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Media visibility of a Croatian Red Cross humanitarian project
No full textCilj ovog završnog rada bio je analizirati kako neprofitne organizacije provode svoje humanitarne projekte, kako komuniciraju s medijima i kako mediji utječu na percepciju javnosti o humanitarnim projektima, ali i o samoj organizaciji. Kako bi se to analiziralo, kao primjer uzeta je određena organizacija, Hrvatski Crveni križ i njezin projekt Prevencija trgovanja ljudima. Rad je podijeljen u dva dijela. Prvi dio rada donosi teorijske elemente i pregled literature o temi odnosa s javnošću u neprofitnom sektoru i odnosima s medijima u neprofitnom sektoru. Drugi dio rada je istraživački, a sastoji se od dvije metode istraživanja: dubinskog intervjua s djelatnicama Hrvatskog Crvenog križa i ankete o stavovima i mišljenju javnosti o trgovanju i prevenciji trgovanja ljudima.The aim of this final paper was to analyze how nonprofit organizations implement their humanitarian projects, how they communicate with the media, and how the media influence the public perception not only of humanitarian projects but also of the organizations themselves. In order to analyze this, a specific organization, the Croatian Red Cross, and its project, Prevention of Trafficking in Human Beings, was taken as an example. The paper is divided in two parts. The first part of the paper lays out theoretical elements and brings a review of the literature on public relations in the nonprofit sector and on media relations in the nonprofit sector. The second part of the paper presents the research, which was carried out using two methods: an in-depth interview with Croatian Red Cross employees and a survey of public attitudes and opinions about trafficking and prevention of trafficking in human beings
An Analysis of Croatian News Sites Reporting on 2019 Presidential Elections in Croatia
No full textNovinarski rad tijekom izbora ima izravan utjecaj na javno mnijenje. S obzirom na to da izborno
izvještavanje predstavlja jedan od stupova demokracije, ono je od svih područja novinarstva
najviše regulirano. Pri tome su od velike važnosti profesionalna načela na kojima bi svaki novinar
morao temeljiti svoj rad. Budući da je razvoj digitalne tehnologije omogućio lakši pristup
informacijama, publika sve više prihvaća online medije kao glavni izvor informacija. Zbog velike
brzine prijenosa informacija koje je omogućio internet, online okruženje donijelo je nove izazove
za novinarsku struku. U radu se analiziraju glavna obilježja izvještavanja hrvatskih portala tijekom
predsjedničkih izbora 2019./2020. godine. Istraživanje je pokazalo da hrvatski portali, unatoč
dodjeljivanju nejednakoga medijskog prostora kandidatima i sklonosti negativnim naslovima, i
dalje bilježe pozitivan trend u kvaliteti izbornog izvještavanja karakterističan za hrvatske medije
od ulaska Hrvatske u Europsku uniju.Reports submitted by journalists during general elections have a direct influence on public opinion.
Since reporting in the time of elections represents one of the pillars of democracy, it is the most
regulated field of journalism in all aspects. The professional principles on which every journalist
should insist in his work are of utmost importance. Since the development of digital technology
provides easier access to information, the general public now sees online media as the main source
of information. Due to high speed of information distribution provided by the Internet, the online
environment has brought along new challenges for journalism as a profession. This study analyzes
the main features of report writing seen on Croatian news sites during the 2019/2020 presidential
elections. Research has shown that despite the fact that all candidates did not get equal treatment
in the media, and an obvious inclination toward negativity in headlines, Croatian news sites are
still experiencing a positive trend in quality of reporting during election campaigns, which is quite
specific for the Croatian media since the country joined the European Union
Application of environmentally friendly oils as dielectrics in power transformers
No full textTransformatori su neizostavan dio elektroenergetskog sustava. Zbog širenja urbanih dijelova veliki transformatori sve se više nalaze u naseljima ili u njihovoj blizini. U ovom radu bit će pojašnjen rad energetskih transformatora i njihova pozicija u elektroenergetskoj mreži te njihov utjecaj na okoliš i naseljena područja. Potencijalnu opasnost za okoliš, kao i za ljude koji žive u blizini transformatorskih stanica predstavljaju tekući dielektrici, odnosno ulja koja se u velikim količinama nalaze u transformatorima. Ovaj će rad ukazati na potencijalna rješenja koja se u proizvodnji transformatora pokušavaju prilagoditi modernim izazovima. Jedan od uvjeta koji će transformatori u naseljenim područjima u budućnosti morati ispuniti jest i zamjena mineralnih ulja biorazgradivim i toplinski izdržljivijim izolacijskim tekućinama. Izolacijske tekućine koje se sve više koriste sintetički su i prirodni esteri. Transformator punjen esterom predstavlja puno manju opasnost za okolinu od klasičnog transformatora punjenog mineralnim uljem zbog toga što esteri imaju puno višu točku zapaljivosti i biorazgradivi su. Podaci prikupljeni u ovom radu dobiveni su iz stručnih članaka te direktno od samih proizvođača transformatora. Prikupljanjem dostupnih podataka u ovom radu pokušat će se objasniti opravdanost proizvodnje transformatora s biorazgradivim izolacijskim tekućinama. Ukazat će se i na poboljšanja u samoj izvedbi transformatora, kao i sve veću ulogu koju bi u skoroj budućnosti transformatori prikupljanjem i slanjem podataka trebali imati u cijelom elektroenergetskom sustavu. Ovim radom opisana je dugoročna isplativost korištenja transformatora punjenih esterom kao i prednosti njihovog korištenja u gusto naseljenim i u ekološko osjetljivim područjima.Transformers are an indispensable part of the power system. Due to the expansion of urban areas, large transformers are more often located in residential areas or their vicinity. This paper will explain the operation of power transformers and their position in the power grid and their impact on the environment and populated areas, potential dangers to the environment, as well as to people living near transformer stations, the impact of liquid dielectrics, ie oils that are found in large quantities in transformers. This paper will point out potential solutions that are trying to adapt to modern challenges in the production of transformers. One of the conditions that transformers in populated areas will have to meet in the future is the replacement of mineral oils with biodegradable and more heat-resistant insulating fluids. Insulating fluids that are more often used are synthetic and natural esters. Ether-filled transformer poses a much lower danger to the environment than a classic transformer which is filled with mineral oil because esters have a much higher flash point and are biodegradable. The data collected in this paper were obtained from professional articles and directly from the transformer manufacturers themselves. By collecting the available data in this paper, an attempt will be made to explain the justification for the production of transformers with biodegradable insulating fluids. Improvements in the performance of transformers will also be pointed out, by collecting and sending data, as well as the growing role that transformers should play in the entire power system in the near future. Long term cost effectiveness from usage of ester filled power transformers will be described with this paper as well as its usage advantages in densely populated and environmental sensitive areas
Strategic management process at the example of the seaport Luka Zadar Ltd.
No full textTema ovog završnog rada je proces strateškog menadžmenta na primjeru pomorske luke Zadar d.d. Strateški menadžment je važan za svako poduzeće jer omogućuje da se na temelju detaljnih analiza poveća vjerojatnost odabira dobre poslovne strategije.
Poslovi formuliranja i provedbe strategije poduzeća jedni su od ključnih poslova za upravljanje poslovnim poduhvatom te za povećanje konkurentnosti na tržištu. Strategija nekog poduzeća je plan kojeg menadžment koristi za potencijalni rast poslovanja, za dobivanje boljih tržišnih pozicija, privlačenje kupaca i ugađanje kupcima, uspješno konkuriranje, vođenje operacija i postizanje organizacijskih ciljeva. Bit strategije je povlačenje poteza za izgradnju i jačanje dugoročne konkurentske prednosti nad suparnicima koja zatim postaje konkurentska ulaznica za rast i profitabilnost.
Autor pretpostavlja, na osnovi javno dostupnih podataka, da Luka Zadar d.d. konstantno analizira tržišne trendove i akcije konkurenata, razgovara s kupcima, anticipira njihove potrebe i očekivanja te obraća pažnju na rana upozorenja i na buduće promjene u okruženju. S obzirom na to, Luka Zadar d.d. je krenula u izgradnju dva nova terminala: terminala za rasute terete i terminala za skladištenje i prekrcaj tekućih tereta te informatizaciju lučkog sustava. Izabrala je razvojnu strategiju jer je razvoj prirodni strateški izbor. Poduzeća mogu opstati samo ako se razvijaju, grade i održavaju konkurentski položaj na tržištima na kojima su prisutna.Theme of this final thesis is Strategic management process at the example of the sea port Luka Zadar Ltd. Strategic management is important for every company because it provides detailed analysis that increases probability of selection of good business strategy.
Drawing up and implementation of corporate strategy is basically heart and soul of business conduct and market success. Corporate strategy is a business plan applied by management board for business growth, market positioning, acquiring of customers, successful competition and operations management, as well as acquiring of organizational goals. The points of strategy are business decisions that will improve and strengthen long term competition advantages over competitors which will then become a ticket for above average profitability.
Luka Zadar d.d. has been studying market trends and concurrence actions, listening to its customers, has anticipated their needs and expectations, has given attention to early warnings as well as future changes in surroundings and has started the construction of two new terminals, bulk cargo terminal liquid cargo terminal, and informatization of port system. It chose a development strategy since development is a natural strategic choice. Companies can survive only if they develop, build and maintain their position within the markets they are present
Medijske objave smrti Josipa Broza Tita i Franje Tuđmana : osvrt na kult ličnosti
No full textOvaj rad bavit će se ulogom tiskanih medija u razvoju suvremenog javnog života u
Jugoslaviji početkom 80-tih godina 20. stoljeća, te u prvom desetljeću neovisne Republike
Hrvatske. Medije s razlogom prati glas jedne od najmoćnijih sila što je vidljivo iz interesa
politike i političara koji su neprekidno usmjeravali pozornost upravo na medije i kontrolu nad
njima. Borba za neovisnost medija i danas je prisutna - to se može vidjeti iz stalnih analiza
stanja slobode medija od strane domaćih i inozemnih strukovnih društava.
Na osnovi arhivskih isječaka iz tiskanih medija iz spomenutog razdoblja bit će
analizirana dva različita povijesna trenutka koja su ostavila vrlo snažan dojam u kolektivnom
sjećanju građana Hrvatske – smrt državnih poglavara, Josipa Broza Tita i Franje Tuđmana.
Josip Broz Tito bio je gotovo četiri desetljeća predsjednik predsjedništva
Socijalističke Federativne Republike Jugoslavije koja je obuhvaćala šest republika i dvije
autonomne pokrajine. U ovom radu analizirat će se vrlo uočljiva politička kontrola medija
koja je bila prisutna za vrijeme cijele njegove vladavine.
Franjo Tuđman bio je od 1990. do 1999. godine prvi predsjednik Republike Hrvatske.
U njegovom razdoblju i dalje je vidljiv pritisak na medije ali se istodobno događa i postupna
demokratizacija medija.
U daljnjem tekstu bit će prikazani načini na koji su mediji popratili smrt dvojice
državnih poglavara. Osnova rada bit će analiza izvještavanja tada najrelevantnijih tiskanih
medija. Analiza medijskih izvještaja promatrat će se kroz izgradnju kulta ličnosti obojice
državnika. Masovni mediji, u ovom slučaju oni tiskani, imali su golemu, u izvjesnom smislu i
odlučujuću važnost u izgradnji državničkih kultova ličnosti.The media is, for a reason, accompanied by the voice of powerful forces. Through
newer history - especially in the second half of the 20th century – the media played a
powerful, if not a crucial role in the evolution of the modern society. The subject of interest
of journalistic work and creation has always been oriented mostly towards politics and
political systems. The consequences of that was the interest of politicians and politics pointed
at the media, in this case printed, which were, alongside television and radio, the most
important source of informing the public. Therefore, the media were under more or less
visible pressure from politics. The fight of the media for the independence from politics is
still present. This is indicated by the constant analysis of the state of freedom in the media by
domestic profession societies and international bodies who follow the state of democracy and
freedom in the media all around the globe.
Turning events in society leave a strong, visible mark on each individual era of a
community, actually a country. This paper will try, based on the available archive clippings
from the press in the periods of interest, to capture and analyze two different historical
moments in a span of almost two decades, which, according to all accessible sources, are
clearly still in the vivid memory of Croatian citizens: the deaths of two presidents, Josip Broz
Tito and Franjo Tuđman.
Josip Broz Tito was the president of the Socialist Federal Republic of Yugoslavia for
almost four decades. Yugoslavia included six republics and two autonomous provinces. In the
media sense – which will be clear in the further analysis of this paper - he marked his period
with a rather rigorous media control that came from a one-party political system. Tito died
1980, and only a decade after his death, Yugoslavia fell apart as a multinational state union.
Franjo Tuđman was the first president of the Republic of Croatia, from 1990 to 1999,
when he died. His period, in a media sense, in one hand marked the further political pressure
on the media, and in the other – what was the repercussion of pluralistic political system and
parliamentary democracy - gradually relinquishment of political pressures on the media and
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the increasing occurrence of the opponent way of thinking through written word in print
media. That process of media democratization in Tuđman’s time had only just begun and it
wasn’t even nearly done during his presidency.
The analysis is done through available printed articles from the mentioned historical
moments from May 1980. and November and December 1999. The goal of this analysis is to
spot both a link and a difference in reports and comments in both events. The approach to the
theme, writing style, open or hidden messages in newspaper articles and visual support for
newspaper texts will also be analyzed.
The answers on following questions are attempted:
1. How were these two events covered by the media in terms of news
importance?
2. What is the relation between political climate that prevailed in those
moments and media access to the facts considering two presidents’ deaths?
3. What are the fundamental differences in the media coverage of Tito
and Tuđman’s death?
4. Were the press media professional in terms of objectivity and impartial
approach and to what extent the state policies influenced the printed media in
reporting on the deaths of two presidents?
5. To what extent did printed media create or participate in the creation of
the cults of personalities of the two presidents?
The center of attention of this study is not political or historical significance of Tito
and Tuđman, but merely a journalistic analysis of available articles that have been carefully
read to be interpreted from a time distance.
In this study, as a kind of prolonged introduction, a brief analysis of the term cult of
personality is also given, as well as its creation and key features. The contribution and role of
media in process of creating the cult of personality of political leaders is unquestionable
Research on the popularity of influencer promotion on the example of the TikTok application
No full textPromocija uvelike utječe na profitabilnost i imidž poduzeća, stoga je vrlo važno kroz koji će se kanal i na koji način provesti. Internetska promocija obilježila je proteklo desetljeće, a proteklih godina sve je popularnija promocija putem društvenih mreža, gdje se ističe promocija preko utjecajnih pojedinaca – digitalnih influencera.
Predmet je ovog rada nova brzorastuća društvena mreža TikTok, koja se temelji na dijeljenju kratkih videozapisa. Porastom popularnosti TikToka nastala je nova generacija digitalnih influencera i s time novi kanal za promociju brendova.
Cilj rada bio je istražiti mogućnost influencerske promocije na TikToku na primjeru odabranih influencera s pomoću dvije metode istraživanja – analize sadržaja influencera i anketnog upitnika.Promotion largely influences the profitability and image of a company, so it is extremely important to choose the right channel and method of promotion. The last decade was marked by Internet promotion, and in the last few years, social media promotion has become very popular, especially digital influencer marketing.
This paper focuses on TikTok, a new and fast-growing social network for sharing short videos. As the popularity of TikTok grew, a new generation of digital influencers came about, and with them, a new channel for brand promotion.
The objective of the paper is to explore influencer promotions on TikTok on the example of chosen influencers using two methods of research – influencer content analysis and a survey
The analysis of Donald's Trump nonverbal communication as a TV person and as the American president
No full textOvaj rad analizira neverbalnu komunikaciju 45. predsjednika Sjedinjenih Američkih Država Donalda Trumpa. Govor tijela ono je što je najvažnije u komunikaciji, a često se zanemaruje pa je zbog nedostatka podrobnije analize odabrana ova tema. U radu se ne analizira verbalni segment komunikacije, nego isključivo neverbalna komponenta i njezina primjerenost u odnosu na sadržaj i funkciju govornika. Neverbalna komunikacija oblik je interakcije koji je većinski u kontroli podsvjesnih mehanizama i govori više od onoga što je verbalno izraženo pa je zbog toga iskreniji od samih riječi. Javne osobe, u ovom slučaju s jedne strane u funkciji televizijskog voditelja i s druge strane u funkciji predsjednika, predstavljaju se prvenstveno samom njihovom pojavom s ciljem uvjeravanja publike u ono što govore i predstavljaju. Predsjednik za cilj ima primiti podršku i pridobiti birače, dok je u poziciji televizijskog voditelja primarno maksimalno se svidjeti publici. Ovaj rad istražio je razlikuje li se prezentacija Donalda Trumpa pred javnosti u dvije vrlo različite funkcije, televizijske osobe i predsjednika, s različitim ozračjem.This paper analyses the non-verbal communication of the 45th president of the United States, Donald Trump. Body language is considered to be the most important in communication, but it is often neglected. The lack of such detailed analysis was the reason for writing this paper. The paper does not analyze the verbal segment of communication but solely the non-verbal component and its adequateness in relation to the content and the function of the speaker. Non-verbal communication is a form of interaction that is controlled by subconscious mechanisms and speaks more than what is verbally expressed, and is therefore sincerer than words. Public figures, in this case as a television presenter and as a president, present themselves primarily by their appearance aiming to persuade the public in what they say and represent. The president aims to receive support and get voters on his side, while in the position of a television presenter his primary role is to get the audience to like him. This paper explored whether Donald Trump's public appearance is different in two very different functions with different atmospheres
Analiza hrvatske tekstilne industrije na primjeru odabranog poduzeća i brenda
No full textSvrha rada je analizirati stanje u tekstilnoj industriji Republike Hrvatske i usporediti je sa svjetskim trendovima. Na odabranim primjerima dobre prakse obrađen je koncept i značaj marke i brenda u tekstilnoj industriji. Sukladno uočenim prilikama i prijetnjama u makro okružju, prikazani su problemi u tekstilnoj industriji Republike Hrvatske te njihovi uzroci i prilike za poboljšanje. Na primjeru odabranog hrvatskog tekstilnog poduzeća iznesen je prijedlog za poboljšanje konkurentnosti u tekstilnoj industriji na mikro i makro razini.The purpose of this paper is to analyze the situation in the textile industry of the Republic of Croatia and compare it with world trends. The selected examples of good practice have addressed the concept and importance of the market and brand in the textile industry. Excellent opportunities and threats in the macro environment are identified and the problems in the textile industry of the Republic of Croatia are presented with their causes and opportunities for improvement. On the example of selected Croatian textile companies, a suggestion for improving the competitiveness in the textile industry at the micro and macro levels is presented
Demand specificities of persons educated and/or employed in the STEM areas with respect to selective forms of tourism
No full textTurizam je veoma širok i kompleksan pojam, a u ovom radu usredotočit ćemo se na sistematizaciju turizma prema selektivnim oblicima te na analizu obilježja specifičnog segmenta turista. Cilj rada je teorijski predstaviti selektivne oblike turizma te podrobnije definirati segmentaciju u turizmu kako bi se dala teorijska osnova za razumijevanje provedenog istraživanja. Zadatak istraživanja je predstaviti specifičnosti potražnje osoba obrazovanih i/ili zaposlenih u STEM području s obzirom na selektivne oblike turizma. Ključni elementi potražnje bit će dobiveni analizom ankete kojom je ispitan, slučajnim odabirom, definiran uzorak tržišta te će se na taj način utvrditi čimbenici koji osobe obrazovane i/ili zaposlene u STEM području smatraju najbitnijima.Tourism is a very broad and complex concept, and this paper focuses on the systematization of tourism in regards to selective forms and the analysis of characteristics of a specific segment of tourists. The aim of the paper is to theoretically present selective forms of tourism and to define segmentation in tourism in more detail in order to provide a theoretical basis for understanding the research conducted. The objective of the conducted research is to present the demand specificities of persons educated and/or employed in the STEM areas with respect to selective forms of tourism. Key elements of demand will be obtained by analyzing a survey that randomly defined a market segment and will thus determine the factors that are most relevant to persons educated and/or employed STEM area
