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Logical data model of an information system for a real estate agency
No full textRad proučava informacijske sustave i njihovu ulogu u poslovnim sustavima, faze i metode u razvoju informacijskih sustava, modeliranje procesa i podataka te primjenu ovih sustava na primjeru tržišta nekretnina i agencija za nekretnine. U radu se opisuju osnovni pojmovi i konceptualno modeliranje podataka te se razrađuju faze razvoja informacijskog sustava, od planiranja do održavanja. Na primjeru tržišta nekretnina i agencija za nekretnine prikazuje se proces modeliranja podataka za informacijski sustav, izrada konceptualnog i relacijskog modela podataka te organizacija resursa predloženog modela informacijskog sustava.
Ključne riječi: informacijski sustavi, modeliranje poslovnih procesa, modeliranje podataka, tržište nekretnina, agencije za nekretnine, konceptualni model podataka, relacijski model podatakaThesis examines information systems and their role in business systems, phases and methods in developing information systems, process and data modeling, and their application using the example of the real estate market and real estate agencies. The thesis describes basic concepts and conceptual data modeling and elaborates on the phases of information system development, from planning to maintenance. Using the example of the real estate market and real estate agencies, the data modeling process for an information system is presented, including the creation of a conceptual and relational data model, and the organization of resources proposed by the information system model
The analysis of standards and categorization of 4 and 5 star hotel in Croatia
No full textTema završnog rada je analiza kategorizacije i standardizacije hotela u Hrvatskoj. U radu je prikazan početak primjene kategorizacije te sam postupak kategorizacije hotela koji se danas primjenjuje u Republici Hrvatskoj. Za postizanje kvalitete usluge u hotelima vrlo je bitna i primjena standarda u pružanju usluge ili prodaji proizvoda. Rad se sastoji od teorijskog i praktičnog dijela. U teorijskom dijelu rada prikazana je zakonska regulativa prema kojoj se radi kategorizacija hotela te dodjela posebnog standarda. U praktičnom dijelu rada rađena je usporedba dvaju hotela od kojih je jedan kategoriziran s četiri zvjezdice, a drugi s pet zvjezdica. Oba hotela imaju poseban standard za kongresni hotel. Dobiveni rezultati o zadovoljstvu gostiju boravkom u hotelima s pet zvjezdica upućuju na to da kategorija i kvaliteta nisu ujednačeni. Zbog velike konkurentnosti tržišta i zahtjeva gostiju hotela, potrebno je razvijati i prilagođavati nove usluge koje će zadovoljiti potrebe gostiju za cijenu koju plaćaju.The topic of the final paper is the analysis of the categorization and standardization of hotels in Croatia. The paper presents the beginning of the application of categorization, as well as the hotel categorization procedure applied today in the Republic of Croatia. To achieve the quality of service in hotels, it is very important to apply standards when providing services or selling products. The paper consists of a theoretical and a practical part. In the theoretical part, the legal regulations according to which hotels are categorized as well as the allocation of a special standard are presented. In the practical part of the work, there is a comparison of two hotels, one of which was categorized with four stars and the other with five stars. Both hotels have a special standard for a congress hotel. The survey results obtained on the satisfaction of guests staying in five-star hotels indicate that the category and quality are not uniform. Due to the high competitiveness of the market and the demands of hotel guests, it is necessary to develop and adapt new services that will meet the needs of guests for the price they pay
The communication plan of the singer J.R. August
No full textBudući da je komunikacija jedno od najvažnijih sredstava ljudskog izražavanja i načina prenošenja poruka, upotreba strateškog komuniciranja i izrada efikasnog komunikacijskog plana važan su alat mnogih tvrtki, organizacija i pojedinaca koji se bave određenim poslom - takav je slučaj i u glazbenoj industriji. U ovom se specijalističkom diplomskom radu izradio prijedlog komunikacijskog plana za kantautora J.R. Augusta. Prijedlog komunikacijskog plana ponajviše je fokusiran na event menadžment kao jednu od taktika komuniciranja, kao i na digitalnu komunikaciju i odnose s medijima. Uz njih se koristilo i druge taktike komuniciranja. Odabir strategije i taktika komunikacije u ovom specijalističkom diplomskom radu temelji se na primarnom istraživanju provedenom u obliku dubinskog intervjua s kantautorom J.R. Augustom te analize sadržaja na društvenim medijima i analize medijskih objava o kantautoru. Odabir komunikacijskih strategija i taktika olakšala je i analiza sadržaja društvenih medija dva konkurentna regionalna glazbenika, Sari Renar i bendu Buč Kesidi, te analiza medijskih objava o istima.As communication is one of the most important ways of human expression and ways of sending messages, using strategic communication and making an effective communication plan is an important tool used by many companies, organizations and individuals working in any field – the same case is in the music industry. In this master thesis, a suggestion for a communication plan was made for singer/songwriter J.R. August. The suggestion of this communication plan is mostly focused on event management as one of the communication tools, as well as on digital communication and media relations. Other communication strategies and tools were also used. The choice of appropriate communication strategies and tools in this master thesis is based on primary research – an in-depth interview with the singer/songwriter J.R. August, as well as content analysis of data collected from social media and media content. Choosing communication strategies and tools was made easier by analysing the social media of two other musicians from the region, Sara Renar and the band “Buč Kesidi”, as well as analysing the media content about them
Crisic management in sports during the pandemic COVID-19
No full textPandemija COVID-19 u cijelom je svijetu prouzročila mnogobrojne neugodne situacije i gubitke. Ne samo da je utjecala na gospodarstvo, već i na ostale sektore poput: trgovine, turizma, ekonomije i sporta. Krizni menadžment, kao novi pojam u Hrvatskoj koji nam se svakodnevno servira, ima ulogu planiranja i provođenja mjera za osiguranje temeljnih ciljeva. On kao takav, obilježava sva sredstva i metode koje su potrebne kako bi se određena kriza riješila na pravilan i što bezbolniji način te ostavila što manje posljedice. U trenucima kada je sve bilo prisiljeno privremeno stati, uz pomoć kriznog menadžmenta napravljena je strategija kako se nositi u kriznim uvjetima. Koncerti su otkazani, okupljanja su smanjivana ili ograničavana. Sportska događanja koja su se mogla odvijati imala su brojne restrikcije za koje se nije znao datum ukidanja. Rad je primarno usmjeren na krizu koja je zahvatila sportski svijet te na posljedice koje je na njega ostavila. Od samog početka pandemije znalo se da će doći i do financijskih gubitaka koje još danas pokušavaju zbrojiti i vratiti. Neke od bitnijih teza rada svode se na identificiranje same uloge sporta u svijetu, u društvu, njegova uloga u životu pojedinaca, posljedice krize te izazova s kojima se svijet sporta morao uhvatiti u koštac uoči mijenjanja svojih standardnih pravila. Kako u profesionalnom tako i u rekreativnom sportskom sektoru.The pandemic COVID-19 has caused numerous unpleasant losses and situations all over the world. Not only did COVID-19 affect the economy but also other sectors as well, like: trade market, turism, finance sector and sports. Crisis management, as a new term nowadays, has a role of planning and implementing measures to ensure fundamental goals. As such, it marks all means and methods, which are necessary in order to solve a certain crisis in a proper and painless way, and leave as few consequences as possible. In moments when everything was forced to stand still for a while, with the help of crisis management, a strategy was made to deal with crisis conditions. The concerts were cancelled, gathering were reduced or limited, sports events that could have taken place, had numerous restrictions for which the date of cancellation was unknown. This paper is primarily focused on the crisis that hit the sports world and the consequences it left on it. It was known from the very beginning that there would be financial losses, which are still being tried to be added up and returned. Some of the main important theses of this paper came down to identifying the very role of sport in the world, in the society, its role in the life of an individual, the consequences of the crisis and the challenges that the world of sport had to face before changing its standard rules – both in the professional and recreational sports sector
The influence of the social media and the digital age on journalism and media
No full textCilj rada bio je usporediti razlike u novinarstvu koje je doprinijelo razvijanje noviteta 21. stoljeća koji mijenjaju značenje novinarstva i postaju važna platforma za novinske medije. Rad objašnjava funkcioniranje aktualnih društvenih mreža kao što su Instagram i Facebook te kako se novinarstvo prilagodilo u informiranju publike i na koji način funkcionira moderno novinarstvo. Također, rad sortira razlike u prijašnjem tradicionalnom obavještavanju vijesti i današnjem na temelju dosadašnjih istraživanja. Cilj ovoga rada je opisati specifičnosti internetskog novinarstva i tehnoloških izazova zbog kojeg današnje novinarstvo zahtjeva ne samo prikupljanje potrebnih informacija već i poznavanje tehnologije. Osim toga, rad opisuje proces olakšavanja posla kod novinara te na koji način se prikupljanje podataka za vijest promijenila tijekom svih ovih godina i koji odnos medij ima sa svojom publikom. Moderno doba je napravilo veliku prekretnicu u prikupljanju i obavještavanju vijesti zbog čega se odlika novinara kao takvog znatno promijenila kao i izazovi s kojima se susreće. No, jedina stvar koja se u ovom cijelom modernom svijetu nije promijenila su novinarska načela kojima bi svaki novinar trebao težiti, što će biti detaljnije objašnjeno u zadnjem poglavlju.The aim of this final pape ris to compare the differences in journalism that contributed to the development of 21st century novelties that change the meaning of journalism and become an important platform for news media. The paper explains the functioning of current social media platforms such as Instagram and Facebook. It further focuses on how journalism has adapted to inform the audience and how modern journalism functions. Additionally, the thesis compares the differences between previous traditional news reporting and the present one based on the research completed so far. The aim of this paper is to describe the specifics of internet journalism and the technological challenges that today's journalism faces as it does not require only the collection of necessary information but also the knowledge of technology. In addition, the thesis describes the process of making the work of journalists easier and how the collection of data for news has changed over all these years, as well as what relationship the media have with their audience. The modern times have been a great turning point in the gathering and reporting of news, due to which the characteristics of journalists and challenges they face have changed significantly. However, the only thing that has not changed in this modern world are the journalistic principles that every journalist should strive for, this is explained in more detail in the last chapter of the paper
Language Analysis of German Media Narratives in Croatia within the Pandemic Period
No full textThe paper’s topic is the linguistic analysis of narratives about Croats, Croatian tourism and Croatia during the pandemic in texts on German portals. Pandemic communication on foreign countries in domestic media can be seen as a frame for tourist branding. It is expected that the image of a particular country as a tourist destination during the pandemic will be related to the topic of security. One of the sources from which potential tourists get information about the epidemiological safety of specific sources is their media. Therefore, in this article, the emphasis is on analysing the German media related to the mentioned topics. The research was conducted on texts that have been singled out on the most visited portals in 2021. According to the data available on statista.de, the following portals were used: tportal.de, FOCUS ONLINE and bild.de (statista.de). Texts and statements published during 2020, 2021 and 2022 were analysed. Linguistic analysis refers to the qualitative analysis of the texts and discourse based on semantics and grammar structures in order to indicate dominative narratives. The results show the presence of a narrative about Croatia and insufficient information related to epidemiological frameworks, vaccination, and general behaviour during the pandemic