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Comparison with Different Shapes of MembershipFunction of Type-2 Fuzzy Controllersfor Stewart Platform
No full text[[abstract]]紙本論文延後公開至2022年08月16日止[[abstract]]紙本論文延後公開至2022年08月16日
The Study of the Relationship between Experiential Marketing, Life-style and Customer Satisfaction of Department Stores.
No full text[[abstract]]售百貨業由於大型購物中心不斷加入與電子商務快速的成長，造成現有零售百貨業激烈競爭，並引起各種侵蝕毛利的促銷活動，促使產業結構轉型，透過創意改革賦予產業新的面貌。而現有零售百貨業如欲永續經營，則須要了解消費者習性與體驗行銷之感受，並搭配完善的行銷策略。因此本研究以探討國內百貨消費者之生活型態、認知體驗感受與滿意知覺，希冀能夠幫助零售百貨業未來行銷策略上之擬訂。本研究以國內百貨作為探討旨趣，以國內全省百貨業包括太平洋崇光百貨、新光三越百貨及遠東百貨等消費者為研究對象，採用量化問卷收集國內百貨消費者生活型態、體驗行銷與滿意度的相關性，共發放317份網路問卷，有效問卷共有313份，回收率達96%，並對本研究所提出之二項研究假設加以驗證獲致成立。主要受訪者為31-40歲經濟自主高學歷的女性。根據研究結果指出：消費者生活型態對百貨業的滿意度、體驗行銷對百貨業的滿意度皆有正向關聯。亦即注重與家人之間的共同活動和只在乎自己喜歡的事物，在體驗行銷中偏好「關聯體驗」的人注重生活品質與整體設計，據此可提供百貨業現階段的行銷方向。期望未來百貨業更應積極創新與時俱進，方能成就永久基業。關鍵字：生活型態、體驗行銷、滿意度、零售百貨業[[abstract]]Theretailanddepartmentstoreindustryhastakenonanewlookthroughindustrialstructuretransformationwithcreativereform,asaresultofthefiercecompetitionandvarietyofpromotionalactivitieswhichreduceprofitcausedbythejoiningofgrandshoppingmallandrapidgrowthofe-commercebusiness.Keepingsustainabledevelopmentoftheexistingretailanddepartmentstoreindustry,thecompanyneedstoknowcustomersbetterthroughtheconsumerbehaviorandtheirfeelingsfromexperientialmarketing,withasoundmarketingstrategy.Therefore,thepurposeofthestudywastoassesstheconsumers’lifestyle,cognitiveexperienceandsatisfactionperceptionindomesticdepartmentstores,helpingtheretailanddepartmentstoreindustryondevelopingmarketingstrategyinthefuture.Inthisstudy,thesurveydesignwastocollectthedatafromconsumers,onthecorrelationofconsumers’lifestyle,experientialmarketingandcustomersatisfaction,fromdomesticdepartmentstores,includingthePacificSogoDepartmentStore,ShinKongMitsukoshiDepartmentStoreandFarEasternDepartmentStore.Basedonthevalid313of317online-surveyquestionnairesdistributed,whicheffectiveresponseratewas96%,thetworesearchhypothesesproposedwerevalidated.Themainconsuminggroupisthe31to40year-oldwomeninhighlyeducatedandeconomyindependent.Theresultsrevealedthattheconsumerlifestyleandexperientialmarketingarepositivecorrelationtothesatisfactionofdepartmentstoreindustry.Thatis,peoplewhofocusingonactivitieswiththeirfamiliesandwhocaringonlytheirownfavoritestuffspayattentiontothequalityoflifeandoveralldesigns,fromthesurveyonpeopleinpreferencesof"associatedexperience"throughexperientialmarketing.Thestudyfindingsmayserveasamarketingguidelinefordepartmentstoryindustries.Hopingthatretailanddepartmentstoreindustriescouldkeeppacewiththetimesandoperateforever.KeyWords:LifeStyle,ExperientialMarketing,Satisfaction,TheRetailandDepartmentStoreIndustr
An Exploratory Research of Business Model Innovation and Service Encounters Influencing Service Quality: Case of Preschool Education Industry.
No full text[[abstract]]本研究探討幼兒教育產業，面對整體環境經濟不景氣變動及家庭少子化趨勢下，幼兒園經營危機顯現，如何以行銷的角度瞭解及善用行銷工具來創造更好的顧客價值，為提升幼兒園價值面的利器之一，而服務之間的互動及產生的認知價值，亦是創造價值的契機。本研究經由商業模式創新及服務接觸，探討幼兒園對於服務品質之間的關聯性，且以個案研究方法，探討四家不同性質的幼兒園進行分析，與各幼兒園管理者進行深入訪談，使用多重資料的複現邏輯來支持理論。幼兒園的商業模式中發現，服務流程創新、價值系統及創新內容的改變，顯示為影響服務品質程度的要素，研究發現結果如下：1.企業的商業模式創新程度越高對企業的服務品質程度越高。2.企業的服務接觸程度越高對企業的服務品質程度越高。以上結果得知商業模式創新再造及服務情境的優良互動，於顧客知覺滿意的口碑相傳，將獲得顧客忠誠。[[abstract]]Thestudyexploresthepreschooleducationindustry,inthefaceoftheoveralleconomicdownturnandthetrendforwardsfamilieswithfewerchildren.Thecrisisofkindergartenbusinessisapparent,henceitisimportanttounderstandhowtomakeuseofmarketingtoolstocreateabettercustomervalue,toenhancethevalueofkindergarten.Itisanopportunitytocreatevaluethataboutserviceencountersandsatisfiedcognition.Businessmodelinnovationandserviceencountersareaswellastherelationshipbetweenservicequality.Thestudyisbasedoncasestudyresearchasresearchmethod.4differenttypesofkindergartenareanalyzed,in-depthinterviewsareconductedwiththerespectivekindergartenspokespersons.Thefindingsshowthatserviceprocessinnovation,valuesystemandinnovationchangesimpactthequalityofservicefactorsonkindergartenbusinessmodel.Theresultsareasfollows:1.Thehigherthedegreeofinnovationincompanybusinessmodel,thehigherthequalityofserviceinkindergartens.2.Thehigherthedegreeofserviceencountersincompany,thehigherthequalityofserviceinkindergartens.Theresultshowtheinteractionofcustomersatisfactionwiththewordofmouthandcustomerloyaltywithinthecontextofbusinessmodelinnovationandserviceencounters
The Relationship between Investors' Information Demand and Market Efficiency: Evidence from Taiwan Stock Futures
No full text[[abstract]]本論文為研究投資人資訊需求對其交易行為之影響，進而產生對股票期貨與現貨市場價格發現之關聯性，利用向量自我迴歸模型、向量誤差修正模型以及Granger因果關係檢定來探討市場效率性，研究期間為2010年9月1日至2015年12月31日，研究標的為日平均成交量前三十名個股期貨與現貨，以Google搜尋量指數（SearchVolumeIndex,SVI）代表投資人資訊需求的變數，探討搜尋量的多寡對台灣個股期貨與現貨市場的影響。實證結果顯示，大部分是現貨價格領先期貨價格的情形，而較高的搜尋量使得價格發現的數量非但沒增加，反而有小幅度減少，這可能是受到投資人交易行為所影響，並且在較低搜尋量的部分，價格發現的數量則有小幅度的增加，但影響的程度不大，因此，整體來說Google搜尋量指數（SVI）對價格發現是比較沒有影響的。[[abstract]]Thispapershowstheinfluenceoninvestors’tradingbehaviorbasedontheirdemandingforinformation,andrepresentstherelationbetweenstockfuturesandspotmarketprice.Thisresearchusesvectorautoregressivemodel,thevectorerrorcorrectionmodelandtheGrangercausalitytesttoexplorethemarketefficiency.ThestudystartsfromSeptember1,2010toDecember31,2015,usingthesubjectofdailyaveragevolumeofthetop30stocks’futuresandspot,andtheGooglesearchvolumeindex(SearchVolumeIndex,SVI),toshowtheimpactontheinvestorinformationdemandvariable,andthenweexploretheeffectoftheamountofsearchingonthestocksandspotmarketsinTaiwan.Theempiricalresultshowsthatmostspotpriceleadsfuturesprice.However,thehighersearchvolumedoesn’tincreasethepricediscoveryquantity,insteaditresultsinaslightreduction.Thismightbeaffectedbytheinvestors’behavior,moreover,inthelowerpartofthesearchvolume,theamountofpricediscoveryincreasesalittle,buttheinfluencestillcanbeignored.Asaresult,wecanconcludethattheoverallGooglesearchindex(SVI)hasrelativelylesseffectonpricediscovery
Internet Search and Market Efficiency
No full text[[abstract]]本研究為探討網路搜尋對股票期貨與現貨之間價格發現的影響程度。本文運用向量自我迴歸模型和向量誤差修正模型檢定股票期貨價格與現貨價格之價格發現，以研究期間為2010/9/1/～2015/12/31之日成交值前30名的股票期貨和現貨為研究標的，探討股票期貨價格與現貨價格之間的價格領先關係，之後將Google搜尋量指數（SVI）分別以虛擬變數（D1、D2、D3）加入模型中，探討高搜尋量（D1、D2）以及低搜尋量（D3）對股票期貨價格與現貨價格的價格發現的影響。實證結果顯示，在資料尚未加入虛擬變數和在加入低搜尋量後，它們的關係都為現貨價格領先股票期貨價格，但兩者間價格發現的比例變動不大，然而在加入高搜尋量後，價格發現的比例卻銳減一半，從上述的結果來看，高搜尋量反而導致價格發現比例下降，這樣的現象是受搜尋量中的雜訊所致，因此，搜尋量本身對市場的價格發現影響程度並不大，亦即代表搜尋量與市場效率的關聯性較低。[[abstract]]Thisstudydemonstratestheimpactonpricediscoverybetweenstockfuturesandspots,resultingfrominternetsearching.Ifirstutilizethevectorauto-regressionmodelandthevectorerrorcorrelationmodeltoexplorepricediscoverybetweenstockfuturesandspots.Inmyexperiment,fromSeptember1,2010toDecember31,2015,Ifocusonthethirtystockfuturesandspotswiththehighestdailytradingvaluesandthelead-lagrelationshipbetweenspotandfuturesprices.IevenaddtheGooglesearchvolumeindex,withdummyvariables,D1,D2,andD3,denotinghightolowsearchvolume,tomymodelthatexploretheeffectonspotandfuturesprice.TheempiricalresultshowsthatspotpricesalwaysleadsfuturespriceswhetheraddingdummyvariableD3ornot.Then,afteraddingdummyvariables,D1andD2(highsearchvolume),therateofpricediscoveryisdramaticallyreducedto50%.Sincethisisduetooutlierwithinhighsearchvolumeindex,Imaysaythatthesearchvolumehaslittleinfluenceonmarketprice.Furthermore,Iconcludethatsearchvolumehaslowcorrelationwithmarketefficiency
Applying Dual Influential Paths to Examine the Effect of App Download Intention
No full text[[abstract]]隨著行動裝置的普及，越來越多的行動應用程式也在應用程式商店中出現供大家選擇，然而，並非所有的應用程式都能夠被大眾下載並且使用，過去的研究大多探討什麼因素會促使大眾的下載意圖，卻忽略了什麼因素會阻礙大眾的下載意圖。許多障礙因素會阻礙大眾的下載意圖，因此，本研究利用雙重路徑，也就是驅動因素以及阻礙因素，此兩種因素各包含了五個變數，用這些變數去探討對行動應用程式的態度以及下載意圖之影響。研究結果顯示驅動因素會正面影響大眾的態度進而影響下載意圖，而在驅動因素中，知覺有用、知覺易用、知覺安全會正面影響認知態度，個人創新性以及正面口碑會正面影響情感態度。阻礙因素會負面影響大眾的態度進而影響下載意圖，而阻礙因素中，使用障礙以及價值障礙會負面影響認知態度，傳統障礙以及形象障礙會負面影響情感態度，但風險障礙對大眾並沒有顯著的影響。本研究根據結果提供一些參考意見給應用程式開發者，同時，本研究提出本限制以及未來研究之建議，供相關研究之後續發展。[[abstract]]Mobiledevicesaregettingprevalentnowadays.Inthiscase,moreandmoremobileapplications(i.e.,Apps)areavailabletopeopleinappstore.However,notalloftheappswillbedownloadedandused.Inthepast,moststudiesdiscussedwhatfactorspromotedpeopletodownload.Theyignoredwhatfactorsdeterredpeoplefromdownloading.Therearemanybarriersthatblockpeopletodownload.Therefore,inthisresearch,weusedualpathssuchasacceleratorsandhindrancestoexaminetheinfluencetoattitudeanddownloadintention.Bothofthefactorsarecontainedwithfivevariables.Resultsshowedthatacceleratorspositivelyinfluencedpeople’sattitudeandfurtherinfluenceddownloadintention.Inaccelerators,perceivedusefulness,perceivedeaseofuse,andperceivedsecuritypositivelyinfluencedcognitiveattitude.Personalinnovativenessandpositivewordofmouthpositivelyinfluencedaffectiveattitude.Hindrancesnegativelyinfluencedpeople’sattitudeandfurtherinfluenceddownloadintention.Inhindrances,usagebarrierandvaluebarriernegativelyinfluencedcognitiveattitude.Traditionbarrierandimagebarriernegativelyinfluencedaffectiveattitude.However,riskbarrierhadnosignificantinfluenceeffectoncognitiveattitude.Accordingtoresults,weprovidedvaluableinformationtoappdeveloper.Wealsoprovidedthelimitationsofthisresearchandrecommendationsforfutureresearch
A Study of the Temperature Rising and Thermal Deformation on Triaxial CNC Machine Tools
No full text[[abstract]]由於工業界對精密模具、電子產業之精密加工需求日益增加，工具機的熱溫昇及熱變形越來越受到重視。本研究針對TMV-720A立式加工中心機，以MATLABSIMULINK建立一溫昇估測模型，估測不同加工條件下機台各個部位的溫昇起伏趨勢，並配合裝設於機台上的溫度感測器做模擬驗證，溫昇估測模型總計有51個溫度點，藉由此模型的幫助，將能有效的減少溫度感測器的設置，且只要輸入加工條件及加工時間，就能在加工前預先得知各個溫度點的溫昇變化，將估測的溫度代入本研究的熱變形模型更能在切削前得知工件會產生的熱變形誤差。熱變形部分，為使熱變形模型更為精確誤差更小，本研究針對現有的熱變形模型進行探討，加入刀具與工件溫度的估測以及考量基座翹曲的成份，並對量測溫度做調變，以求熱變形模型的精確性更為準確。[[abstract]]Inthisageofadvancedindustrial,theissueoftemperaturechangeandthermaldeformationoftheCNCmachinetoolgraduallyattention.Thisstudyestablishesatemperatureestimationmodel,whichcanestimatethetemperatureof51locationsoftheCNCmachinetools.Asaresult,thetemperaturesensorsettingscouldbereduced.Moreover,aslongaswehavetheworkingconditions,thismodelwillbeabletoobtainthetemperaturechangeoftheCNCmachinetoolsbeforeprocessing.Atthesametime,theestimatedtemperatureissubstitutedintothethermaldeformationmodelofthisstudytogetthethermaldeformationerrorbeforecutting.Forincreasingtheaccuracyofthethermaldeformationmodel,thetemperatueestimationoftoolandworkpieceandthecomponentsofthewarpageofbasewilladdedintoit
The effects of the angle of knife edge on MTF measurement
No full text[[abstract]]摘要本論文研究方向分為兩部分來探討：第一部分為鏡頭檢測：隨著科技蓬勃發展，光學成像系統廣泛地被運用，因此，檢測光學成像系統的優劣相當重要，而調制轉換函數(ModulationTransferFunction,MTF)一直是用來檢測光學成像系統優劣的一項重要指標，它能反映出光學系統的空間頻率響應特性。本次研究利用傾斜刀口法(knifeedge)做為量測圖樣，並利用黑白面型感測器接收圖樣後在電腦上計算出MTF值，來探討影像感測器之MTF的量測方法。其中，以影像感測器的奈奎斯特頻率(50lp/mm)所對應的MTF做為實驗量測觀測值，可知採用斜刀口方法的傾斜角準確範圍為2°~10°之間，將實驗數據進行比對分析，並探討斜刀口傾斜角不準確對於MTF量測之影響，且提出「程式修改法」與「對稱目標刀口測量圖樣方法」此兩種修正方式，分析其結果並進行討論。第二部分為光學設計：此研究主要運用成像光學模擬軟體CodeV設計智慧型手機之中繼影像光學系統(IntermediateOpticsSystem)。此系統設計包含前後兩組鏡頭；前組鏡頭為十倍變焦鏡組，後組鏡頭為像高放大鏡組。除上述鏡頭設計外，鏡頭間藉由全內反射稜鏡(TIRPrism)中繼影像光學系統連接，將前組鏡頭入射光有效轉折後成像，投影於數位微型反射鏡元件(DMD)上，光線經過數位微型反射鏡元件反射後，再將成像投射出做為後組鏡頭的物像面，形成轉折光路，達成低相差、高倍率且縮小化的數位影像模組之目的。關鍵字：調制傳遞函數、影像感測器、刀口邊緣、對稱目標刀口邊界測量圖樣、智慧型手機、中繼影像光學系統、數位微型反射鏡元件、光學變焦鏡[[abstract]]AbstractResearchofthispaperisdividedintotwoparts:Thefirstpartisthelensdetection:Withtherapiddevelopmentoftechnology,opticalimagingsystemiswidelyused.Advantagesanddisadvantagesofdetectingopticalimagingsystemisveryimportant,andmodulationtransferfunction(MTF)hasbeenusedasanindicator,asitreflectstheopticalsystemofspatialfrequencyresponsecharacteristics.Inthisstudy,weuseknifeedgeasameasurementpattern,andablackandwhiteimagesensortoreceivetheprojectedpatterntoderiveMTFvaluewithcomputer.AndtestifyonmethodofimagesensorMTFmeasurementwasperformed.MTFvalueoftheimagesensor'sNyquistfrequency(50lp/mm)wasusedastheexperimentalobservation.Itwasobservedthattheinclinationangleoftheobliqueedgemethodcanbeintherangeof2?and10?.TheexperimentaldataareanalyzedandtheinfluenceoftheinclinationangleinaccuracyfortheMTFmeasurementwasevaluated.Twomethodswereproposedtoreducetheerrorandtheresultsofthe"programmodificationmethod"andthe"symmetricaltargetmeasurementpatternmethod"wereanalyzedanddiscussed.Thesecondpartistheopticaldesign:ThisstudymainlyusestheimagingopticssimulationsoftwareCodeVdesignintelligencemobilephonerelayopticalsystem(IntermediateOpticsSystem).Systemdesignincludestwogroupsoflenses:formerandrear.Formergroupoflensesistentimeszoomlensgroup,rearlensgroupisahighmagnifyingglassgroup.Inadditiontothelensdesigndescribedabove,thistwogroupsareconnectedbyaTIRPrismrelayopticalsystemtoeffectivelytransformthefrontlensincidentlightandprojectitontoadigitalmicromirrorelement(DMD).Afterthereflectionofthedigitalmicro-mirrorelement,theimageisprojectedastheimageplaneoftherearlens,formingtheturningopticalpath,andachievingthepurposeoflowphasedifference,highmagnificationandreduceddigitalimagemodule.Keywords:Modulationtransferfunction,Imagesensor,Knifeedge,Symmetricaltargetpattern,Smartphone,Intermediateopticalsystem,DMD,Opticalzoomlens
Measurement and Analysis of LTE System on User Terminal Downlink Data Throughput
No full text[[abstract]]近年來因應行動通訊的快速發展，互聯網、影音串流體的盛行，行動通訊使用者對於高速路吞吐量的期待的呼聲高漲，所以國家通訊傳播委員會(NCC)因應民眾期待委託電信技術中心進行一系列的網路速度的量測作為使用者選擇的參考依據，所以本論文依據電信技術中心測試方式進行測試並做相關影響因素的探討?在3GPPLTE高峰值表現是使用者最為重視的原因但數據吞吐量常會因各種因素而受影響，如使用者終端類別能力、環境影響等因素等而有差異，所以本論文著重於系統數據吞吐量、環境影響因素、數據吞吐量的變化，利用訊號雜訊比SNR品質的變化與數據吞吐量測試與分析系統調變與編碼方式並藉由10MHz與20MHz頻段作測試並依據3GPPTable7.1.7.2.1-1、7.1.7.2.2-1及Table7.1.7.1-1映射方法探討訊號雜訊比SNR與調變索引I_MCS的對應關係驗證行動終端數據吞吐量能否達到標準值。[[abstract]]Inrecentyearsduetotherapiddevelopmentofmobilecommunications,Internet,videostringprevalence,thevoiceofmobilecommunicationusers'expectationsforhighthroughputishigh,SotheNationalCommunicationsCommission(NCC)inresponsetopopularexpectationscommissionedtelecomtechnologycenter(TTC)processedaseriesofnetworkspeedmeasurementsareperformedasabasisforuserselection.Therefore,thispaperbasedonthetelecomtechnologycentertestmethodtotestandrelatedfactors.Highpeakperformancein3GPPLTEisthemostimportantreasonforusers.butdatathroughputisoftenaffectedbyvariousfactors,Suchasuserterminalcategorycapabilities,environmentalimpactandotherfactors,Therefore,thispaperfocusesonthesys-temdatathroughput,environmentalimpactfactors,datathroughputchanges,TheuseoftheSNRqualitychangesanddatathroughputtestandanalysissystemmodulationandcoding,Andby10MHzand20MHzfrequencybandfortestingandinaccordancewith3GPPTable7.1.7.2.1-1,7.1.7.2.2-1andTable7.1.7.1-1mappingmethodtoexplorethesignalnoiseratioSNRandmodulationindexI_MCScorrespondenceRelationalVerificationActionTerminaldatathroughputcanreachstandardvalues
Bandwidth-efficient motion estimation design for video coding
No full text[[abstract]]隨著光纖通訊和?動通訊4G/LTE的快速發展，影像的品質與解析度越來越高，相對影片傳輸時需要壓縮的資料量與所需之頻寬將會越來越多，為了得到更好的壓縮效率，演算法將會更加複雜，在最新的視訊編碼標準H.265/HighEfficiencyVideoCoding(HEVC)中，使用了多元的可變動式編碼單元(CodingUnit,CU)來因應各種解析度上的需求。而對於行動裝置上的即時視訊影像來說，其頻寬相當有限，所以高解析度的影片如何降低頻寬的使用量將會是主要的設計需求。因此，本論文提出一個基於位元率失真最佳化(Rate-DistortionOptimization,RDO)的頻寬位元失真率最佳化(BandwidthRate-DistortionOptimization,BRDO)演算法。根據位元失真率成本(Rate-DistortionCost,RDCost)的大小，來進行搜尋範圍的分配進而降低頻寬的使用。本論文提出的演算法除了兼顧影像品質與位元率，整體平均下來頻寬減少了56%以上，整體編碼時間更是大幅節省了60%以上。在硬體架構設計上是使用Synopsys(Verilog、DesignCompiler、Verdi、Synthesis、PrimeTime?、PrimePower?)和CellLibrary(TSMC90nmCLN90G)實現，並且在最差的情況(Worstcase)下仍然可以達到1.111GHz，且功率消耗為0.873mW。[[abstract]]Dueto4G/LTEmobiletechnology,consumerscanaccessvideocontentfromtheirportabledevices.Thequalityandtheresolutionofvideoarehighlydemanded.Forthisreason,thereisagrowingnumberofthequantityofdataandbandwidth,whenuploadingtheresources.Todownsizeefficiency,algorithmwillbemorecomplicated.Toaccomplishhighercodingefficiency,thelatestvideocodingstandard,HighEfficiencyVideoCoding(HEVC),hasadoptedthemechanismofadjustableCodingUnit(CU)tomeetvariouskindsofresolutions.Thebandwidthofreal-timevideofrommobiledevicesisverylimited.Therefore,howtoreducetheusageamountofhighresolution'sbandwidthwillbethemaintopic.ThisthesisputsforwardthealgorithmofBandwidth-Rate-DistortionOptimization(BRDO),whichisonbasisofRate-DistortionOptimization.ThealgorithmdistributesbandwidthandsearchareabysizeofRate-DistortionCost(RDCost).Itnotonlyloweringtheusageofbandwidthbutmaintainingqualityandrate.Onaverage,morethan56%ofbandwidth'susagesweresavedandmorethan60%ofencodingtimedecreaselargely.ThehardwarearchitecturewasimplementedbyusingSynopsys(Verilog,Verdi,DesignCompiler,Synthesis,PrimeTime?,PrimePower?)andCellLibrary(TSMC90nmCLN90G).Thespeedofourdesignwas1.1GHzundertheworstcasesimulationcase,andthepowerconsumptionwas0.873mW