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Analysis of political communication during the 2024 Croatian parliamentary election campaign on TikTok
No full textOvaj rad istražuje kako političari u Republici Hrvatskoj koriste TikTok tijekom predizborne kampanje za parlamentarne izbore 2024. godine. S posebnim naglaskom na ovu platformu, rad analizira različite strategije koje politički akteri implementiraju u svoju komunikaciju kako bi angažirali birače, oblikovali javno mnijenje i postigli željeni cilj. Rad prikazuje učestalost njihovih objava, tematski fokus, tonalitet komunikacije, interakciju s publikom te strategiju koju su koristili. Teoretski dio rada razmatra važnost medijske pismenosti u prepoznavanju i razumijevanju političkih poruka na društvenim mrežama. Proučava se i uloga neopolitčara, tj. aktera izvan formalnih političkih struktura, i njihov utjecaj na politički diskurs putem novih medija. Empirijski dio rada provodi analizu sadržaja TikTok profila ključnih političara, kako bi se dobio uvid u način na koji koriste ovu platformu za povezivanje s biračima. Rad pruža uvid u razvoj političke komunikacije, s naglaskom na Republiku Hrvatsku i pokazuje kako se političari prilagođavaju novim tehnologijama kako bi postigli veći angažman i utjecaj na javno mnijenje.This final paper investigates how politicians in the Republic of Croatia used TikTok during the pre-election campaign for the 2024 parliamentary elections. With a focus on this specific platform, the thesis analyzes various strategies implemented by political actors in their political communication in order to engage voters, shape public opinion, and achieve their desired goals. It examines the frequency of their posts, thematic focus, tone of communication, interaction with the audience, and the strategies employed. The theoretical section of the paper discusses the importance of media literacy in recognizing and understanding political messages appearing on social media. It also explores the role of non-politicians—actors outside formal political structures—and their impact on political discourse through new media. The empirical part of the final paper involves a content analysis of the TikTok profiles of key politicians to provide insight into how they use this platform to connect with voters. The thesis offers insights into the development of political communication, with a focus on the Republic of Croatia, and demonstrates how politicians are adapting to new technologies to achieve greater engagement and influence on public opinion
Manifestations as part of the tourist offer on the example of the Makarska Riviera
No full textOvim završnim radom nastoji se prikazati raznolikost i važnost kulturnog turizma na Makarskoj rivijeri, s naglaskom na ulogu manifestacija u oblikovanju turističke ponude. U radu je dan teorijski prikaz manifestacija i kulturnog turizma. Pružena je analiza različitih vrsta događanja koja pridonose društvenom i kulturnom životu regije. Prikazan je i utjecaj kulturnih manifestacija na razvijanje turizma te potencijal za stvaranje novih manifestacija i unaprjeđenja postojećih. Provedeno je istraživanje metodom polustrukturiranog intervjua s organizatorima festivala i predstavnicima turističkih zajednica na rivijeri. Ispitana su njihova mišljenja o trenutnom stanju manifestacija na Makarskoj rivijeri te mogućnostima daljnjeg razvoja. Manifestacije uvelike doprinose turističkoj ponudi Makarske rivijere, međutim potrebna je diversifikacija i unaprjeđenje postojećih događanja, te stvaranje novih kako bi unaprijedili ponudu i privukli turiste tijekom cijele godine.This final work aims to show the diversity and importance of cultural tourism on the Makarska Riviera, with an emphasis on the role of manifestations in shaping the tourist offer. The paper presents a theoretical presentation of manifestations and cultural tourism. An analysis of different types of events that contribute to the social and cultural life of the region is provided. The influence of cultural manifestations on the development of tourism and the potential for creating new manifestations and improving existing ones are also shown. The research was conducted using the method of semi-structured interviews with festival organizers and representatives of tourist boards on the Riviera. Their opinions on the current state of events on the Makarska Riviera and the possibilities of further development were examined. Events significantly contribute to the tourism offering of Makarska Riviera, however, there is a need for diversification and enhancement of existing events, as well as the creation of new ones to improve the offering and attract tourists throughout the year
Systems of rewarding and motivating employees in it sector
No full textTema ovog rada je istraživanje ključnih faktora koji utječu na motivaciju i zadovoljstvo zaposlenika u sektoru informacijskih tehnologija (akr. IT). Tema je odabrana zbog brzih promjena i stalnog rasta IT industrije, što zahtijeva učinkovite strategije za zadržavanje talentiranih zaposlenika i poticanje njihove produktivnosti. U radu su analizirane različite metode motivacije i nagrađivanja, uključujući financijske poticaje, mogućnosti profesionalnog razvoja, fleksibilnost radnog vremena i rad na daljinu. Cilj rada je identificirati najbolje prakse koje poslodavci mogu primijeniti kako bi se stvorilo pozitivno radno okruženje koje potiče inovativnost i dugoročni angažman zaposlenika.The topic of this paper is research into what are the key factors that influence the motivation and satisfaction of employees in the information technology sector (IT). The topic was chosen due to the rapid changes and constant growth of the IT industry, which requires effective strategies in order to retain talented employees and boost their productivity. The paper analyzed various methods of motivation and reward, including financial incentives, opportunities for professional development, flexibility of working hours and remote work. The goal of the paper is to identify the best practices that employers can apply to create a positive work environment that encourages innovation and long-term employee engagement
Proposal for improving the marketing activities of Hajduk Split
No full textU ovom radu istražena je potreba za unaprjeđenjem marketinških aktivnosti HNK-a Hajduk Split. Cilj istraživanja bio je dati prijedloge za unaprjeđenje marketinških aktivnosti odabranog kluba, a analiziran je i teorijski okvir sportskog marketinga kao i dosadašnje marketinške aktivnosti HNK-a Hajduk Split i konkurencije. U istraživanju je primijenjena metoda ankete, a uzorak je obuhvatio 100 ispitanika koji su barem jednom kupili proizvod brenda HNK Hajduk Split. Rezultati su pokazali da ispitanici smatraju kako u ponudi HNK-a Hajduk Split nedostaje više proizvoda za žene i da su cijene proizvoda previsoke. Preporučeno je pokretanje marketinške kampanje usmjerene na ženski dio publike HNK-a Hajduk Split te su dani prijedlozi marketinških aktivnosti koje bi mogle povećati zadovoljstvo korisnika cijenama.This paper explores the need for improvement in the marketing activities of HNK Hajduk Split. The aim of the research was to provide suggestions for improving the marketing activities of the selected club, while also analysing the theoretical framework of sports marketing and the current marketing activities of HNK Hajduk Split and its competitors. A survey method was used in the research, and the sample included 100 respondents who had purchased a branded product of HNK Hajduk Split at least once. The results showed that the respondents believe that the offer of HNK Hajduk Split lacks more products for women and that the products prices were too high. It was recommended to launch a marketing campaign targetinng the female audience of HNK Hajduk Split, and suggestions for marketing activities that could increase customer satisfaction with pricing were provided
Student's perception on the importance of employer branding
No full textTema ovog rada je analiza istraživanja kojim se željelo pomnije istražiti perspektivu studenata o važnosti employer brendinga, odnosno jačanja marke poslodavca. U prvom je dijelu predstavljena definicija i razvoj samog pojma do današnjeg digitalnog doba, koje ga je uvelike promijenilo. U teorijskom dijelu rada također su prikazane i različite vrste sadržaja koje jačaju marku poslodavca, platforme koje služe upravo tome i prednosti implementiranja employer brendinga kao strategije u korporativnom oglašavanju. Istraživanje je provedeno u razdoblju od 27. kolovoza 2024. do 1. rujna 2024. godine na uzorku od 150 ispitanika koji su riješili anketni upitnik u formi Google obrasca. Zaključak istraživanja je da tek polovica studenata sa sigurnošću može tvrditi da zna što pojam „jačanje marke poslodavca“ uopće znači, za trećinu ispitanika društvena je vrijednost najvažnija komponenta u procesu donošenja odluke o zapošljavanju pri čemu ih je nekolicina čak i koristila platforme za recenziju poslodavaca, većina ih detaljno prouči sve informacije o poslodavcu koje su dostupne online, a presudan je faktor u odluci stjecanje dojma o tome na kakvu je glasu tvrtka. Također, pokazalo se da nepostojanje internetske stranice i drugih digitalnih kanala tvrtke dio ispitanika smatra velikim propustom, a dio to uopće ne smatra bitnim propustom tvrtke. Negativne recenzije poslodavaca ponukale bi dio sudionika istraživanja da obustave prijavu za posao, dok na drugi dio ispitanika to ne bi imalo nikakav utjecaj.The topic of this paper is the analysis of research aimed at the perspective of students on the importance of employer branding. The first part of the paper presents the definition and development of the concept up to today's digital age, which has significantly transformed it. The theoretical section also outlines various types of content which enhance the employer's brand, platforms designed precisely for this purpose and the advantages of implementing employer branding as a strategy in corporate advertising. The research was conducted from August 27th to September 1st, 2024, among 150 students who completed a Google form survey. The research concludes that only half of the students can confidently state they understand what the term "employer branding" actually means. Social value is the most important factor in the decision-making process for one-third of the respondents, and some have even used employer review platforms. Most of them thoroughly research all information about the employer available online, with the company's reputation being a crucial factor while deciding where to apply for a job. The lack of a company website and other digital channels is considered a significant disadvantage by some, while others find it irrelevant. Negative employer reviews will stop some participants from applying for a job, while others, unaffected by them, will continue
The Application of ESG Principles in Sustainable Business: An Assumption for Long-Term Success in Selected Companies
No full textOvaj rad pod naslovom „Primjena principa ESG-a održivog poslovanja: pretpostavka dugoročno uspješnog poslovanja odabranih poduzeća” analizira primjenu principa ESG-a (eng. Environmental, Social and Governance Principles) u poslovanju kroz istraživanje koje je obuhvatilo anketiranje 45 ispitanika koji su educirani u području ESG-a i intervjue triju odabranih poduzeća: Kauflanda k.d., Socijalne zadruge Humana Nova i Hrvatske pošte d.d. Rad istražuje percepcije i stavove prema ESG-u među ispitanicima koji su educirani u ovom području te ih uspoređuje s praksama i izazovima s kojima se ova poduzeća suočavaju. Cilj istraživanja je potvrditi pretpostavku da primjena principa ESG-a pozitivno utječe na dugoročnu održivost poduzeća.
Rezultati anketiranja pokazali su visok stupanj svijesti i podrške za principe ESG-a među ispitanicima, pri čemu većina vjeruje da ESG pozitivno utječe na dugoročnu uspješnost poduzeća. Ispitanici su prepoznali važnost integriranog pristupa u primjeni ESG-a, ali su također ukazali na izazove poput nedostatka stručnog znanja i financijskih resursa. Unatoč visokoj razini podrške, postoji i određena nesigurnost oko specifičnih aspekata ESG-a, poput stvaranja pozitivnog imidža poduzeća u javnosti i smanjenja operativnih troškova.
Intervjui s predstavnicima odabranih poduzeća otkrili su različite pristupe implementaciji ESG-a, s naglaskom na okolišne inicijative u Kauflandu i Hrvatskoj pošti, ali i na društvene aspekte u Humana Novi. Svi su ispitanici istaknuli važnost holističkog pristupa i specifične izazove s kojima se suočavaju, poput visokih početnih troškova, nedostatka podrške zakonodavnih tijela i složenosti prikupljanja podataka. Unatoč izazovima, sva tri poduzeća prepoznaju dugoročne prednosti ESG-a, uključujući poboljšanje reputacije poduzeća, operativnu učinkovitost, održivi rast i društvenu odgovornost.This thesis titled ”The Application of ESG Principles in Sustainable Business: An Assumption for Long-Term Success in Selected Companies" analyzes the implementation of ESG (Environmental, Social, Governance) principles in business through research that included a survey of 45 respondents educated in the field of ESG and interviews with representatives from three selected companies: Kaufland k.d., Social Cooperative Humana Nova, and Croatian Post d.d. The study examines perceptions and attitudes toward ESG among respondents educated in this area and compares them with the practices and challenges faced by these companies. The aim of the research is to confirm the assumption that the application of ESG principles positively impacts the long-term sustainability of companies.
The survey results showed a high level of awareness and support for ESG principles among respondents, with the majority believing that ESG positively influences the long-term success of companies. Respondents recognized the importance of an integrated approach in the application of ESG but also highlighted challenges such as a lack of expertise and financial resources. Despite the high level of support, there is some uncertainty regarding specific aspects of ESG, such as the creation of a positive corporate image with the public and the reduction of operational costs.
Interviews with representatives from the selected companies revealed different approaches to ESG implementation, with a focus on environmental initiatives at Kaufland and Croatian Post, and also on social aspects at Humana Nova. All respondents emphasized the importance of a holistic approach and specific challenges they face, such as high initial costs, lack of support from legislative bodies, and the complexity of data collection. Despite these challenges, all three companies recognize the long-term benefits of ESG, including improved corporate reputation, operational efficiency, sustainable growth, and social responsibility
Analysis of the possibility of improving the offer and promotion of the tourist entity Giardino Marino
No full textZadaća ovoga rada bila je istražiti poslovanje mladog poduzetnika koji se bavi turizmom u
Pomeru, u blizini grada Pule. Proučeno je dosadašnje poslovanje turističkog subjekta Giardino
Marino, te je provedeno marketinško istraživanje u svrhu unaprjeđenja ponude i promocije
turističkog subjekta. Podaci su se prikupljali putem ankete povedene na uzorku od 63 ispitanika
koji su gostovali u turističkom subjektu Giardino Marino. Svrha istraživanja bila je doznati
jesu li donedavni gosti turističkog subjekta Giardino Marino zadovoljni dosadašnjom ponudom
i jesu li voljni više platiti ako bi objekt više nudio. Da bi se doznali detalji dosadašnjeg
poslovanja, proveden je razgovor s vlasnikom subjekta. Također, u radu je pojašnjen pojam
promocije i dosadašnje promocijske aktivnosti turističkog subjekta Giardino Marino.
Provedena je SWOT analiza kojom su se iscrpno analizirale snage i slabosti te prilike i prijetnje
turističkog subjekta, što je pomoglo pri davanju preporuka za unaprjeđenje ponude i promocije
turističkog subjekta Giardino Marino. U radu, kao rezultat istraživanja, može se vidjeti da
većina ispitanika smatra da bi se ponuda turističkog subjekta Giardino Marino trebala
unaprijediti i proširiti hidromasažnom kadom, saunom i wellnessom. Na kraju rada dane su
preporuke i prijedlozi za praksu vezani za unaprjeđenje ponude i promocijskih aktivnosti koji
bi vlasniku subjekta trebali biti poticaj za unaprjeđenje poslovanja.The task of this paper was to investigate the business of a young entrepreneur engaged in
tourism in Pomer, near the city of Pula. The previous operations of the tourist entity Giardino
Marino were studied, and marketing research was conducted to improve the offer and
promotion of the tourist entity. The data were collected through a survey conducted on a sample
of 63 respondents who were guests at the tourist entity Giardino Marino. The purpose of the
research was to find out whether recent guests of the tourist entity Giardino Marino are satisfied
with the current offer and whether they were willing to pay more if the facility offered more.
To find out the details of the business so far, an interview was conducted with the owner of the
entity. Also, the paper explains the concept of promotion and previous promotional activities
of the tourist entity Giardino Marino. A SWOT analysis was conducted to analyse the strengths
and weaknesses in detail, as well as the opportunities and threats of the tourist entity, which
helped when giving recommendations for improving the offer and promotion of the tourist
entity Giardino Marino. In the paper, as a result of the research, the majority of respondents
believe that the offer of the tourist entity Giardino Marino should be improved and expanded
with a hot tub, sauna and wellness. In the conclusion of the paper, recommendations and
suggestions for practice related to the improvement of the offer and promotional activities were
given, which should be an incentive for the owner of the entity to improve the business
Language and style of newspaper horoscopes
No full textNovinarstvo je djelatnost koja se bavi prikupljanjem, obradom i distribucijom informacija
široj publici putem različitih medija. Po duljini se novinarski tekstovi dijele na duge i
kratke. Kratki novinski oblici mogu biti novinarske vijesti ili bilješke. Međutim, postoje i
oblici ustaljenih struktura poput horoskopa, koji se često nalaze u novinama ili na
novinskim portalima, a koji nisu ili nisu nužno pisani tipičnim publicističkim stilom.
Tematika horoskopa pripada području astrologije, bavi se proricanjem sudbine
pojedinog čovjeka ili ljudskih zajednica iz položaja planeta i zvijezda u određenom
trenutku. Horoskop se na internetskim portalima i u tiskanim novinama pojavljuje na
stranicama s tipičnim dnevnim vijestima, najčešće u rubrici koja donosi priloge
povezane sa životnim stilom. Javlja se također na portalima posvećenim različitoj ciljnoj
publici te na portalima i časopisima posvećenim astrologiji. U radu je analiziran jezik i
stil horoskopa na internetskim portalima koji donose dnevne novosti objavljenih od
siječnja do ožujka 2023. godine. Analizirani tekstovi sastoje se od nekoliko tematskih
odlomaka s dvije do tri rečenice koje izražavaju mogućnost, savjet ili tvrdnju. U njima se
upotrebljavaju izrazi specifični za astrologiju, ali i psihološki nazivi. Pokazano je da
horoskopi na novinskim portalima pripadaju publicističkomu funkcionalnom stilu, da po
stilu i dijelu jezičnih značajki korespondiraju s novinskim portalima na kojima se
pojavljuju te da se mogu promatrati kao ostvaraji male tekstne vrste čije se značajke
mogu definirati.Journalism is an activity of gathering, preparation and distribution of information to the
public, through different media. According to the length, news forms can be long and
short. Short news form content can be short report or note. However, there are also
forms of common structures, such as horoscopes, which can often be found in the
newspapers or on news portals, and which do not obey the rules of typical journalistic
style. The horoscope belongs to the field of astrology and aims to predict the fate of
individuals or societies, from the position of the planets and stars at a specific moment.
Horoscope on Internet portals and in printed newspapers appears on the pages with
typical daily news, usually on the pages under the title lifestyle. Horoscopes are also
present on portals dedicated to targeted public, as well as on portals and journals
dedicated to astrology. In this paper, the language and style of horoscopes present on
Internet portals with daily news were analysed. From January to March 2023 analysed
texts contained several paragraphs linked to a specific topic, with two or three
sentences expressing possibility, advice or statement. Horoscopes used phrases typical
for astrology, but also psychological terms. It was shown that horoscopes on news
portals belong to publicistic functional style, that, according to style and some of the
linguistic characteristics, corresponds to news portals on which they are published and
that they can be considered as short text forms with defined characteristics