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Experiences, attitudes and recommendations of immigrants who have started their own business in the Republic of Croatia
No full textMigrantsko poduzetništvo u zadnjih nekoliko godina se sve češće spominje te sve više intrigira javnost čija su stajališta o tome još uvijek dosta podijeljena. U zadnjih desetak godina dolazi do sve većeg priljeva useljenika s Bliskog istoka i iz zemalja Sjeverne Afrike u Europu, a samim time i u Republiku Hrvatsku. Dolaskom ljudi drugih nacija mijenja se prvenstveno demografsko tkivo zemlje u koju doseljavaju, a time i gospodarsko tkivo. Naime, useljenici često ne mogu pronaći posao, s obzirom na to da nemaju jednake prilike za to kao domaće stanovništvo te se oni u tom slučaju odlučuju upustiti u osnivanje vlastitog poduzetničkog pothvata. U današnje vrijeme osnovati vlastitu firmu veliki je izazov i za domaće stanovništvo, dok se useljenici susreću s još više dodatnih prepreka, kao što su nepoznavanje jezika te neprihvaćanje okoline i razne predrasude o njima. Upravo o tome je riječ u ovom diplomskom radu, o najčešćim preprekama i predrasudama s kojima se useljenici susreću prilikom pokretanja posla u Republici Hrvatskoj. Riječ je također o njihovim stavovima i iskustvu s javnom upravom, državnim tijelima i određenim nevladinim organizacijama i udrugama koje su ključne u njihovoj integraciji. Naglasak je na njihovom osobnom iskustvu pokretanja posla i poslovanja u Republici Hrvatskoj te na preporukama koje mogu dati za unapređenje migrantskog poduzetništva s obzirom na svoje iskustvo. Za potrebe ovog rada provedena su dva istraživanja: prvo je anketiranje poduzetnika-migranata, a drugo intervjuiranje predstavnika organizacija koje rade s migrantima i migrantskim poduzetnicima. Time je dobiven pogled i stav obje strane u vezi s migrantskim poduzetništvom u Republici Hrvatskoj, kao i preporuke za njegov razvoj.Migrant entrepreneurship has attracted a lot of attention in recent years and has very often fascinated the public, which is still very divided about it. In the last decade, there has been an increasing influx of immigrants from the Middle East and North African countries to Europe, and thus also to the Republic of Croatia. Immigration of people from other nations primarily changes the demographic structure of the country of immigration and thus the economic structure. In fact, migrants often do not find work because they do not have the same opportunities as the local population, and in this case they decide to start their own business. Nowadays, it is a big challenge for the local population to start their own business, while immigrants face even more additional obstacles, such as lack of language skills and non-acceptance of their environment and various prejudices towards them. This is exactly what this paper is about, the most common obstacles and prejudices immigrants face when starting a business in the Republic of Croatia. It is also about their attitudes and experiences with the public administration, state agencies and certain non-governmental organizations and associations that are crucial for their integration. The focus is on their personal experiences of starting a business in the Republic of Croatia and what recommendations they can make to improve migrant entrepreneurship based on their experiences. Two surveys were conducted for this study: The first one is a survey of migrant entrepreneurs, and the second one is a survey of representatives of organizations working with migrants and migrant entrepreneurs. In this way, the views and positions of both sides on migrant entrepreneurship in the Republic of Croatia and recommendations for its development were identified
Odnosi s javnošću u luksuznim hotelima u Hrvatskoj
No full textU radu su predstavljeni odnosi s javnošću u luksuznim hotelima s naglaskom na specifičnosti koje proizlaze iz hotelskog sektora te prirodu poslova i radnih zadataka koji se obavljaju u sklopu odnosa s javnošću kao primijenjene znanstvene discipline i poslovne prakse. Cilj istraživanja je utvrditi kako odnosi s javnošću utječu na uspješnost poslovanja luksuznih hotelskih poduzeća te prikazati njihovu važnost u izgradnji odnosa s ciljnim javnostima, s naglaskom na odnose s gostima hotela. Na temelju rezultata rada se došlo do zaključka da odnosi s javnošću imaju ključnu ulogu u izgradnji reputacije luksuznih hotela kao i u razvoju odnosa lojalnosti s ciljnim skupinama gostiju. Razlog tome proizlazi iz činjenice da su motivi gostiju luksuznih hotela usko vezani uz statusne potrebe te se samovrednuju kroz konzumaciju luksuzne hotelske ponude. Odnosi s javnošću doprinose stvaranju ekskluzivnih, sofisticiranih i jedinstvenih hotelskih iskustava koji kod gostiju izazivaju oduševljenje. Rezultati istraživanja provedenog putem intervjua pokazuju da je potencijal odnosa s javnošću u izgradnji reputacije u potpunosti iskorišten u luksuznim hotelima koji su dio hotelskih grupacija i posluju na području Republike Hrvatske.The paper presents public relations in luxury hotels with an emphasis on the specifics arising from the hotel sector and the nature of jobs and work tasks performed in public relations, as applied scientific disciplines and business practices. The aim of the research is to determine how public relations affects the business performance of luxury hotel companies and to show their importance in building relationships with target audiences, with an emphasis on relationships with hotel guests. It can be concluded that public relations play a key role in building the reputation of luxury hotels as well as in developing loyalty relationships with target groups of guests. The reason for this stems from the fact that the motives of luxury hotel guests are closely related to status needs and boosting self-esteem through the consumption of luxury hotel offerings. Public relations contribute to the creation of exclusive, sophisticated and unique hotel experiences that delight guests. The results of the research conducted through interviews show that the potential of public relations in building a reputation has been fully recognized in luxury hotels that are part of hotel groups and operate in the Republic of Croatia
Proposal of a Strategy for Growth and Development of a Family-owned Company during Generational Transition
No full textObiteljska poduzeća su sastavni dio ekonomije te su najzastupljenija u malim i srednjim poduzećima. U vrijeme globalizacije, digitalizacije i modernizacije poslovanja moraju biti spremna prilagoditi svoje poslovne procese novom poslovnom okruženju kako bi zadržala status na tržištu i ostvarila konkurentsku prednost. Fokus ovog rada je na obiteljskom poduzeću Tena-G d.o.o. koje se bavi uvozom i distribucijom alata i pribora. Problem rada je nedostatak adekvatne strategije za rast i razvoj poduzeća tijekom generacijske tranzicije, a cilj je pronalazak te strategije. Rad se sastoji od uvoda gdje su predstavljeni glavni aspekti diplomskog rada; teorijskog djela gdje su objedinjena istraživanja potrebna za analizu poduzeća i generacijsku tranziciju; prezentacije poduzeća; empirijskog istraživanja koje se sastoji od primarnog istraživanja putem polustrukturiranih dubinskih intervjua i poslovnih analiza putem analize vanjskih i unutarnjih čimbenika te analiza strategija za rast i razvoj te zaključka koji objedinjuje odgovore na istraživačka pitanja i preporuke poduzeću. Istraživanja su pokazala da poduzeće ima jaku poziciju i status na tržištu, stabilne i jake financijske mogućnosti, dobru organiziranost te mogućnost rasta i razvoja putem više strategija. Poduzeću se preporučuje strategija za rast i razvoj prodorom na tržište putem uvođenja B2B portala kojom će digitalizirati svoje poslovanje i modernizirati te optimizirati svoje poslovne procese. Ta strategija iskorištava moguće prilike korištenjem snaga poduzeća te otvara mogućnosti za druge projekte koji mogu daljnje razviti poduzeće. Liderske vještine koje su preporučene od strane stručnjaka su pretežno već ukorijenjene u menadžmentu Tene-G d.o.o.Family businesses are crucial party of economy, and they are mostly represented in small and big companies. In era of globalization, digitalization, and modernization of businesses they have to be ready to adapt their business processes to new business environment in order to keep their status on a market and to assure competition advantages. Focus of this paper is on family-owned enterprise Tena-G Ltd. which is in line of business of importing and distributing of tools and accessories. Problem of this paper is lack of adequate strategy of growth and development of an enterprise during generational transition, and goal is finding that strategy. Paper consists of introduction where its main aspects are presented; theory section where all research about analyses of enterprises and generational transition are unified and presented; empirical research that contains primal research conducted by semi-structured in-depth interviews and business analysis made by analyzing external and interior factors and strategies of growth and development, papers ends with conclusion which unites answers on research questions and suggestions for the enterprise. Research has shown that enterprise has strong position and status on the market, stable and strong financials which provides them with plenty opportunities, good organizations and the possibility of growth and development through multiple strategies. Recommendation to the enterprise is strategy of growth and development through digitization of their business and modernization which leads to modernizing and optimizing business processes. That strategy utilizes on using available opportunities by using company’s strengths and opens possibilities of implementing other projects that could further develop the company. Management of Tena-G Ltd.- already greatly possesses leadership skills that are recommended by experts
Impact of COVID-19 pandemic on Atlantic Group
No full textKako bi se poslovne odluke donijele pravovremeno i uspješno, kao važna stavka postavlja se analiziranje financijskih izvještaja i općenito razumijevanje informacija koje ti izvještaji sadrže. U tom smislu, godišnji financijski izvještaji pružaju odgovore na pitanja oko uspješnosti poslovanja poduzeća, a instrumenti potrebni za analizu tih izvještaja su vertikalna, odnosno horizontalna analiza izvještaja, kao i analiza financijskih pokazatelja. Iznenadno izbijanje koronavirusa brzo se proširilo diljem svijeta, pogađajući sve države svijeta u manjoj ili većoj mjeri. Pri tome, priroda pandemije nije utjecala samo na zdravlje i kvalitetu života ljudi, već je također poremetila globalno gospodarstvo, odnosno lance opskrbe zemalja diljem svijeta. U prehrambenoj industriji, neočekivani poremećaji su opteretili globalni lanac opskrbe hranom i usluţni sektor jer se niz država diljem svijeta odlučio na svojevrsni oblik zatvaranja. Stoga, cilj ovog rada bio je prikazati financijsko poslovanje poduzeća Atlantic Grupa d.d. u krizno vrijeme, odnosno odrediti utjecaj krize koronavirusom na to poduzeće. Pri tome, analiziralo se trogodišnje razdoblje od 2018. do 2020. godine. Također, kako bi se donio zaključak posluje li promatrano poduzeće uspješno ili ne, analiza je provedena na temelju podataka prikupljenih iz temeljnih financijskih izvještaja, odnosno bilance, izvještaja o novčanom toku, računa dobiti i gubitka, izvještaja o promjenama kapitala i bilješki u izvještajima. Također, zaključku su doprinijeli i podaci dobiveni analizom financijskih pokazatelja.In order to make business decisions in a timely and successful manner, an important item is the analysis of financial statements and a general understanding of the information contained in those reports. In this sense, the annual financial statements provide answers to questions about the performance of the company, and the instruments needed to analyze these reports are vertical and horizontal analysis of the report, as well as the analysis of financial indicators. The sudden out break of coronavirus has spread rapidly around the world, affecting all countries of the world to a greater or lesser extent. At the same time, the nature of the pandemic not only affected the health and quality of people's lives, but also disrupted the global economy, i.e. the supply chains of countries around the world. In the food industry, unexpected disruptions have strained the global food supply chain and service sector as a number of countries around the world have opted for a form of closure. Therefore, the aim of this paper was to present the financial operations of Atlantic Grupa d.d. in times of crisis, that is, to determine the impact of the coronavirus crisis on that company. In doing so, the three-year period from 2018 to 2020 was analyzed. Also, in order to conclude whether the observed company is operating success fully or not, the analysis was conducted on the basis of data collected from the basic financial statements, i.e. balance sheet, cashflow statement, income statement, statement of changes in equity and notes in the statements. Also, the data obtained from the analysis of financial indicators contributed to the conclusion
COVID-19 pandemic and its impact on the world automotive industry
No full textSvjetski automobilski sektor doživio je dramatičan rast specijalizacije opskrbnog lanca posljednjih desetljeća. Tehnološki napredak i pad trgovinskih troškova doveli su do sve veće fragmentacije proizvodnje u europskom automobilskom sektoru, pri čemu se različite faze proizvodnje često odvijaju u različitim zemljama. Iako je to dovelo do značajnog povećanja učinkovitosti i produktivnosti, proizvodne procese je također učinilo ranjivijim na poremećaje u lancu opskrbe, što je pojava pandemije, odnosno krize i pokazala. Međutim, pandemija je snažno utjecala na gotovo sve industrije, uključujući i automobilsku, pri čemu su proizvođači bili prisiljeni gasiti svoju proizvodnju radi nedostatka resursa ili pak zaštite svojih zaposlenika. Utjecaj COVID-19 krize, zajedno s posljedičnom ekonomskom krizom, rezultirao je smanjenjem zahtjeva kupaca u kratkom roku, što je dovelo do smanjenje proizvodnje i prodaje novih vozila te do odgode plaćanja ostalim dionicima. Stoga, svrha rada je bila prikazati promjene u automobilskoj industriji u svojoj povijesti, a posebice uslijed krize uzrokovane COVID-19 virusom 2020. godine. Slijedom toga, glavni cilj rada bio analizirati posljedice COVID-19 krize na automobilsku industriju. Naposljetku, rad je ukazao na snažno smanjenje broja prodanih automobila u svijetu u 2020. godini. Također, osim same prodaje, pandemija je posebno utjecala na opskrbne lance radi raznih restrikcija, odnosno zabrana, ali i nestašice određenih komponenti. Rad je pokazao i da su razna ograničenja prometa, odnosno karantene, imale negativan učinak na funkcioniranje međunarodnog lanca opskrbe, ograničavanje poslovanja i naposljetku smanjenje prihoda u gotovo svim industrijama, a posebno automobilskoj. Naposljetku, rad je došao do zaključka kako će automobilske industrije u budućnosti svoj fokus staviti na uspostavljanje odgovarajućih mehanizama za smanjenje rizika, ali i na autonomne tehnologije koje bi stvarale konkurentsku prednost kroz održivost.The global automotive sector has experienced a dramatic increase in supply chain specialization in recent decades. Technological advances and declining trade costs have led to increasing fragmentation of production in the European automotive sector, with different stages of production often taking place in different countries. Although this has led to a significant increase in efficiency and productivity, it has also made production processes more vulnerable to supply chain disruptions, as the emergence of a pandemic or crisis has shown. However, the pandemic had a strong impact on almost all industries, including the automotive industry, forcing manufacturers to shut down their production due to lack of resources or protection of their employees. The impact of the COVID-19 crisis, together with the consequent economic crisis, has resulted in a reduction in customer demand in the short term, leading to reduced production and sales of new vehicles and delayed payments to other stakeholders. Therefore, the purpose of the paper was to show the changes in the automotive industry in its history, especially due to the crisis caused by the COVID-19 virus in 2020. Consequently, the main goal of the paper was to analyze the consequences of the COVID-19 crisis on the automotive industry. Finally, the paper pointed to a sharp decline in the number of cars sold worldwide in 2020. Also, in addition to the sale itself, the pandemic has particularly affected supply chains due to various restrictions, ie bans, but also shortages of certain components. The paper also showed that various traffic restrictions, ie quarantines, had a negative effect on the functioning of the international supply chain, limiting business and ultimately reducing revenues in almost all industries, especially the automotive industry. Finally, the paper came to the conclusion that in the future the automotive industry will focus on establishing appropriate risk reduction mechanisms, but also on autonomous technologies that would create a competitive advantage through sustainability
The impact of the COVID-19 pandemic on the selected fitness centers’ work and crisis management
No full textTemeljni cilj ovoga rada bio je istražiti utjecaj krize uzrokovane pandemijom COVID-19 na poslovanje fitnes centara, postojeće mjere rješavanja ekonomskih pitanja i potencijalni oporavak fitnes industrije. Nakon proučavanja literature i sekundarnih izvora podataka, provedeno je empirijsko istraživanje na odabranom uzroku s područja Grada Zagreba i Primorsko-goranske županije. Strukturiranim intervjuima iz svake županije ispitano je po 4 vlasnika (ukupno 8 vlasnika), iz svakog fitnes centra anketirana su po 4 zaposlenika (ukupno 32 zaposlenika), te je na svakom području anketirano po 16 klijenata (ukupno 32 klijenata). Rezultati pokazuju utjecaj na poslovanje fitnes centara, a od ispitanih 8 vlasnika, četvero ih je moralo zatvoriti fitnes centar. Uza sve probleme, rezultati pokazuju da su neki vlasnici i zaposlenici ipak pronašli alternative za rad s klijentima kao što su održavanje treninga online i u prirodi. Time su pokazali slogu i želju za izlaskom iz krize, što ih je ujedinilo i poboljšalo odnos između vlasnika i zaposlenika, pa tako i odnos s klijentima.The main goal of this paper was to investigate the impact of the crisis caused by the COVID-19 pandemic on the work of fitness centers, measures to address economic issues and the potential recovery of the fitness industry. After studying the literature and secondary data sources, an empirical study was conducted on a selected sample from the City of Zagreb and the Primorje-Gorski Kotar County. The structured interviews from each county surveyed 4 owners (8 owners in total), 4 employees from each fitness center (a total of 32 employees), and 16 clients (a total of 32 clients) in each area. The results show an impact on fitness center menagement, and out of the 8 owners surveyed, four had to close the fitness center. Despite all the problems, the results show that some owners and employees have managed to come up with alternative ways of working with clients such as offering trainings online and outdoors. In this way, the efforts and desire to get out of the crisis united them and improved the relationship between the owners and employees, and thus the relationship with their customers
Utjecaj pandemije COVID-19 na poslovanje ustanove Lučke uprave Pula
No full textLučka uprava Pula ima status javne ustanove gdje je osnivač Istarska županija. Osnovana je zbog upravljanja, održavanja i korištenja dvije luke koje su otvorene za javni promet županijskog značaja i jedanaest luka lokalnog značaja. Cilj istraživanja u ovome diplomskom radu bio je prikazati poslovanje Lučke uprave Pula prije i nakon COVID-19 pandemije te komparativnom analizom poslovanja utvrditi do kakvih je financijskih promjena došlo u poslovanju i jesu li te promjene utjecale na stabilnost poslovanja Lučke uprave Pula. Ona se primarno financira od prihoda od članarina i članskih doprinosa, kao i donacija iz državnog proračuna, proračuna jedinica lokalne samouprave te iz EU projekata. Poslovanje Lučke uprave Pula prije pandemije uzrokovane virusom COVID-19 moglo bi se ocijeniti kao stabilno i održivo. Nastupom pandemije očekivali su se negativni efekti u poslovanju Lučke uprave Pula zbog smanjenja naplata morskih vezova, prodaje karata za pomorski promet i slično, ali to nije značajno utjecalo na poslovanje Lučke uprave Pula.The Pula Port Authority has the status of a public institution. The founder is the County of Istria. It was established for the purpose of management, maintenance and use of two ports open to public traffic of county importance and eleven ports of local importance. The aim of the research in this thesis is to present the activities of the Pula Port before and after the pandemic COVID - 19 and to present comparative analysis of the activities to determine what financial changes occurred in the businesses and whether these changes affected the stability of the Pula Port. The Pula Port Authority finance primarily comes from revenues, from membership fees and membership contributions, as well as donations from the state budget, the budget of local governments and from EU projects.
Before the pandemic caused by the COVID-19 virus the businesses of the Pula Port Authority could be assessed as stable and sustainable. The onset of the pandemic it was expected to have negative effects on the businesses due to the reduction of sea berths, the tickets sale for maritime traffic and the like, but it did not have significant affects
Utjecaj korona krize na organizaciju rada u poslovnom sektoru
No full textKorona kriza pogodila je poduzeća i njihovo poslovanje kao i zaposlenike tih poduzeća. Organizacija rada doživjela je promjene, poduzeća su da bi očuvala poslovanje ali i sačuvala zdravlje zaposlenih, uvodila promjene u svome poslovanju pa su tako gdje je to bilo moguće uvodila rad od kuće. Takvo naglo zatvaranje radnih mjesta radi zaštite zaposlenika stvorilo je novu eru rada na daljinu za više stotina milijuna zaposlenih ljudi u svijetu. Navedeno je nagovijestilo značajan pomak u načinu rada velikog segmenta radne snage u budućnosti. Uzevši sve navedeno u obzir, da se zaključiti kako je pandemija rezultirala nekim novim načinima poslovanja, odnosno obavljanja radnih zadataka. U tom pogledu, postavilo se zanimljivim istražiti mišljenje ispitanika o takvim „naglim“ promjenama te uvidjeti razinu njihove radne efektivnosti i efikasnosti, uspoređujući je s ranijom, prije pandemije. Sukladno tome, glavni cilj rada bio je utvrditi modele organizacije rada u tijeku i nakon pandemije koronavirusa te zakonodavni okvir provedbe novih modela organizacije rada. Pokazalo se kako Zakon o radu propisuje sve vrste ugovora o radu, a tako i rad na izdvojenom mjestu rada, no ne poznaje institut rada od kuće kao privremenog rada na izdvojenom mjestu rada. Kako bi se saznao utjecaj pandemije koronavirusa na organizaciju rada od kuće, provedeno je anketno istraživanje na uzorku od 100 zaposlenika različite dobi koja posluju u Republici Hrvatskoj. Pokazalo se kako je najveći broj ispitanika od kuće radio između 1 i 3 mjeseca, a većina ispitanika se susrela s većom fleksibilnošću i agilnošću, produktivnošću i motivacijom, ali i poboljšanim fizičko mentalnim zdravljem. Pri tome, zamijećene su određene kauzalnosti između dobnih skupina i spola ispitanika.The corona crisis has affected companies and their businesses as well as the employees of those companies. The organization of work has undergone changes, companies have introduced changes in their business in order to preserve business but also to preserve the health of employees, so they have introduced work from home where possible. Such a sudden closure of jobs to protect employees has created a new era of teleworking for hundreds of millions of employed people worldwide. This indicated a significant shift in the way a large segment of the workforce operates in the future. Taking all the above into account, to conclude that the pandemic has resulted in some new ways of doing business, ie performing work tasks. In this regard, it became interesting to investigate the opinion of respondents about such "sudden" changes and to see the level of their work efficiency and effectiveness, comparing it with the previous, before the pandemic. Accordingly, the main goal of the work was to establish models of work organization during and after the coronavirus pandemic and the legislative framework for the implementation of new models of work organization. It turned out that the Labor Act prescribes all types of employment contracts, including work at a separate place of work, but does not know the institute of work from home as temporary work at a separate place of work. In order to find out the impact of the coronavirus pandemic on the organization of work from home, a survey was conducted on a sample of 100 employees of different ages operating in the Republic of Croatia. It turned out that the majority of respondents worked from home between 1 and 3 months, and most respondents encountered greater flexibility and agility, productivity and motivation, but also improved physical and mental health. In doing so, certain causality between age groups and gender of respondents was observed
Potencijali turizma paranormalnih aktivnosti u Republici Hrvatskoj
No full textOvaj završni rad je rad na temu perspektive paranormalnog turizma u Republici Hrvatskoj koji
je kao selektivni oblik turizma nedovoljno zastupljen i zanemaren. Istražuje mogući razvoj ovog
selektivnog oblika turizma na određenim lokalitetima. Turizam paranormalnih aktivnosti
označava zadovoljavanje nekih posebnih potreba turista u razvoju paranormalnih spoznaja i
stjecanju novih iskustava. Realizirati ponudu turizma paranormalnih aktivnosti je teško jer se
sastoji od sinergije raznih sudionika: lokalnog stanovništva, turističke zajednice te raznih
udruga – što predstavlja osnovni uvjet za razvoj paranormalnog. Uz minimalni ulog mogu se
ostvariti prednosti na tržištu ovog autentičnog oblika turizma, a sve u skladu s trendom na
tržištu.
Ovaj završni rad prikazuje sve paranormalne lokalitete u kojima se događaju paranormalne
pojave, a koje su postale središta zbivanja u određenim lokalitetima. Odgovara na pitanja oko
paranormalnog, otkriva trendove, potražnju i segmentaciju turista. Republika Hrvatska
predstavlja pravi potencijal za razvoj turizma paranormalnih aktivnosti temeljem istraživanja
putem anketa i dubinskog intervjua. Većina literature koja se koristi je iz domaćih i stranih
internetskih izvora jer je to delikatna tema o kojoj se još uvijek malo piše, uglavnom samo na
internetu.This final paper is a paper on the perspective of tourism of paranormal activities in the Republic
of Croatia, which is underrepresented and neglected as a selective form of tourism. It
investigates the possible development of this selective form of tourism in certain localities.
Tourism of paranormal activities means meeting some special needs of tourists in developing
paranormal knowledge and gaining new experiences. Realizing the offer of tourism of
paranormal activities is difficult because it consists of the synergy of various participants: the
local population, the tourist board and various associations, which is the basic condition for the
development of the paranormal. With a minimal stake, the market advantages of this authentic
form of tourism can be realized, all in accordance with the market trend.
This final paper shows all the paranormal locales where the paranormal Phenomena happens,
which have become the center of events in certain localities. Answers questions about the
paranormal, reveals trends, demand and segmentation of tourists. The Republic of Croatia
represents a real potential for the development of tourism of paranormal activities based on
research through surveys and in-depth interviews. Most of the literature used is from domestic
and foreign Internet sources because it is a delicate topic that is still not well written about,
mostly only on the Internet
