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Opportunities for the development of glamping tourism in Croatia
No full textJedan od selektivnih oblika turizma koji je sve popularniji i sve češći predmet istraživanja je glamping turizam. S ciljem proširenja turističke ponude i povećanjem konkurentnosti turističke destinacije, sve je veći broj destinacija koje ulažu u glamping ponudu. S obzirom na sve veću popularnost glamping turizma, odabrana je ta tematika za istraživanje. Istraživanjem se želi ustanoviti koliko je važno pratiti promjene na tržištu i pravovremeno odgovarati na izazove prisutne na turističkom tržištu. Predmet istraživanja rada odnosi se na glamping turizam u Republici Hrvatskoj. Ciljevi su istraživanja definirati glamping turizam i povezane pojmove, analizirati opće podatke o glamping turizmu u Republici Hrvatskoj, kao i strukturu glamping ponude i potražnje. Osim toga, ciljevi su istraživanja analizirati trendove u daljnjem razvoju i izraditi preporuke za unapređenje glamping turizma.
U radu je naglasak na analizi glamping ponude u Hrvatskoj kako bi se ustanovilo u kojem je dijelu Hrvatske najveći potencijal za razvoj glamping turizma. Naime, Hrvatska može biti atraktivna svih 12 mjeseci u godini i glamping ponuda može u tome pomoći, s obzirom na to da se Hrvatska suočava s velikom sezonalnosti. Pri kreiranju budućih proizvoda i usluga, svakako treba voditi računa o razlikama između kampista i glampista jer glampisti imaju želju za izoliranošću i preferiraju luksuz i komfor. U konačnici, prirodno okruženje treba biti inovativno iskorišteno jer će se tako privući mladi i energični glampisti koji će smještaj preporučiti svojim prijateljima, obitelji i prijateljima.One of the selective forms of tourism that is increasingly popular and increasingly the subject of research is glamping tourism. With the aim of expanding the tourist offer and increasing the competitiveness of the tourist destination, an increasing number of destinations are investing in glamping offer. Given the growing popularity of glamping tourism, the management has chosen this topic for research. The research aims to establish how important it is to monitor changes in the market and respond in a timely manner to the challenges present in the tourism market. The subject of the research is glamping tourism in the Republic of Croatia. The objectives of the research are to define glamping tourism and related concepts, to analyze general data on glamping tourism in the Republic of Croatia, as well as the structure of glamping supply and demand. Also, the objectives of the research are to analyze trends in further development and make recommendations for improving glamping tourism.
The paper emphasizes the analysis of glamping offer in Croatia in order to determine in which part of Croatia the greatest potential for the development of glamping tourism. Croatia can be attractive all 12 months of the year and the glamping offer can help, given that Croatia is facing great seasonality. When creating future products and services, one should definitely take into account the differences between campers and glampists because glampists have a desire for isolation and prefer luxury and comfort. Ultimately, the natural environment should be used innovatively, as this will attract young and energetic glampists who will recommend accommodation to their friends, family and friends
Outlier detection methods in datasets
No full textU ovom istraživanju se analiziraju različite metode otkrivanja ekstremnih vrijednosti
unutar skupova podataka. Fokus je na istraživanju različitih pristupa kojima se
identificiraju i obrađuju outlier-i, tj. ekstremne vrijednosti unutar podataka koje mogu
značajno utjecati na statističke analize, rezultate modeliranja i donošenje odluka.
Razmatraju se metode koje se koriste za identifikaciju i obradu tih vrijednosti kako bi se
osigurala pouzdanost analize i interpretacija rezultata. Kroz primjere i praksu u radnom
okruženju Pythona i Jupyter Notebooka, istražuju se ove tehnike s ciljem pružanja
boljeg razumijevanja njihove primjene i efikasnosti u praksi.In this study, various methods for detecting outliers within datasets are examined. The
focus is on exploring different approaches to identify and address outliers, which are
extreme values within dana that can significantly influence statistical analyses, modeling
outcomes, and decision-making. Methods used to detect and process these values are
considered to ensure the reliability of analyses and the interpretation of results. Through
examples and practical implementation in the Python and Jupyter Notebook
environments, these methods are explored to provide a better understanding of their
application and effectiveness in real-world scenarios
Potential of the truffle as a primary resource in the development of the gastronomic tourism in Istria
No full textHrana je postala ključan dio turističkog iskustva te shodno tome, dolazi do razvoja posebne grane turizma poznate pod nazivom gastro turizam. Kroz hranu turisti mogu upoznati kulturne vrijednosti lokalne sredine. S druge strane, lokalna zajednica može pomoću gastro turizma promovirati kulturnu baštinu i razvijati se. Najrazvijenija gastronomska regija u Hrvatskoj je Istra, koja nudi kvalitetnu ponudu autohtonih proizvoda.
Unutar ovog rada istražen je potencijal tartufa kao temelj za daljnji razvoj gastronomskog turizma Istre. Za potrebe istraživanja korištene su dvije metodologije: anketa i intervju. Nadalje, istraženo je zanimanje ispitanika o gastro turizmu Istre i tartufima u gastronomskoj ponudi, a rezultati pokazuju visoko mišljenje o ponudi Istre kao gastronomskoj i turističkoj destinaciji.
Istraživanjem je potvrđena postavljena hipoteza. Nadalje, dobiveni rezultati potvrđuju da je Istra gastronomska regija sa razvijenom i kvalitetnom ponudom te pokazuju da postoji interes stranih i domaćih turista za tartufe. Kako bi došlo do željenih rezultata, preporuča se raditi na edukaciji lokalnog stanovništva i turista i ulagati u promociju autohtonog proizvoda tartufa. Također, Istra kao regija treba nastaviti s bogatom ponudom sadržaja, kvalitete proizvoda i vrhunske usluge jer su to faktori koji motiviraju turiste na dolazak.Food has become an important part of the tourist experience and, accordingly, a special food tourism, known as gastro tourism, has developed. Through food, tourists can learn about the cultural values of the local community. On the other hand, the local community can use gastronomic tourism to promote cultural heritage and development. The most developed gastronomic region in Croatia is Istria, which offers a high-quality range of local products.
In this thesis, the potential of truffle as a basis for the further development of gastronomic tourism in Istria was analyzed. For research purposes two methodologies were used: a survey and an interview. In addition, the interest of respondents in gastronomic tourism of Istria and truffles in the gastronomic offer of Istria was studied. The results show a high opinion about the offer of Istria and Istria as a gastronomic and tourist destination.
The research confirmed the hypothesis. Furthermore, the obtained results confirm that Istria is a gastronomic region with a developed and quality offer and shows that there is an interest of both foreign and domestic tourists for truffles. To achieve the wanted results, it is recommended to educate the local population and tourists and to invest in the promotion of local products. Also, Istria should continue with its variety of tourist attractions, high-quality products, and top service because these are the factors that motivate tourists to visit
Analysis of digital content of fitness influencers on the social network Instagram
No full textU ovom završnom radu analiziran je digitalni sadržaj dviju fitness influencerica kako bi se saznalo na koji način su komunicirale sa svojim pratiteljima i što je bilo u fokusu objavljivanja za vrijeme pandemije virusa COVID-19, od 1. 1. 2020. - 1. 5. 2020. Uz to proveden je i anketni upitnik kako bi se ispitale navike i percepcije ljudi prema vježbanju prije, za vrijeme i poslije pandemije virusa COVID-19, te percepcija prema fitness influencerima. Teorijski je objašnjeno kako su društvene mreže utjecale na komunikaciju, zatim tko su influenceri, što je influencer marketing, pojam pandemije virusa COVID-19 i kako je pandemija virusa COVID-19 utjecala na fitness industriju. Provedena je analiza digitalnog sadržaja i anketni upitnik čiji rezultati pokazuju da je za vrijeme pandemije virusa COVID-19 fokus objava fitness influencerica bio u potpunosti na vježbanju, a za vrijeme pandemije virusa COVID-19 mnogi ispitanici su vježbali. Unatoč tome, manji broj ispitanika prati i vjeruje fitness influencerima.In this final paper, the digital content of two fitness influencers was analyzed to determine how they communicated with their followers and the focus of their content during the period from January 1, 2020, to May 1, 2020. Additionally, a survey questionnaire was conducted to examine people's exercise habits and their perception of exercise before, during, and after the COVID-19 pandemic, as well as their views on fitness influencers. The paper provides theoretical explanations on how social networks affect communication, who influencers are, what influencer marketing entails, the concept of the COVID-19 pandemic, and how it impacted the fitness industry. The analysis of digital content and the survey questionnaire's results indicate that, during the COVID-19 pandemic, fitness influencers predominantly focused their posts on exercise. Despite the pandemic, a considerable number of respondents reported engaging in exercise. However, a smaller proportion of respondents both follow and trust fitness influencers
VERN Students' Familiarity with Agile Project Management as a Project Management Framework
No full textOvaj rad obuhvaća pregled literature s temom agilnog upravljanja projektima, te
pruža uvid u značajke agilnog okvira za upravljanje projektima uzimajući u obzir
dinamično okruženje poslovanja i utjecaj disruptivnih tehnologija. Dana je usporedba
agilnog upravljanja tradicionalnim i hibridnim pristupom u upravljanju projektima. U
razmatranjima su uzeti u obzir različiti sadržaji i okruženja u kojima se projekti
provode. Pružen je kratak pregled povijesnog razvoja primjene agilnog pristupa u
upravljanju projektima. Predstavljene su najpoznatije agilne metodologije čija
primjena seže u područja koja nisu isključivo vezana za informatiku i razvoj
računalnih aplikacija. Glavni je cilj rada istražiti interes i znanja studenata o temi
agilnog upravljanja projektima. Provedena je anketa među studentima Sveučilišta
VERN' koja obuhvaća pitanja o značajkama i metodama vezanima uz agilno
upravljanje projektima. Razmatrana je uloga agilnog upravljanja projektima u
obrazovnim sadržajima namijenjenim studentima s aspekta pripreme studenata za
brze promjene u poslovnome svijetu i agilno vođenje projekata. Rezultati istraživanja
ukazuju na izvrsnu upoznatost studenata s agilnim upravljanjem projektima na IT
smjerovima, dok su studenti ostalih smjerova studija manje upoznati, ali bi
uključivanje nastavnih sadržaja na temu agilnog poslovanja značajno utjecalo na
poboljšanje razine znanja.This paper includes a literature review on the topic of agile project management, and
provides insight into the features of the agile framework for project management,
taking into account the dynamic business environment and the impact of disruptive
technologies. A comparison of agile management with traditional and hybrid
approaches to project management is given. The deliberations took into account the
different contents and environments in which the projects are implemented. A brief
overview of the historical development of the application of the agile approach in
project management is provided. The most famous agile methodologies are
presented, the application of which extends to areas that are not exclusively related
to informatics and the development of computer applications. The main goal of the
work was to investigate students' interest and knowledge on agile project
management. A survey was conducted among VERN' students, which included
questions about features and methods related to agile project management. The role
of agile project management in educational content intended for students was
considered from the aspect of preparing students for rapid changes in the business
world and agile project management. The results of the research indicate excellent
familiarity of students with agile project management in the IT area, while students in
other programs are less familiar, but the inclusion of teaching content on the topic of
agile business would have a significant impact on improving the level of knowledge
Digital marketing on the example of a travel agency
No full textDigitalni je marketing moderan marketing koji daje mjerljive rezultate, podrazumijeva orijentaciju na potrošača, razvoj poslovnog programa i usmjerenost prema ciljevima. Turizam je globalna djelatnost i aktivnost pa je pojava digitalnog marketinga ojačala komunikaciju turističkih subjekata s odabranim skupinama na globalnoj razini. Digitalni marketing koristi kanale i alate kao što su SMM, SEO, e-pošta, sadržajni marketing, partnerski marketing itd. Digitalne tehnologije omogućuje primjenu novih alata za statističku obradu podataka o korisnicima, stvaraju se baze informacija o korisnicima te je omogućena precizna segmentacija tržišta kao i praćenje uspješnosti kampanja u stvarnom vremenu. U radu je provedeno istraživanje o iskustvima korisnika vezano uz primjenu digitalnih marketinških alata u turizmu. Na temelju spoznaja do kojih se došlo tijekom izrade rada, u radu je izložen i prijedlog digitalne marketinške komunikacije za odabranu turističku agenciju Promajna Tours.Digital marketing is modern marketing that provides measurable results, implies consumer orientation, business program development and goal orientation. Tourism is a global business activity, therefore the emergence of digital marketing has strengthened the communication of tourism entities with selected groups on a global level. Digital marketing uses channels and tools such as SMM, SEO, e-mail, content marketing, partner marketing, etc. Digital technologies enable the application of new tools for statistical processing of user data, user information databases are created, and precise market segmentation is enabled as well as monitoring the success of campaigns in real time. In the paper, research was conducted on user experiences related to the application of digital marketing tools in tourism. Based on the knowledge gained during the creation of the work, the proposal for digital marketing communication for the selected tourist agency Promajna Tours is presented in the work
Examining consumer habits under the influence of digital brand promotion
No full textZavršni rad „Ispitivanje potrošačkih navika pod utjecajem digitalne promocije
brendova“ bavi se tematikom promjena potrošačkih navika korisnika pod utjecajem
interneta. Radom se analizira kako su tradicionalni mediji, poput televizije i tiskanih
medija, izgubili dio svoje dominacije u korist interneta i kako je to utjecalo na
promjenu medijskih i potrošačkih navika kod korisnika. Rad istražuje na koji naĉin
pripadnici Generacije Z koriste internet kao glavni izvor informacija i zabave te kako
se te promjene odražavaju na njihove kupovne navike. Navike Generacije Z pri
konzumiranju medija bitno se razlikuju od prijašnjih generacija, a razlog za to je
široka dostupnost interneta i raznolikost digitalnih platformi. Kroz istraživanje i
analizu ovih tema pruža se uvid u to kako internet utječe na kupovne odluke
Generacije Z. Cilj rada bio je ispitati kakvu percepciju Generacija Z ima o svojim
kupovnim navikama, stavovima i akcijama koje poduzimaju pod utjecajem sadržaja
koji se objavljuje na internetu. Rad naglašava važnost razumijevanja digitalnih
navika potrošača u kontekstu influencer marketinga i promjena medijskih navika, te
kako se te spoznaje mogu primijeniti u marketinškim strategijama usmjerenim na
Generaciju Z. Rezultati anketnog istraživanja Generacije Z pokazuju da internet
uveliko utječe na stavove i percepcije korisnika te da brendovi kroz dobro selektirani
i kvalitetan sadržaj mogu imati veliki utjecaj na potrošače.The final paper "Examining consumer habits under the influence of digital brand
promotion" examines changes in consumer habits of users under the influence of the
Internet. The paper analyzes how traditional media, such as television and print
media, have lost part of their dominance in favor of the Internet and how this has
influenced the change in media and consumption habits of users. The paper
investigates how members of Generation Z use the Internet as the main source of
information and entertainment and how these changes are reflected in their shopping
habits. Generation Z's media consumption habits are significantly different from
previous generations, and the reason for this is the wide availability of the Internet
and the variety of digital platforms. Through the research and analysis of these
topics, an insight is provided into how the Internet affects the purchase decisions of
Generation Z. The work aimed to examine the kind of perception Generation Z has
about their purchasing habits, attitudes and actions they take under the influence of
content published on the Internet. The paper emphasizes the importance of
understanding the digital habits of consumers in the context of influencer marketing
and changes in media habits, and how these insights can be applied in marketing
strategies aimed at Generation Z. The results of the Generation Z survey show that
the Internet greatly influences the attitudes and perceptions of users and that brands
can have a great impact on consumers using well-selected and high-quality content
Film promotion on social networks on the occasion of Academy Awards ceremony
No full textFilmske dodjele nagrada Oskar su vrlo važne nagrade u filmskom svijetu stoga filmski studiji vide Oskare kao izvrsnu priliku za oglašavanje svojih filmova, ali i samih studija. Popularizacijom društvenih mreža takvo oglašavanje nudi filmovima dovoljno alata kako bi pospješili svoju promociju filmova široj javnosti. Ovaj se rad bavi analiziranjem Twitter profila tri odabrana filma nominirana za filmsku nagradu Oskar 2023. i njihovih objava te koji su fokus imali u periodu od prvog siječnja 2023. godine do trinaestog ožujka 2023. kada se odvijaju dodjele filmskih nagrada Oskar. Koristeći metodu analize sadržaja proučene su Twitter objave filmova koji su bili nominirani za kategoriju najboljeg filma na Oskarima. Rezultati istraživanja su, između ostalog, pokazali kako su filmovi koji su se fokusirali na dodjelu nagrada imali neuspješniju promociju na Twitteru. Promocija vlastitih proizvoda i usluga nije negativno utjecala na uspjeh filmova analiziranih u istraživanju. Istraživanje je također pokazalo da filmovi koji imaju uravnotežen fokus između same promocije filma u kinima i dodjele Oskara, bolje prolaze na dodjeli nagrada Oskar, dok filmovi s isključivim fokusom na Oskara imaju manje uspjeha na samoj dodjeli.The Academy Awards, commonly known as the Oscars, are one of the most prestigious and most-watched award ceremonies in the world of film. Therefore, many film studios see the Oscars as an excellent opportunity to promote not just their films, but also the studios themselves. With the popularization of social networks, this way of promoting is offering film studios enough tools to have a more successful promotion with their audiences. This paper aims to analyze posts of three selected film profiles on Twitter and the main focus that they exhibited in the time period from January 1, 2023, to March 13, 2023, when the award ceremony took place. Twitter posts of film profiles that had been nominated in the category for the best film have been analyzed using a method of content analysis. Among other things, the results of the research showed that films which focused on the award ceremony had the least success when promoting on Twitter. The promotion of products and services hasn’t negatively impacted film success for any of the movies analyzed. Research also showed that movies which had a balanced focus between film promotion in cinemas and the Oscars enjoyed more success at the award ceremonies, while movies with a predominant focus on the award ceremony had less success
Possibility of Exporting Croatian Builders' Joinery to the Market of the Republic of Germany
No full textU ovom se završnom radu analizira vanjskotrgovinska razmjena Republike Hrvatske i Republike Njemačke, analiziraju se utjecaji tečajne politike na poticanje izvoza te se utvrđuju čimbenici koji utječu na povećanje izvoza. U radu se potom istražuju izvozne mogućnosti građevinske stolarije na tržište Republike Njemačke u poduzeću WINDOR®. Riječ je o poduzeću u kojem se izrađuju visokokvalitetni, tehnološki napredni, funkcionalni i estetski privlačni proizvodi građevinske stolarije čiji je cilj zauzimanje vodeće uloge na tom području u Republici Hrvatskoj te širenje poslovanja tvrtke na inozemna tržišta. Plan je poduzeća izrastanje u tvrtku koja će imati podružnice u cijeloj Europi.
Fundamentalan razlog za ulazak na nova tržišta jest postojanje potencijalne potražnje za koju poduzeće WINDOR® smatra da je može uspješno zadovoljiti. S obzirom na robnu razmjenu Njemačke s Hrvatskom, Njemačka je jedan od najvećih vanjskotrgovinskih partnera Hrvatske. Poduzeće WINDOR® svoju poslovnu priliku na njemačkom tržištu vidi u tome što Njemačka ima veliku sofisticiranu potrošačku bazu s visokom razinom raspoloživa dohotka i velikom proizvodnom bazom. Osim toga, njemačko je tržište decentralizirano i raznoliko. S obzirom na to da u poduzeću naglašavaju kako ih tržište potiče na rast jer neprestano ugovaraju nove poslove i redovno popunjavaju kapacitete za naredni kvartal. U ovom se radu analiziraju mogućnosti izvoza proizvoda u Njemačku, kao i strategije za realizaciju tog poduhvata.This final paper analyses the foreign trade between the Republic of Croatia and the Republic of Germany. It examines the effects of exchange rate policy on the promotion of exports and identifies the factors that contribute to its increase. The paper then investigates the export potential of builders' joinery on the market of the Republic of Germany on the example of the company WINDOR®. Manufacturing high quality, technologically advanced, functional, and aesthetically attractive builders' joinery, the company's goal is to take a leading role in this area in the Republic of Croatia and expand its business internationally. The plan is to grow into a company with subsidiaries throughout Europe.
The underlying reason for expanding to new markets is the potential demand that WINDOR® believes it can successfully meet. Considering Germany's trade with Croatia, Germany is one of Croatia's largest foreign trade partners. Therefore, WINDOR® sees the German market as a business opportunity due to its large, sophisticated consumer base with a high level of disposable income and a large production base. In addition, the German market is decentralized and diverse. Given that the company emphasizes that the market is forcing them to grow because they are constantly contracting new jobs and regularly filling capacities for the next quarter, the paper explores the possibilities of exporting products to Germany, as well as strategies for this venture