016. do 2020. godine, odnosno, od razdoblja prije i poslije pandemije. Naime, proglašenjem bolesti COVID-19 mijenja se dotadašnji način života. U poslovnom svijetu uvodi se rad od kuće i sve je manje potrebno boraviti u uredu ili drugim poslovnim prostorima. Dovoljno je imati pristup potrebnim komunikacijskim tehnologijama koje omogućuju online obavljanje posla. S obzirom na to da se posao može obavljati neovisno o mjestu rada, razvija se pojam digitalnih nomada, poduzetnika ili zaposlenika koji se mogu nalaziti bilo gdje u svijetu i svoj posao obavljati putem interneta. Sve to utječe i na turizam u Dubrovniku. Tako se u radu želi utvrditi povezanost koronavirusne bolesti na Dubrovnik kao turističku destinaciju i njegov proračun te se nastoji prikazati novi trend koji je pandemija dodatno razvila.The topic of this diploma thesis is the appearance of the global Covid-19 pandemic and its impact on the economy of Dubrovnik and its budget analysed for the period from 2016 to 2020, i.e. from before and after the appearance of the coronavirus. In 2020, the virus causing Covid-19 appeared in the world and has since affected the global economy including Croatia. One of the hardest-hit industries is tourism. The pandemic has had a direct impact on the further development of tourism, the pandemic being a major threat affecting also the budget of the City of Dubrovnik. By analysing the period from 2016 to 2020, the thesis aims to establish a direct connection of the newly emerged pandemic and the budget of the City of Dubrovnik. After the pandemic was declared, the life as it used to take place until then has changed. In the business world, working from home has been introduced so that it is no longer necessary to be in the office but rather only to have access to communication technologies that make work online possible. Since the job can now be done regardless of the place of work, the term ‘digital nomad’ has emerged. Digital nomads are entrepreneurs or employees who can now work anywhere in the world. The paper is to establish the impact of the coronavirus pandemic on Dubrovnik as a destination and its budget, and present the new trend that the pandemic additionally developed
Citizen Perception of the Pension System Sustainability in the Republic of Croatia
No full textMirovinski sustav od velikog je značaja za svaku državu pa tako i Republiku Hrvatsku. Omogućuje sustavno prikupljanje novčanih sredstava na temelju doprinosa osiguranika i isplatu mirovine i drugih novčanih primanja osiguranicima i članovima njihove obitelji, ostvarenih na temelju različitih prava koja proizlaze iz mirovinskog osiguranja. Sveobuhvatnom mirovinskom reformom i novim zakonodavnim okvirima u hrvatskom mirovinskom sustavu, koji su u primjeni od 1. siječnja 2019. reagiralo se na nepovoljna demografska kretanja, ublažavanje uočenih nejednakosti unutar sustava, stanje na tržištu rada, kao i na nepovoljan odnos između broja osiguranika i umirovljenika. Glavnina izvora podataka u ovom diplomskom radu odnosila se na dostupne podatke iz Državnog zavoda za statistiku, publikacija HZMO-a, službene internetske stranice Europske komisije i zemalja članica Europske unije te EUROSTAT-a. Prema posljednjem izvještaju o adekvatnosti mirovina u Europskoj uniji, Hrvatska se nalazi u skupni zemalja s najnižom adekvatnošću mirovina, što predstavlja veliki izazov i u kontekstu siromaštva starijih osoba. Nositelji ekonomske politike u Hrvatskoj svjesni ovog problema u Nacionalnom planu oporavka i otpornosti 2021. - 2026. predvidjeli su nastavak reforme mirovinskog sustava, radi povećanja adekvatnosti mirovina i to prvenstveno redefiniranjem modela obiteljske mirovine, po uzoru na zemlje članice Europske unije, koju prima gotovo 300.000 osoba u Hrvatskoj, čime bi se utjecalo na povećanje adekvatnosti mirovina i smanjenje stope rizika od siromaštva starijih osoba. Rezultati provedenog istraživanja percepcije hrvatskih građana o mirovinskom sustavu u Republici Hrvatskoj pokazali su nedovoljnu informiranost ispitanika o hrvatskom mirovinskom sustavu i mišljenja su im kreirana putem medija odakle i crpe znanje o mirovinskom sustavu. Preporuka je da bi građane u sklopu financijske pismenosti trebalo u što u ranijoj dobi informirati o funkcioniranju mirovinskog sustava i njihovim pravima i obvezama kako bi na vrijeme počeli razmišljati o svojoj budućnosti i sigurnosti u umirovljeničkim danima. Uz izgradnju svijesti o preuzimanju osobne odgovornosti za financijskom sigurnosti u budućnosti, stvarala bi se pozitivnija percepcija građana o mirovinskom sustavu, kao i o potrebi viših izdvajanja u mirovinske fondove radi osiguranja boljih financijskih uvjeta.The pension system is of great importance to each country, including the Republic of Croatia. It allows the systematic collection of funds based on the contributions of the insured person as well as the payment of pensions, earned on the basic of various rights arising from pension insurance, and other cash benefits to insured persons and their family members. The comprehensive pension reform and the new legislative frameworks in the Croatian pension system, which have been in force since 1st January 2019, have responded to the unfavorable demographic trends, the mitigating of perceived inequalities within the system, the state of the labor market, as well as the unfavorable ratio of the number of insured persons and pensioners. The majority of the data in this master's thesis is available in the Croatian Bureau of Statistics, publications of HZMO, the official website of the European Commission and the member states of the European Union and EUROSTATA. According to the latest report on pension adequacy in the European Union, Croatia is placed within a group of countries with the lowest pension adequacy, which is also a major challenge in the context of elderly poverty. Taking this problem into account when devising the National Recovery and Resilience Plan 2021-2026, the economic policy holders in Croatia, predicted the continuation of the pension system reform, with the aim of increasing pension adequacy. This has been achieved primarily by redefining the family pension model, designed according to the model used in the member states of the European Union. Since almost 300,000 people in Croatia receive such pensions, pension adequacy will be increased and the risk of the elderly poverty will be reduced. The survey results on the perception of Croatian citizens about the pension system in the Republic of Croatia showed that the respondents were not well informed about the Croatian pension system and that their opinions were formed by the media through which they drew knowledge about it. It is recommended that citizens be informed about the functioning of the pension system and their rights and obligations as early as possible as a part of
financial literacy in order to start thinking about their future and security in their retirement days on time. Building awareness about the importance of taking personal responsibility for financial security in the future would create a more positive perception of citizens about the pension system, as well as the need for higher contributions to pension funds in order to ensure one’s better financial conditions
Marketing positioning of hotels on the example of hotel Palma Makarska
No full textMarketing zauzima sve važnije mjesto u razvoju ugostiteljstva i hotelijerstva. S obzirom na
značaj marketinga u hotelijerstvu potrebno je neprestano pratiti kretanja na turističkom tržištu,
prilagođavati strategiju te unositi inovacije u hotelski proizvod. Strategija treba biti vođena
tržištem i okruženjem u kojem poduzeće ostvaruje svoje prihode. Tema ovog završnog rada je
marketinško pozicioniranje hotela Palma u Makarskoj. Svrha rada je analiza trenutačnog stanja
hotela kada je riječ o marketinškom spletu, konkurentnosti potrošača i trendova na tržištu. U
radu se pojmovno određuje marketing hotela, objašnjavaju se zadaće svakog elementa
marketinškog spleta usluga kao i utjecaj vanjskih i unutarnjih činitelja poslovanja.
Interpretiraju se pojmovi kao što su ugostiteljstvo, ugostiteljski objekti te korištenje osnovnih
usluga hotela. Obrađuje se konkretan primjer hotela te se analiziraju važni pojmovi
hotelijerstva. U radu se nalaze i aktivnosti kojima se ostvaruju strateški ciljevi i povećava
konkurentnost hotela Palma. Izvori za ovaj završni rad proizašli su iz autoričina vlastita
iskustva s obzirom na dugogodišnje praćenje i poznavanje rada hotela kao i uvid u planove
poslovanja hotela Palma. U ovom će se radu obuhvatiti i politika distribucije te važnost
korištenja distribucijskih kanala koje koristi ovaj hotel radi prodaje jer se kroz politiku
promocije i navođenje korištenih promocijskih alata ističe važnost promocije u svakodnevnom
poslovanju hotela čija je svrha ispuniti poslovne ciljeve.In order to keep the marketing at the highest position of the hotel industry, it is necessary to
keep up with the movements on the tourist market, to modify strategies and include innovations
in the hotel product. The strategy needs to be lead by the market and surrounding in which the
enterprise provides its income. The purpose of business of the enterprise is to be expressed
through the mission in which the main goals of the enterprise are determined. The theme of
this thesis is marketing positioning of the Hotel Palma in Makarska. The purpose of the thesis
is analysis of the temporary situation and conditions in this hotel in respect of the marketing
mix, competitiveness of consumers and market trends. The thesis includes the terms of hotel
marketing itself, description of features and importance of each element of marketing mix of
services, as well as the influence of outer and inner factors of business activity. The concrete
example of the hotel is described, together with all important terms related with hotel industry.
The thesis also deals with the primary activities that need to be undertaken in order to achieve
strategic goals and increase the competitiveness of the Hotel Palma. The politics of distribution
and importance of distribution channels used by the hotel for the purpose of selling are also
included in this thesis, because the promotion politics and guidance of certain promotion tools
already used emphasize the importance of promotion in daily business hotel activities for the
purpose of achievement of business goals
Audience participation in the organization of an animated film festival
No full textCilj rada je istražiti i definirati ulogu publike u razvitku kulturne manifestacije. U tu svrhu korištena su primarna i sekundarna metoda istraživanja. Kao uvod u temu teorijski su obrađeni pojam kulturnog turizma i marketing kulturne manifestacije. Participacija publike i njezin utjecaj na razvitak manifestacije istraženi su u studiji slučaja kulturne manifestacije Svjetskog festivala animiranog filma Animafest. Studija slučaja provedena je kombinacijom metode opservacije i metode skupnog intervjua. Na temelju postavljenih istraživačkih pitanja, provedeno je istraživanje u obliku skupnog intervjua s dugogodišnjim djelatnicima koji rade u organizaciji i produkciji festivala, u njihovom organizacijskom sjedištu. Analizom odgovora zaključeno je kako publika igra ključnu ulogu u organizaciji festivala, ne samo glasanjem na filmskim projekcijama, već sudjelovanjem u marketinškim aktivnostima Animafesta kroz razne objave na društvenim mrežama, čime znatno doprinosi širenju dobrog glasa i utječe na pozitivan imidž festivala.The aim of the final thesis is to investigate and define the role of the audience in the development of a cultural event. For this purpose, primary and secondary research methods were used. As an introduction to the topic, the concept of cultural tourism and the marketing of cultural happenings are theoretically treated. Audience participation and its influence on the development of the manifestation were investigated through a study case of the cultural event which was the World Festival of Animated Film called Animafest. The case study was conducted using a combination of an observation method and a group interview. Based on the research questions, research was conducted in the form of a group interview with long-term employees that are in the organization and production of the festival, in their organizational headquarters. After analyzing the answers, it was concluded that the audience plays a key role in the organization of the festival, not only by voting at film screenings, but by participating in the marketing activities of Animafest through various marketing activities on social networks, which significantly contributes to the spread of good news and affects the festival's positive image
Using social networks for more successful start and the development of entrepreneurial ventures
No full textU današnje vrijeme digitalizacije, kada svaka skoro osoba posjeduje neki oblik tehnologije u rukama, sa sigurnošću se može reći da su društvene mreže postale moderno oružje. Sve više se ističe važnost društvenih mreža u marketinškoj komunikaciji i slobodno se može reći da su one zamijenile mnoge medije i da su mnogim svjetskim, ali i manjim brendovima prvi izbor u odabiru medija za promoviranje. Društvene mreže danas za potrošače predstavljaju glavni izvor informacija i prostor gdje se mogu saznati sve što ih zanima o proizvodima koji su u skladu s njihovim interesima. Sve više mladih poduzetnika se odlučuje na poslovne pothvate upravo zato što smatraju da uz pomoć društvenih mreža njihove ideje mogu doživjeti veliki uspjeh. U radu je istraženo koliko društvene mreže utječu na pokretanje vlastitog biznisa. Njihov značaj je vidljiv iz rezultata istraživanja u kojima su anketirana 34 ispitanika koji posjeduju neki pravni oblik poduzeća. Prema primjerima dobre prakse vidljivo je da su društvene mreže veliki poticaj i odličan alat u pokretanju vlastitog biznisa. Prikazano je na koji način su intervjuiranim poduzetnicima društvene mreže pomogle u poslovanju. Ovim istraživanjem nastoji se približiti važnost korištenja suvremenih alata poput društvenih mreža i njihove implementacije u pokretanju, ali i u daljnjem radu vlastitog poslovnog pothvata.In the era of digitalization, when almost every person has some form of technology in their pockets, it can be said with certainty that social media platforms have become a modern-day weapon. The importance of social media platforms in marketing communication practices is increasingly emphasized, and it is safe to say that they have replaced many different forms of media. Social media has become the first choice for marketing practices for many global and smaller brands. Today, social media networks are the primary source of information for consumers and a space where they can find information about products in line with their interests. More and more young entrepreneurs are deciding on business ventures precisely because they believe that their ideas can be a great success with the help of social media networks. This paper investigates the impact of social media platforms when starting a business. The results of a survey taken by 34 respondents who own a company's legal form are available in this paper. Examples of good practice show that social media networks are a great incentive and a great tool in starting a business. It is also portrayed that social media networks helped the interviewed entrepreneurs who participated in the survey mentioned above. This research seeks to bring more considerable importance to modern tools such as social media networks and their implementation in starting a business and in its’ further work
Influence of brand image on consumer behavior
No full textU ovom završnom radu istražen je utjecaj imidža robne marke na ponašanje potrošača. Cilj istraživanja u radu vezan je uz čimbenike koji utječu na kreiranje pozitivnog imidža robne marke, odnosno saznati koji su to čimbenici, kakav je utjecaj tih čimbenika te kakva je percepcija potrošača vezana uz robne marke te imidž istih. Istraživanje je provedeno temeljem proučavanja literature relevantne za temu samog rada, proučavanjem sekundarnih istraživanja te temeljem provedenog istraživanja putem anketnog upitnika. Provedenim istraživanjem dokazana je važnost kreiranja robne marke, odnosno dokazano je kako je najvažnija odrednica koju potrošači vide tijekom kupovine upravo marka proizvoda. Kvaliteta je u ovom istraživanju odrednica imidža robne marke koja je dobila najvišu ocjenu po pitanju važnosti, stoga se budućim marketinškim stručnjacima savjetuje prvotno kreiranje kvalitetnog proizvoda, obzirom da je upravo kvaliteta temelj pozitivnog imidža. Drugim riječima, pozitivan imidž, neovisno o kojoj se vrsti i kategoriji imidža radi, prvotno se stječe kvalitetnim proizvodom, a tek onda promotivnim aktivnostima koje se najčešće vežu upravo uz kvalitetu tog proizvoda. Primarnim istraživanjem nastalim u svrhu pisanja ovog rada dokazano je kako pozitivno ocijenjen imidž utječe na namjeru za kupnjom, odnosno kreiranjem kvalitetnog proizvoda, čiju cijenu potrošači percipiraju kao pristupačnu te da je u skladu s kvalitetom proizvoda, moguće je postići zavidne rezultate u usporedbi s konkurencijom, obzirom da će potrošači u velikoj većini slučajeva odabrati robnu marku, ali i proizvod općenito, čiji imidž smatraju boljim u odnosu na konkurenciju.The aim of the paper is related to the factors that influence the creation of a positive brand image, ie to find out what these factors are, what is the impact of these factors and what is the consumer perception related to brands and their image. The research was conducted on the basis of studying the literature relevant to the topic of the paper, the study of secondary research and on the basis of the research conducted through a questionnaire. The research proved the importance of creating a brand, ie it was proven that the most important determinant that consumers see when buying is the brand of the product. In this research, quality is the determinant of the brand image that received the highest rating in terms of importance, so future marketing experts are advised to initially create a quality product, since quality is the foundation of a positive image. In other words, a positive image, regardless of the type and category of image, is first acquired by a quality product, and only then by promotional activities that are most often associated with the quality of the product. Primary research created for the purpose of writing this paper has shown that a positively rated image affects the intention to buy. By creating brand whose price consumers perceive as affordable and whose price is in line with product quality, it is possible to achieve enviable results compared to competition. Consumers in the vast majority of cases will choose a brand, but also a product in general, whose image they consider better than the competition
"Goodbye gift packages" a marketing tool for creating added value for the customer
No full textCilj je ovoga rada bio istražiti ulogu goodbye poklon-paketa kao dodane vrijednosti standardu u pružanju usluge smještaja. Budući da je Republika Hrvatska turistički orijentirana zemlja, te turizam čini značajan udio u ukupnom BDP-u, kvaliteta pružanja usluge smještaja od krucijalne je važnosti za gospodarstvo. Vrhunsko pružanje usluge ne znači da je sve savršeno – ali znači da postoji volja i dosljednost u odluci da se daje svoj maksimum kako bi se zadovoljilo svoje goste/klijente.
Istraživački problem ovoga rada odnosi se na utvrđivanje korištenja goodbye poklon-paketa u stvaranju pozitivnog mišljenja gosta o hotelu. Cilj istraživanja bio je otkriti kakvo je mišljenje ispitanika o goodbye poklon-paketima, a istraživanje je provedeno u smještajnim objektima, kako bi se dobio uvid u korištenje i učinkovitost takvog alata u stvaranju dobrog odnosa s gostima.
Istraživanjem je utvrđeno da je velika većina ispitanih otvorena za ovaj tip marketinga kao poslovne komunikacije sa svojim gostima.
Većina podataka za završni rad prikupljena je analizom literature o dosadašnjim istraživanjima te anketnim upitnikom, provedenim u smještajnim objektima.This paper explores the role of gift packages as an added value standard in the provision of accommodation services. Considering that the Republic of Croatia is a tourism-oriented country, with a large share of tourism in the total GDP, the quality of accommodation services is crucial for the economy. Superior service does not mean that everything is perfect - but it means that we are willing and consistent in our decision to give our best to satisfy our guests / clients. The research problem of this paper relates to determining the use of goodbye gift packages in creating a positive guest opinion about the hotel.
The aim of the research was to find out what the respondents think about goodbye gift packages, and the research was conducted on accommodation facilities, in order to gain insight into the use and effectiveness of such a tool in creating a good relationship with guests.
The research found that the vast majority of respondents are open to this type of marketing as business communication with their guests. Most of the data for the final paper were collected by analyzing the literature on previous research and a survey conducted on accommodation facilities
Intangible motivation techniques in micro and small enterprises of Zadar County
No full textGlavni cilj ovog specijalističkog diplomskog stručnog rada je analizirati način i učestalost korištenja nematerijalnih tehnika motivacije kod mikro i malih poduzeća u uslužnim djelatnostima u Zadarskoj županiji.
Za potrebe ovog specijalističkog diplomskog stručnog rada korišteni su primarni i sekundarni izvori podataka. Primarni izvori podataka prikupljeni su putem anketiranja. Populacija su bila sva mikro i mala poduzeća u uslužnim djelatnostima u Zadarskoj županiji, a uzorak od 50 ispitanika (odgovorne osobe – poslodavci) uzet je metodom lančane reakcije. Podaci su obrađeni deskriptivnom statistikom. Sekundarni izvori podataka su financijski pokazatelji poduzeća. U tu svrhu korištene su informacije koje pružaju internetski servisi FinInfo i info.BIZ. Kvantitativni podaci obrađeni su deskriptivnom statistikom. Na kraju je napravljena usporedba podataka dobivenih iz sekundarnih izvora sa prethodno dobivenim podacima iz primarnih izvora.
Mnoga od ispitanih poduzeća još uvijek svoje radnike ne smatra konkurentskom prednošću, što je vidljivo iz toga da ne koriste dovoljno nematerijalne tehnike motivacije. To su uglavnom poduzeća koja žele ostvariti što veće prihode, uz što manje troškove te na radnike gledaju upravo kroz prizmu troška.
Kao neke od preporuka za poboljšanje poslovanja, posebno financijskih pokazatelja poduzeća predložen je veći fokus menadžmenta, u ovom slučaju direktora i vlasnika poduzeća, na vlastite zaposlenike.
Također, sugerirana je veća uključenost zaposlenika u proces donošenja odluka vezanih uz poduzeće iz razloga što su zaposlenici, naročito u uslužnim djelatnostima, prva dodirna točka između poduzeća i krajnjih korisnika - kupaca. Iz tog razloga važno je naglasiti da zaposlenici mogu svojim zapažanjima i idejama također pridonijeti napretku poduzeća.The main goal of this specialist diploma thesis is to analyze the manner and frequency of use of intangible motivation techniques in micro and small enterprises in service industries in Zadar County.
For the needs of this specialist diploma professional work, primary and secondary data sources were used. Primary data sources: Survey method. The population was all micro and small enterprises in service activities in Zadar County, and a sample of 50 respondents (responsible persons - employers) was taken by the chain reaction method. Data were processed by descriptive statistics. Secondary data sources: Company financial indicators. For this purpose, the information provided by the internet services FinInfo and info.BIZ were used. Quantitative data were processed by descriptive statistics. Finally, a comparison of data obtained from secondary sources with previously obtained data from primary sources was made.
Many of the surveyed companies still do not consider their workers a competitive advantage, which is evident from the fact that they do not use enough intangible motivation techniques. These are mostly companies that want to generate as much revenue as possible, with as little cost as possible, and look at workers through the prism of cost.
As some of the recommendations for improving the business, especially financial indicators of the company, the author suggested a greater focus of management, in this case the director and owner of the company, on their own employees.
Also, the author suggested greater involvement of employees in the decision-making process related to the company because employees, especially in service industries, are the first point of contact between the company and end users - customers. For this reason, the author believes that employees can also contribute to the progress of the company with their observations and ideas
Infotainment content as a way of winning viewers – the analysis of an informative show on a commercial TV
No full textOvo je jedan od prvih radova u kojemu se istraživala prisutnost elemenata infotainmenta u informativnoj emisiji. Predmet istraživanja bila je informativna emisija komercijalne televizije - RTL Direkt. Metodom analize sadržaja, kvantitativno i kvalitativno analizirano je deset emisija RTL Direkta, emitiranih u prosincu 2017. godine. Pored glavne hipoteze da se sadržaji RTL Direkta mogu svrstati u infotainment sadržaje postavljene su i dvije pomoćne hipoteze koje su pretpostavljale da emisija nema tradicionalnu tematsku strukturu informativne emisije te da način prezentacije vijesti i pristup obradi tema daju emisiji zabavnu dimenziju. Sve su emisije odgledane i transkribirane. Sastavljen je kodni list s četrnaest kriterija na temelju kojih je analiziran sadržaj svake emisije posebno. Analiza je uključila voditeljeve komentare i najave. Rezultati istraživanja potvrdili su glavnu i obje pomoćne hipoteze. Pokazalo se da emisija ima specifičan način novinarskog izražavanja i pristup obradi tema kojima izlazi iz okvira klasične informativne emisije. Popularnost emisije pridonosi dojmu na osnovu kojega su hipoteze i postavljene.This is one of the first researches dealing with the presence of infotainment elements in an informative show. The research subject was an informative show on Croatian commercial television – RTL Direkt. Ten RTL Direkt shows, broadcasted during December of 2017. are analyzed, using the method of content analysis and, in doing so, applying quantitative and qualitative approaches. This research deals with the main hypothesis, suggesting that RTL Direkt content could be considered infotainment, and two supporting hypotheses, showing that the show lacks the traditional structure of the info show topics and the way of presenting news and topic approach, which makes it entertaining. All shows are watched and transcribed. The code list, including fourteen criteria that help analyze each show's content, is created. The analysis includes the presenter’s comments and announcements. The research results confirm both main and two supporting hypotheses. With its specific way of journalistic discourse and topic approach, the show stands out and cannot be considered a typical informative TV show. The hypotheses are also based on the popularity of the show