Kyiv National Economic University named after Vadym Hetman
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Практика партнерства бізнесу з академічною спільнотою у контексті соціальної відповідальності
Get PDFСтудентоцентризм у навчальному процесі з точки зору співпраці навчального закладу та сфери бізнесу
Get PDFТеоретико-методологические и прикладные аспекты формирования капитала бренда работодателя
Get PDFВизначено, що оскільки бренд роботодавця може приносити вигоду підприємству, зокрема у вигляді збільшення доходу, тому його можна розглядати з позиції теорії капіталу. Обґрунтовано концептуальні засади, що визначають сутність поняття «капітал бренду роботодавця». Наведено перелік зисків, які може одержати підприємство від формування позитивного бренду роботодавця, а також витрат, пов’язаних з його формуванням. Стаття містить результати дослідження практики формування бренду роботодавця на українських підприємствах.It has been found that because employer brand can bring benefits to an enterprise,
including revenue increasing, so it should be considered from the standpoint of the capital theory. Purpose of the article is to define the substantive characteristics, which reveal the essence of « employer brand capital» concept, and justification of the theoretical and applied aspects of its formation. Conceptual positions revealing the essence of the «employer brandcapital» concept have been formulated. The lists of benefits that can get an enterprise from creating a positive employer brand as well as expenses connected with its formation have been identified. The article contains the results of the research of employerbranding practice at Ukrainian companies. It has been found that for the most employees the employer brand in the labor market is one of priority criteria for selecting a work place. There have been identified the advantages that can be get by a company engaged in formation of a positive brand, including: the ability to attract the best candidates, increase the employees’ motivation, reduce the personnel turnover, improve the image in the goods market as well as the performance of the company. It was found that the company that does not care about its employer brand loses the existing and potential consumers of goods and services.Определено, что поскольку бренд работодателя может приносить выгоду предприятию, в том числе в виде увеличения дохода, поэтому его можно рассматривать с позиции теории капитала. Обоснованы концептуальные положения, определяющие сущность понятия «капитал бренда работодателя». Приведен перечень выгод, которые может получить предприятие от формирования положительного бренда работодателя, а также расходов, связанных с его формированием. Статья содержит результаты исследования практики формирования бренда работодателя на украинских предприятиях
Трансформация профессионально-технического образования в Украине: объективные предпосылки и поиск путей повышения качества образовательных услуг
Get PDFСтаття присвячена дослідженню трансформації системи професійно-технічної освіти. Досліджено розвиток мережі професійно-технічних навчальних закладів (ПТНЗ) Україні за 1990-2014 рр. та визначено основні проблеми, що призвели до необхідності її оптимізації. На базі аналізу соціологічних опитувань батьків, учнів та керівників ПТНЗ узагальнено мотиваційні настанови у виборі робітничої професії, споживчі очікування та проблеми забезпечення якості освітніх послуг.The article is aimed at investigation of vocational education and training (VET) system transformation. The progress of vocational schools chain is analysed and the main problems led to optimization necessity are defined, in particular, decrease in population demographic basis, loss of vocational education and training prestige, the low level of VET graduators’ job placement, inactivity of educational programs renovation, the weak motivation of VET staff as for advanced training, the low level of stakeholders’ social responsibility, the absence of qualitative competence and qualification monitoring. Based on the analysis of the parents, students and heads of VET survey, motivational arrangements concerning the choice of a trade, consumers’ expectations and problems of educational service quality provision are generalized.
The article argues that modern system of VET in Ukraine needs reformatting and modernizing. It is linked with economy and political instability affecting labor market state and resulting in graduators’ job placement possibilities as well as demographic changes in population structure, particularly, its gradual reduction because of untimely death rate, depopulation, ageing and emigration. Moreover, contemporary youngsters’ value interests should be considered, including their focus on gaining higher education that leads to sharp strengthening of trade prestige loss. All the factors mentioned will negatively
influence on qualitative labor force structure and result in trade skilled personnel deficiency, which undoubtedly will hamper the development of national economy.
The article emphasizes that the main ways to overcome the problems defined should be
VET decentralization which will give wider powers to regional stakeholders and
encourage flexibility and greater adaptation to changeable market conditions; besides, it
willopen up possibilities for enhanced cooperation among all social partners in the sphere of VET contents harmonization concerning the prospective regional economy development, as well as give an incentive to funding sources extension targeted atmaterial and technical basis timely renewal.Статья посвящена исследованию трансформации системы профессионально-технического образования в Украине. Исследовано развитие сети профессионально-технических заведений Украины за 1990-2014 гг., определены основные предпосылки необходимости ее оптимизации. На базе анализа социологических опросов родителей, учащихся и руководителей ПТУ обобщены мотивационные установки в выборе рабочей профессии, потребительские ожидания и проблемы обеспечения
качества образовательных услуг
Комунікативні компетенції згідно з СEFR як європейський орієнтир викладання іноземних мов
Get PDFУ статті висвітлюються ключові комунікативні компетенції, які покладено в основу
«Спільних європейських референційних рамок» (Common European Framework Reference, або CEFR) і окреслюються загальноєвропейські стандарти визначення рівня іншомовних, соціолінгвістичних і прагматичних знань, навичок і умінь. На основі аналізу нормативних і методичних розробок Департаменту мовної політики Ради Європи визначено можливі інноваційні напрямки удосконалення навчальних програм і планів з іноземної мови з погляду європейського бачення міжкультурної комунікації, зокрема розвиток загальних особистісних компетенцій студентів, передача знань про ціннісні
орієнтації, міжкласові, трудові та гендерні взаємини у цільовій культурі, формування навичок невербальної комунікації, навчання умінню критично позиціонуватися в чужому соціокультурному середовищі тощо.The article deals with the key communicative competences outlined in the Common European
Framework Reference (CEFR). It describes the common European standards to assess the level of linguistic, sociolinguistic and pragmatic competences broken-up in knowledge, skills and know-how. Having analysed some standard-setting and methodical sources elaborated by the Language Policy Department of the European
Council, the author highlights potential innovation fields for developing syllabuses and curricula in foreign language teaching with regard to intercultural communication, including overall individual competences,
knowledge transition on values, class stratification, labour and gender relations in the target culture, developing non-verbal communication skills and know-how transfer on critical positioning of an individual
in another social culture
Введение богословия как отрасли знаний: вызовы и угрозы
Get PDFThe article is devoted to some threats associated with introduction of theology in
the educational system. If spiritual institutions have right to award degrees and
academic titles which are be equivalent to state-recognized, this may lead to erosion of academic standards, and also to clericalization. Although some theological studies meet the requirements of scientific research, some other perform rather propaganda function, not research one. This situation gives grounds to suspicion of theological works being biased, this suspicion can be extended even for works that are made at the appropriate academic level. In such circumstances it would be appropriate to associate the academic study of religion only with speciality, known in Ukrainian as «religieznavstvo» (academic study of religion), and recognize academic degrees and academic titles in the field of the study of religion only in this specialty. The theological educational institution should be considered primarily as a church, not only the educational structure. If some of these institutions provide research at an appropriate level, these institutions can receive state-recognized accreditation of specialty «religieznavstvo», but only if they follow the principle of detachment from any confession. This would make possible the recognition of those studies within theology that meet scientific standards, and at the same time would secure educational system from possible threats of recognizing at the state level scientific degrees and academic titles awarded by institutions whose purpose is primarily religious propaganda, not science research. It can also be helpful in reducing the threat of clericalization,
which can be increased in the case of introduction of theology in the educational
system. Moreover, in a situation where a post-Soviet humanities have not yet
overcome the consequences of previous style of indoctrination, it would be appropriate now to avoid any indoctrination, including that can be related with theology.Включение в перечень специальностей богословия как отдельной специальности создает ряд проблем, которые касаются соблюдения принципов светского государства, а также научных стандартов. В связи с конфессиональным характером богословия существует угроза, что введение богословия может способствовать клерикализации. Кроме того, возникает вопрос соотношения богословия и религиоведения в образовательной системе
Геополитическое информационное противоборство: сущность и варианты защиты
Get PDFIn the article the authors outlines the current state of philosophic research of the
geopolitical informational confrontation. The authors found out the essence of the
geopolitical informational confrontation, which lies in the formation of the public
awareness in the context of strategic aims of the states, conditioned by the tasks
of defensive/aggressive policy. Geopolitical informational confrontation has two
types of the informational fight: informational and technical one as well as informational and psychological one and both of them take place on strategic, operative
and tactical levels. In the course of the geopolitical informational confrontation
the states use the informational and psychological weapons, including
conceptual and methodological, chronological (historical), factual, linguistic ones,
with the aim to protect or to destroy the matrices of consciousness of the political
elite and the general public.
It has been shown that under current conditions the practice of special informational operations against the state becomes commonplace, which allows the active
side to realize the scenarios of the «controlled chaos», formally remaining
aloof from the events. Accordingly, the search for adequate answers to the questions
concerning adequate response to the threats to the informational security provide for the knowledge and understanding of the main tendencies of modern society development, machinery and the archetypes of the informational war, mechanisms of informational security enforcement. The course of social changes in Ukraine during the last years demonstrated a clear dependence of processes of stabilization/destabilization from effective functioning of informational infrastructures. Accordingly, the system of informational security of Ukraine in the
context of existence of the problems of «internal and external factors» should be
reduced to the concept of «soft power».
It has been proved that the protection of the national informational sovereignty of
Ukraine under the current conditions of geopolitical informational confrontation
cannot be achieved through the paradigm of parity due to the fundamental inaccessibility of such parity. It makes to apply to asymmetric measures of informational security enforcement. That is, the effective strategy of protection from informational and psychological operations in the long term can be only «the strategy of flexible response on the asymmetric basis». But implementation of such strategy requires first of all the availability of highly qualified personnel and substantial financial and material resources.В статье рассмотрено современное состояние философских исследований и определена сущность геополитического информационного противоборства, показана роль информационного оружия в процессе ведения
геополитического информационного противоборства и обеспечения информационной безопасности