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Stavovi lokalnog stanovništva o Adventu u Zagrebu kao dijelu imidža destinacije
No full textU radu se istražuje stav Zagrepčana o manifestaciji Advent u Zagrebu te utjecaj koji ima na izgradnju imidža turističke destinacije. U posljednje vrijeme svjedočimo značajnom porastu broja manifestacija koje sponzorira lokalna samouprava. Iako manifestacije mogu imati različite učinke na zajednicu u kojoj se održavaju, veći se naglasak daje prednostima poboljšanja imidža destinacije. Popularnost božićnih manifestacija u Europi porasla je do te mjere da je postala masovni fenomen. Potiče se organizacija božićnih manifestacija kako bi se stimulirao turizam zimi i donio dodatni prihod lokalnim gospodarstvima. S jedne je strane božićna manifestacija ulična manifestacija koju obilježava proslava Božića. S druge se strane božićne manifestacije mogu konceptualizirati kao festivali i događanja jer traju samo nekoliko tjedana oko Božića i mogu uključivati pjevanje, ples i druge aktivnosti, osim kupnje i konzumiranja hrane i pića koje se izvode tradicionalno tijekom Božića. Iako je literatura o utjecajima božićnih manifestacija na zajednicu ograničena, postoji brzorastuća literatura o socio-kulturnim utjecajima festivala i događajima koja bi se mogla primijeniti na božićne manifestacije. Utvrđeno je da pozitivni utjecaji na lokalnu zajednicu mogu pomoći u promociji odredišta domaćina i povećati zadovoljstvo lokalne zajednice dok negativni učinci mogu dugoročno ugroziti održivost manifestacije. Cilj je ovog rada ispitati doprinos manifestacije Advent u Zagrebu u poboljšanju imidža destinacije Grada Zagreba.The paper research the attitude of the people of Zagreb about the event Advent in Zagreb and the impact it has on building the image of a tourist destination. Recently, we have witnessed a significant increase in the number of events sponsored by local self-government. Although events can have different effects on the community in which they are held, more emphasis is placed on the benefits of improving the image of the destination. The popularity of Christmas events in Europe has grown to the point that it has become a mass phenomenon. The organization of Christmas events is encouraged in order to stimulate tourism in winter and bring additional income to local economies. On the one hand, the Christmas event is a street event marked by the celebration of Christmas. On the other hand, Christmas events can also be conceptualized as festivals and events as they last only a few weeks around Christmas. They may include singing, dancing and other activities that are traditionally performed during Christmas besides buying and consuming food and drinks. Although the literature on the impacts of Christmas events on the community is limited, there is a rapidly growing literature on the socio-cultural impacts of festivals and events that could also be applied to Christmas events. It has been found that positive impacts on the local community can help promote the host destination and increase local community satisfaction while negative effects can jeopardize the sustainability of the event in the long run. The aim of this paper is to examine the contribution of the event Advent in Zagreb in improving the image of the destination of the City of Zagreb
Analysis of the growth opportunities of a small company Brux – grad ltd.
No full textU Republici Hrvatskoj postoji velik broj malih i srednjih poduzeća koja konkuriraju na trţištu. U ovom završnom radu govori se o malom obiteljskom poduzeću iz Zagreba, Brux - grad d.o.o. Poduzeće je registrirano kao poduzeće za izgradnju stambenih i nestambenih objekata. Osim toga, Brux - grad d.o.o. bavi se i kompletnim ureĊenjem lokala, izradom fasade, ţbuke, glazure, montaţom i demontaţom skele, isušivanjem objekata te iznajmljivanjem stabilne betonske pumpe. Poduzeće je osnovano 2015. godine i već biljeţi konstantan rast i razvoj. Da bi se analizirala mogućnost rasta poduzeća u ovom završnom radu, korišten je model „Okvir rasta“ Allana Gibba koji se sastoji od: analize kvalitete sadašnje izvedbe poduzeća (MOF analiza) te procjene potencijala rasta poduzeća (RECoIL analiza). Rezultati analiza sumirani su u SWOT analizu. ProvoĊenjem svih navedenih analiza, pokazalo se da poduzeće ima sve predispozicije za rast poslovanja i širenje na druga trţišta u Republici Hrvatskoj, konkretno na grad Zadar.In the Republic of Croatia there is a large number of small and medium enterprises that compete in the market. This final paper deals with a small family business from Zagreb, Brux - grad Ltd. The company is registered as a construction company for residential and non-residential buildings. In addition, Brux - grad Ltd. also deals with the complete arrangement of the premises, the production of the facade, plaster, glaze, installation and dismantling of scaffolding, drying out buildings and renting a stable concrete pump. The company was founded in 2015 and is already recording constant growth and development. In order to analyze the possibility of enterprise growth in this final paper, the model "Growth Framework" by Allan Gibb was used, which consists: analysis of the quality of the current performance of the enterprise (MOF analysis) and assessment of growth potential of the enterprise (RECoIL analysis). The results of the analyses were summarized in the SWOT analysis. By conducting these analyses, it was shown that the company has all the predispositions for business growth and expansion into other markets in the Republic of Croatia, specifically in the city of Zadar
Business model of a destination management company specializing in health tourism
No full textOvim radom obuhvaćena je analiza poslovnog okruženja destinacijske menadžment kompanije specijalizirane za zdravstveni turizam te su utvrđeni elementi platna poslovnog modela za istu. U radu je teorijski opisano više alata koji mogu poslužiti u analizi poslovnog okruženja, no ovdje je naglasak stavljen na SWOT analizu. Služeći se SWOT analizom koja je dio studije izvedivosti, ustanovljene su prilike i prijetnje te prednosti i slabosti destinacijske menadžment kompanije. Na taj način nastojalo se što preciznije ustanoviti poziciju destinacijske menadžment kompanije na sve brže rastućem tržištu zdravstvenog turizma. Nadalje, kao važan korak u izradi poslovnog plana analizirani su svi elementi platna poslovnog modela te se svakom elementu detaljno pristupilo sa stajališta destinacijske menadžment kompanije specijalizirane za zdravstveni turizam. Svrha je ovoga rada da može biti korišten za izradu poslovnog plana destinacijske menadžment kompanije specijalizirane za zdravstveni turizam te poslužiti kao polazišna točka za sve one koji se žele više informirati i baviti zdravstvenim turizmom.This paper includes a business environment analysis of a destination management company specializing in health tourism and identifies components of its Business Model Canvas. The paper presents several theoretical tools that could be used in a business environment analysis, but special emphasis is placed on SWOT analysis. Using SWOT analysis, which is part of feasibility study, both the opportunities and threats, as well as strengths and weaknesses of a destination management company were identified in an attempt to establish, as precisely as possible, the position of a destination management company in the fast growing market of health tourism. Furthermore, as an important step in business plan development, all components of the Business Model Canvas were analysed and each component was observed from the point of view of a destination management company specializing in health tourism. The purpose of this paper is to help develop a business plan for a destination management company specializing in health tourism and to serve as a starting point for the future study of health tourism
The financial profitability of investing in a butcher shop for dogs
No full textObzirom da tržište hrane za kućne ljubimce čini velik dio tržišta prehrambene industrije koja svake godine raste, raste i broj pasa intolerantnih na industrijsku hranu. Na tržištu se stoga javila potreba za alternativom - sirovom hranom za pse. Iz navedenog je proizišla i motivacija za otvaranjem mesnice za pse. Tema ovog rada je „Financijska isplativost ulaganja u mesnicu za pse”. Analizirala se tržišna potreba za sirovom hranom za pse i provedena je SWOT analiza u kojoj je procijenjena potreba za ovakvim dućanom s kompletnim prikazom prednosti, nedostataka, tržišnih prilika i prijetnji. Također, napravljena je i studija isplativosti u kojoj se detaljno analiziralo financiranje mesnice za pse te je dana detaljna projekcija financijskog poslovanja. Napravljen je detaljan plan prodaje, nabeve materijala i obračun trgovačke marže. Procijenila se potreba za ljudskim potencijalima, ulaganja u dugotrajnu imovinu, prikazana je i amortizacija dugotrajne imovine, napravljene su projekcije troškova promotivnih aktivnosti i troškovi poslovanja. Uz navedeno, analiziran je i obračun kreditnih obveza s planom otplate kredita. Prikazane su projekcije financijskih izvještaja, obračun ulaganja u trajna obrtna sredstva, neto sadašnja vrijednosti interna stopa profitabilnosti. Napravljena je i projekcija financijskih pokazatelja likvidnosti, zaduženosti, aktivnosti i profitabilnosti. Iz svih pokazatelja, plana financiranja, financijskog i ekonomskog toka te razdoblja povrata, može se zaključiti postojanje pozitivnih rezultata poslovanja koji govore u korist otvaranja mesnice za pse i njezinog daljnjeg uspješnog poslovanja.As the pet food market makes up a large part of the food industry market, the number of dogs intolerant to industrial food is growing every year. Therefore, the market has a need for an alternative - raw dog food. The aforesaid also resulted in the motivation for opening a butcher shop for dogs. The theme of this paper is "The financial profitability of investing in a butcher shop for dogs". The market need for raw dog food was analysed and the SWOT analysis was conducted witch have assessed the need for a store like this with a complete overview of the advantages, disadvantages, market opportunities and threats. More so, a cost-benefit study was conducted in which the financing of the butcher shop for dogs was analysed in detail and a detailed financial business projection was given. A detailed sales plan, material procurement and trade margin calculation were made. The need for human resources was estimated, investments in fixed assets, depreciation of fixed assets were presented, projections of the costs of promotional activities and operating expenses were made. In addition, the calculation of credit liabilities with a loan repayment plan was analysed. Presented are the projections of the financial statements, the calculation of investments in current working capital, the net present value and the internal rate of profitability. The projection of financial indicators of liquidity, indebtedness, activity and profitability was made. From all the indicators; the financing plan, the financial and economic flow and the payback period, it can be concluded that there are positive business results that speak in favour of opening a butcher shop for dogs and its continued successful business
Upgrade of the wedding dress salon promotion program
No full textPromocijske aktivnosti danas imaju veliku važnost za svako poduzeće. Razviti djelotvornu promocijsku strategiju složen je proces. Promocija kao instrument marketinga pretpostavlja interaktivnu komunikaciju s ciljnim tržišnim segmentom u namjeri stvaranja dugoročnog odnosa povjerenja i zadovoljstva. Odgovorne osobe u salonu vjenčanica analiziranim u ovom radu svjesne su važnosti upravljanja promocijskim aktivnostima, te se u svojem poslovanju nastoje prilagoditi trendovima i na taj način postići optimalnu poziciju na tržištu, no ima još prostora za poboljšanje promocijskih aktivnosti. Analizom makrookružja i mikrookružja odabranog salona, dosadašnjih promotivnih aktivnosti te upitnikom provedenim na ciljnoj tržišnoj skupini iznesen je prijedlog za unapređenje promocijskog programa.Promotional activities today have great significance for every business. Developing an Effective Promotion Strategy is a complex process. Promotion as a marketing instrument assumes interactive communication with the target market segment with the intention of creating a longterm relationship of trust and satisfaction. The responsible persons in the wedding dress parlor analyzed in this paper are aware of the importance of managing promotional activities, and in their business endeavor to adapt to trends and thus achieve an optimal position in the market, however there is still room for improvement of promotional activities. An analysis of the macro and micro environment of the selected salon, the promotional activities carried out so far, and the questionnaire conducted on the target market group suggested the promotion of the promotion program
Analysis of verbal communication and comparison of the inauguration speeches of all the presidents of the Republic of Croatia
No full textNajvažniji je doprinos ovoga rada analiza verbalne komunikacije te sličnosti i razlika inauguracijskih govora svih predsjednika Republike Hrvatske. Rad se sastoji od dva dijela. Prvi, teorijski, dio prikazuje sve pojmove koji su važni za kvalitetno i uspješno komuniciranje te ostalo znanje koje je potrebno za stvaranje kvalitetne retorike i stila u javnoj komunikaciji. Drugi, istraživački, dio donosi dubinsku analizu svih inauguracijskih govora te se uspoređuju njihovi dijelovi i određuju stilovi komunikacije govornika. Osim analize sadržaja i komparativne analize, rad donosi i strukturirani intervju s dvama političkim stručnjacima. Zaključno, u radu su prikazane sve pozitivne i negativne strane u govorima te se spominju znanja i umijeća potrebna uspješnom, uvjerljivom i kvalitetnom govorniku, što i priliči svima na vodećoj političkoj poziciji.The most important contribution of this paper is the analysis of verbal communication and the similarities and differences of the inaugural speeches of all former presidents of the Republic of Croatia. The paper consists of two parts. The first theoretical part presents all the terms, comprehending which is of crucial importance for the purpose of quality and successful management of communication and other knowledge necessary for creating quality rhetoric and style in public communication. The second research section provides an in-depth analysis of all inaugural speeches, comparison of their parts and determining the communication styles of the speakers themselves. In addition to content analysis and comparative analysis, the paper also provides a structured interview with two political experts. In conclusion, the paper presents all the positive and negative sides of speeches, and mentions all the necessary knowledge and skills needed for a person to be a successful, persuasive and quality speaker, which should apply to everyone in such a leading political position
Dokument dizajna videoigre (GDD) - Primal
No full textVR MMORPG u kojem se borimo upravljanjem četirima elementima (vatra, zemlja, zrak i voda) te mijenjamo okoliš koji je sazdan od tih elemenata po našoj volji. Koristeći nove i vizionarske tehnologije svaka čestica u svijetu može biti simulirana i manipulirana. Glavni alat postizanja kontrole nad elementima su potezi borilačkih vještina dok u ruci držimo VR kontrolere, puno igrivnosti se temelji na fizičkoj aktivnosti. Pored ove izvorne ideje, Primal posjeduju ekspanzivnu i svevremenu priču. Vladanje sa svih četiri elementa (ne samo jednim) je bilo rezervirano za elitu „nadarene“, prastaru vladajuću klasu. Godine držanja moći i vlasti su ih pokvarile, tako je da je glavni među njima, držeći se za ono što je smatrao pravednim, raširio svoju moć kroz Planet prema cijelom čovječanstvu. Sada se svuda u Kraljevstvu rađaju „izabrani“, avatari igrača koji su također sposobni vladati sa sva četiri elementa, a i onim petim koji je zapravo čisti oblik energije i nalazi se u svakakvim oblicima po svijetu Primala davajući život svemu. Do sada je samo nekolicina mogla kontrolirati tu misterioznu energiju, no i to se mjenja. Kraljevstvo je pred raspadom te se novostečene organizacije bore za moć i ideale. Igrač se može priključiti nekoj od fakcije i pomoći joj da postane jača. Primal je također dom brojnim fantastičnim bićima i okolišima. Vrijedan je fantazije.Primal is an MMORPG played in a VR setting. The main idea is that players can control four elements (fire, earth, air, water) from which the whole world is combined. Using new and visionary technologies every particle in the world can be simulated and thus manipulated by players. Control is achieved with a martial art like hand moves, so much of the gameplay is physical activity. Besides this core idea, Primal features an expansive and relatable story. Control of all four elements (not just one) was reserved for the „gifted ones“, an ancient ruling class. But years of holding power corrupted them, and the last king (their supreme leader) recognizing this, managed to spread his power before his death. Now „chosen ones“ are born, player's avatars capable of bending four elements. Bending elements is not all that players can learn. Mysterious energy is floating through the world of Primal giving power to everything, but only a few could have harnessed it until now. The disintegration of unified Kingdom and newfound powers that can be used for personal gains gave rise to many factions, organizations fighting for their agendas. Players can join any faction for the benefit of having a powerful team behind them and many more. Primal is home to many fantastic creatures and environments. It is worth fantasizing about its existence
Analysis of growth potential of the small American business for Croatian wine distribution on American market
No full textRazvoj i rast poduzeća vrlo se teško može ostvariti u postojećim okvirima. Poduzetnik uvijek mora tražiti načine i ideje kojima će postojeće okvire pomaknuti i proširiti. Samo na taj način moguće je istaknuti se u konkurenciji na tržištu i ostvariti uspjeh. Inspiracija se treba tražiti u neposrednom okruženju poduzeća, kao i unutar poduzeća. Ako menadžer dobro ne poznaje svoje poduzeće, sve njegove prednosti i nedostatke, neće ni znati kako ih ispraviti i pretvoriti ih u prednosti. Upravo u tome je vrijednost dobrog i uspješnog menadžera. U ovom radu obrađena je tema modela rasta i izazovi malog poduzeća Grbinich Wines inc. iz Atlante, Georgia. Istraživačko pitanje glasilo je može li ovo malo poduzeće ostvariti rast prodajom hrvatskih vina na američkom tržištu. Stoga je provedena analiza tržišta vina u Sjedinjenim Američkim Državama. Nakon toga provedena je analiza rasta poduzeća prema okviru rasta malih poduzeća Allana Gibba. Iz dobivenih rezultata može se zaključiti kako poduzeće ima potencijal rasta na svom tržištu, s time da naglasak bude na kvalitetnijim autohtonim vinima koji se proizvode u malim količinama. Preporuka je da se proširi asortiman ponude vina te poveća broj zaposlenika.The development and growth of a company can be very difficult to achieve within the existing framework. An entrepreneur must always look for ways and idea to move and expand existing frameworks. Only in this way it is possible to excel in competition in the market and achieve success. Inspiration should be sought in the immediate environment of the enterprise as well as withing the enterprise. If a manager does not know his company well, all its advantages and disadvantages, he will not even know how to correct them and turn them into advantages. This is precisely the value of a good and successful manager. This paper addresses the topic of the growth model and challanges of the small business Grbinich Wines inc. from Atlanta, Georgia. The research question was whether this small business could grow by selling Croatian wines on the US market. Therefore, an analysis of the wine market in the United States was conducted. Subsequently, an analysis of enterprise growth was conducted against Allan Gibb's Small Business Growth Framework. From the results obtained, it can be concluded that the company has the potential to grow in its market, with the emphasis being on better quality indigenous wines produced in small quantities. The recommendation is to expand the range of wine offerings and increase the number of employees
Analysis of the possibility of using solar panels in hotels in Zagreb
No full textTema je ovog rada analiza mogućnosti uporabe solarnih panela u hotelima u Zagrebu. Analizirala se, a zatim usporedila potrošnja električne energije i korištenja solarnih panela. Veliki broj sunčanih sati olakšava korištenje solarnih panela, a s time donosi i velike prednosti. Prednosti takvog korištenja ima mnogo, a svakako bi se trebalo istaknuti zaštitu i očuvanje okoliša. Razlog odabira završnog rada baš na ovu temu bila je činjenica da Zagreb nema hotela koji imaju solarne panele. Također, bila je i želja istražiti prednosti i nedostatke solarnih panela, te koji su tehnički uvjeti za postavljanje istih. Za početak rad upoznaje čitatelja s osnovnim pojmovima koji su potrebni za shvaćanje teme, nadalje se radi analiza mogućnosti korištenja solarnih panela u hotelima, te se za kraj navode prijedlozi, odnosno pristup i opravdanost ugradnje solarnih panela u postojećim hotelima, novogradnji te ostalim vrstama smještaja. Zagreb ima veliki potencijal, no trebaju se zadovoljiti tehnički uvjeti i ekonomski uvjeti.The topic of this paper is the analysis of the possibility of using solar panels in hotels in Zagreb. The use of electric consumption for solar panels was first analysed, and then compared. A large number of hours of sunshine makes it convenient to use solar panels, and it also brings great benefits. There are many advantages of such use, but the protection and preservation of the environment should certainly be emphasized. The reason for choosing the final paper on this topic was the fact that Zagreb does not have hotels with solar panels. Moreover, there was a desire to explore the advantages and disadvantages of solar panels, and the technical conditions for the installation of the same. The paper first introduces to the reader the basic concepts needed to understand the topic, it then analyses the possibilities of using solar panels in hotels, and it finally offers suggestions, approaches and justification for installing solar panels in the existing hotels, new buildings and other types of accommodation. Zagreb has great potential. However, technical and economic conditions need to be met as well