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Analiza najčešćih kaznenih djela u hrvatskome gospodarstvu i preporuke poduzetnicima za njihovo izbjegavanje
No full textU radu se opisno objašnjava pojam gospodarskog kriminala i daje skraćeni i pojednostavljeni prikaz tijeka kaznenog postupka. Kaznena se djela u području gospodarstva prikazuju u sklopu zakonskih obilježja kaznenih djela, kao i na prakičnim primjerima iz prakse, pri čemu se naglašavaju moguće posljedice za poduzetnike koji određena kaznena djela mogu počiniti iz neznanja, odnosno neinformiranosti. Na najčešćim se primjerima nastoji ukazati na preporuke u poslovanju novim poduzetnicima kako bi se izbjegle u poslovanju izbjegle radnje koje mogu dovesti do počinjenja kaznenih djela.The paper describes the concept of economic crime and gives a concise and simplified overview of the course of criminal proceedings. Criminal offenses in the field of economy are presented through the legal characteristics of criminal offenses, as well as on practical examples from practice, emphasizing the possible consequences for entrepreneurs who may commit certain criminal offenses out of ignorance or lack of information. The most common examples are the recommendations in business to new entrepreneurs in order to avoid those actions in business that can lead to the commission of criminal offenses
Utjecaj društvenih mreža na odluke potrošača tijekom online kupovine
No full textDruštvene mreže danas utječu na sve sfere komunikacije i poslovanja koje uzrokuju promjene svih nas. To su platforme na kojima se između ostalog mogu dijeliti informacije i informirati se o određenim temama. Veliki broj pojedinca prenosi svoj život na društvene mreže i tako utječe na druge, no i s druge strane društvene mreže i tuđa mišljenja utječu na stavove, mišljenja, pa tako i kupovne navike pojedinaca. U ovom istraživačkom radu se kvantitativnom metodom pomoću anketnog upitnika ispitalo utječu li društvene mreže na odluke pojedinaca tijekom kupovine u online svijetu i kako dolazi do utjecaja. Također, prikazana su teorijska gledišta društvenih mreža, vrste te njihov razvoj kroz povijest. Nadalje, detaljnije je objašnjen proces donošenja odluke o kupnji, teorijski pojam potrošača i prikazan je odnos između potrošača i društvenih mreža. Rezultati istraživanja pokazuju da društvene mreže nemaju snažan utjecaj na pojedinca tijekom kupovine proizvoda ili usluge. Uz sve to društvene mreže su odlučan alat za osvještavanje pojedinca o brendu, o proizvodima ili uslugama koje nudi.Today, social media affect all spheres of communication and business, causing changes in all of us. These are platforms where, among other things, information can be shared and obtained on certain topics. Many individuals transfer their lives to social media and thus influence others, but on the other hand, social networks and other people's opinions influence the attitudes, opinions, and thus the buying habits of individuals. In this research paper, a quantitative method using a survey questionnaire was used to examine whether social networks influence the decisions of individuals during online shopping and in what way the influence occurs. Also, theoretical aspects of social networks, types and their development throughout history are presented. Furthermore, the process of making a purchase decision, the theoretical concept of the consumer, and the relationship between consumers and social networks are explained in more detail. The research results show that social networks do not have a strong influence on an individual during the purchase of a product or a service. But on the other hand, social networks are a decisive tool for making individuals aware of the brand, the products, or the services it offers
Proposal of an Integrated Communication-Business Plan for the Translation Agency
No full textOvaj rad polazi od činjenice da prevoditeljski ured u nastajanju nema svoj poslovno-komunikacijski plan i da nema određene načine i tehnike za postizanje maksimalne komunikacije i maksimalnih prihoda kako bi se pozicionirao na tržištu. Kako bi se otkrile koje su to tehnike koje mogu pomoći u njegovu pozicioniranju na tržištu, potrebno je analizirati situaciju na tržištu, kao i želje i potrebe ciljnih javnosti prema kojima se usmjerava komunikacija. Na temelju dubinskog (polustrukturiranog) intervjua ispitano je deset (10) prevoditelja/lektora koji se bave prevođenjem i imaju svoje urede. Prikupljene su informacije o stanju na tržištu, konkurentnim prevoditeljskim uredima, ciljnim javnostima, akviziciji klijenata i njihovim zahtjevima, određivanju cijene usluge kao i poželjne komunikacijske i poduzetničke strategije i tehnike za realizaciju. Rezultati intervjua pokazuju da prevoditeljski ured u nastajanju treba u svojoj strategiji biti usmjeren na pružanje kvalitetne usluge, prihvatljive cijene s eventualnim popustima za određene ciljne javnosti i brzu uslugu. Strategija mora uključivati korištenje komunikacije preko web stranice i društvenih mreža. Na temelju dobivenih informacija napravljen je poslovno-komunikacijski plan za prevoditeljski ured u nastajanju i u njemu su prikazani svi potrebni koraci sustavnog planiranja: od analize tržišta, unutarnjeg i vanjskog okruženja SWOT analizom, do kreiranja ciljeva, strategije, misije, vizije, razumljive izjave. A priori segmentacijom su određene ciljne javnosti i predložene taktike, vremenski tijek aktivnosti i okvirni financijski plan.This thesis starts from the problem that that the translation agency to be established does not have its own business communication plan and does not have ways and techniques to maximize communication and sales in order to position itself in the market. In order to find out which techniques can help in positioning in the market, it is necessary to analyse the market situation as well as the wishes and needs of the target groups to which the communication is directed. Based on an in-depth (semi-structured) interview, 10 translators/proof-readers working in the field of translation and having their own office were interviewed. Information was gathered on the market situation, competing translation agencies, target groups, acquisition of clients and their requirements, pricing of the service, as well as desirable communication and business strategies and techniques for implementation. The results of the interviews show that the strategy of the translation agency to be established should focus on providing high quality service, reasonable prices with possible discounts for certain target groups, and fast service. The strategy must include the use of communication through the website and social networks. Based on the information obtained, a business communication plan was created for the translation agency to be established, showing all the necessary steps of systematic planning: from market analysis, SWOT analysis of the internal and external environment, to the creation of goals, strategies, missions, visions, un of comprehensible statements. The a priori segmentation determines the target groups and proposed tactics, the timing of activities and the indicative financial plan
The importance of establishing prerequisites for successful project implementation on the example of Kaldrma d.o.o. for trade in petroleum and petroleum products
No full textIdeja projekta predstavljena je skupom različitih aktivnosti koje su obilježene vremenom, odnosno one imaju svoj početak, sredinu i kraj. To je ključna razlika koja diferencira projekt u odnosu na druge oblike rada. Međutim, iako projekt ima svoj kraj, projektni rezultati i ciljevi nešto su što ostaje nakon provođenja različitih projekata i predstavljaju cijelu svrhu implementacije projekta. Projekt kao privremeni pothvat ima nekoliko faza životnog ciklusa. Životni ciklus projekta obično uključuje pokretanje projekta, planiranje projekta, izvršenje projekta i zatvaranje projekta. Nekad se spominje još jedna faza – kontrola ili praćenje projektnih aktivnosti. Projektni menadžer ili voditelj projekta ključna je osoba u procesu projekta. Zadužen je za provedbu plana projekta, vođenje i upravljanje projektom, kvantificiranje potrebnih resursa i kontrola, različite mehanizme potpore i slično. U ovom radu dan je osvrt i analiza provedenog projekta u poduzeću Kaldrma d.o.o. koji se odnosi na izgradnju i stavljanje u funkciju benzinske postaje, poslovnog prostora i ugostiteljskog sadržaja sa sjedištem u Imotskom. Pregledom projektnih aktivnosti uočeno je da je projekt uspješno proveden, realiziran u zadanom vremenskom roku i danas ispunjava zacrtane ciljeve. Osim toga, dugoročnost i uspješnost ovog projekta ogleda se u financijskoj stabilnosti poduzeća Kaldrma d.o.o. Jedan od uočenih izazova na primjeru poduzeća Kaldrma d.o.o. predstavlja dio vezan za financiranje projekta koji je bio jednostran, odnosno projekt je financiran isključivo privatnim vlasničkim kapitalom, dok će se u budućim ulaganjima svakako naglasak staviti na dostupne vanjske izvore financiranja, kao načina zatvaranja financijske konstrukcije projekta. To je jedna od naučenih lekcija, a koju će projektni tim implementirati tijekom budućih ulaganja, koja su trenutno u fazi formulacije projektnih ideja.The idea of the project is presented by a set of different activities that are marked by time dimension (beginning, middle period and the end). This is the key difference that differentiates a project from other business activities. However, although the project has its end, project ideas and goals are something that remains after the implementation of various projects and represent the whole purpose of project implementation. There are several phases of the project life cycle. The project life cycle usually includes project launch, project planning, project execution, and project closure. Sometimes the phase of the project is mentioned - control or monitoring of project activities. The project manager is a key person in the project process. He is in charge of implementing the project plan, leading and managing the project, quantifying the necessary resources and controls and various support mechanisms. In this case the structured project parts are reviewed on the example of the company Kaldrma d.o.o. One of the most important implemented projects of Kaldrma d.o.o. is the implementation of the construction of the petrol station and business premises of this company based in Imotski. An overview of project activities showed that the project was successfully implemented, implemented within the set time frame and today meets the project objectives. In addition, the long-term and success of this project is reflected in the financial stability of Kaldrma d.o.o. One of the observed deficiency in the example of Kaldrma d.o.o. represents a financing process that was one-sided, the project was financed exclusively by private equity while future investments will certainly focus on the available external sources of financing, as a way of closing the financial construction of the project. This is one of the lessons learned during the implementation of this project, which will be implemented by the project team during future investment cycle, which are currently in the phase of development of project idea
Business analysis for selecting new business strategies in a specific family company
No full textObiteljsko poduzetništvo generator je svake ekonomije. Kako bi poduzeće bilo okarakterizirano kao obiteljsko, moraju postojati određene odrednice kao što su element roda ili krvnog srodstva, vlasništvo dijela kapitala poduzeća te kontrola tj. mogućnost donošenja upravljačkih odluka u poduzeću. Obiteljska poduzeća kroz svoj životni vijek nailaze na mnoge prepreke, a možda najznačajniji izazov je proces odluke o nastavku poslovanja poduzeća u sljedećoj generaciji. Često je to trenutak gdje su poduzeća najranjivija i izložena poslovnoj opasnosti te mali broj poduzeća uspije preživjeti prijelaz na drugu generaciju, a još manji broj na treću. Vlasnik poduzeća je taj koji odlučuje o budućnosti poslovanja. On može prenijeti poslovanje na svog nasljednika ili može upravljanje poduzećem prepustiti neobiteljskom menadžeru ili ga pak prodati.
Glavni cilj istraživanja ovog rada je utvrditi utjecaj prodaje veće poslovnice na poslovanje preostale poslovnice, odnosno analizirati postojeće poslovanje kako bi se lakše utvrdila konkurentnost na tržištu i formulirala daljnja strategija koja se odnosi na zadržavanje postojećeg stanja ili prodaje preostale poslovnice i izlazak iz poslovanja. U radu su korištene razne metode strateške analize eksterne i interne okoline poput PESTEL analize, Porterovog modela pet tržišnih sila, MOF i RECoIL analize te SWOT analize. Prikupljeni su i analizirani podaci iz primarnih izvora korištenjem metode dubinskih intervjua na uzorku od tri ispitanika, a na temelju svih u radu prikazanih spoznaja ujedno je dan i prijedlog smjernica za novu poslovnu strategiju za odabrano poduzeće.Family entrepreneurship is the generator of every economy. There must be certain determinants for a company to be characterized as a family business, such as the gender element, ownership of part of the company's capital and control for making management decisions within the company. Family businesses face many obstacles throughout their lifecycle, and perhaps the most significant challenge is the process of deciding to continue the business onto the next generation. This is often the moment where companies are most vulnerable and exposed to business dangers, where only a small number of companies manage to survive the transition to the second generation, and even fewer to the third. The business owner decides on the future of the business. The owner can transfer the business to a successor, cede management of the business to a non-family manager or sell the business.
The main goal of this paper is to determine the impact of the sale of a larger branch of the business on the operations of the remaining branches an analyze existing operations to more easily determine market competitiveness, and formulate an ongoing strategy for maintaining the existing situation or selling the remaining branch and exiting the business. Various strategic methods and analyzes were used in this paper, such as PESTEL analysis, Porter 's model of five market forces, methods for external and internal environment analysis, MOF and RECoIL analysis, SWOT analysis and an analysis of primary data sources based on an in-depth interview of a sample of three respondents
An Analysis of Public Relations Profession Image in Selected Films and Television Shows of American Production
No full textPublic relations as a profession deals with reputation, yet despite this it is often in reputational crisis. The job of a public relations practitioner often has a glamorous portrayal in the media which is far from reality and is often just a reflection of the creativity and imagination of film and series authors. The survey of the image of the public relations profession was carried out by a quantitative analysis of three selected films (Thank You for Smoking, The Ides of March and The Queen) and 113 episodes of three selected television series (Scandal, The West Wing and Sex and the City) of US production. A qualitative analysis was used as an open method of individual perception of the displayed media content. Relying on Miller’s (1999) research, it is apparent that the representation of the public relations profession is at a higher percentage negative. Public relations practitioners in selected films and television series are also analysed in relation to the field of action, and it can be concluded that it is significantly focused on the elements of power in society. Further, the public relations profession was explored based on the position of public relations practitioners in the selected films and television series, which shows that this area is still unclear. According to the public affairs profession and public relations practitioners in frequent appearances in television series and films, there has been a rise in the profession. With this increase, it is necessary to show the profession of public relations in a real-world view, which indicates the importance of further research
Fundamentalna vrijednost dioničkog društva koje kotira na burzi na primjeru iz prakse
No full textU ovome radu analizirana je fundamentalna vrijednost dioničkih društava koja kotiraju na burzi. Korporacija čija je fundamentalna vrijednost obrađena je Booking Holdings iz američke industrije online putničkih agencija koje kotiraju na burzi NASDAQ. Dok su kvalitativnom analizom utvrđene poslovna strategija i okolina poduzeća, kvantitativnom analizom utvrđena je fundamentalna vrijednost dioničkog društva i njegovih dionica kao i razni aspekti poslovanja, od likvidnosti i zaduženosti do profitabilnosti. Spoznaja rada je da se fundamentalna vrijednost dioničkih društava često ne poklapa s tržišnom, a najčešći razlozi za to su makroekonomski utjecaji na koje poduzeća ne mogu utjecati. Stoga je na primjeru poduzeća Booking, na temelju diskontiranog novčanog toka i analize osjetljivosti, izračunana fundamentalna vrijednost poduzeća i njegove dionice koja se usporedila s trenutnim tržišnim cijenama.This thesis analyses fundamental value of publicly traded companies. Corporation who's value has been analysed is Booking Holdings which belongs to american online travel agencies industry and is traded on NASDAQ stock exchange. While qualitative analysis determines company's business strategy and environment, quantitative analysis determines fundamental value of a company and it's shares, as well as other aspects of business, including liquidity, indebtness and profitability. Comprehension of this thesis is that fundamental value of publicly traded companies isn't always bringing equality with its market prices and the main reason for that are the macroeconomic conditions that company doesn't have influence on. The practic example of Booking shows fundamental value of a company and it's shares based on discounted cash flow and sensitivity analysis, as well as comparance of fundamental value with market prices
Assessment of the impact of the COVID-19 pandemic on the safety and performance of a small family hotel
No full textPandemija COVID-19 imala je ogroman utjecaj na gospodarstva diljem svijeta. Iako ne postoji način da se točno odredi kolika je ekonomska šteta od globalne pandemije COVID-19, među ekonomistima postoji široko slaganje da će ona imati ozbiljne negativne učinke na globalno gospodarstvo. Među zahvaćenim zemljama svijeta bila je i Hrvatska, koja je imala ozbiljan pad aktivnosti, gospodarstva i poslovanja. Trenutno je u Republici Hrvatskoj na snazi pandemija COVID-19 koja traje jednu godinu i devet mjeseci. COVID-19 bolest je od tada do 9. prosinca 2021. godine potvrđena kod 631.765 osoba, 25.567 je aktivnih slučajeva COVID-19 bolesti, oporavljeno je 594.929 osoba, a ukupno je umrlo 11.269 osoba zbog posljedica ove bolesti. Barem jednu dozu cjepiva primile su ukupno 4.249.704 osobe. Takva COVID-19 pandemija dovela je do pada cjelokupnog svjetskog gospodarstva, pa tako i gospodarstva Republike Hrvatske. Gospodarstvo je palo zbog karantene cijele zemlje, pada opće potrošnje, pada prihoda i pada turističkog i ugostiteljskog sektora. Zbog smanjenja broja putovanja i poslovnih sastanaka, Hrvatska gubi ogroman iznos poreza povezanih s tim aktivnostima, što rezultira padom državnog dohotka. Jedan od pogođenih ugostiteljskih objekata je i hotel Maritimo u Makarskoj. Ciljevi ovog rada su istražiti i ispitati utjecaj i važnost turističke djelatnosti i utjecaj pandemije na sigurnost i uspješnost poslovanja ovog malog obiteljskog hotela. Rezultati istraživanja pokazuju da je došlo do narušavanja određenih financijskih i poslovnih pokazatelja hotela Maritimo koji se mogu povezati s pandemijom COVID-19. U 2020. godini došlo je do pada prihoda hotela za gotovo 40 %. Došlo je do pogoršanja niza pokazatelja poslovanja. U padu je koeficijent vlastitog financiranja, došlo je do povećanja zaduženosti i naplate u potraživanim danima, u padu su koeficijent obrta ukupne i kratkotrajne imovine, kao i povrat na ukupnu imovinu i vlastiti kapital. Ekonomičnost i profitabilnost ovog hotela i dalje su zadovoljavajući, unatoč nepovoljnim ekonomskim prilikama u zemlji. Donekle povoljnijoj financijskoj situaciji vjerojatno su doprinijele i mjere potpore Vlade Republike Hrvatske koje su išle u smjeru zadržavanja radnika i poticanja domaćeg gospodarstva.The COVID-19 pandemic has had a huge impact on economies around the world. While there is no way to determine exactly how much economic damage is caused by the global COVID-19 pandemic, there is a broad consensus among economists that it will have serious negative effects on the global economy. Among the affected countries of the world was Croatia, which had a serious decline in activity, economy and business. Currently, the COVID-19 pandemic is in force in the Republic of Croatia, lasting 1 year and 9 months. From then until December 9, 2021., COVID-19 disease was confirmed in 631.765 people, 25.567 active cases of COVID-19 disease were recovered, 594.929 people recovered, and a total of 11.269 people died as a result of this disease. A total of 4.249.704 people received at least one dose of the vaccine. Such a COVID-19 pandemic led to the decline of the entire world economy, including the economy of the Republic of Croatia. One of the affected facilities is the Maritimo Hotel in Makarska. The objectives of this paper are to investigate and examine the impact and importance of tourism and the impact of the pandemic on the safety and performance of this small family hotel. The results of the research show that certain financial and business indicators of the Maritimo Hotel, which can be linked to the COVID-19 pandemic, have been disrupted. In 2020., there was a drop in hotel revenue by almost 40%. There was a deterioration in a number of business indicators. The coefficient of own financing is declining, there is an increase in indebtedness and collection in the claimed days, the coefficient of turnover of total and current assets is declining, as well as the return on total assets and equity. The economy and profitability of this hotel are still satisfactory, despite the unfavorable economic conditions in the country. Measures of support from the Government of the Republic of Croatia, which went in the direction of retaining workers and stimulating the domestic economy, probably also contributed to a somewhat more favorable financial situation
