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New Generations and inheritance of family Businesses
No full textU ovom završnom radu naslova „Nove generacije i nasljeđivanje obiteljskog
poduzeća“ cilj je predstaviti novu generaciju nasljednika (generaciju Z) obiteljskih
poduzeća prema njihovim obilježjima, definirati prednosti i nedostatke obilježja nove
generacije nasljednika u kontekstu nasljeđivanja obiteljskih poduzeća, opisati proces
generacijske tranzicije u obiteljskim poduzećima, identificirati specifičnosti generacije
Z u kontekstu generacijske tranzicije, ispitati interes nove generacije za nasljeđivanje
obiteljskog poduzeća, željeni način provođenja tranzicije te definirati preporuke za
praksu. Nakon definiranja ključnih pojmova i opisivanja procesa iz naslova rada,
identificirani su prednosti i nedostaci obiteljskih poduzeća te nove generacije
nasljednika. Potom je anketnim upitnikom ispitan interes nove generacije nasljednika
za nasljeđivanjem obiteljskog poduzeća, željeni način provođenja tranzicije te utjecaj
pojedinih prednosti i nedostataka generacije Z na uspješnost tranzicije.
Zaključeno je kako je nova generacija veoma zainteresirana za nasljeđivanje
obiteljskog poduzeća. Kako bi u provođenju tranzicije bila uspješnija od prethodnih
generacija može iskoristiti svoje prednosti kao što su poduzetnička orijentiranost i
obrazovanje, te poznavanje društvenih mreža i interneta. Nedostatak radnog iskustva,
brzo dolaženje do zasićenja i nemogućnost usredotočivanja na zadatak neki su od
nedostataka generacije Z koji mogu predstavljati izazove za prevladavanje. Kako bi
se tranzicija što uspješnije provela, vlasnicima se preporuča da u potpunosti prepuste
lidersku poziciju, a ako im poduzeće predstavlja važan dio njihovog života mogu
nastaviti raditi za poduzeće na puno ili nepuno radno vrijeme te savjetovati mlađu
generaciju, ali ne i donositi odluke. U slučaju nesigurnosti u načinu provođenja
tranzicije, formiranje obiteljskog vijeća može biti od velike pomoći, kao i korištenje
savjetnika i vanjskih odbora. Obrazovnim institucijama preporučuje se uvođenje
poduzetništva kroz neformalne programe već od rane dobi, gdje bi potencijalni
nasljednici razvijali različite socijalne vještine i poduzetničke namjere.In this final paper titled "New generations and inheritance of family Businesses", the
goal is to present the new generation of heirs (generation Z) of family businesses
according to their characteristics, to define the advantages and disadvantages of the
characteristics of the new generation of heirs in the context of family business
inheritance, to describe the process of generational transition in family businesses ,
identify the specifics of generation Z in the context of generational transition, examine
the interest of the new generation in inheriting the family business, the desired way of
carrying out the transition, and define recommendations for practice. After defining the
key terms and describing the process from the title of the paper, the advantages and
disadvantages of family businesses and the new generation of heirs were identified.
Then, the interest of the new generation of heirs in inheriting the family business, the
desired way of carrying out the transition, and the influence of certain advantages and
disadvantages of generation Z on the success of the transition were examined using
a questionnaire. It was concluded that the new generation is very interested in
inheriting the family business. In order to be more successful than previous
generations in carrying out the transition, it can use its advantages such as
entrepreneurial orientation and education, as well as knowledge of social networks
and the Internet. The lack of work experience, quickly becoming saturated and the
inability to focus on the task are some of the shortcomings of generation Z, and they
can represent challenges that need to be overcome in order to make the transition
successfully. In order for the transition to be carried out as successfully as possible,
the owners are recommended to leave the leadership position completely, and if the
company represents an important part of their life, they can continue to work for the
company full-time or part-time and advise the younger generation, but not make
decisions. In case of uncertainty in the way of carrying out the transition, the formation
of a family council can be of great help, as well as the use of advisers and external
committees. Educational institutions are recommended to introduce entrepreneurship
through informal programs from an early age, where potential successors would
develop different social skills and entrepreneurial intentions
The influence of organic wine production in boutique wineries on the development of tourism
No full textTurizam i vinarstvo povezani su od davnina. Vrhunska vina privlačila su oduvijek značajne brojeve gastro turista. Suvremeni svijet samo je osnažio tu povezanost dodavanjem mogućnosti proizvodnje i plasmana ekološki proizvedenih vina u kombinaciji s tradicionalnom gastronomskom ponudom određenog područja. S obzirom na nedovoljnu istraženost utjecaja proizvodnje eko vina u boutique vinarijama na turizam ključno je prikazati sve relevantne teorijske odrednice ovog područja. Glavni je cilj istraživanja utvrditi utjecaj proizvodnje ekoloških vina kroz boutique vinarije na vinski turizam i turističku ponudu u Republici Hrvatskoj. Korištene metode za prikupljanje podataka i informacija su primarne (polustrukturirani intervjui) i sekundarne (relevantna literatura i dokumentacija vinarije). Rezultati istraživanja pokazuju kako od davnina postoji kontinuitet razvoja vinarstva u Republici Hrvatskoj, koji se mijenja sukladno klimatskim, tehnološkim i ostalim uvjetima. Također, razvoj vinarstva značajno je proširio i obogatio turističku ponudu u Republici Hrvatskoj, posebice kada je riječ o ekološki proizvedenim vinima čija je ponuda u stalnom porastu, stoga se očekuje širenje ponude te veća proizvodnja i njihov plasman na tržište kroz turizam. Rezultati ovog istraživanja doprinose identifikaciji poslovnih prilika u turizmu te uz proširenje istraživanja na turiste i sudionike vinskog turizma mogu rezultirati značajnim napretkom u kreiranju turističke ponude Republike Hrvatske.Tourism and winemaking have been linked since ancient times. Top wines have always attracted significant numbers of gastro tourists. The modern world has only strengthened this connection by adding the possibility of production and marketing of ecologically produced wines in combination with the traditional gastronomic offer of a certain area. Given the lack of research into the impact of eco wine production in boutique wineries on tourism, it is crucial to present all the relevant theoretical determinants of this area. The main goal of the research is to determine the influence of the production of organic wines through boutique wineries on wine tourism and tourist offer in the Republic of Croatia. The methods used to collect data and information are primary (semi-structured interviews) and secondary (relevant literature and winery documentation). The results of the research show that since ancient times there has been a continuity in the development of winemaking in the Republic of Croatia, which changes according to climatic, technological and other conditions. Also, the development of winemaking has significantly expanded and enriched the tourist offer in the Republic of Croatia, especially when it comes to ecologically produced wines, whose offer is constantly increasing, therefore it is expected that the offer will expand and more production and their placement on the market through tourism. The results of this research contribute to the identification of business opportunities in tourism, and with the extension of the research to tourists and wine tourism participants, they can result in significant progress in the creation of the tourist offer of the Republic of Croatia
Entertainers in Croatian and Serbian Media: Analysis of Media Coverage and Public Perception
No full textEstradna scena i glazba nerijetko predstavljaju teme rasprava u društvu prvenstveno zbog tendencije medija da o njima svakodnevno izvještavaju. Usprkos tomu što mnogi tvrde da ih estrada nimalo ne zanima, statistike pokazuju da su članci upravo ove tematike često najčitaniji i imaju najveći broj komentara što medije dodatno motivira da nastave izvještavati o tome. Iako se tematika estrade u brojnim raspravama banalizira, mnogo važnih pitanja može se postaviti prilikom čitanja članaka o estradnim izvođačima. Glazba se definira kao umjetnost koju ne bi trebalo politizirati i zloupotrebljavati, dapače, ona bi trebala unificirati i brisati teritorijalne granice. Je li to zapravo tako? Samim time stvorio se okvir za postavljanje nekoliko važnih istraživačkih pitanja koja će biti razrađena u istraživačkom radu. Cilj je rada bio utvrditi načine medijskog izvještavanja o estradnim izvođačima u Hrvatskoj i Srbiji fokusirajući se na nacionalizam i seksizam u medijima. Također, nastojalo se ispitati percepciju javnosti o odabranoj tematici. Prvo istraživanje bilo je provedeno kvantitativnom metodom analize sadržaja članaka na četiri najčitanija senzacionalistička portala u Hrvatskoj i Srbiji – 24sata.hr, Indeks.hr, Blic.rs i Kurir.rs. Odabrana su dva izvođača koji predstavljaju hrvatsku estradu (Severina i Petar Grašo) i ekvivalentno dva izvođača koji su karijeru izgradili u Srbiji (Jelena Karleuša i Željko Samardžić). Na definiranom uzorku izvršila se analiza sadržaja članaka objavljenih u razdoblju od 20. veljače do 20. kolovoza 2023. Nakon toga provedeno je drugo istraživanje metodom ankete u svrhu nadopunjavanja i formiranja kompletnog i relevantnog zaključka.The entertainment scene and music are often topics of discussion in society primarily due to
the media's tendency to report on them daily. Even though many claim that they are not at all
interested in the entertainment and music industry, statistics show that articles on this topic are
often the most read and have the largest number of comments, which further motivates the
media to continue reporting on it. Although the topic of the entertainment scene is trivialized
in numerous discussions, many important questions can be asked when reading articles about
entertainers. Music is defined as an art that should not be politicized and misused, it should
unify and erase territorial borders. Is that really the case? This created a framework for asking
several important research questions that will be elaborated in this research paper. The aim of
the research is to determine the tone of voice of media coverage on entertainers in Croatia and
Serbia focusing on nationalism and sexism in the media. Moreover, the aim was also to
examine public's perception of the selected topic. First research was conducted using the
quantitative method of analysing the content of articles on the four most read sensationalist
portals in Croatia and Serbia 24sata.hr, Indeks.hr, Blic.rs and Kurir.rs. Two Croatian
performers (Severina and Petar Grašo) and equivalently two performers who built their
careers in Serbia (Jelena Karleuša and Željko Samardžić) were selected as representatives. On
a defined sample the analysis of articles published in the period from 20 th of February until
20 th of August was conducted. After that, the before mentioned second research using the
online survey method was conducted to create a complete and relevant conclusion
The influence of prices and image of hospitality establishments on consumer perception and behavior
No full textU ovom završnom radu istraživalo se utječu li cijena i imidž ugostiteljskih objekata na percepciju i ponašanje potrošača. Cilj istraživanja bio je dobiti uvid u čimbenike koji su oblikovali percepciju potrošača te njihov izbor i zadovoljstvo prilikom posjeta ugostiteljskim objektima. Korištena je online anketa kao metoda prikupljanja podataka, a dobiveni podaci detaljno su analizirani kako bi se testirale postavljene hipoteze u vezi cijena i imidža s percepcijom potrošača. Rezultati istraživanja pružili su uvid u to kako potrošači percipiraju cijene u ugostiteljskim objektima te kako imidž tih objekata utječe na njihov izbor i zadovoljstvo. Na temelju dobivenih rezultata, autorica je zaključila kako je cijena unatoč imidžu ključni faktor koji značajno utječe na ponašanje potrošača u kontekstu ugostiteljskih objekata. U cilju daljnjih istraživanja, preporučuje se usredotočiti na specifične aspekte cijena i imidža te razvoj strategija za poboljšanje iskustva potrošača i ostvarenje njihovih preferencija.This final thesis examined the impact of pricing and the image of hospitality establishments on consumer perception and behavior. The research aimed to gain insights into the factors that shaped consumers' perception, choice, and satisfaction when visiting hospitality establishments. An online survey was utilized as the data collection method, and the collected data were extensively analyzed to test the hypothesis regarding the relationship between pricing, image, and consumers' perception. The research results provided insights into how consumers perceive prices in hospitality establishments and how does the image of these establishments influence their choice and satisfaction. Based on the obtain results, the author concluded that despite the image, the price is the key factor that significantly affects the consumer behavior in the context of hospitality establishments. For future research, it is recommended to focus on specific aspects of pricing and image, and on developing strategies to enhance the consumers' experience and realizations of their preferences
The Role of the Incubator Environment in the Growth and Development of Startups on the Example of the Zagreb Innovation Center
No full textOvaj rad istražuje utjecaj Zagrebačkog inovacijskog centra (ZICER) kao inkubatorskog okruženja na razvoj start-upova u području poduzetništva i inovacija. Start-upovi predstavljaju ključne pokretače gospodarskog rasta i razvoja, a inkubatori poput ZICERa pružaju im potrebnu podršku kako bi ostvarili svoj puni potencijal. Fokus je na pružanju podrške mladim poduzetnicima u ranoj fazi razvoja, pružajući im resurse, mentorstvo, edukaciju i umrežavanje. Kroz prikupljanje podataka o uspješnim startup-ovima koji su prošli kroz ZICERov inkubacijski program, istražuju se konkretni primjeri pozitivnog utjecaja ovog inkubatorskog okruženja na njihov razvoj. Rezultati istraživanja ukazuju na ključne prednosti ZICERa kao inkubatora, uključujući pristup stručnom mentorstvu, mogućnost umrežavanja s drugim poduzetnicima i investitorima, te prilike za financijsku podršku i daljnji razvoj. Zaključak istraživanja rada potvrđuje važnost inkubatorskih okruženja poput ZICERa u poticanju i podržavanju razvoja start-upova. Inkubatori igraju ključnu ulogu u oblikovanju ekosustava koji potiče inovacije i stvara poticajno okruženje za uspjeh mladih poduzetnika.This paper explores the impact of the Zagreb Innovation Center (ZICER) as an incubator environment on the development of startups in the field of entrepreneurship and innovation. Startups are the key drivers of economic growth and development, and incubators like ZICER provide them with the necessary support to fulfill their full potential. The focus is on supporting young entrepreneurs in the early stages of development, providing them with resources, mentorship, education, and networking opportunities. By collecting data on successful startups that have gone through ZICER's incubation program, specific examples of the positive impact of this incubator environment on their development are explored. The research results point to key advantages of ZICER as an incubator, including access to expert mentorship, networking opportunities with other entrepreneurs and investors, as well as opportunities for financial support and further growth. The conclusion of the research confirms the importance of incubator environments like ZICER in fostering and supporting the development of startups. Incubators play a crucial role in shaping an ecosystem that encourages innovation and creates a stimulative environment for the success of young entrepreneurs
The analysis of young people's perceptions of ethics of fashion brands advertising on social media
No full textTema ovoga završnoga rada je „Analiza percepcije mladih o etičnosti oglašavanja modnih brendova na društvenim mrežama“ te budući da ista pripada području marketinga, obrađeni su pojmovi oglašavanje, društvene mreže i modni brendovi te etičnost u oglašavanju.
Danas je oglašavanje neizostavan dio promocijskih aktivnosti te je prisutno u svim raspoloživim masovnim medijima. S obzirom na razvoj digitalnih tehnologija, internet i društvene mreže nameću se kao primarni odabir oglašivača, a pritom potiskuju tradicionalne oblike poput televizije, novina, radija i drugih. Međutim, u želji da oglašavanje bude što kreativnije, originalnije i drugačije, vrlo se često dovodi u pitanje etičnost oglasa.
Cilj ovoga rada bio je ispitati percepciju mladih o etičnosti u oglašavanju modnih brendova na društvenim mrežama. Kvantitativno istraživanje provedeno je tijekom svibnja, lipnja i srpnja 2023. godine elektroničkom anketom. Anketnom upitniku pristupilo je 312 ispitanika, no 303 ispitanika čine uzorak jer su u dobi od 18 do 35 godina te koriste društvene mreže. Provedenim istraživanjem nastajalo se utvrditi obraćaju li ispitanici pažnju na etičnost modnih brendova, što posljedično utječe i na njihove odluke o kupnji pojedinoga modnoga brenda. Temeljem dobivenih rezultata, navedeni su ograničenja te smjernice za buduća istraživanja o etičnosti u oglašavanju.The topic of this final paper is “The analysis of young people’s perceptions of ethics of fashion brands advertising on social media”, and, as it falls within the scope of marketing, the following terms were analysed: advertising, social media and fashion brands and ethical advertising.
Nowadays, advertising is an integral component of promotional activities and is present in all available mass media. Considering the development of digital technologies, the Internet and social media seem to be the first choice for most advertisers, pushing aside the traditional ways of advertising, such as TV, newspapers, radio, etc. However, while the trend is to make advertising as creative, original and different as possible, the ethics of advertising can frequently be brought into question.
The aim of this paper was to examine young people’s perceptions of ethics of fashion brands advertising on social media. The quantitative research was conducted during May, June, and July 2023, via online survey. The survey was filled in by 312 respondents, but 303 respondents make up the sample as they are in the 18-35 age range group, and they are social media users. The conducted research was aimed at determining whether the respondents pay attention to how ethical fashion brands are, which, consequently, affects their decisions to purchase a particular fashion brand item. Based on the obtained results, the limitations and guidelines for future research on ethical advertising are stated
Information system project for the sale and maintenance of IT equipment
No full textU zadanom radu prikazan je, raščlanjen te objašnjen informacijski sustav za trgovinu prodaje i održavanja informatičke opreme. Uvodni dio rada bavi se objašnjenjem što je zapravo informacijski sustav, od čega se on sastoji, koji su mu glavni procesi te njegova implementacija u realnim poslovnim sustavima. Dobiveni podatci se analiziraju uz pomoć metoda kao što su: relacijski model, konceptualni model te dijagram toka podataka. Značenje istih kao i detaljna izrada prikazana je postepeno. Da bi se dokazalo da su normalne forme pravilno izrađene, provodi se normalizacija podataka, a algoritmima dobivenim izvlačenjem informacija iz relacijskog modela, provjerava se sama funkcionalnost tog sustava.In given paper, the information system for the sale and maintenance of IT equipment is presented, analyzed and explained. The introductory part of the paper deals with explaining what an information system actually is, what it consists of, what are its main processes and its implementation in real business systems. The obtained data are analyzed with the help of methods such as: relational model, conceptual model and data flow diagram. The meaning of the same as well as the detailed construction is presented step by step. In order to prove that the normal forms are properly created, data normalization has been implemented and, with the algorithms created by extracting information from the relational model, the very functionality of that system can bee checked
Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera
No full textPewDiePie, čije pravo ime je Felix Kjellberg, iskusio je pozitivno i negativno izvještavanje u medijima. Felixova sposobnost da se nosi s kontroverzama i krizama u medijima, kao što je slučaj s optužbama za antisemitizam, pruža influencerima lekciju o važnosti upravljanja vlastitim imidžem i odgovaranja na krizne situacije. Cilj ovoga rada je metodom analize sadržaja dati odgovor na pitanje portretira li se Felix Kjellberg u hrvatskim medijima pozitivno ili negativno. Provedenim istraživanjem ustanovljeno je da mediji često alterniraju između naglašavanja pozitivnih i negativnih aspekta odabranog influencera te se znaju u više navrata koristiti manipulativnim komunikacijskim strategijama. Rad donosi pregled digitalizacije masovne komunikacije, utjecaj komunikacijskih taktika na izgradnju imidža influencera i raspravu rezultata provedenog istraživanjaPewDiePie, whose real name is Felix Kjellberg, has experienced both positive and negative media coverage. Felix's ability to deal with controversies and media crises, such as accusations of antisemitism, teaches influencers a lesson in the importance of managing their own image and responding to crisis situations. The aim of this paper is to answer the question of whether Felix Kjellberg is portrayed positively or negatively in the Croatian media, using the methods of content analysis. The conducted research has established that the media often alternate between emphasizing the positive and negative aspects of the chosen influencer and occasionally resort to manipulative communication strategies. The paper provides an overview of a mass communication digitisation, the impact of communication tactics on influencer image creation, and discusses the results of the conducted research