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Communication of the Rovinj Tourist Board on social networks
No full textOdrživa i uspješna turistička promocija gradova nemoguća je bez pomno osmišljene
strategije komuniciranja njihovih turističkih zajednica sa svim sudionicima na tržištu.
Komunikacijska strategija turističkih zajednica trebala bi prvenstveno počivati na
detaljnim analizama komunikacije svih uključenih članova (npr. administrativnih tijela,
hotela i ugostiteljskih objekata, te korisnika, tj. posjetitelja) kako bi se postigao
optimalan učinak prijenosa informacija za sve zainteresirane. Budući da je turizam
najvažnija gospodarska grana Republike Hrvatske1, sve je veći interes državne
uprave, lokalne samouprave, pojedinih institucija i poduzetnika za uspješnom
komunikacijom s posjetiteljima, kao posljedica sve veće potražnje posjetitelja za
kvalitetnim, ažurnim i potpunim informacijama o gradu koji posjećuju i ukupnoj
turističkoj ponudi, u ovom slučaju Grada Rovinja. Kvalitetna komunikacija kompleksan
je i dvosmjeran odnos koji je presudan za kvalitetu pružanja usluga u turizmu. Stoga
je u ovom specijalističkom diplomskom stručnom radu analizirana komunikacija
Turističke zajednice (TZ) Grada Rovinja na društvenim mrežama kao relativno novom
mediju komunikacije, mogući problemi vezani uz odabir društvenih mreža kao medija
za prezentaciju, kojima bi se trebala poboljšati kvaliteta i ažurnost komunikacije s
posjetiteljima. Pojavom društvenih mreža na Internetu klasični kanali komuniciranja
(plakati, brošure, izlaganje na sajmovima) postaju sve manje zastupljeni, dok se
prednost sve više daje digitalnim medijima (društvenim mrežama). Društvene mreže
postale su nezaobilazan kanal u poslovnoj komunikaciji, u probijanju na tržište, osvajanju
klijenata te održivosti poslovanja. Zbog ograničenosti obujma rada, pažnja je bila
usmjerena na nekoliko najaktualnijih društvenih mreža – Facebook, YouTube, Twitter
i Instagram.Sustainable and successful tourism promotion of cities is impossible without a carefully
designed strategy of communication of their tourist boards with all market participants.
The communication strategy of the tourist boards should be primarily based on a
detailed analysis of the communication of all involved members (eg. administration,
hotels and catering establishments, and users - the visitors) in order to achieve the
optimum effect of information transfer for all interested parties. Since tourism is the
most important economic branch of the Republic of Croatia, there is a growing interest
of the state administration, local self-government, individual institutions and
entrepreneurs in successful communication with visitors, as a consequence of the
increasing demand of visitors for quality, up-to-date and complete information about
the city they visit and the overall tourist offer, in this case the City of Rovinj. Quality
communication is a complex and two-way relationship that is crucial for the quality of
service delivery in tourism. Therefore, in this specialist diploma paper, communication
of the Tourist Board (TZ) of the City of Rovinj on social networks was analyzed as a
relatively new medium of communication, possible problems related to the selection
of social networks as presentation media, which should improve the quality and
timeliness of communication with visitors. With the appearance of social networks on
the Internet, the classic channels of communication (posters, brochures, exhibitions at
fairs) are becoming less prevalent, while digital media (social networks) are
increasingly favored. Social networks have become an indispensable channel in
business communication, market penetration, customer acquisition and business
sustainability. Due to the limited workload, attention was focused on several of the
most current social networks - Facebook, YouTube, Twitter and Instagram
Communication of the Catholic Church in Croatia on abortion: a case study
No full textPredmet i cilj rada bio je analizirati načine komunikacije Katoličke Crkve u Hrvatskoj na temu pobačaja putem portala. Iako je Republika Hrvatska po Ustavu sekularnog uređenja, oko 90 % stanovnika deklarira se katolicima. Stoga, djelovanje Crkve ima veliki utjecaj na politiku i društvo. Budući da su ta načela konzervativnog i tradicionalnog duha, dolazi do sukoba s liberalnim i progresivnim načinom života. Prava žena u Hrvatskoj uređena su zakonom te im se time omogućava pravo na legalan i siguran pobačaj u bolnicama. To se kosi s katoličkim načelima, zbog čega Katolička Crkva nastoji zabraniti pobačaj u potpunosti. Na svojim portalima objavljuje stavove po pitanju te teme, a u radu se analizira na koji način šalju poruke vjernicima. Također su argumentirane obje strane – za i protiv pobačaja. U radu se definira povijest propagande, tehnike manipulacije i vjerska propaganda te se razmatraju i analiziraju etički i medicinski stavovi o pobačaju, komunikacija Katoličke Crkve kroz spomenute portale, prava žena i zakoni u Hrvatskoj, slučaj Mirele Čavajde i medijsko pokriće rasprave sukobljenih strana.The aim of this paper is to analyse the ways of communication of the Catholic Church in Croatia on the topic of abortion on their portals. Although the Republic of Croatia is constitutionally secular, over 90% of the population declare themselves to be Catholics. Therefore, the activity of the Church has a great influence on politics and society. Since these principles are of a conservative and traditional nature, there is a conflict with a liberal and progressive way of life. The rights of women in Croatia are regulated by law, which enables them to have the right to a legal and safe abortion in hospitals. This goes against Catholi principles, which is why the Catholic Church seeks to ban abortion entirely. On their portals they publish their views on that topic, which are analysed to identify how they send messages to the believers. Both sides, for and against abortion, are argued in this paper. The history of propaganda, manipulation techniques and religious propaganda are defined and ethical and medical views on abortion, communication of the Catholic Church through the above- mentioned portals, women's rights and laws in Croatia are analysed, as well as the case of Mirela Čavajda and the media coverage of the debate between the conflicting parties
Development possibilities of mountain tourism within Northern Velebit
No full textU ovom se radu razmatraju mogućnosti daljnjeg razvitka planinskog turizma na području sjevernog Velebita. Svrha pisanja ovog rada je analiza najprivlačnijih resursnih osnova na području sjevernog Velebita te analiza njihove potencijalne i postojane turističke ponude. Navedena se analiza vrši kako bi se identificirale najatraktivnije atrakcije, te kako bi se potaknulo sastavljanje budućih ponuda. Autorica ovog rada koristi se metodom skupljanja sekundarnih podataka, kako bi prikupila potrebne informacije i podatke za daljnju analizu prikazanu unutar rada. Prikupljeni su podaci prikazani u kvantitativnom i kvalitativnom obliku. Prikazano je više načina analize podataka; deskriptivna analiza klimatskih atributa Zavižana vizualizirana grafikonom, deskriptivna analiza bioraznolikosti područja Nacionalnog parka Sjeverni Velebit, te SWOT analize NP Sjeverni Velebit, Kutereva i Senja. U sklopu istraživanja, autorica je dokučila da su potencijalno najvažniji resursi za razvoj planinskog turizma na području sjevernog Velebita: krška geomorfološka obilježja sjevernog Velebita, specifičnost planinske klime – s fokusom na Zavižan, velika bioraznolikost područja NP Sjeverni Velebit, utočište medvjeda i kulturna baština Kutereva, te park senjskih pisaca i bogat gradski muzej grada Senja. Može se zaključiti da je područje sjevernog Velebita bogato prirodnim i stvorenim atrakcijskim osnovama koje bi se lako mogle razviti i ukomponirati u buduće turističke ponude. Također se može zaključiti da bi ostvarenje autoričinih prijedloga o daljnjem razvitku ponude ojačalo cjelokupnu ponudu na području sjevernog Velebita. Preporučuje se provođenje daljnje analize konkretnih marketinških segmenata i ekoloških utjecaja turizma na navedeno područje, u svrhu prilagodbe budućih ponuda i orijentacije k održivom razvoju lokaliteta.This paper considers the possibilities of further development of mountain tourism in the area of Northern Velebit. The purpose of writing this paper is the analysis of the most attractive resources located within the area and the analysis of their potential and existing tourist offers. The previously mentioned analysis is carried out in order to identify the most significant attractions and to enhance future offers. The author of this paper uses the method of collecting secondary data, to gather necessary information and data for the further analysis presented in the paper. The collected data are presented in quantitative and qualitative forms. Several methods of data analysis are presented; descriptive analysis of specific climate attributes of Zavižan - visualized by a graph, descriptive analysis of biodiversity within The Northern Velebit National Park area and SWOT analysis of the Northern Velebit region along with Kuterevo and Senj. As a part of the research, the author concluded that the resources with the highest potential for the development of mountain tourism in the area of Northern Velebit are: the geomorphological features of northern Velebit, the specific features of mountain climate - with a focus on Zavižan, the great biodiversity of the Northern Velebit National Park, the bear sanctuary and the cultural heritage of Kuterevo, Senj Writers' Park and the rich Senj City Museum. It can be concluded that the area of Northern Velebit is rich in natural and manmade attractions that could easily be developed and incorporated into future tourist offers. It can also be concluded based on the author's proposals on the further development of the offer, the entire tourist supply in the area of Northern Velebit could be enriched. It is recommended to carry out further analysis of specific marketing segments and ecological impacts of tourism in the area, for the purpose of adjusting future offers and orientation towards sustainable development of the location
Izrada sendvič-panela i njihova primjena u graditeljstvu
No full textU ovom je radu pojašnjen pojam sendvič-panela, vrste sendvič-panela i razlike u njihovom spajanju i montaži. Definirani su i pojašnjeni materijali koji se koriste pri njihovoj izradi te su opisana izolacijska svojstva koja sendvič-paneli pružaju.
U radu je detaljno opisana proizvodnja sendvič-panela od poliuretanske (PUR) i poliizocijanuratne pjene (PIR) na proizvodnoj liniji, kao i proizvodnja sendvič-panela s ispunom od kamene vune i ekspandiranog polistirena (EPS-a).
Ukratko je opisano što je sve potrebno za pravilno pakiranje, transport i skladištenje sendvič-panela.
U zadnjem je dijelu rada objašnjena primjena sendvič-panela pri izradi kontejnera i kontejnerskih sklopova, a opisan je i postupak za montažu sendvič-panela na krovištima i na fasadama.This paper describes the concept of sandwich panels, the types of sandwich panels, and the differences in their joining method and assembly. The materials used for the manufacture are defined and explained, and the insulating properties of sandwich panels are described.
The paper describes in detail the production of sandwich panels made of polyurethane (PUR) and polyisocyanurate foam (PIR) on the production line, as well as the production of sandwich panels with stone wool and expanded polystyrene (EPS) as a filling.
The paper briefly describes what is required for proper packaging, transportation, and storage of sandwich panels.
The final part of the paper explains the application of sandwich panels in the manufacture of containers and container assemblies and describes the procedure for installing sandwich panels on roofs and facades
The Relationship Between Sustainable Fashion and Creative Industries: Creative and Innovative Transformation of Fashion?
No full textThe creative economy encompasses cultural and creative industries. In the documents of many United Nations (UN) organisations, the creative economy is often presented as one the means of sustainable transition. UNCTAD, in its reports, links the creative economy with sustainable development as the creative economy is based on the exploitation of ideas and human creativity rather than on the exploitation of natural resources. The important part of creative industries is the fashion industry. Due to its focus on the accelerated production and consumption of increasingly short-lived clothing products, the fashion industry is considered one of the most unsustainable industries. Many fashion critics believe that such a thing as sustainable fashion is not possible, that it is an oxymoron. The cultural industries, as a kind of precursor to the creative industries, in the ’30s and ’40s were also negatively contextualized as a form of commodification of culture, especially within the earlier work of the Frankfurt School. However, this perception of cultural and creative industries and the creative economy has changed since the 1980s (UNESCO and UNDP, 2013). This paper is a review paper that compares and contextualizes the development of sustainable fashion and creative industries. It finds similarities and differences in this development, discusses and interprets the role of sustainable fashion in the development of creative industries so far and predicts the possible role of sustainable fashion in the development of creative industries. This review paper uses qualitative content analysis of the media publications, professional and scientific literature on sustainable fashion and creative industries. The sustainable fashion will play a significant role in the future development of creative industries, especially the digitalization of fashion and eco-design, more precisely, the hybridization of sustainable technologies and fashion
The Analysis of Purchase Motivations for Buying Content in Freemium Mobile Games
No full textWith the proliferation of smartphones video games have become a part of our everyday routines. To understand specific motives for both purchasing and the avoidance of purchasing additional content in free mobile video games a survey was conducted on 156 Croatian players of mobile games. The results show that the motives for purchase avoidance were graded higher in average than purchase motives. For those players who had previously bought additional content the strongest motives were reasonable price, continuation of the game and disabling ads. Majority of participants did not buy additional content, and their strongest motives were not considering the game as a hobby, reluctance to pay for something that is free, and lack of interest in special events. The results were interpreted and compared with a similar survey on a Finnish sample of players
Financial analysis of the effects of business expansion of the company HEP-Opskrba d.o.o. into the final consumption market
No full textTema ovoga specijalističkog diplomskom stručnog rada je Financijska analiza efekata proširenja poslovanja poduzeća HEP Opskrba d.o.o. na tržište krajnje potrošnje. Autorica je odabrala ovu temu jer je zaposlena u poduzeću iz djelatnosti energetskog sektora, te želi primjenom stečenih znanja analizirati poslovanje poduzeća. Cilj analize je bio utvrditi efekte proširenja poslovanja poduzeća na tržište krajnje potrošnje. Procjena uspješnosti poslovanja jedan je od najvažnijih dijelova analize poduzeća jer predstavlja različite tehnike gdje se podaci dobiveni iz financijskih izvještaja oblikuju u informacije pomoću kojih se može dobiti jasna i konkretna slika o stvarnom stanju poduzeća. Obuhvaćeno je razdoblje od 2010. do 2013. godine te od 2014. do 2017. godine, odnosno prije i nakon uvođenja Društva na novo tržište kako bi se dobio jasan prikaz poslovanja HEP Opskrbe d.o o (u daljnjem tekstu: Društva). Rad je strukturiran u pet poglavlja. U Uvodu je naveden problem, predmet, istraživačka pitanja, ciljevi, metode istraživanja i struktura rada. U drugom poglavlju pod nazivom Financijska analiza opisani su temeljni financijski izvještaji i statistički financijski pokazatelji, dok sljedeće poglavlje daje poslovni profil Društva, a četvrto poglavlje se sastoji od empirijskog istraživanja. U zaključku su navedena zaključna razmatranja do kojih je autorica došla.The topic of the thesis is “Financial analysis of the effects of business expansion of the company HEP-Opskrba d.o.o. into the final consumption market”. The author chose this topic because she is an employee of the company in the energy sector and wants to apply the acquired knowledge to analyse the business of the company. The aim of the analysis was to determine the effects of the company's business expansion on its final consumption market. Business performance assessment is one of the most important parts of the company's analysis because it presents various techniques where the data obtained from financial statements are formed into information which can provide a clear and concrete picture of the actual state of the company. The periods covered are the ones dating from 2010-2013 and from 2014-2017, before and after the introduction of the company into new markets, in order to get a clear overview of the Company's operations. The paper is structured in five chapters. The Introduction, which describes the problems, goals and research methods. In the second chapter, entitled Financial Analysis, basic financial statements and statistic financial indicators are described, while in the next two chapters business profile of the Company and empirical research are included. Based on the above mentioned techniques, the author evaluated the success of the business in the final chapter
Introduction of financial control mechanisms to improve management in the selected company
No full textIako se kontrola pojavljuje kao posljednja menadžerska funkcija, nakon planiranja, organiziranja, kadroviranja i vođenja, ona ih sve povezuje jer osigurava nadzor nad djelovanjem poduzeća na putu ostvarivanja postavljenih ciljeva. Kontroliranje je dinamična aktivnost i menadžer mora posjedovati vještine odlučivanja kako bi odgovarajuće reagirao u određenoj situaciji. Kontrola se provodi kroz četiri koraka; definiranja standarda, mjerenja performansi, usporedbe standarda i performansi, te evaluacije performansi i poduzimanja korektivnih aktivnosti, ako je potrebno. Kontrola u proizvodnim poduzećima se najčešće provodi kroz kontrolu operacija i financijsku kontrolu. Financijski izvještaji i analize osiguravaju potrebne informacije menadžmentu za upravljanje poduzećem, odnosno donošenje boljih poslovnih odluka. Jedna od važnih djelatnosti u Republici Hrvatskoj je metaloprerađivačka industrija, koja bilježi stalan rast posljednjih nekoliko godina. Provedeno je primarno istraživanje na poduzeću Bravarija Mirt d.o.o. u cilju pronalaženja prijedloga za unaprjeđenje sustava kontrole. U radu su izložene koristi za promatrano poduzeće od upotrebe financijskih kontrolnih mehanizama u cilju unapređenja sustava donošenja odluka i posljedično povećanja uspješnosti poslovanja.Although control appears as the last managerial functions, after planning, organizing, framing and managing them all, it connects them all because it ensures supervision of the actions of the enterprise on the way to achieving the set goals. Control is a dynamic activity, and the manager must possess decision-making skills in order to react appropriately in a particular situation. Control is carried out through four steps: standards, performance measurements, standards and performance comparisons, and performance evaluation and corrective action, if necessary. Control in manufacturing enterprises is most often carried out through the control of operations and financial control. Financial statements and analyses provide the necessary information to management of the company, to make better business decisions. One of the important activities in the Republic of Croatia is the metal processing industry, which has been growing steadily over the last few years. Primary research was conducted on the company Bravarija Mirt d.o.o. with the aim of finding proposals for improving the control system. The paper outlines the benefits for the observed company from the use of financial control mechanisms in order to improve the decision-making system and consequently increase the performance of the business
Reaktivno upravljanje krizom na primjeru pandemije COVID-19
No full textProblem je istraživanja ovoga stručnoga diplomskog rada kriza uzrokovana
pandemijom bolesti COVID-19 i reagiranje države na nju. Poslovna kriza iznenadna
je situacija u kojoj može doći do ugrožavanja poslovanja poduzeća. Postoje proaktivni
i reaktivni način upravljanja nastalom krizom. Prema Svjetskoj zdravstvenoj
organizaciji bolest COVID-19 uzrokuje virus SARS-CoV-2, čije su posljedice
prvenstveno smetnje respiratornog sustava. Pandemija traje već više od dvije godine
uz velike posljedice za živote ljudi.
Pokazatelji lošeg utjecaja pandemije na gospodarstvo i turizam pad su BDP-a,
deflacija te potom visoka inflacija, pad broja novootvorenih poduzeća, pad prihoda od
turizma i pad broja turističkih dolazaka i noćenja. Sukladno preporukama za socijalno
distanciranje, potražnja za hotelima u 2020. godini je pala, a povećala se potražnja za
objekte u domaćinstvu i OPG-ovima. Iz dostupnih podataka zaključilo se da su Vlada
i Stožer civilne zaštite na krizu djelovali reaktivno kako bi suzbili već nastalu krizu.
Bilo bi dobro kada bi Vlada Republike Hrvatske izradila novu strategiju upravljanja
krizom i više pažnje posvetila proaktivnom modelu upravljanja krizom, poboljšala
kriznu komunikaciju, zakonski definirala rad od kuće te unaprijedila nastavu na daljinu.
Preporuka je da se uvede davanje koja će služiti kao fond iz kojeg će se isplaćivati
potpore u budućoj krizi. Zasad je nemoguće procijeniti koji pristup je najučinkovitiji za
suzbijanje pandemije i oporavak gospodarstva jer pandemija još traje.The subject of research in this professional thesis is the crisis caused by the COVID-
19 pandemic and the state's response to it. A business crisis is a sudden situation in
which the business of a company can be jeopardized, and there are proactive and
reactive ways to manage the crisis. According to the World Health Organization,
COVID-19 causes the SARS-CoV-2 virus and primarily causes respiratory disorders.
The pandemic has been going on for more than two years with great consequences
on people's lives.
Indicators of the bad impact of the pandemic on the economy and tourism are falling
GDP, deflation and then high inflation, declining numbers of start-ups, declining
tourism revenues and declining tourist arrivals and overnight stays. In line with social
distancing recommendations, demand for hotels fell in 2020, and demand for
household facilities and family farms increased. From the available data, it was
concluded that the Government and the Civil Protection Office acted reactively to the
crisis in order to suppress the already existing crisis.
It would be good if the Government of the Republic of Croatia improve crisis
management strategy and pay more attention to a proactive model of crisis
management, improve crisis communication, legally define work from home and
improve distance learning. For now, it is impossible to assess which approach is most
effective for tackling the pandemic and recovering the economy because the pandemic
is still ongoing
The analysis of possibility of engaging in sport enterprise on example of a chosen entrepreneur
No full textPoduzetništvo je širok pojam i njegovo značenje izraženo je kroz više definicija, a sumirajući poglede znanstvenika na poduzetništvo može se uočiti da je poduzetništvo posebna ekonomska funkcija kombiniranja proizvodnih čimbenika i umnožavanje postojećih potencijala. Pored toga, poduzetništvo se može promatrati kao kreativni proces i pretvaranje izumiteljskog dara u inovaciju, te kao proces samozapošljavanja i početak vlastitog biznisa, nastajanja i razvoja malih poduzeća. Na samom početku pokretanja vlastitog biznisa, poduzetnik se treba opredijeliti na djelatnost kojom se želi baviti i potvrditi raspolaže li svim potrebnim resursima kako bi realizirao svoju viziju, ideju, inovaciju i slično.
Republika Hrvatska se zasigurno može ponositi stanjem u oblasti sporta obzirom na velike uspjehe koji su postignuti na europskim, pa i svjetskim natjecanjima. Također, država treba sadržavati kvalitetnu sportsku infrastrukturu kako bi jačala zainteresiranost potencijalnih korisnika u toj oblasti.
U teorijskom dijelu rada raznim metodama došlo se do saznanja o prednostima i nedostatcima pokretanja vlastitog biznisa, te kakvo je stanje sporta u Republici Hrvatskoj i kakvu podršku država pruža pri pokretanju vlastitog biznisa u sportu. Istraživanjem rada odabranog poduzetnika Kujtima Morina, osnivača futsal škole Uspinjača-Gimka i anketiranjem klijenata navedenog poduzetnika uvidjelo se obostrano zadovoljstvo poslovanja. Zadovoljni klijenti, kvaliteta i održivost poslovanja bitan su čimbenik u očuvanju, pa čak i širenju, poslovanja.Entrepreneurship is a broad concept and it can be defined in various ways. Summing up scientific views on entrepreneurship, it can be concluded that entrepreneurship is a special economic function of combining production factors and multiplying existing potentials. In addition, entrepreneurship can be seen as a creative process and the transformation of the gift of invention into innovation. It is also a process of self-employment and starting one`s own business, as well as the emergence and development of small businesses. At the beginning of starting their own business, entrepreneurs should decide on the activity they want to engage in and confirm whether they have all the necessary resources to make their vision, idea or innovation come true.
The Republic of Croatia can certainly be proud of the situation in the field of sports, given the great successes achieved at European and even world competitions. Moreover, the state should have quality sports infrastructure to strengthen the interests of potential users.
In the theoretical part of the dissertation and through various methods it was found that different shortcomings and advances when starting one's business; also, the situation of the sports in the Republic of Croatia and its standings as well as what kind of support the state offers in sport business startups. Having done research on the entrepreneur Kujtim Morin, the founder of the futsal school Uspinjača-Gimka, and conducting a survey among his clients, we noted mutual business satisfaction. Satisfied customers, quality and sustainability of business are important factors in maintaining and expanding business