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The attitudes of communication students towards the ethics of public relations agencies
No full textU ovome završnom radu istražuje se uloga i percepcija agencija za odnose s javnošću među studentima komunikacija s posebnim naglaskom na etičnost njihovoga poslovanja. Agencije za odnose s javnošću igraju ključnu ulogu u posredovanju između organizacija i javnosti, upravljajući komunikacijama kako bi stvorile i održavale pozitivnu reputaciju. Međutim, etička pitanja često dolaze u prvi plan zbog mogućih sukoba interesa i potrebe za transparentnošću. Istraživanje ovoga završnog rada provedeno je putem anketnoga upitnika kojega je ispunilo 57 studenata komunikacija. Cilj je bio utvrditi kako studenti percipiraju agencije za odnose s javnošću u kontekstu etičnosti. Analiza prikupljenih podataka pokazala je da većina ispitanika ima pozitivno mišljenje o agencijama, prepoznajući njihovu važnost u modernome poslovanju. Ipak, neki ispitanici izrazili su sumnju prema njihovoj transparentnosti i vjerodostojnosti te naglasili da agencije koriste propagandni način rada. Također, rezultati istraživanja ukazuju na potrebu za većom edukacijom studenata o stvarnoj ulozi i funkcijama agencija za odnose s javnošću kako bi se smanjile predrasude i povećala svijest o etičkim normama u ovome zanimanju. Zaključeno je da bi agencije trebale uložiti dodatne napore u komunikaciju svojih etičkih praksi kako bi poboljšale svoju percepciju među budućim stručnjacima. Ovi rezultati imaju praktične implikacije za agencije odnosa s javnošću. U ovome kontekstu, mogu doprinijeti agencijama odnosa s javnošću tako da ih iskoriste za poboljšanje svojega poslovanja. U okviru navedenoga, agencije bi trebale uskladiti svoje komunikacijske strategije i transparentnije prikazivati svoje aktivnosti kako bi povećale povjerenje javnosti i budućih stručnjaka.In this final paper, the role and perception of public relations agencies among communication students are explored, focusing on the ethics of their work. Public relations agencies play an important role in connecting organizations and the public, managing communications to build and maintain a good reputation. However, ethical issues often arise due to potential conflicts of interest and the need for transparency. The research for this final paper was conducted through a survey completed by 57 communication students. The goal was to determine how students perceive public relations agencies in terms of ethics. The analysis revealed that most respondents hold a positive opinion of the agencies, recognizing their importance in modern business. However, some students expressed scepticism regarding their transparency and credibility, pointing out that agencies utilize propaganda methods. The research results also indicated the need for better education for students about the true roles and functions of public relations agencies to reduce prejudices and increase awareness of ethical standards in this field. It was concluded that agencies should make greater efforts to communicate their ethical practices to enhance their image among future professionals. These results have practical implications for PR agencies, suggesting that they can leverage these findings to improve their operations. In this context, agencies should align their communication strategies and more transparently present their activities to increase trust among the public and future professionals
Comparative analysis of financial stability of leading tourist companies as an essential operational objective of business in the COVID-19 crisis
No full textU radu se prikazuje utjecaj pandemije COVID-19 na poslovanje i financijsku stabilnost turističkih kompanija u sektoru hotelijerstva u Republici Hrvatskoj. Analizirala se financijska stabilnost vodećih turističkih kompanija u Republici Hrvatskoj kao bitan operativni cilj poslovanja u COVID-19 krizi – Valamar Riviera d.d. Poreč, Maistra d.d. Rovinj, Plava laguna d.d. Poreč - prije i za vrijeme koronakrize. Rezultati istraživanja pokazali su kako su poduzeća Valamar i Maistra imala problema s podmirenjem svojih kratkoročnih obveza, lošu likvidnost i financijsku stabilnost tijekom COVID-19 krize. Koeficijent financijske stabilnosti pokazao je kako je u promatranim godinama Plava Laguna poslovala likvidno i financijski stabilno, dok je imala problema s podmirenjem svojih kratkoročnih obveza. Istraživanje je pokazalo kako su problemi s COVID-19 krizom bili iznenadni te je menadžment kompanija morao brzo donositi odluke kako bi na vrijeme odgovorio na novu kriznu situaciju. Na kraju rada izvodi se sveobuhvatan zaključak.The paper shows the impact of the COVID-19 pandemic on the business and financial stability of tourism companies in the hotel sector in the Republic of Croatia. The financial stability of the leading tourism companies in the Republic of Croatia was analyzed as an important operational goal of business in the COVID-19 crisis - Valamar Riviera d.d. Poreč, Maistra d.d. Rovinj, Plava laguna d.d. Poreč - before and during the corona crisis. The research results showed that companies Valamar and Maistra had problems with meeting their short-term obligations, poor liquidity and financial stability during the COVID-19 crisis. The financial stability coefficient showed that in the observed years Plava Laguna operated liquid and financially stable, while it had problems with meeting its short-term obligations. The research showed that the problems with the COVID-19 crisis were sudden, and the management of companies had to make decisions quickly in order to respond to the new crisis situation in time. At the end of the work, a comprehensive conclusion is made
Examining the image of the selected football club
No full textOvim se završnim radom ispituje imidž odabranog nogometnog kluba. Objašnjeni su pojmovi identitet, imidž i upravljanje markom te je razjašnjena važnost pozitivnog imidža za nogometni klub. Analiziran je odabrani nogometni klub, opisana njegova prošlost, sadašnje stanje i struktura te napravljena SWOT analiza kluba. Provedeno je empirijsko istraživanje online anketom te su dobiveni rezultati prikazani i interpretirani. Na temelju rezultata saznalo se kako se odabrani nogometni klub doživljava, kakve stavove ispitanici imaju prema njemu te kakav mu je imidž. Iz rezultata se zaključuje da bi na imidžu trebalo više poraditi te da se klub dovoljno ne promovira u javnosti. S druge strane, smatra se kako je klub uspješan u natjecanjima, ima dobru prepoznatljivost te kako klupska škola nogometa za mlade ima pozitivan imidž na lokalnom tržištu. Na temelju dobivenih rezultata autor zaključuje da je odabrani nogometni klub prepoznatljiv, ali da treba poraditi na oglašavanju i ostalim oblicima promocije jer bi mu bolji imidž pomogao u ostvarivanju dugoročnih ciljeva. Preporučuje se više ulaganja u infrastrukturu te izrada strategije za što bolju promociju.This final paper examines the image of the selected football club. The concepts of identity, image, brand management and the importance of a positive image for a football club are explained. The selected football club was analyzed, its past, current state and structure were described and a SWOT analysis of the club was conducted. Empirical research was conducted using an online survey, and the obtained results were presented and interpreted. Based on the results, it was determined how the chosen football club is perceived, what attitudes the respondents have towards it and what kind of image it has. The results suggest that more effort should be invested in improving the club’s image and that it is not sufficiently promoted in the public sphere. On the other hand, it is considered that the club is successful in competitions, has good recognition and that its youth football academy holds a positive image in the local market. Based on the obtained results, the author concludes that the selected football club is recognizable, but that it needs to invest in advertising and other forms of promotion because a better image would help it achieve its long-term goals. It is recommended to invest more in infrastructure and create a strategy for better promotion
Analysis of the winners of the ‘Šipak godine’ award by the Croatian public relations association
No full textKako bi se trendovi mogli neprestano analizirati i pratiti, veliku ulogu igraju odnosi s javnošću
koji nastoje predvidjeti posljedice trendova pa prema tome iznose i akcije koje se pomno
planiraju kako bi služile javnom interesu. Odnosi s javnošću su društvena znanost koja nastoji
poboljšati cijelu sliku neke organizacije, neovisno o tome je li riječ o tvrtki ili instituciji u
javnosti, radi profitabilnosti poslovanja. Ključna je uloga odnosa s javnošću što kvalitetnije
prikazati stavove određenih pojedinaca ili cijelih skupina kako bi se stvorilo povoljno mišljenje
u javnosti o nekom pojedincu ili instituciji. Hrvatska udruga za odnose s javnošću (HUOJ)
dodjeljuje godišnju nagradu Grand PRix u sklopu koje, među ostalim, dodjeljuje i tri posebne
nagrade, a to su Grand PRix za razvoj struke, „Komunikator godine“ i „Šipak godine“, odnosno
„Antikomunikator godine“, što je i tema ovoga završnog rada. U radu je analizirana posebna
nagrada „Šipak godine“, koja se dodjeljuje osobama iz javnog života koje su se u prethodnoj
godini istaknule po iznimno lošem načinu komuniciranja s javnošću. Naime, nagrada „Šipak
godine“ ili „Antikomunikator godine“ dodjeljuje se osobama koje su se svojim javnim
djelovanjem posebno istaknule u neprimjerenoj ili neprofesionalnoj komunikaciji koja šteti
kvaliteti javnog dijaloga.The field of public relations has the task of analysing trends, further predicting their
consequences and accordingly implementing planned actions with the purpose of serving the
public interest. As such, it is a social science that improves the overall public image of an
organisation, be it an institution or a company, and thereby contributes to the profitability of its
business. The basic role of public relations is to present the views of an individual or group in
the best possible light and to create a favourable public opinion of an institution or an
individual.The Croatian Public Relations Association awards the annual Grand PRix award,
and as part of this award, it also awards three special awards, namely the Grand PRix for
Professional Development, Communicator of the Year and the so-called ‘Šipak Godine’ (Zilch
of the Year), i.e. Anti-communicator of the Year. This paper will analyse the special ‘Šipak
Godine’ award, which is awarded to persons from public life who, during the previous year,
stood out for their extremely poor way of communicating with the public. More specifically,
this award is awarded to persons who, through their public activities, have particularly
distinguished themselves by inappropriate or unprofessional communication that harms the
quality of public dialogue. At its 33rd session, held on November 21, 2013, the Board of
Directors of the Croatian Public Relations Association made a decision on the adoption of the
updated Regulations on the Awarding of the Annual Awards of the Croatian Public Relations
Association — the Grand PRix of the Croatian Public Relations Association, which is still valid
today
Potencijali razvoja kulturnog turizma u Koprivničko-križevačkoj županiji
No full textRad se sastoji od dva dijela. U prvom dijelu prikazan je pregled suvremene literature o
kulturnom turizmu te potencijal za razvoj kulturnog turizma u Koprivničko-križevačkoj
županiji u usporedbi s iskorištenim kapacitetima. U drugom dijelu rada prikazani su rezultati
istraživanja. Provedeno je istraživanje turističke ponude povezane s kulturnim turizmom u
Koprivničko-križevačkoj županiji. Metoda je bila polu-strukturirani intervju, a ispitanici su
bili djelatnici svih turističkih zajednica s područja Koprivničko-križevačke županije.
Istraživanje je pokazalo da je potencijal velik te da je na području gradova relativno dobro
iskorišten, a na području izvan gradova slabije.The paper consists of two parts. In the first part, an overview of contemporary literature on
cultural tourism and the potential for the development of cultural tourism in Koprivnica-
Križevci County is presented in comparison with the utilized capacities. The second part of
the paper presents the results of the research. A survey of the tourist offer related to cultural
tourism in the Koprivnica-Križevci County was carried out. The method was a semistructured
interview, and the interviewees were employees of all tourist boards from the area
of Koprivnica-Križevci County. The research showed that the potential is great and that it is
relatively well used in the area of cities, but less so in the area outside the cities
Analyzing the impact of various forms of employee motivation on job satisfaction: A case study of a retail chain
No full textOvaj diplomski rad analizirao je različite oblike motiviranja koje odabrani trgovački lanac koristi kako bi osigurao zadovoljstvo zaposlenika njihovim poslom. Istraživanje se temeljilo na anketnom upitniku koji su popunjavali zaposlenici zaposleni u središnjici trgovačkog lanca. Dobiveni rezultati potvrdili su da odabrani trgovački lanac nudi različite oblike nagrađivanja odnosno motiviranja svojim zaposlenicima pa su tako ekstrinzični faktori oni koji dovode do zadovoljstva radnim mjestom, a intrinzični motivatori su oni koji utječu na povećanje motivacije i cjelokupnog zadovoljstva poslom. Pokazalo se da je zaposlenicima prvenstveno važno da su im zadovoljena financijska očekivanja, a tek potom se zanimaju za edukacije, napredovanje, profesionalni razvoj i ostale nematerijalne oblike motiviranja na radnom mjestu. Potvrđena je pozitivna slika javnosti o trgovačkom lancu kao poželjnom, atraktivnom i stabilnom poslodavcu jer su ispitanici u najvećoj mjeri izrazili svoje zadovoljstvo pruženim uvjetima rada. Iako gotovo dvije petine ispitanika (njih 39%) nije zadovoljno plaćom kao najvažnijim ekstrinzičnim faktorom, ipak ih više od pola (58%) ne bi napustilo poduzeće, čak ni u slučaju da im drugi poslodavac ponudi bolje plaćeni posao. Ostali, njih 42%, napustilo bi poduzeće u slučaju ponude bolje plaćenog posla drugdje, bez obzira na ostale zadovoljavajuće uvjete rada. Ovakvi podaci ostavljaju dosta prostora za napredak praksi nagrađivanja/motiviranja i predlaganje konkretnih mjera, posebno onih usmjerenih na poboljšanja uvjeta rada. Dodatnim analizama utvrđeno je da postoje statistički značajne razlike između različitih kontingenata zaposlenika, a s obzirom na neke od oblika motiviranja prisutnih u poduzeću. Primjerice, pokazalo se da su edukacije ili fleksibilnost važniji muškarcima nego ženama; napredovanje je važnije onima sa manje staža; povećanje plaće i dodatni novčani primitci važniji su ekspertima nego li menadžerima; balans poslovnog i privatnog života važniji je zaposlenicima višeg obrazovnog statusa (VSS). Kad je riječ o generacijskim razlikama pokazalo se kako su napredovanje i fleksibilnost važniji motivatori pripadnicima Generacije Z nego ostalim generacijama (Milenijalci, X generacija, Baby Boomeri).This thesis analyzed the different forms of motivation used by the selected retail chain to ensure employee satisfaction with their work. The research was based on a questionnaire filled out by employees working in the headquarters of the retail chain. The obtained results confirmed that the selected retail chain offers different forms of rewarding or motivating its employees, so extrinsic factors are those that lead to job satisfaction, and intrinsic motivators are those that influence the increase in motivation and overall job satisfaction.. It has been shown that it is primarily important for employees that their financial expectations are met, and only then are they interested in education, advancement, professional development and other intangible forms of motivation at the workplace. The public's positive image of the retail chain as a desirable, attractive and stable employer was confirmed, as the respondents expressed their satisfaction with the working conditions to the greatest extent. Although almost two fifths of respondents (39%) are not satisfied with salary as the most important extrinsic factor, still more than half of them (58%) would not leave the company, even if another employer offers them a better-paid job. The rest, 42% of them, would leave the company if they were offered a better-paid job elsewhere, regardless of other satisfactory working conditions. This kind of data leaves a lot of space for progress in reward/motivation practices and proposing concrete measures, especially those aimed at improving working conditions. Additional analyzes revealed that there are statistically significant differences between the different contingents of employees, considering some of the forms of motivation present in the company. For example, it turned out that education or flexibility are more important to men than to women; promotion is more important for those with less experience; salary increase and additional cash receipts are more important to experts than to managers; the work life balance is more important for employees with a higher educational status. When it comes to generational differences, it has been shown that advancement and flexibility are more important motivators for members of Generation Z than for other generations (Millennials, Generation X, Baby Boomers)
