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Analiza stavova rukovoditelja o ulozi komunikacijskih vještina zaposlenika stanica za tehnički pregled vozila
No full textKomunikacija je jedna od najznačajnijih vještina zaposlenika u stanicama za tehnički pregled vozila. Međutim, iako se sposobnost dobrog komuniciranja podrazumijeva, postavlja se pitanje koliko su te vještine kod zaposlenika razvijene i koliko su poslodavci svjesni njihove važnosti.
Ovaj rad daje teorijski prikaz interpersonalne komunikacije i uvid u istraživanje provedeno u pet stanica za tehnički pregled vozila s područja Zagreba i Zagrebačke županije. Kao metoda korišten je polustrukturirani intervju s neposrednim rukovoditeljima, na temelju kojeg su ustanovljeni njihovi stavovi o ulozi i važnosti dobrih komunikacijskih vještina zaposlenika te mogućem doprinosu njihova poboljšanja u vidu edukacije o toj vještini.Communication is one of the most important skills of employees in vehicle inspection stations. However, although the ability to communicate well is implied, the question arises as to how well these skills are developed in employees and how much employers are aware of their importance.
This paper provides a theoretical overview of interpersonal communication and research conducted in five technical inspection stations from the area of the city of Zagreb and Zagreb County. As a method, a semi-structured interview with immediate managers was used, based on which their views on the role and importance of good communication skills of employees and the possible contribution to their improvement in the form of education on this topic were established
Conceptual-narrative Frames as a Linguistic Tool in Political Communication
No full textThis paper aims to analyse the use of communication tools in order to explore the way in which politicians primarily, and then media indirectly, govern political images by using the narrative frames within political statements. The main focus is therefore to analyse the media texts about chosen Croatian politicians in order to provide an observation of linguisticcommunicative narrative strategies used by politicians and their impact on political images. This method of analysis of political text within the media discourse includes an approach both from a linguistic and from a communicative perspective. A total of 100 media texts have been empirically analysed by using first quantitative and qualitative analysis of linguistic data, followed by narrative analysis. The analysis covers the period from the day of the Presidential Election on 5 January 2020 until the Parliamentary Election on 5 July 2020. The media texts which covered the topic on chosen politicians have been isolated by searching the most read Croatian portals in the period of analysis. The results suggest two basic conceptual frameworks, the frame of responsibility and the frame of competence, within which are identified narratives based on master myths (Lule, 2001) of victim, scapegoat, hero, good mother, trickster and another world
Croatia and Croatian Identity in German Language Tourism Textbooks
No full textThis paper examines the use and communicative potential of narratives regarding Croatian identity found in textbooks for Tourism Management written in German by Nevenka BlaæeviÊ (Deutsch im Tourismus 1 and Deutsch im Tourismus 2). This paper aims to analyse the use of metaphors within the narratives regarding Croatian identity. The purpose is to develop a model for analysing the possibilities of image building within foreign language textbooks. Foreign language textbooks are in focus because they have two levels of audience. The first audience is explicit, they are the ones who learn a foreign language from a textbook. The second is implicit, and these are all those with whom the “first audience” comes into contact using that foreign language. In the second group we also include foreigners visiting our country, that means users of tourist services and therefore potential promoters of the nation’s image and culture. The qualitative content analysis was conducted on the stratified systematic sample from the above-mentioned textbook. The key findings from this research show that the potential of the emotional and value impact of the information about certain topics in analysed textbooks, which can be realised by using ontological metaphors, has not been realised
The Role of the Media in Environmental Communication : Representation of the Lex LNG in Croatian Daily Newspapers
No full textLex LNG (LNG Terminal Act) was adopted on 14 June 2018 despite the fact that it has caused a whole series of controversies. Croatian media has intensively written about the conflict of interest of the authors of the Lex and warned that a floating LNG terminal on the Croatian island Krk is not mapped in the spatial plan of the county. Croatian journalists were pointing to disputed property and legal relations and emphasized an extremely long maritime concession period for low concession fees, as well as a series of open environmental questions and the questionable public interest of this project. Given the fact that the media in environmental communication according to Cox (2010) have a pragmatic (informative and educational) and constitutive role (construction and representation of environmental attitudes as subjects of knowledge), this paper analyses media representations of the Lex LNG and explores the pragmatic and constitutive role of the media in environmental communication. A qualitative and quantitative analysis of the content of the articles from Večernji, Jutarnji and Novi list as well as Slobodna Dalmacija was conducted from mid-January to mid-July 2018 on the topic of the LNG terminal on Krk. In total, 58 articles were analysed. Particular emphasis was on the setting of the media’s agenda, the ability or power of the media to focus the public’s interest towards certain political, economic and social problems and give them meaning. The results of the research showed that Croatian dailies did not seize the opportunity for constitutive coverage of this topic, which may indicate the general orientation of these newspapers towards pragmatic functions in the field of environmental communication
Influencer marketing in Croatia on the example of the media brand JoomBoos
No full textTema ovoga rada je influencer marketing u Hrvatskoj na primjeru medijskog brenda
JoomBoos. Glavni je cilj ovoga rada bio objasniti važnost influencer marketinga kao
novog fenomena u Hrvatskoj. Rad sadrži analizu influencer marketinga u svijetu i
Hrvatskoj. U ovom radu objasnio se pojam društvenih mreža i influencer marketinga
te su objašnjena načela djelovanja medijskog brenda JoomBoos. Influencer
marketing u Hrvatskoj nije nepoznanica, no Hrvatska i dalje zaostaje za svjetskim
trendovima. Hrvatske su tvrtke krenule pokazivati sve veću zainteresiranost za rad s
influencerima kako bi dosegle što veći broj potencijalnih kupaca te ostvarile svoje
prodajne rezultate. Svjetska je praksa pokazala kako brendovi danas veoma teško
dopiru do mlađih generacija pa stoga mnogi dio budžeta odvajaju za suradnju s
influencerima. Hrvatski medijski brend JoomBoos okupio je mlade influencere s
kojima na dnevnoj bazi surađuje kao posrednik između kompanija i potrošača. U
praktičnom dijelu rada prezentirani su rezultati provedenog intervjua s pet hrvatskih
influencera te glavnim urednikom medijskog brenda JoomBoos kako bi se što bolje
objasnilo najtraženije zanimanje današnjice.The topis of this thesis is Influencer marketing in Croatia on the example of the media brand JoomBoos. Themain goal of this paper is to explain the phenomenon of influencer marketing in Croatia. It contains an analysis of influencer marketing on the global scale and in Croatia. This paper explains the concept of social media and influencer marketing, thanks to domestic influencers. Influencer marketing in Croatia is not unknown tern, but Croatia is way behind with following global trends. Croatian companies have started to show increasing interest in working with influencers, because it allows them to reach manny new and potential customers and achieve their sales goals. World practice has shown that brands today have manny difficulties reaching the younger generations, so many set aside part of the budget to work with influencers. Croatian media brand JoomBoos has gathered young influences with whom it cooperates as a mediator between brands and consumers. In the practical part of the paper, the results of a verified interview with five Croatian influencers and the editor-in-chief of the media brand JoomBoos are presented, in order to better explain the most desirable profession of today
Analysis of social media application in the branding process on chosen examples
No full textOd početaka marketinga svrha je procesa brendiranja stvaranje prepoznatljivog i jedinstvenog brenda. Danas organizacije do ovog cilja dolaze brže zahvaljujući razvoju društvenih mreža. Iako su u zapadnim zemljama ovo već prihvaćeni kanali putem kojih se plasiraju brendirani sadržaji, domaći brendovi još su uvijek skloniji primjeni tradicionalnih kanala. Problem ovog istraživanja je nedostatak spoznaja i posljedično nedovoljno razvijena primjena društvenih mreža u procesu brendiranja u hrvatskim poduzećima. Kao izvor sekundarnih podataka za pisanje ovog rada korištena je relevantna literatura domaćih i stranih autora. Primarni podaci prikupljeni su pomoću anketnog upitnika na uzorku od 100 ispitanika, predstavnika potrošača, i šest dubinskih intervjua s predstavnicima poduzeća i stručnjacima za brendiranje iz marketinških agencija. Istraživanje je pokazalo da većina ispitanika predstavnika potrošača informacije o brendovima traži online, u čemu intervjuirani stručnjaci vide brojne prilike, primjerice za razvijanje opcije e-commerce. Također, kroz intervjue i analizu odabranih primjera zaključeno je da strani brendovi njeguju opušteniju komunikaciju na društvenim mrežama od domaćih. Kao jedan od važnijih rezultata istraživanja izdvaja se mišljenje stručnjaka o važnosti community managementa kada su u pitanju aktivnosti brendova na društvenim mrežama. To su dodatno potkrijepili i rezultati ankete u kojima su ispitanici, korisnici brendova, naveli da kod brendova na društvenim mrežama najviše cijene responzivnost1. Kao preporuke za daljnja istraživanja navode se analiza preferencija korisnika kada se usporede online aktivnosti stranih i domaćih brendova te utjecaj pozitivnog i negativnog feedbacka na dojam o brendu.From the very beginning of marketing, the purpose of branding has been to create a recognizable and unique brand. Today, organizations reach this goal faster thanks to the development of social media. In Western countries, social media are already accepted marketing channels through which branded content is presented. However, domestic brands still prefer traditional media. The issue of this research lies within the lack of knowledge and, consequently, insufficient application of social media in the branding process of Croatian companies. As a secondary source, relevant literature by domestic and foreign authors was referenced, while primary data was collected through structured interviews and a questionnaire. The research showed that most respondents search for information on brands online, in which the interviewed experts see numerous opportunities. One example of this is the development of an e-commerce option. Furthermore, through interviews and the analysis of chosen examples, it was concluded that foreign brands prefer a more relaxed type of communication on social networks, whereas domestic brands do not. One of the most important results of the research is the opinion of experts on the importance of community management. When it comes to brand activities on social media, which is covered by the results of the questionnaire, what users value on social media the most is responsiveness by the brands. For further research, it is recommended to analyze user preferences of online activities of foreign and domestic brands, as well as the impact of positive and negative feedback on the perception of brands
Analysis and comparison of verbal communication of winning speeches of the last three presidents of the Republic of Croatia
No full textJavni govor državnika oduvijek je fokus analize i tema razmišljanja stručnjaka, ali i medija i
građana, pogotovo ako se radi o javnoj komunikaciji najviših državnih instancija. Moderno
govorništvo i teorije javne komunikacije u stalnoj su promjeni, a nove tehnologije ubrzano vode
ovu disciplinu do noviteta i istovremeno nas podsjećaju slijediti već ustaljene standarde.
Analiza verbalne komunikacije predsjednika država često je srž istraživanja te se u njima
nastoje uspostaviti otkloni i prakticiranja standarda i preporuka. Dok se u komparativnim
analizama nastoje uvidjeti distinkcije i sličnosti govora na tim funkcijama. Upravo je predmet
ovoga rada analiza verbalne komunikacije pobjedničkih govora posljednja tri predsjednika
Republike Hrvatske u kojem je cilj komparacija i analiza sadržaja govora. Analizama je
zaključeno da postoje otkloni i nedostaci svakog pojedinog govora, no ne u svim stavkama, ali
i prednosti svakog govornika te vještine i znanja implementirani u realizaciju govora.Statesmen's public speaking has always been the focus of analysis and discussion topic for the experts, citizens and the media, especially when it comes to public communication of the highest public instances. Modern oratory and public communication theories are in constant change, and new technologies are rapidly leading this discipline to novelties, but, at the same time, they keep reminding us to follow the standards and usual practices. Analysis of verbal communication of the presidents of states is often the core of the researches in which authors seek to detect mistakes and correctness of the speeches. They also try to compare the speeches using comparative analysis by which they try to see the distinctions and similarities. The subject of this paper is the verbal communication analysis of the winning speeches of the last three presidents of the Republic of Croatia. The analysis concludes that there are gaps and shortcomings of each speech, but not in all aspects. It also reveals the strengths of each speaker and their skills and knowledge implemented in the speech
Designing a Database Based on the Entity-Relationship Model Using the Example of a Car Service
No full textPredmet istraživanja ovog rada je mogućnost izrade baze podataka korištenjem metode entitet - veza. Istraživanje je izvršeno u autoservisu koji još nema razvijen informacijski sustav. Za prikupljanje podataka izvršen je polustrukturirani intervju s vlasnikom kojim su prikupljeni podaci o organizacijskoj strukturi te načinu poslovanja, što naročito obuhvaća utvrđivanje poslovnih procesa i tokova podataka koje procesi međusobno razmjenjuju. Temeljem prikupljenih podataka proveden je postupak modeliranja baze podataka metodom entitet - veza koja obuhvaća izradu dijagrama poslovnih procesa, izradu dijagrama tokova i spremišta podataka, izradu ER modela te na kraju utvrđivanje konačnih relacija odnosno fizičkog modela podataka. Temeljem dobivenog fizičkog modela izvršeno je kreiranje baze podataka na IBM DB2 poslužitelju te su u bazu upisani testni podaci. Nad testnim podacima su metodom eksperimenta izvršene osnovne manipulacije te usporedba korištenja nestrukturiranih podataka prije modeliranja s korištenjem strukturiranih podataka nakon modeliranja i upisivanja u bazu. Ovim postupkom utvrđeno je da nestrukturirani podaci nisu pogodni za obradu i korištenje, dok se nad upisanim podacima u bazu uz poznavanje SQL-a, iz tako kreirane baze, mogu kreirati različiti izvještaji. Temeljem navedenog zaključeno je da su podaci nakon provedenog postupka modeliranja te kreiranja baze i upisa podataka u bazu daleko pogodniji za korištenje od nestrukturiranih podataka koji se nalaze u papirnatom obliku i Excel i Word dokumentima. Na kraju rada ostalo je otvoreno pitanje isplativosti ulaganja u izradu vlastitog programskog rješenja jer na tržištu postoji veći broj gotovih programskih rješenja za male autoservise.The research subject of this paper, entitled “Designing a Database Based on the Entity-Relationship Model Using the Example of a Car Service”, explores the possibility of creating a database using the entity-relationship method. The research was conducted for a car service that had not yet developed its information system. For the purpose of data collection, a semi-structured interview was conducted with the owner, which collected data on the organizational structure and way it does business, and which includes determining the business processes and data flows between processes. Based on the collected data, the database was set up using the entity-relationship model. This included creating business process diagrams, flow diagrams and data repositories, developing ER models and finally determining the final relations, i.e., the actual physical data model. This physical model was the basis for creating a database on the IBM DB2 server, and subsequently test data were entered into the database. Basic data manipulation were performed on the test data using an experimental method. Use of the unstructured data before modeling was compared to the structured data after modeling and data entry into the database. This approach determined that the unstructured data were not suitable for processing and use. Various reports can be created based on the data entered into the created database using SQL statements. The conclusion was that after the modeling process, creation of the database and entering the data into it, the data were far more suitable for use than unstructured data contained paper form as well as Excel and Word documents. The final issue presented in the paper is the commercial viability of development a proprietary software solution, given that a numerous available software solutions already exist on the market for small car repair shops
Usporedba poslovnih strategija vodećih svjetskih i hrvatskih catering kompanija
No full textCatering je vrsta ugostiteljske usluge koja se brine za opskrbu i posluţivanje hrane i pića gostima na različitim društvenim dogaĎajima i zabavama. Povijest cateringa seţe još u Rimsko Carstvo, kada su se pojavile prve gostionice, do prvih pomoraca koji su zapošljavali ugostiteljske časnike kako bi im sluţili hranu i piće na brodu, do današnjih globalno razvijenih kompanija koje su usko povezane s hotelskom i turističkom industrijom. U ovome radu analizirane su poslovne strategije i načini poslovanja na primjeru velikih svjetskih catering kompanija.Catering is type of hospitality service that cares for the supply and service of food and beverages to guests at various social events and parties.The history of catering dates back from the Roman Empire when the first inns appeared to the first sailors who have hired catering officers to serve them food and beverages on board, to today's globally developed companies, which are closely related to hotel and tourism industry. In this work were analyzed business strategy and ways of doing business on the example of world's largest catering companies
Advantages and disadvantages of hiring profesional menagers in familyowned company
No full textZa razvoj svakog gospodarstva osobito su relevantna obiteljska poduzeća. Ona doprinose ukupno
ostvarenom prihodu, zapošljavanju i izvozu neke zemlje, doprinose odnosima poduzeća s
poslovnim partnerima i dobavljačima te utječu na ostale aspekte društva i gospodarstva.
Angažiranje profesionalnog menadžmenta u obiteljskim poduzećima može biti trajno rješenje
zbog rasta poslovanja ukoliko dođe do sukoba unutar obitelji, ako ne postoji zainteresirani
nasljednik ili pak kao prijelazno rješenje dok se ne pronađe nasljednik unutar obitelji i ne pripremi
se na preuzimanje poduzeća. Međutim, problem je što osnivači obiteljskih poduzeća često ne znaju
kako bi to angažiranje vanjskih profesionalnih menadžera trebalo provesti na zadovoljstvo svih
uključenih. Stoga je predmet ovoga rada prikaz angažiranja profesionalnog menadžmenta u
obiteljskim poduzećima na primjeru poduzeća TOKIĆ d.o.o. iz Zagreba koje se bavi distribucijom
autodijelova u Hrvatskoj i susjednim zemljama. Suvlasnici poduzeća TOKIĆ d.o.o. odlučili su
imenovati profesionalnog menadžera s bogatim iskustvom kako bi ostvarili strategije rasta i svoj
cilj proširenja poslovanja na globalno tržište. U izradi rada korištena je domaća i strana znanstvena
i stručna literatura, primjeri dobre prakse triju hrvatskih poduzeća te sekundarni izvori podataka o
poduzeću TOKIĆ d.o.o., kao što su mrežne stranice poduzeća, FINA, članci u medijima, radijski
intervjui i sl. Primijenjene su metode analize sadržaja, deskripcije i sinteze. Na kraju su SWOT
analizom sumirane sve informacije dobivene proučavanjem teorije i primjera dobre prakse te
provedbom analize odabranog poduzeća. Na temelju dobivenih rezultata oblikovane su preporuke
koje bi mogle pomoći drugim vlasnicima obiteljskih poduzeća da se bolje pripreme i uspješnije
provedu angažiranje vanjskih profesionalnih menadžera. Rezultati provedenog istraživanja
pokazali su da angažman kvalitetnog profesionalnog menadžera doprinosi rastu i razvoju poduzeća
i omogućuje pozitivnu suradnju između menadžera i zainteresiranih članova obitelji ukoliko je
proces proveden kvalitetno.Family-owned companies are particularly relevant for the proper and efficient development of the
economy. Namely, their very existence and activity greatly influence and contribute to the total
state income and employment, it affects the export, relations of companies with business partners,
suppliers, but also influences other aspects. Hiring professional managemers in family-owned
company can be a permanent solution due to business growth if there is a conflict within the family,
if there is no interested heir or as a transitional solution until a successor is found within the family
and prepares to take over. However, the problem is that the founders of family-ownes companies
often do not know how this engagement of external professional managers should be implemented
to the satisfaction of all involved members. Therefore, the subject of this paper is a presentation of
the engagement of professional management in family-owned company on the example of the
company TOKIĆ L.t.d. from Zagreb, which distributes car parts in Croatia and neighboring
countries. The co-owners of Tokić company have decided to appoint professional manager with
extensive experience. The paper will use secondary data sources from domestic and international
scientific and professional literature, examples of good practice of three Croatian companies and
secondary sources of information about the TOKIĆ L.t.d., such as the company's website, FINA,
media articles, radio interviews, etc. Methods of analysis which were applied are method of
content, description and synthesis. Finally, the SWOT analysis summarizes all the information
obtained by studying the theory and examples of good practice and conducting an analysis of the
selected company. Also recommendations were formed, based on the obtained results, that could
help other owners of family-owned companies to better prepare and more successfully hire
external professional managers. The results of the research showed that the engagement of a
quality professional manager contributes to the growth and development of the company and
enables positive cooperation between managers and interested family members if the process is
carried out well