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Relationship dynamics between organisational justice and organisational commitment in a Zimbabwean public sector organisation
No full textAbstract in English, Afrikaans and IsiZuluThe general aim of the study was to investigate the statistical nature of the interrelationships between the independent variable, namely organisational justice (distributive justice, procedural justice, interpersonal justice and informational justice) and the dependant variable, namely organisational commitment (affective commitment, continuance commitment and normative commitment). Previous studies on the relationship between organisational justice and organisational commitment are well documented. However, the correlation between these variables in a Zimbabwean public sector organisation is unknown. The study used a quantitative research approach and considered the research from a post-positivist research paradigm. A convenient sample of employees working in a public sector organisation in Zimbabwe (n=411) completed the questionnaire. Descriptive, correlational and inferential statistics revealed positive relationships between organisational justice and organisational commitment, with variations in the strength of these associations across different justice dimensions and types of organisational commitment (affective commitment, continuance commitment and normative commitment) in a Zimbabwean public sector organisation. However, distributive justice emerged as the strongest predictor of organisational commitment among the various types of organisational justice. Moreover, the results revealed insignificant differences in employees’ perceptions regarding the relationship between organisational justice and organisational commitment based on the gender and age of the participant. The relationships confirmed in the study between the two constructs
contributed to knowledge of organisational justice and organisational commitment within an African environment. From a practical viewpoint, the research findings confirm the importance of fostering perceptions of justice in the workplace, as it contributes to higher levels of commitment among employees.
Therefore, public sector management should consider the impact of justice on employees' commitment levels, as it influences organisational performance and profitability. Strategies to enhance commitment should be implemented consistently across all age groups and genders.Die algemene doel van die studie was om die statistiese aard van die onderlinge verhoudings tussen die onafhanklike veranderlike, naamlik organisatoriese geregtigheid (verdelingsgeregtigheid, prosedurele geregtigheid, interpersoonlike geregtigheid en inligtingsgeregtigheid), en die afhanklike veranderlike, naamlik organisatoriese verbintenis (affektiewe verbintenis, voortsettingsverbintenis en normatiewe verbintenis) te ondersoek. Vorige studies oor die verhouding tussen organisatoriese geregtigheid en organisatoriese verbintenis is goed gedokumenteer. Die korrelasie tussen hierdie veranderlikes in ’n Zimbabwiese openbaresektor-organisasie is egter onbekend. Die studie het gebruik gemaak van ’n kwantitatiewe, post-positivistiese navorsingsbenadering met ’n gemaklikheidsmonster van werknemers wat in ’n openbaresektor-organisasie in Zimbabwe werk (n = 411). Beskrywende, korrelasie- en inferensiële statistieke onthul positiewe verhoudings tussen organisatoriese geregtigheid en organisatoriese verbintenis, met variasies in die sterkte van hierdie assosiasies oor verskillende geregtigheidsdimensies en tipes organisatoriese verbintenis (affektiewe verbintenis, voortsettingsverbintenis en normatiewe verbintenis) in ’n Zimbabwiese openbaresektor-organisasie. Verdelingsgeregtigheid het egter na vore gekom as die sterkste voorspeller van organisatoriese verbintenis onder die verskeie tipes organisatoriese geregtigheid. Boonop onthul die resultate onbeduidende verskille in werknemers se waarnemings wat betref die verhouding tussen organisatoriese geregtigheid en organisatoriese verbintenis gebaseer op die geslag en ouderdom van die deelnemer. Die verhoudings wat bevestig
is in die studie tussen die twee konstruksies dra by tot die kennis van organisatoriese geregtigheid en organisatoriese verbintenis in ’n Afrika-omgewing. Op ’n praktiese vlak ondersteun die navorsingsbevindings die idee dat die bevordering van persepsies van geregtigheid in die werkplek kan bydra tot hoër vlakke van verbintenis onder werknemers.
Daarom moet openbare sektorbestuur die impak van geregtigheid op werknemers se verbintenisvlakke oorweeg, aangesien dit organisatoriese prestasie en winsgewendheid beïnvloed. Strategieë om toewyding te verbeter moet konsekwent oor alle ouderdomsgroepe en geslagte heen geïmplementeer word.Inhloso ejwayelekile yocwaningo kwakuwukuphenya isimo sezibalo sobudlelwano phakathi kokuguquguqukayo okuzimele, okungukuthi ubulungiswa benhlangano (ubulungiswa bokusabalalisa, ubulungiswa benqubo, ubulungiswa phakathi kwabantu kanye nobulungiswa bolwazi), kanye nokuguquguqukayo okuncikile, okungukuzibophezela kwenhlangano (ukuzibophezela okusebenzayo ukuzibophezela okuqhubekayo nokuzibophezela okujwayelekile). Izifundo ezedlule mayelana nobudlelwano phakathi kobulungiswa benhlangano nokuzibophezela kwenhlangano zibhalwe kahle. Kodwa-ke, ukuhlobana phakathi kwalokhu okuguquguqukayo enhlanganweni kahulumeni yaseZimbabwe akwaziwa. Ucwaningo lusebenzise indlela yocwaningo ngokwezinombolo nesampula yokukhetha ababambiqhaza ngokusekelwe ekufinyeleleni kwabo kanye nokutholakala kwabo kumcwaningi abasebenza enhlanganweni kahulumeni eZimbabwe (n = 411). Izibalo ezichazayo, ezihambisanayo nezingenasisekelo ziveza ubudlelwano obuhle phakathi kobulungiswa benhlangano nokuzibophezela kwenhlangano, nokwehluka kwamandla alezi zinhlangano ezinhlotsheni ezahlukene zobulungisa kanye nezinhlobo zokuzibophezela kwenhlangano (ukuzibophezela okusebenzayo, ukuzibophezela okuqhubekayo kanye nokuzibophezela okujwayelekile) enhlanganweni kahulumeni yaseZimbabwe. Kodwa-ke, ubulungiswa bokusabalalisa buvele njengesibikezelo esiqine kakhulu sokuzibophezela kwenhlangano phakathi kwezinhlobo ezahlukahlukene zobulungiswa benhlangano.
Ngaphezu kwalokho, imiphumela iveze umehluko ongabalulekile emibonweni yabasebenzi mayelana nobudlelwano phakathi kobulungisa benhlangano nokuzibophezela kwenhlangano okusekelwe ebulilini neminyaka yomhlanganyeli. Ubudlelwano obuqinisekisiwe ocwaningweni phakathi kwalezi zakhiwo ezimbili bunomthelela olwazini lobulungiswa benhlangano nokuzibophezela kwenhlangano endaweni yase-Afrika. Imiphumela yocwaningo isekela umbono wokuthi ukukhuthaza imibono yobulungiswa emsebenzini kungaba nomthelela emazingeni aphezulu okuzibophezela phakathi kwabasebenzi. Ngakho-ke, abaphathi bezinkampani zikahulumeni kufanele bacabangele umthelela wobulungisa emazingeni okuzinikela kwabasebenzi, njengoba kunomthelela ekusebenzeni kwenhlangano kanye nenzuzo. Amasu okuthuthukisa ukuzibophezela kufanele asetshenziswe ngokuqhubekayo kuwo wonke amaqembu eminyaka yobudala nobulili.M. Com. (Business Management)Human Resource Managemen
Technology as extensions of man : the use of Marshall McLuhan’s tetrad of media effects in an analysis of the metaverse: a media ecological perspective
Get PDFText in English, abstract in English, Afrikaans and ZuluThis study explores the implications of Marshall McLuhan's perspectives on the Metaverse, focusing on virtual reality from a media-ecological standpoint and viewing technology as extensions of human capabilities. It delves into McLuhan's concepts of media ecology and the way in which technology changes humanity, thereby affecting the media environment. By applying McLuhan's "laws of media" and his "tetrad" model, the study analyses the Metaverse and demonstrates how it surpasses current technologies by offering a more authentic experience. The investigation posits that as technology evolves, it often supersedes and becomes the content of previous media forms, a process exemplified by the evolution towards virtual reality. The research aims to demonstrate how the Metaverse, as a culmination of technologies, fits into McLuhan’s framework, suggesting a cyclical process where new technologies extend human capabilities and subsequently transform the media environment. The central research theme is encapsulated as an exploration of the Metaverse through McLuhan's tetrad of media effects, considering a media ecological perspective.Die Studie ondersoek die implikasies van Marshall McLuhan se perspektiewe op die Metaverse, met 'n spesifieke fokus op virtuele realiteit vanuit 'n media-ekologiese standpunt en die beskouing van tegnologie as uitbreidings van menslike vermoëns. Dit verdiep in McLuhan se konsepte van media-ekologie en hoe tegnologie die mensdom verander, wat die media-omgewing beïnvloed. Die studie pas McLuhan se "wette van media" en sy "tetrade" model toe om die Metaverse te analiseer, en illustreer hoe dit 'n vooruitgang verteenwoordig oor bestaande tegnologieë deur 'n meer natuurlike ervaring te bied. Die ondersoek stel voor dat, soos tegnologie ontwikkel, dit dikwels die vorige media vorms oortref en die inhoud daarvan word, 'n proses wat geïllustreer word deur die evolusie na virtuele realiteit. Die navorsing beoog om te demonstreer hoe die Metaverse, as 'n klimaks van tegnologieë, in McLuhan se raamwerk pas, wat 'n sikliese proses voorstel waar nuwe tegnologieë menslike vermoëns uitbrei en gevolglik die media-omgewing transformeer. Die sentrale navorsingstema word saamgevat as 'n ondersoek van die Metaverse deur McLuhan se tetrad van media-effekte, met inagneming van 'n media-ekologiese perspektief.Umbhalo uhlolela imiphumela yemibono kaMarshall McLuhan ngeMetaverse, ikakhulukazi igxile kuqiniso olungokoqobo lwe-virtual reality kusukela ekubukweni kwemidiya-ecological nokubheka ubuchwepheshe njengokunwetshwa kwamakhono abantu. Uphenya ngemibono kaMcLuhan yemidiya ecology nokuthi ubuchwepheshe bushintsha kanjani isintu, sithinta imvelo yemidiya. Ucwaningo lusebenzisa "imithetho yemidiya" kaMcLuhan kanye nomodeli wakhe we-"tetrad" ukuhlaziya iMetaverse, kukhombisa ukuthi imelela ukuthuthuka uma kuqhathaniswa nobuchwepheshe obukhona ngokunikeza isipiliyoni esingokwemvelo kakhulu. Uphenyo luveza ukuthi njengoba ubuchwepheshe buthuthuka, buvame ukudlula futhi bube yiqiniso lwezindlela zemidiya ezedlule, inqubo ekhonjiswa yintuthuko eya eqinisweni elingokoqobo lwe-virtual reality. Ucwaningo luhlose ukukhombisa ukuthi iMetaverse, njengomphumela wobuchwepheshe obuhlanganisiwe, ilingana kanjani esimisweni sikaMcLuhan, iphakamisa inqubo ephindaphindayo lapho ubuchwepheshe obusha bunwetshwa khona amakhono abantu futhi kamuva buguqule imvelo yemidiya. Ithemba lokucwaninga eliyinhloko libekwe njengophenyo lweMetaverse ngokusebenzisa i-tetrad yemiphumela yemidiya kaMcLuhan, ibheka kusukela ekubukeni kwemidiya-ecological.M. A. (Communication Science)Communication Scienc
Evaluation of the implementation of the Sizanani Community Network HIV support group programme for people living with HIV in Mamelodi
Get PDFAbstracts in English, Sepedi and VendaThis study is an evaluation of the implementation of the Sizanani Community Network (SCN) support group initiatives in supporting people who are living with the human immunodefiency virus (PLHIV) in Mamelodi, Pretoria. The research aimed to evaluate the nature and types of strategies that the SCN HIV support group employs to: (1) implement the programme; (2) discuss the resource allocation towards the implementation of the SCN HIV support group programme activities; (3) explore challenges in implementing the SCN HIV support group programme activities, as well as; (4) identify ways that can be used to influence the HIV support group programme implementation. A qualitative research approach was chosen, utilising in-depth interviews with 15 participants and conducting 3 focus-group discussions. To explore the experiences of members of the support group, a qualitative research approach was chosen for this study. In-depth interviews and focus-group discussions were conducted with participants. Research findings revealed that the nature and types of activities carried out by the SCN are adequate to support the needs of PLHIV. However, funding emerged as the primary challenge, alongside issues such as skills shortages and non-sustainable resource allocation. The study also revealed that HIV/AIDS support groups have immense capacity to improve the social, psychological, and economic circumstances of members. Recommendations include: (1) an increase in the capacity building of support groups to increase their benefits to members, as well as; (2) increased monitoring and evaluation of the SCN activities to inform resource allocation and future.Dinyakisiso tse ke tshekatsheko ya phethagatso ya maithomelo a sehlopha sa thekgo sa Sizanani Community Network (SCN) go thekga batho bao ba phelago ka kokwanatlhoko ya go fokotsa masole a mmele mo mothong (PLHIV) ka Mamelodi, Pretoria. Dinyakisiso di be di ikemiseditse go sekaseka mohuta le mehuta ya maano ao sehlopha sa thekgo sa HIV sa SCN se a somisago go: (1) phethagatsa lenaneo, (2) phethagatsa kabo ya methopo go ya go phethagatso ya mediro ya lenaneo la sehlopha sa thekgo ya HIV ya SCN, (3) hlahloba ditlhohlo ka go phethagatsa mediro ya lenaneo la sehlopha sa thekgo ya HIV la SCN, gammogo le (4) go supa ditsela tseo di ka somiswago go huetsa phethagatso ya lenaneo la sehlopha sa thekgo ya HIV. Mokgwa wa nyakisiso ya boleng o kgethilwe, go somiswa dipoledisano tse di tseneletsego le batswasehlabelo ba 15 le go swara dipoledisano tse tharo tsa sehlopha sa nepo. Go hlahloba maitemogelo a maloko a sehlopha sa thekgo, go kgethilwe mokgwa wa nyakisiso ya boleng bakeng sa dinyakisiso tse. Dipoledisano tse di tseneletsego le dipoledisano tse di nepisitswego go sehlopha di dirilwe le bakgathatema. Dikutollo tsa nyakisiso di utollotse gore mohuta le mehuta ya mediro yeo e dirwago ke SCN di lekane go thekga dinyakwa tsa PLHIV. Le ge go le bjalo, thekgo ya ditshelete e tsweletse bjalo ka tlhohlo ye kgolo, go bapa le ditaba tsa go swana le tlhaelelo ya mabokgoni le kabo ya methopo yeo e sa tvwelego pele Dinyakisiso tse di utollotse gape gore dihlopha tsa thekgo ya HIV/AIDS di na le bokgoni bjo bogolo bja go kaonafatsa maemo a tsa leago, a monagano le a ekonomi a maloko. Ditshisinyo di akaretsa: (1) koketsego ya go aga bokgoni bja dihlopha tsa thekgo go oketsa dikholego tsa tsona go maloko, gammogo le (2) koketsego ya go hlokomela le go sekaseka mediro ya SCN go tsebisa kabo ya methopo nakong ye e tlago.Ngudo heyi ndi ndingo ya u shumiswa ha vhurangeli ha tshigwada tsha thikhedzo tsha Sizanani Community Network (SCN) u tikedza vhathu vhane vha khou tshila na vairasi i kulaho nungo dza maswole (PLHIV) ngei Mamelodi, Pretoria. Thodisiso yo livhiswa kha u tola vhuvha na tshaka dza zwitirathedzhi zwine zwa shumiswa nga tshigwada tsha thikhedzo tsha SCN HIV kha: (1) u shumisa phurogireme, (2) u avhela zwishumiswa nga ndila yo teaho zwi tshi da kha mishumo ya phurogireme ya tshigwada tsha thikhedzo tsha SCN HIV, (3) u wanulusa khaedu kha u shuma mishumo ya phurogireme ya tshigwada tsha thikhedzo tsha SCN HIV, na (4) u topola ndila dzine dza nga shumiswa u tutuwedza u shumiswa ha phurogireme ya tshigwada tsha thikhedzo tsha HIV. Ho nangwa kuitele kwa thodisiso ya khwaḽithethivi, hu tshi shumiswa inthaviwu dzo fhelelaho na vhadzheneli vha 15 na u tshimbidza zwigwada zwiraru zwa therisano zwo sedzwaho khazwo. U wanulusa tshenzhemo ya mirado ya tshigwada tsha thikhedzo, ho nangwa kuitele kwa thodisiso kwa khwaḽithethivi kha ngudo heyi. Inthaviwu dzo fhelelaho na therisano dza tshigwada tsho sedzwaho khatsho zwo itwa na vhadzheneli. Mawanwa a thodisiso o wanulusa uri vhuvha na lushaka lwa mishumo lune lwa itwa nga SCN o tea u tikedza thodea dza PLHIV. Naho zwo ralo, ndambedzo yo bvelela sa khaedu khulwane, khathihi na mafhungo a ngaho thahelelo ya zwikili na u avhela zwishumiswa zwi si zwa tshifhinga tshilapfu. Thodisiso yo dovha ya wanulusa uri zwigwada zwa thikhedzo zwa HIV/AIDS zwi na vhukoni vhuhulwane ha u khwinisa matshilisano, muhumbulo, na nyimele dza ikonomi kha mirado. Themendelo dzi katela: (1) u engedza u fhata vhukoni kha zwigwada zwa thikhedzo u engedza mbuelo dzavho kha mirado, na (2) u engedzea u tola na u linga mishumo ya SCN u divhadza u avhela zwiko tshifhingani tshidaho.M.A. (Social and behavioural studies)Institute for Social and Health Studies (ISHS
Breakup dynamics of a neutron-halo system at sub-barrier incident energies
No full textThe understanding of the nuclear breakup dynamics at sub-barrier incident energies,
remains a hot subject in Nuclear Physics. In this dissertation, the breakup of the weaklybound
neutron-halo 11Be nucleus impinging on a lead target is investigated for sub-barrier
and around the Coulomb barrier incident energies. As theoretical framework, the continuum
discretized coupled channels (CDCC) formalism is used. The fundamental mathematical
description of this formalism leading to a discretized set of coupled di erential
equations is outlined and the analytical expressions of the resulting coupling matrix elements
as well as the breakup cross sections are derived.
The convergence of the angular-distributions breakup cross section is rst checked against
various numerical parameters that are used in the numerical solution of the coupled di erential
equations. The stability of the numerical calculations is further tested by comparing
the numerical results with the available experimental data.
Comparison of breakup cross section with the total fusion cross section, it is reported
that for incident energies below the Coulomb barrier, the breakup cross section is more
important than the total fusion cross section. This observation has also been reported
in the breakup of the proton-halo 8B on the same target nucleus, in a similar incident
energy range. It is found that this importance of the breakup cross section over its fusion
counterpart is due to a strong enhancement of the breakup cross section by the continuumcontinuum
couplings. These couplings are otherwise known to strongly suppress the
breakup cross section for incident energies above the Coulomb barrier.
In order to further probe the enhancement of the breakup cross section by the continuumcontinuum
couplings, the e ect of these couplings on its Coulomb and nuclear breakup
components is analysed. It is shown that at sub-barrier incident energies, the continuumcontinuum
couplings strongly enhance the Coulomb breakup cross section, whereas they
strongly suppress the nuclear breakup cross section. It followed that the enhancement
of the total breakup cross section by these couplings comes exclusively from its Coulomb
component. The argument is that the enhancement of the Coulomb breakup cross section
below the Coulomb barrier by the continuum-continuum couplings can be explained by the projectile breakup on its outgoing trajectory. A dominant breakup channel over
other reaction channels at deep sub-barrier energies could be comprehensive to breakup
of weakly-bound systems and may be justified by the projectile breakup on its outgoing
trajectory. A paper manuscript based on these results has been submitted for review in the journal of European Physical Letters.M.A. (Physics)Physic
Exploring employee perceptions of the psychological contract, employee motivation and retention in the South African motor industry
Get PDFAbstract in English with Zulu and Afrikaans translationsThe historical roots of the employment relationship date back to early civilisations, marked by individuals seeking expertise in exchange for rewards. Unspoken expectations between parties often shape the dynamics of this relationship, influencing individual motivation and organisational retention strategies. This study delves into these three pivotal aspects: the psychological contract, employee motivation and retention. This research employs a qualitative methodology, and in-depth virtual interviews with eight employees from diverse regions, race groups, and genders within the South African motor industry. It aims to fill an existing knowledge gap in the South African context by exploring the perceptions of both managerial and non-managerial employees, focusing on the interconnectedness of the psychological contract, employee motivation, and retention in one study, which currently does not exist. Given the industry's size and the dearth of research on this topic, this study enhances understanding of the employment relationship, which can be critical knowledge for dealer principals and HR practitioners in order to improve HR practices. The study also demonstrates that employee motivation and retention are intricately linked to the psychological contract thus supporting the existing research in this area.Die historiese wortels van die arbeidsverhouding kan teruggevoer word tot vroeë beskawings waar individue hul kundigheid vir belonings verruil het. Onuitgesproke verwagtinge tussen partye vorm dikwels die dinamika van hierdie verhouding deurdat dit individuele motivering sowel as organisatoriese retensiestrategieë beïnvloed. Hierdie studie ondersoek drie sentrale aspekte, naamlik die sielkundige kontrak, werknemermotivering en retensie. Die studie het ten doel om ’n bestaande kennisgaping te vul deur kwalitatiewe metodologie, en diepgaande virtuele onderhoude met agt werknemers uit diverse streke, rassegroepe en geslagte uit die Suid-Afrikaanse motorbedryf te benut. Die studie stel ondersoek in na die persepsies van beide bestuurs- en niebestuurspersoneel deur te fokus op hoe die sielkundige kontrak, werknemermotivering en retensie mekaar kruis – ’n unieke benadering wat nog nie vantevore verken is nie. Gegewe die grootte van die bedryf en die gebrek aan navorsing oor hierdie onderwerp, voeg hierdie studie kritieke insigte tot die arbeidsverhouding wat vir beide handelaarprinsipale en menslikehulpbronpraktisyns wat verlang om menslikehulpbronpraktyke te verbeter, van groot waarde is. Die studie onderstreep voorts die intrinsieke skakel tussen werknemermotivering en retensie en die sielkundige kontrak wat die studie in lyn stel met bestaande navorsing in hierdie veld.Umsuka womlando wobudlelwano bokuqashwa usukela emuva ezimpucukweni zakuqala, lapho abantu babeshintshana ngobuchule ukuze bathole imiklomelo. Okulindelwe okungashiwongo phakathi kwezinhlangothi kuvame ukulolonga ukuguquguquka kwalobu budlelwano, kube nomthelela wokugqugquzela komuntu ngamunye kanye namasu okugcina inhlangano. Lolu cwaningo luphenya izici ezintathu ezibalulekile: inkontileka yengqondo, ugqozi lomsebenzi nokugcinwa. Ukusebenzisa indlela yokusebenza ngokuchaza, okuhlanganisa ukuthi abantu ngabanye bahlukile njengezindaba zabo zempilo kanye nezingxoxo ezijulile usebenzisa ubuchwepheshe nabasebenzi abayisishiyagalombili abavela ezifundeni ezihlukahlukene, izinhlanga nobulili embonini yezimoto yaseNingizimu Afrika, ucwaningo luhlose ukugcwalisa igebe lolwazi elikhona. Ihlola imibono yabo bobabili abasebenzi abangabaphathi nabangebona abaphathi, igxile endleleni inkontileka yengqondo, ugqozi lomsebenzi nokugcinwa kwezinto ezihlangana ngayo - indlela eyingqayizivele engazange ihlolwe ngaphambilini. Uma kubhekwa ubukhulu bemboni kanye nokushoda kocwaningo ngalesi sihloko, lolu cwaningo lunikela ngemininingwane ebalulekile ebudlelwaneni bokuqashwa, okubalulekile kothishanhloko babathengisi nabasebenzi bakwa-HR abafuna ukuthuthukisa izinqubo ze-HR. Ngaphezu kwalokho, ucwaningo lugcizelela ukuxhumana kwangaphakathi phakathi kokugqugquzelwa kwabasebenzi nokugcinwa kanye nenkontileka yengqondo, ehambisana nocwaningo olukhona kule ndawo.M. Com. (Business Management)Human Resource Managemen
Public testimony in the Pentecostal liturgy: a transformative experience approach
No full textPentecostal liturgy in Africa is quite distinct from other forms of liturgies (such as mainline
churches) within the Christian tradition. As opposed to the reserved liturgy in Western
missional churches, a Pentecostal liturgy is participatory and lively. One of the aspects of
the Pentecostal liturgy is the public testimonies that are offered during a Pentecostal service.
Literature review on public testimony shows that the same has been previously used for
advertising, marketisation, and commercialisation of religion in the Pentecostal movement.
However, an evaluation of public testimony as a transformative experience remains underresearched.
This article uses the literary analysis to bridge this research gap by analysing the
value of public testimony in the Pentecostal transformation experience. This will be achieved
by introducing the Pentecostal liturgy in the context of the Pentecostal movement. The
concept of public testimony in Pentecostal liturgy will be outlined to understand its
significance. The aim here is to demonstrate the fact that public testimony does not only
serve the purpose of marketing, advertising, or selling religion but is also a transformative
experience.Christian Spirituality, Church History and Missiolog
Towards a corporate social responsibility communication framework : a responsible leadership perspective in FTSE4GOOD organisations
Get PDFAbstract in English, Afrikaans and Gaelic-IrishThis study addresses the evolving landscape of Corporate Social Responsibility
(CSR) communication within organisations and its intricate connection to
responsible leadership. As stakeholder expectations undergo dynamic shifts,
responsible leaders recognise the imperative to adapt and enhance CSR
communication strategies. This research aims to scrutinise the need for a
nuanced comprehension of CSR communication through the lens of responsible
leadership. An integrative leadership framework (ILF) for CSR communication will
be crafted to encapsulate the distinctive attributes of responsible leadership. The
study, utilising a dual-phased survey research approach, encompasses a webbased
quantitative survey and qualitative one-on-one interviews. The findings
emphasise that leaders should create a supportive and inspiring workplace by
valuing active listening, collaboration, and empathy. Intrinsic value is crucial for
sustainable growth and eco-friendly practices. Meritocracy is important for
selecting capable individuals, and ethical behaviour by executives shapes
organisational culture. Aligning individual and organisational goals is beneficial,
and organisations must maintain credibility by aligning their actions with their
intentions. Targeting organisations on the FTSE4Good UK Index as of February
2020, this research aspires to contribute insights into optimising sustainable
stakeholder relationships through the synthesis of CSR communication and
responsible leadership principles.Hierdie studie spreek die ontwikkelende landskap van korporatiewe sosiale
verantwoordelikheid (KSV) kommunikasie in organisasies aan en die
ingewikkelde verband met verantwoordelike leierskap. Terwyl belanghebbende
verwagtinge dinamiese veranderinge ondergaan, erken verantwoordelike leiers
die noodsaak om KSV-kommunikasiestrategieë aan te pas en te verbeter. Hierdie
navorsing beoog om die behoefte aan 'n genuanseerde begrip van KSVkommunikasie
deur die lens van verantwoordelike leierskap te ondersoek. 'n
integratiewe leierskapsraamwerk vir KSV-kommunikasie sal ontwikkel word om
die kenmerkende eienskappe van verantwoordelike leierskap te omvat. Deur die
gebruik van 'n dubbelgefaseerde opname navorsingsbenadering, behels die
studie 'n webgebaseerde kwantitatiewe opname en kwalitatiewe een-op-een
onderhoude. Deur organisasies op die FTSE4GOOD UK-Indeks te teiken, vanaf
Februarie 2020, hoop hierdie navorsing om insigte te lewer oor die optimalisering
van volhoubare belanghebbende-verhoudings deur die sintese van KSVkommunikasie
en verantwoordelike leierskap beginsels.Bíonn an staidéar seo ag plé leis an timpeallacht ag athrú de réir a chéile i dtaobh
Cumhacht Feidhmiúcháin Shóisialta Corparáideach (CSR) in aonaid agus a nasc
éigin le ceannaireacht freagrach. Agus go mbíonn súil shaghas éagsúil ag lucht
leasmhara, glacann ceannairí freagrach leis an riachtanas chun a bheith
príobháideach agus chun a ghníomhartha cumhachta a fheabhsú. Tá sé mar
aidhm leis an taighde seo an riachtanas do thuiscint na cumarsáide CSR a scrúdú
tríd an tsúil a choinneáil ar cheannaireacht freagrach. Cruthófar Feachtas
Ceannaireachta Integraithe (ILF) do chumarsáid CSR chun na sainrialacha
speisialta de cheannaireacht freagrach a chur i gcrích. Beidh an staidéar, ag baint
úsáide as cur chuige taighde da-pháirtíochta, ag an am céanna, suirbhé cuantach
ar líne agus agallaimh cainte aonair. Ag díriú ar eagraíochtaí atá ar Indéacs
FTSE4Good na Ríochta Aontaithe, mar a bhí i mí Feabhra 2020, tá sé mar aidhm
leis an taighde seo léargas a thabhairt ar conas caidreamh inbhuanaithe a
fhorbairt le leasmhacht idirghníomhach agus prionsabail ceannaireachta
freagracha a chur i gcomhar le chéile.M.A. (Communication Science)Communication Scienc
Efficacy evaluation of selected soil applied herbicides on Okra (Abelmoschus esculentus) seedlings under thermoperiods simulating Mutale magisterial area
No full textAbstracts in English, Venda, SepediOkra (Abelmoschus esculentus L.) Moench is an essential vegetable globally, but in the past decade, a reduction in yield per hectare has been noted. Amongst various reasons for its low yield, weeds are the most important. These weeds reduce crop growth by competing for resources and by allelopathic effects. In this research, we investigated the influence of pendimethalin and alachlor on the plant height, leaf length, leaf width, stem diameter, number of leaves, root length and root diameter of okra plants.
The results reveal that pendimethalin was found to exert an influence on the plant height of okra; okra treated with pendimethalin grew faster than that treated with alachlor. With pendimethalin, a gradual increase was recorded in the leaf length, leaf width, stem diameter and number of leaves. A significant influence of alachlor was observed on the plant height, leaf width and stem diameter in okra plants as the measured parameters were high. In summary, the stem diameter of okra treated with pendimethalin at rate 5 and the leaf width were positively increased to 253% at week 4. It is concluded that the use of pendimethalin and alachlor soil-applied herbicides will enhance production and farmers’ livelihood in the Mutale district involving mainly okra plants.
In this research, we also investigated the influence of metolachlor and trifluralin on the agronomic parameters of okra plants. The results show that the herbicide metolachlor had an impact on okra plant height compared to okra plants treated with trifluralin. Trifluralin recorded a gradual increase in leaf length.Okra (Abelmoschus esculentus L.) Moench ke morogo wo bohlokwa lefaseng ka bophara, eupsa mo mengwageng ye lesome ye e fetilego, go lemogilwe gore mo go hekethara ye nngwe le ye nngwe puno e fokotsegile. Gare ga mabaka a go fapafapana a puno ya fase ya okra, dikoro le lengwe la mabaka a magolo a go hlola se. Dikoro tse di fokotsa kgolo ya dibjalo ka go bakisana methopo le dikhuetso tsa alelophati. Mo nyakisisong ye, re nyakisisitse khuetso ya pendimethalin le alachlor go botelele bja sebjalo, botelele bja matlakala, bophara bja matlakala, bophara bja kutu, palo ya matlakala, botelele bja medu le bophara bja medu bja dibjalo tsa okra. Dipoelo di utolla gore pendimethalin e hweditswe e na le khuetso go botelele bja sebjalo sa okra; okra yeo e bego e hlokomelwa ka pendimethalin e gotse ka lebelo go feta yeo e hlokometswego ka alachlor. Ka pendimethalin, go begilwe koketsego ye e nanyago go botelele bja matlakala, bophara bja matlakala, bophara bja kutu le palo ya matlakala. Khuetso ye bohlokwa ya alachlor e lemogilwe go botelele bja sebjalo, bophara bja matlakala le bophara bja kutu ka dibjalong tsa okra ka ge magomo a a metilwego a be a le godimo. Ka boripana, bophara bja kutu ya okra ye e hlokometswego ka pendimethalin ya kelo ya 5 le bophara bja matlakala di okeditswe gabotse go fihla go 253% ka beke ya 4. Go phethilwe ka gore tshomiso ya dibolayasekoro tse di tsenywago mmung tsa pendimethalin le alachlor e tla oketsa tsweletso le letseno la balemi ka seleteng sa Mutale seo se akaretsago kudu dibjalo tsa okra. Mo nyakisisong ye, re nyakisisitse gape khuetso ya metolachlor le trifluralin go magomo a temo ya dibjalo tsa okra. Dipoelo di bontsha gore sebolayasekoro sa metolachlor se bile le khuetso go botelele bja sebjalo sa okra ge se bapetswa le dibjalo tsa okra tseo di hlokometswego ka trifluralin. Trifluralin e laeditse koketsego ye e nanyago ya botelele bja matlakala.Mandane (Okra Moench) (Abelmoschus esculentus L.) ndi muroho wa wa ndeme kha lifhasi. Fhedzi kha minwaha yo fhiraho, ho thoma u vhonala u fhungudzea kha khano yawo nga hekithara. Zwinwe zwa zwiitisi zwa u vha na khano i re fhasi zwo fhambanaho, ho vha tshene. Tshene i thivhela nyaluwo nga u la zwiliwa na ngauri ndizwimela zwine zwa vha na mulimo. Kha thodisiso iyi, ri khou da u todulusa thuthuwedzo ya tshumiso ya mushonga wa pendimethalin na alachlor u itela uri tshimela tshi aluwe, vhulapfu ha matari, vhuphara ha matari, vhudenya ha tsinde, tshivhalo tsha matari, vhulapfu ha midzi na vhudenya ha midzi kha zwimela zwa mandande. Mvelelo dzo sumbedza uri mushonga wa pendimethalin wo vha wone u tutuwedzaho nyaluwo kha vhulapfu ha tshimela tsha mandande; arali vha tshi khou shumisa pendimethalin kha tshimela tsha mandande tshi hula nga u tavhanya u fhira arali vha tshi khou shumisa mushonga wa alachlor. Musi hu tshi khou shumiswa mushonga wa pendimethalin, ho vhonala nyaluwo kha vhulapfu ha matari, vhudenya ha tsinde na tshivhalo tsha matari. Ho vhonala na thuthuwedzo i khulwane ya musi hu tshi khou shumiswa mushonga wa alachlor kha vhulapfu ha tshimela na vhuphara ha matari na vhudenya ha tsinde kha zwimela zwa muroho wa mandande ngauri tshikhala tsha mikano yo elwaho tsho vha tshi ntha. Nga u pfufhifhadza, vhudenya ha tsinde la mandande lo shelwaho pendimethalin tshi kha phimo ya 5 na vhuphara ha tari zwo aluwa u swika kha 253% nga vhege ya vhu 4. Ho khunyeledzwa uri u shumisa mushonga wa pendimethalin na alachlor kha mavu zwi do engedzedza mbuelo ya khano kha vhalimi vhane vha lima mandande kha tshitiriki tsha Mutale. Kha thodisiso iyi ro do vha ra todulusa thuthuwedzo ya mushonga wa metolachlor na trifluralin kha saintsi ya zwa zwimela kha mikano ya tshikhala vhukati ha zwimela zwa okra. Mvelelo dzo sumbedza uri mushonga wa metolachlor u na thuthuwedzo khulwane kha vhulapfu ha tshimela tsha okra zwi tshi vhambedzwa na tshimela tsha okra tsho shumiselwaho trifluralin. Trifluralin yo sumbedza u shuma kha nyaluwo kha vhulapfu ha tari.M. Sc. (Agriculture)College of Agriculture and Environmental Science
A criminological investigation of learner-on-educator violence in three basic education districts in the City of Tshwane, South Africa
Get PDFAbstract in English, Sepedi and TswanaLearner-on-educator violence has become a significant and escalating concern within the educational landscape, particularly in public secondary schools. This phenomenon not only disrupts the teaching environment but also has profound implications for the well-being and professional efficacy of educators. This study investigated learner-on-educator violence based on the lived experiences and perceptions of 23 educators. The research followed an explorative qualitative research approach where data were collected through semi-structured interviews. The participants were all employed as teachers in nine (9) public secondary schools in the City of Tshwane West, North and South Districts of the Gauteng Department of Basic Education. Educators who participated in this study reported that the most predominant type of learner-on-educator violence that occurred in the above-mentioned Districts was verbal attacks, followed by physical abuse and then cyberbullying. The participants revealed that learner-on-educator violence, as it took place in their specific places of employment, was a result of intersecting factors such as the family background (i.e., the lack of discipline by and disrespect of parents, violence in the family, absent or uninvolved parents; peer pressure; avoidance of homework; banishing of corporal punishment; gang involvement; substance abuse; and disregard of the school code of conduct. The research findings also revealed that victims of learner-on-educator violence are not only emotionally and physically affected, but their work is also impacted negatively. To cope with the constant stress of dealing with violent learners, the research participants stated that they used disengagement coping mechanisms such as resigned acceptance, financial motivation, and retirement. Of concern, the educators revealed that they were not aware of any support structures the Districts had put in place for victims of learner-on-teacher violence in their schools. The victims relied on collaborative collegial support structures such as informal counselling by the principal or a colleague. The participants lamented that learners, in their opinion, had more rights and received more support than the teachers.
Based on the findings of the study, several recommendations are made. As explained by Bronfenbrenner’s ecological framework theory, a child’s behaviour is a result of his/her interactions with the actors within his/her mesosystem (i.e., the family, peers, community, school). Therefore, efforts to tackle violent learner behaviour should focus on utilising a whole-school or ecological approach that includes every actor in the child’s mesosystem, because “it takes a village to raise a child”. This is why a moral regeneration clarion call is made through this study for communities to go back to their roots where it truly took a village to raise a child; where the spirit of ubuntu, which promotes collectivism over individualism, was embraced; and where teachers at school were like parents in loco parentis. Also, preventative strategies aimed at reducing learner-on-educator violence should be approached through a human rights perspective, emphasising increased awareness, and understanding of all fundamental human rights. It is thus also important to teach learners that their rights should not infringe on the rights of their teachers, and that, while it is important to know their rights, they also need to exercise responsibility.Dikgaruru tša baithuti godimo ga barutiši di fetogile selo se segolo seo gape se tshwenyago ka gare ga sebopego sa thuto, kudu ka dikolong tša sekontari tša mmušo. Tiragalo ye ga e tsenegare fela tikologo ya borutiši eupša gape e na le ditlamorago tše kgolo go bophelo bjo bobotse le go šoma gabotse ga barutiši ka mokgwa wa profešenale. Nyakišišo ye e nyakišišitše dikgaruru tša baithuti godimo ga barutiši go ya ka maitemogelo le dikgopolo tša barutiši ba 23. Nyakišišo e latetše mokgwa wa nyakišišo wa khwalithethifi moo datha e kgobokeditšwego ka dipoledišano tšeo di rulagantšwego seripa. Batšeakarolo ka moka ba thwetšwe bjalo ka barutiši dikolong tša sekontari tša mmušo tše senyane (9) ka Bodikela bja Toropo ya Tshwane, Dilete tša Leboa le Borwa tša Kgoro ya Thuto ya Motheo ya Profense ya Gauteng. Barutiši bao ba tšerego karolo ka nyakišišong ye ba begile gore mohuta wo o atilego kudu wa dikgaruru tša baithuti godimo ga barutiši woo o diregilego Dileteng tšeo di laeditšwego ka mo godimo e be e le wa ditlhaselo tša mantšu, tše di latelwago ke go tlaišwa mmeleng gomme ka morago ga moo e be go tlaišwa ka inthanete. Batšeakarolo ba utulotše gore dikgaruru tša baithuti godimo ga barutiši bjalo ka ge di diregile mafelong a bona a itšego a mošomo e be e le sephetho sa mabaka ao a kopanago a go swana le setlogo sa lapa (e lego, go hloka kgalemo le go se tlhomphe batswadi, dikgaruru ka lapeng, go se be gona ga batswadi goba batswadi bao ba sa bapalego karolo ya bona); kgatelelo ya sethaka; go se dire mošomo wa gae; go fedišwa ga thupa; go bopa karolo ya dihlopha tša bosenyi; tšhomišompe ya diokobatši; le go se latele molao wa maitshwaro wa sekolo. Se sengwe gape seo se utulotšwego ka dikutullo tša nyakišišo ye e bile gore batšwasehlabelo ba dikgaruru tša baithuti godimo ga barutiši ga ba amege fela maikutlong le mmeleng, eupša le mošomo wa bona o amega gampe. Go kgona go phela ka kgatelelo ya monagano ya ka mehla ya go šomana le baithuti ba go hlola dikgaruru, batšeakarolo ba nyakišišo ba boletše gore ba šomišitše mekgwa ya go dira gore ba phele ye e aroganyago go swana le go amogela selo se se sa fetogego, tlhohleletšo ya ditšhelete le go rola modiro. Se se tshwenyago ke gore barutiši ba utulotše gore ba be ba sa tsebe ge go na le dibopego tša thekgo tšeo Dilete di di beetšego batšwasehlabelo ba dikgaruru tša baithuti godimo ga barutiši dikolong tša bona. Go boletšwe gore batšwasehlabelo ba ithekgile ka dibopego tša thekgo ya tirišano go swana le thobamatswalo ye e sego ya semmušo ka hlogo ya sekolo goba mošomimmogo. Batšeakarolo ba belaetše ka gore baithuti, go ya ka bona, ba be ba na le ditokelo tše ntši le gore ba hweditše thekgo ye ntši go feta barutiši.
Go ya ka dikutullo tša nyakišišo ye, ditšhišinyo tše mmalwa di dirilwe. Bjalo ka ge go hlalošitšwe ke teori ya foreimiweke ya tswalano ya diphedi le tikologo ya Bronfenbrenner, maitshwaro a ngwana ke poelo ya dikopano tša gagwe le badiragatši ka gare ga mesosestemo ya gagwe (e lego, lapa, dithaka, setšhaba, le sekolo). Ka fao, maitapišo a go rarolla boitshwaro bja dikgaruru bja baithuti a swanetše go tsepelela go tšhomišo ya mokgwa wa sekolo ka moka goba ikholotši wo o akaretšago modiragatši yo mongwe le yo mongwe ka go mesosestemo ya ngwana, ka gobane “ngwana o godišwa ke motse ka moka”. Ke ka lebaka leo boipiletšo bja go tsošološa boitshwaro bo dirwago ka nyakišišo ye gore ditšhaba di boele morago medung ya tšona moo go tšerego motse ka nnete go godiša ngwana; moo moya wa botho wo o tšwetšago pele popagano go feta go rata botee e amogetšwe; gomme moo barutiši sekolong ba bego ba swana le batswadi ba ba lego loco parentis. Gape, maano a thibelo ao a lebišitšwego go phokotšo ya dikgaruru tša baithuti godimo ga barutiši a swanetše go dirwa ka pono ya ditokelo tša botho, go gatelela temošo ye e oketšegilego le go kwešiša ditokelo ka moka tša motheo tša botho. Ka go realo go bohlokwa gape go ruta baithuti gore ditokelo tša bona ga se tša swanela go gatakela ditokelo tša barutiši ba bona, le gore le ge go le bohlokwa go tseba ditokelo tša bona, gape ba swanetše go ba le maikarabelo.Tirisodikgoka ya morutwana mo morutabaneng e ile magoletsa moo e leng gore ke matshwenyego a magolo mo lephateng la thuto, segolo bogolo mo dikolong tsa sekontari tsa puso. Tiragalo eno e kgoreletsa maemo a go rutelwang mo go one e bile e na le seabe se segolo mo boitekanelong le boitumelo, gammogo le bokgoni jwa porofešenale jwa barutabana. Thutopatlisiso eno e ne e batlisisa tirisodikgoka ya morutwana mo morutabaneng go ya ka kitso ya botlhokwa e e itemogetsweng le dikakanyo tsa barutabana ba le 23. Tlhotlhomiso e latetse molebo wa tlhotlhomiso ya go sekaseka setlhogo se sentšhwa moo data e kgobokantsweng ka go dirisa dipotsolotso tse di botsang ka ga maikutlo le maitemogelo a batsayakarolo ba tlhotlhomiso. Batsayakarolo botlhe ba ne ba thapilwe jaaka barutabana mo dikolong di le robonngwe (9) tsa sekontari tsa puso tse di mo Bophirima jwa Motsemogolo wa Tshwane, Dikgaolo tsa Bokone le Borwa tsa Lefapha la Thuto ya Motheo la Gauteng. Barutabana ba ba tsereng karolo mo thutopatlisisong eno ba begile gore mofutamogolo wa tirisodikgoka ya morutwana mo morutabaneng e e diregileng mo dikgaolong tse di umakilweng fa godimo e ne e le go tlhapadiwa, go go latetsweng ke go tlhaselwa ka go itewa mme morago e nne go kgerisiwa mo inthaneteng. Batsayakarolo ba senotse gore mokgwa o tirisodikgoka ya morutwana mo morutabaneng e diregang ka teng mo mafelotirong a bone a a rileng, o bakwa ke ditlhotlheletso tse di jaaka lemorago la lelapa (k.g.r., go tlhoka kgalemelo ga batsadi le lenyatso mo batsading, tirisodikgoka mo lelapeng, batsadi ba ba seyong kgotsa ba ba se nang seabe); kgatelelo ya ditsala; go efoga go dira tirogae; go fedisa kotlhao ya bana ka thupa; go nna karolo ya digongwana; go dirisa diritibatsi; le go itlhokomolosa melawana ya maitsholo ya sekolo. Se gape se senotsweng mo diphitlhelelong tsa tlhotlhomiso eno e ne e le gore batswasetlhabelo ba tirisodikgoka ya morutwana mo morutabaneng ga ba amege fela mo maikutlong le mo mmeleng, mme tiro ya bone le yone e amega ka tsela e e sa siamang. Go leka go samagana le kgatelelomaikutlo ya gangwe le gape ya go dira ka baithuti ba ba dirisang dikgoka, batsayakarolo ba tlhotlhomiso ba kaile gore ba dirisitse mekgwatiriso ya go ikgogela morago e e jaaka go amogela seemo ka go itse gore o ka se kgone go se fetola, go rotloetsa badirimmogo ka merero ya ditšhelete, le go rola tiro. Ntlha e e tshwenyang ke gore barutabana ba senotse gore ba ne ba sa itse ka mekgwatshegetso epe e dikgaolo di neng di na le yone ya batswasetlhabelo ba tirisodikgoka ya morutwana mo morutabaneng mo dikolong tsa bone. Go kailwe gore batswasetlhabelo ba ne ba ikaegile ka mokgwatshegetso o o rotloetsang tirisanommogo ya badirammogo o o jaaka tshidilomaikutlo e e seng ya semmuso ka mogokgo kgotsa modirammogo. Batsayakarolo ba ngongoregile gore, go ya ka bone, barutwana ba ne ba na le ditshwanelo tse dintsi e bile ba amogela tshegetso e ntsi go feta barutabana.
Go ya ka diphitlhelelo tsa thutopatlisiso eno, go dirilwe dikatlanegiso di le mmalwa. Jaaka go tlhalositswe ke tiori ya ga Bronfenbrenner e e tsepamisang mo boleng le seemo sa tikologo e ngwana a golelang mo go yone, maitsholo a ngwana ke ditlamorago tsa dikamano tsa gagwe le bannaleseabe ba ba mo tikologong ya gagwe e e amanang le bannaleseabe ba ba mo tlhotlheletsang ka tsela nngwe (k.g.r., balelapa, ditsala, batho ba mo motseng, le sekolo). Ka jalo, maiteko a go samagana le maitsholo a tirisodikgoka ya barutwana a tshwanetse go tsepamisa mo go diriseng molebo wa sekolo sotlhe kgotsa tikologo, o o akaretsang monnaleseabe mongwe le mongwe yo o mo tikologong ya ngwana e e amanang le bannaleseabe ba ba mo tlhotlheletsang ka tsela nngwe, gonne “ngwana sejo o a tlhakanelwa”. Ke ka moo thutopatlisiso eno e ikuelang gore go nne le tsosoloso ya maitsholo a a siameng gore setšhaba se gopole medi ya sone moo ngwana e neng e le sejo a tlhakanelwa ka nnete; moo go neng go amogelwa mowa wa ubuntu o o rotloetsang ntlhatheo ya tshwaragano le tirisanommogo go na le ntlhatheo ya bonosi le boitebo; le moo barutabana ba kwa sekolong ba neng ba tshwana le batsadi ka go tsaya maemo a botsadi. Gape, ditogamaano tsa thibelo tse di dirwang ka maikaelelo a go fokotsa tirisodikgoka ya morutwana mo morutabaneng di tshwanetse go lejwa ka ntlhatebo ya ditshwanelo tsa botho, e e gatelelang gore go nne le temoso e ntsi le go tlhaloganya ditshwanelo tsotlhe tsa motheo tsa botho. Ka jalo, go botlhokwa gape go ruta barutwana gore ditshwanelo tsa bone ga di a tshwanela go nyatsa le go tlola ditshwanelo tsa barutabana ba bone, le fa go le botlhokwa go itse ditshwanelo tsa bone, ba tlhoka gape go nna boikarabelo.M.A. (Criminal Justice)Police Practic
An exploration towards developing a framework for social media utilisation for internal communication in Kenyan organisations
Get PDFOver recent decades, the internet transformed human interaction by providing a dynamic platform that enables millions to communicate and socialise globally. In this context of rapid technological advance-ment, social media emerged as a powerful force, revolutionising not only personal communication but also integrating into professional environments. This thesis aims to develop a framework for the adoption and utilisation of social media for internal communication within Kenyan organisations. The research explores critical areas such as social media knowledge among employees, patterns of social media use for internal communication, benefits and challenges perceived by employees regarding social media integration, and strategies to enhance its effective adoption and utilisation in organisational settings. The study employed a qualitative research approach, employing a multiple case study design. The findings revealed that while most employees are knowledgeable about social media, they tend not to use them for internal communication, preferring traditional channels such as emails, memos, and meetings. Key demographic factors such as age, gender, and education emerged as significant determinants of social media usage, with younger and more educated employees showing greater receptiveness to these platforms. However, several challenges hinder broader adoption, including resistance to technological change, data security concerns, and a lack of adequate training. To address these issues and promote wider adoption, organisations might consider implementing targeted strategies such as comprehensive training programs, developing clear social media usage policies, and enhancing technological infrastructure. The overall impact of social media on organisational communication is viewed positively, significantly enhancing information dissemination, employee engagement, and operational efficiency. The thesis presents a novel framework for social media adoption and utilisation for internal communication in Kenyan organisations, building on insights from existing models and aligning with the Diffusion of Innovation Theory and complemented by the Uses and Gratification Theory. The framework is structured around five key phases, each corresponding to a distinct step in the Diffusion of Innovation Theory, aiming to systematically improve social media adoption in organisational settings. The thesis concludes that Kenyan organisations exhibit a strong understanding of social media as a multifaceted tool for communication, interaction, and information exchange. However, there remains some ambiguity in the classification of platforms and curiosity about evolving digital tools. Recommendations for organisations include developing clear social media policies, enhancing digital literacy, and investing in technological infrastructure to support effective social media use.D. Phil. (Communication Science)Communication Scienc