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Managerial functions on the example of the company Zmajska pivovara d.o.o.
No full textMenadžment se tijekom posljednjih nekoliko desetljeća umnogome promijenio. U suvremenom menadžmentu naglasak je na ljudskim resursima i na upravljanju njima. Menadžeri se suočavaju s velikim izazovima koji od njih iziskuju poznavanje brojnih područja, ali i kvalitetne osobne kompetencije. Takve okolnosti utječu i na kvalitetu provedbe menadžerskih funkcija u poduzeću. U malim poduzećima često jedna osoba provodi sve menadžerske funkcije što utječe i na kvalitetu provedbe menadžerskih funkcija. Empirijsko istraživanje je pokazalo da u poduzeću Zmajska pivovara d.o.o. menadžerske funkcije najčešće provodi samo jedna osoba te da bi raspodjelom tih funkcija na više menadžera i samo njihovo provođenje bilo kvalitetnije. Pojedinim menadžerskim funkcijama u pivovari se posvećuje više pažnje dok se druge provode rutinski.Management has changed a lot over the last few decades. In modern management, the emphasis is on human resources and management. Managers face a great challenge that requires them to be knowledgeable in a number of areas, as well as quality personal competences. Such circumstances also affect the quality of implementation of managerial functions in the company. In small enterprises, often one person performs all managerial functions, which also affects the quality of the implementation of managerial functions. Empirical research has shown that in Zmajska pivovari d.o.o. Most of the managerial functions are performed by one person only, so that the distribution of these functions to more than one manager and only their implementation would be of better quality. Some managerial functions at the brewery are given more attention while others are carried out routinely
Consumer goods buyers' loyalty and its impact on the introduction of innovative oral hygiene products
No full textTržište robe široke potrošnje je iznimno veliko i značajno. Proizvodi koji spadaju u tu kategoriju mogu biti primjerice spužva za pranje suđa, šampon, dezodorans, četkica za zube i još puno ostalih. Time se dobiva uvid u to koliko je to širok pojam. U ovome radu će se isključivo gledati proizvodi oralne i dentalne higijene. Tržište oralna higijene je veoma zasićeno tržište stoga se pojam lojalnosti može dobro ispitati na tom primjeru. Veliki je broj proizvođača a proizvodi su veoma slični sa iznimno malim razlikama. U ovom radu utvrdit će se koliki utjecaj ima lojalnost kupaca prema određenoj marki proizvoda. Također će se provesti istraživanje i na temelju njega opisati trenutno stanje na tržištu te svijest kupaca o trenutnim i novim proizvodima na tržištu. Metodologija istraživanja se provodila anketom namijenjenoj potrošačima te intervjuom sa vlasnikom lanca drogerija. Cilj ankete je detaljnije razumjeti razmišljanje i kupovne navike potrošača, a intervjua statističke podatke s tržišta.The consumer goods market is extremely large and significant. Products that fall into this category may include dishwashing sponge, shampoo, deodorant, toothbrush and many more. This gives an insight into how broad this term is. This paper will exclusively look at oral and dental hygiene products. The oral hygiene market is a very saturated market and therefore the concept of loyalty can be well tested in this case. There are many manufacturers and the products are very similar with very small differences. This paper will determine the impact of customer loyalty on a particular brand of product. The research will also be conducted and based on the current state of the market, and, in addition, the awareness of customers about current and new products on the market will be presented. The survey methodology was conducted through a consumer survey and an interview with the drug store owner. The aim of the survey is to understand consumers' thinking and buying habits in more detail, and to see interviews and statistics from the market
The share of female journalists having sports columns at selected daily publications and TV stations in Croatia
No full textZavršni rad Zastupljenost novinarki u sportskim rubrikama odabranih dnevnih listova i televizija u Hrvatskoj bavi se istraživanjem sportskih rubrika u jednomjesečnom razdoblju, od 15. lipnja 2018. do 15. srpnja 2018., te praćenjem sportskih rubrika odabranih televizija u Hrvatskoj. Istraživanje je provedeno u doba Svjetskog nogometnog prvenstva u Rusiji pa su novinski članci koje se pisale žene većinom bili o nogometu, ali niti jedan članak s potpisom novinarke u razdoblju istraživanja nije bio na naslovnici.
U radu su obrađeni teorijski pojmovi medija, sporta i medija, sportskog novinarstva, specifičnosti sportskog izvještavanja s naglaskom na izvještavanju sportskih novinarki. Provedeni su intervjui s glavnim urednicima Večernjeg lista i Jutarnjeg lista te je glavni urednik Sportske televizije dao svoj komentar na odabranu temu rada.This final study called “The share of female journalists having sports columns at selected daily publications and TV stations in Croatia” is actually a research of sports columns in a one month period from June 15, 2018 to July 15, 2018, and an observation of sports shows broadcast by selected TV stations in Croatia. This research has been conducted at the time of the World Football Championship in Russia when the articles that were written by women were mostly about football, but not one of the articles that were signed by a female journalist during this research period ever appeared on the front page.
The study elaborates theoretical concepts of the media, sports and media, journalism in sports, and some specifics of being a sports reporter with an emphasis on female journalists and their reports. Interviews with chief editors of Vecernji list and Jutarnji list were conducted, and chief editor of Sports TV gave his comment about the selected topic
Comparison of leadership styles in sports and business organizations
No full textStilovi vodstva jedan su od pristupa razmatranja pojma i fenomena vodstva. Ovaj rad fokusira se na tri suvremena stila vodstva: transformacijsko, transakcijsko i laissez-faire vodstvo. Upravo zato, istraženo je koriste li osobe koje djeluju u različitim sferama, sportu i bankarstvu, iste stilove vodstva. Prema rezultatima provedenog upitnika i intervjua, može se zaključiti kako se upotreba stilova vodstva ne razlikuje s obzirom na vrstu organizacije koja se vodi. U obje organizacije najviše su zastupljeni transformacijski i transakcijski stil vodstva. Također, istražena je određena razlika u korištenju stilova vodstva s obzirom na godine iskustva. Osobe s duljim iskustvom u vođenju, sklonije su korištenju transformacijskog stila vodstva. U suvremenim organizacijama bitno je prilagoditi se podređenima te koristiti se različitim pristupima u različitim situacijama, kako bi se osiguralo da podređeni djeluju u interesu organizacije te pridonose ispunjenju njenih ciljeva.Leadership styles are one approach to considering the concept and phenomenon of leadership. This paper focuses on three contemporary leadership styles: transformational, transactional, and laissez-faire leadership. Thereby, it has been investigated whether persons operating in different spheres, sports and banking, have the same leadership styles. According to the results of the conducted questionnaire and interviews, it can be concluded that the use of leadership styles does not differ in two different types of organization. In both organizations, transformational and transactional leadership styles are used the most. Also, some differences in the use of leadership styles were explored regarding the years of experience in leadership. People with longer leadership experience tend to use a transformational leadership style. In modern organizations, it is essential to adapt to subordinates and to use different approaches in different situations to ensure that they work in the interest of the organization and contribute to the achievement of its goals
The role of blogs and social media networking sites in promotion of gastronomy tourism: A case study of Istria
No full textIstra je vodeća hrvatska regija po broju noćenja i dolazaka gostiju, a istraživanja pokazuju kako je sve više onih koji posjećuju Istru radi gastronomskoga doživljaja. Upravo gastronomski turizam postaje ključan selektivni oblik turizma koji ima velik potencijal za produženje turističke sezone i generiranje dodatnih prihoda u turizmu. Kako bi se to ostvarilo, potrebne su snažne marketinške strategije koje uključuju korištenje društvenih medija. Naime, društvene mreže i blogovi ključnim dionicima u turizmu nude velik broj mogućnosti za osmišljavanje kreativnoga sadržaja i privlačenje turista u destinaciju. U ovom diplomskom radu analizirana je promocija turističke ponude Istre na službenim mrežnim stranicama turističkih zajednica istarskih gradova te zastupljenost gastronomskoga turizma na njima. Također su izneseni rezultati dobiveni dubinskim intervjuima s direktorima turističkih zajednica istarskih gradova i marketinškim menadžerom Turističke zajednice Istarske županije. Dobiveni rezultati ukazuju na to da društvene mreže predstavljaju ključan kanal za promociju gastronomske turističke ponude Istre, pri čemu se važnost stavlja na objavama fotografija i videozapisa u kojima se prikazuje istarska autohtona kuhinja. Istra je također prepoznala važnost dovođenja blogera za promociju njezine gastronomske turističke ponude te u svrhu toga provodi godišnju kampanju za influencere „Share Istria“. Kako bi se unaprijedila internetska promocija gastronomskoga turizma Istre, preporuča se izrada mrežne stranice o istarskoj gastronomiji s dodatnim alatima koje nude društvene mreže i blogovi.Istria is the leading Croatian region when observing the overall overnight stays and tourist arrivals. Research has shown that the number of tourists who are visiting Istria because of the gastronomic experience is continuously rising. Due to this fact, gastronomy tourism is becoming a crucial selective type of tourism, that has a big potential for extending the tourism season and generate additional income in tourism. To achieve this, it is necessary to build strong marketing strategies, which involve the usage of social media. In fact, social media networking sites and blogs offer varied possibilities to essential stakeholders in tourism for shaping creative marketing content and attract tourists to the destination. In this thesis, the promotion of the tourist offer was being analyzed through official web pages of local Istrian tourist boards and the representativeness of gastronomy tourism on them. Moreover, the results of deep shaped interviews with the directors of local Istrian Tourist Boards and the marketing manager of the Regional Istrian Tourist Board were carried out. The results indicate that social media networking sites represent the key channel for the promotion of the gastronomic tourist offer in Istria, whereby the sharing of photos and videos in which the indigenous Istrian cuisine can be seen is being emphasized. Istria has also recognized the importance of hosting blogers for the promotion of its gastronomic tourist offer and for that purpose is implementing the yearly infuencer campaign Share Istria. It is suggested to create a web page about Istrian gastronomy by implementing additional tools that are being offered by social media networking sites and blogs to further improve the online promotion of gastronomy tourism in Istria
Comparative analysis of economic value added indicators based on examples from selected companies in the food industry
No full textSvrha je ovoga specijalističkog diplomskog stručnog rada komparativna analiza pokazatelja ekonomske dodane vrijednosti na primjeru vodećih poduzeća iz prehrambene djelatnosti u Republici Hrvatskoj koja kotiraju na Zagrebačkoj burzi. Ciljevi ovoga rada postavljeni su na temelju zadanih istraživačkih pitanja: Na koji se način financiraju izabrana poduzeća i koliki je trošak vlastitoga, a koliki tuđega kapitala? Kako se kreće beta koeficijent za izabrana poduzeća u odnosu na tržište? Koliki je prosječni ponderirani trošak kapitala analiziranih poduzeća? Kakav je trend kretanja EVA pokazatelja u promatranom razdoblju? Na što ukazuje usporedna analiza EVA pokazatelja kod izabranih poduzeća? Metoda određivanja cijene uloženoga kapitala (CAPM) i metoda ponderiranoga prosječnog troška kapitala (WACC) primijenjene su kako bi se odredili troškovi kapitala, dok su podatci za ostatak izračuna prikupljeni sekundarnim istraživanjem stručne literature, godišnjih financijskih izvještaja poduzeća te stručnih i znanstvenih članaka. Nakon izračuna troškova kapitala izračunan je pokazatelj ekonomske dodane vrijednosti (EVA) za izabrana poduzeća u promatranom razdoblju od 2014. do 2016. godine. Rezultati su pokazali da poduzeća Ledo d. d. i Kraš d. d. nisu generirala dodanu vrijednost za dioničare iako je poduzeće Ledo d. d. 2014. i 2015. godine ostvarilo visoku zaradu po dionici i isplaćivalo veliku dividendu, što je bilo primamljivo investitorima. S druge strane, poduzeće Podravka d. d. generiralo je dodanu vrijednost uz znatno manju zaradu po dionici i s malom dividendom.The purpose of this thesis is a comparative analysis of economic value added indicators based on examples from selected companies in the food industry which are listed on the Zagreb Stock Exchange. The goals of this thesis were set through the given research questions: How are the selected companies financed and what is the cost of equity employed and the cost of debt? What indicates the beta for the selected companies compared to the market? Determine how much is the weighted average cost of capital (WACC) of the analyzed companies? What is the trend of EVA in the observed period? What indicates the comparative analysis of EVA for the selected companies? The capital asset pricing method (CAPM) and the weighted average cost of capital (WACC) were applied to determine the cost of capital, while the rest of relevant data were collected by secondary research of the published literature, company’s annual financial statements and professional and scientific articles. After calculating the cost of capital and after including the data on operating profit after tax, the economic value added was calculated for the selected companies in the observed period. The results showed that only one company generated the positive value of the economic value added and it is proved that it created value for their shareholders in a certain period, on the other hand EPS and dividends are small which is not attractive for investors
The influence of cultural differences on business negotiation on the example of hotel Kempinski
No full textPoslovno pregovaranje je postalo opće rasprostranjen koncept kojeg koristi veliki broj poslovnih subjekata kako bi se uz konsenzus ostvarili poslovni ciljevi poduzeća. Uzimajući u obzir visoko-kompetitivnu prirodu suvremenog poslovnog okruženja, mnoga poduzeća moraju pregovaranjem izboriti nabavu željenih sirovina ili postizanje željene prodajne cijene svojih dobara. Iako je poslovno pregovaranje koncept koji datira još od antičkog doba, tek je razvojem suvremene ekonomije dobilo na velikoj važnosti. Poslovno pregovaranje predstavlja kompleksan i često dugotrajan proces kojem je svrha postići dogovor sa suprotnom pregovaračkom stranom, u korist svih pregovarača. Uzimajući u obzir činjenicu da se poslovno pregovaranje u velikoj mjeri temelji na međuljudskom kontaktu i odnosima, postoje brojni psiho-fizički faktori koji utječu na uspješnost, odnosno ishod poslovnih pregovora, poput kulture pregovarača, pregovaračkog stila, gestikulacije te tona i dinamike govora. Kultura se ističe kao dominantan element pri uspješnosti međunarodnih pregovora, s obzirom da kulturne razlike mogu uvelike utjecati na percepciju suprotne pregovaračke strane, te značajno pospješiti ili ugroziti tok poslovnih pregovora. Kulturne razlike mogu biti manje te se očitovati u detaljima, ali mogu biti i veoma značajne, osobito ako su zemlje iz kojih pregovarači dolaze geografski veoma udaljene. Kulturne razlike u poslovnom pregovaranju vidljive su u svim koracima pregovaračkog procesa, od inicijalnog kontakta i sastanka s potencijalnim partnerima pa sve do finalizacije pregovora. U svrhu pružanja detaljnijeg uvida u specifičnosti međunarodnog poslovnog pregovaranja, istražene su ključne odrednice pregovaračkog procesa u Hotelu Kempinski Hrvatska, s naglaskom na pregovaranje s međunarodnim turističkim agencijama i turoperatorima, te pregovaranje s međunarodno korporativnim klijentima, u svrhu organizacije poslovnih događanja i odsjedanja u hotelu Kempinski.Business negotiation has become a widespread concept used by many business entities, in order to achieve the business goals of the company by consensus. Given the highly-competitive nature of the modern business environment, many companies must negotiate to procure the desired products or to achieve the desired selling price of their offered goods. Although business negotiation is a concept that dates to ancient times, it was only with the development of the modern economy that it gained significant importance. Business negotiation is a complex and often time-consuming process, the purpose of which is to reach an agreement with the opposing negotiating party, for the benefit of all negotiators. Taking into account the fact that business negotiation is largely based on interpersonal contact and relationships, there are numerous psycho-physical factors that affect the success or outcome of business negotiations, such as negotiator's culture, negotiation style, gestures and tone and dynamics of speech. Culture stands out as a dominant element in the success of international negotiations, given that cultural differences can greatly affect the perception of the opposite negotiating party, and significantly enhance or jeopardize the course of business negotiations. Cultural differences may be minor and manifest in detail, but they can also be very significant, especially if the countries from which the negotiators come are geographically very distant. Cultural differences in business negotiations are visible in all steps of the negotiation process, from the initial contact and meeting with potential partners, all the way to the finalization of negotiations. In order to provide a more detailed insight into the specifics of international business negotiations, the key determinants of the negotiation process in Hotel Kempinski Croatia were explored, with emphasis on negotiations with international travel agencies and tour operators, as well as the negotiations with international corporate clients
Business Model Analysis of a Travel Agency Specialized in Household Accommodation in Malinska
No full textPredmet ovog rada jest analiza poslovnog modela turističke agencije Sol-tours,
specijalizirane za usluge smještaja u domaćinstvima u Malinskoj. Rad je usmjeren na
analizu poslovanja agencije koristeći se analizom utjecaja Porterovih pet sila na
poslovanje agencije Sol-tours, prema kojoj je utvrđena aktualna poslovna situacija i
pozicija turističke agencije Sol-tours, u kontekstu postojeće konkurencije na tržištu.
Nakon analize utjecaja Porterovih pet sila, primijenjena je i analiza poslovnog modela
koristeći se platnom poslovnog modela, a pomoću koje se ustanovilo koje su snage i
slabosti svake pojedine kategorije platna, u kontekstu poslovanja turističke agencije Soltours.
Pored utvrđivanja i analize postojećeg stanja, navedene analize imale su za cilj i
prijedlog poboljšanja poslovanja. Navedene analize i njezini rezultati, na primjeru agencije
Sol-tours, svakako mogu poslužiti i kao baza za analizu i unaprjeđenje poslovanja drugih
turističkih agencija koje se bave posredovanjem u smještaju u domaćinstvu.The aim of this thesis is to analyse the business model of the travel agency Sol-Tours,
which specializes in household accommodation services in Malinska, on the island of Krk.
The thesis focuses on the agency's business analysis applying the Porter's five forces
impact analysis, which helps determine the current business situation and position of the
travel agency Sol-Tours, in the context of existing competition on the market. After
analysing the impact of Porter's five forces, the analysis of business model using the
business model canvas was applied, which in turn identified the strengths and
weaknesses of each category of canvas, in the context of the business of the travel
agency Sol-Tours. In addition to determining and analysing the current situation, these
analyses also aimed at improving business performance. The analyses and their results
can certainly serve as a basis for analysis and improvement of the business of other travel
agencies working in the field of private accommodation
Development opportunities for special interest tourism in Karlovac County
No full textTema ovog rada je analiza razvoja turizma posebnih interesa u Karlovačkoj županiji. Turizam Karlovačke županije zauzima važno mjesto s obzirom na promet koji ostvaruje u ukupnom prometu selektivnog turizma Republike Hrvatske. Blizina Plitvičkih jezera je jedan od važnijih faktora koji doprinosi povećanju turističkog prometa na području županije, ali to nije dovoljno za ukupan razvoj. Potrebno je unaprijediti promoviranje ostalih prirodnih ljepota koje doprinose razvoju turizma putem offline i online alata. Povoljan geografski položaj, ugodna klima, sigurnost destinacije, prirodne ljepote četiriju rijeka i dobra prometna povezanost s Jadranskim morem i susjednim državama samo su neki od čimbenika koji privlače turiste u Karlovačku županiju. Posebnu važnost unutar županije zauzima grad Karlovac koji je administrativno, kulturno i gospodarsko središte županije. Svrha rada je prikazati najvažnije probleme turističke ponude posebnih oblika turizma i pronaći adekvatna rješenja za njihovo poboljšanje. Stvaranjem adekvatne turističke ponude posebnih oblika turizma stvorio bi se kvalitetan turistički proizvod i konkurentnost prema destinacijama na turističkom tržištu. Uz hrvatsku obalu, kontinentalni dio Hrvatske ima potencijala za razvoj i napredak. Karlovačka županija zbog jedinstvenih prirodnih i društvenih resursa ima veliki potencijal za razvoj posebnih oblika turizma.The topic of this work is the analysis of the development of special interests tourism in Karlovac County. In Karlovac County tourism has an important place regarding the trade which effects the total profit of Croatian continetal part. The proximity of Plitvice Lakes is one of the most important factors contributing to the increase of trade in the county, but it is not enough for the overall development. It is necessary to improve the promotion of other natural beauties that contribute to the development of tourism through offline and online tools. Its favorable geographical position , pleasant climate, destination safety, natural beauty of the four rivers and good transport links with the Adriatic sea and neighbouring countries are just some of the factors that attract tourists to Karlovac County. The city of Karlovac has special importance because it is the administrative, cultural and economic center of the county. The purpose of the paper is to present the most important issues of the tourist offer of special interest tourism and to find adequate solutions for their improvement. By creating adequate tourist offers, a quality tourist product and competiteveness towards destinations on the tourist market would be created. Along with the Croatian coast , the continental part of Croatia has the potential for development and progress. Due to its unique natural and social resources, Karlovac County has great potential for the development of selective tourism
Utjecaj medija na sudske postupke
No full textOvaj rad bavi se prikazom medijskog izvještavanja o pravosudnom postupku u Hrvatskoj u tiskanim i elektroničkim medijima (portalima). Mediji služe za prenošenje poruka i za izvještavanje o događajima, no oni mogu, korištenjem okvira, oblikovati stavove i mišljenja publike. Izvještavanje o događajima trebalo bi biti objektivno, no svjedoci smo kako to nije uvijek tako. Kada govorimo o nekome zločinu i počinitelju, brojna istraživanja pokazuju kako mediji često vrše pritisak na javnost i sudstvo raznim objavama. U ovom se radu analizira 200 objavljenih članaka u periodu od 11. 1. 2020. do 23. 2. 2020. Rezultati su pokazali u kojoj mjeri mediji mogu utjecati na pravosudni postupak da se stvaraju grupe potpore počinitelju zločina te da ga mediji prikazuju žrtvom sistema, te kod spominjanja žrtve koje su stradale u nekom zločinu ne poštiva se etika te se iznose lažne činjenice što ukazuje na nepovjerenje u medije. U radu ćemo spomenuti dva slučaja zločina koji su zauzeli veliki medijski prostor s detaljima iz privatnog života. Slučaj Filipa Zavladava započinje u subotu 11. siječanja kada je pod utjecajem droge počinio tri masovna ubojstva te je u vlasništvu imao kalašnjikov. Naime, bio je ovisnik o heroinu kao i njegov brat te su odbijali bilo kakvu pomoć te su svjesno ušli u zajednički problem s drogom. Odlučio se je osvetiti zbog iznuda i prijetnja njegovoj obitelji. Kako piše Indeks.hr1 protiv osumnjičenika su i prije bile podnesene prijave zbog nasilja u obitelji kad je istukao svog brata. Do početka suđenja bilo je raznoraznih medijskih objava raznoraznih portala o tome da prima ljubavna pisma, plakati podrške Filipu, njegovi mišići u zatvoru, pokušaj nepojavljivanja na sudu uz izliku da je rastrojen. Drugi slučaj usporedno s ovim je grupno silovanje maloljetne djevojke koje se dogodilo u Zadru. Od šesnaestogodišnje djevojke su napravili žrtvu seksualnog iživljavanja. Sva silovanja su snimili mobitelom. Mediji su objavljivali snimke njezinog doma, gdje se nalazi te su se pojavile medijske objave da si je djevojka sama kriva te da ih je izazivala. Ono što je obilježilo ovaj slučaj je toliki pritisak i prijetnja sucu u Zadru da je morao zatražiti policijsku zaštitu.This thesis is about media coverage of the judicial process in Croatia in the newspaper and electronic media (portals). The media are managed to convey messages and reports, but they can, using a framework, shape the audience's views and opinions. Occurrence reporting should be objective, but we are witnessing that this is not always the case. When we talk about crime and the offender, several studies show that the media often put pressure on the public and the judiciary through various publications. This thesis analyses the 200 articles published since 11.1 2020. To 20.8. 2020. The results have demonstrated to what extent the media can influence the judicial process of creating groups of support for the perpetrator of the crimes, and that the media show it the victim of the system, as well as the mention of private details of the victim which fails to comply with the ethics and the incorrect facts giving rise to mistrust of the media. We will compare two cases of crime that have occupied a major media space with details of private life. The case of Filip Zavladav began on Saturday, 11 January, when he committed three mass killings by Kalashnikov. Indeed, he was under the influence of drugs, together with his brother, they refused any assistance of psychologists and knowingly entered into a familiar drug problem. He decided to take revenge for the extortion and threaten his family for drugs.As the language of the referring court, in its written notice, was previously filed with suspects that he is submitted for family violence on his brother. The second case is parallel to previous a little for media shape of underage girl place from Zadar. With 16 years old a young girl was a victim of intimate tightening. All rapes are recorded on a mobile phone. The media published their home, where they are placed, and media announcements appeared on that she was a fault, and that she was challenged them. What was marked by this case is pressure and a threat to a judge in Zadar that he was forced to apply for police protectio